模块4 Unit 10 Money Lesson 4 Advertisements 课件（39张）
文档属性
| 名称 | 模块4 Unit 10 Money Lesson 4 Advertisements 课件（39张） |  | |
| 格式 | zip | ||
| 文件大小 | 2.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 北师大版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-09 10:56:24 | ||
图片预览
文档简介
课件39张PPT。Objectives ☆ To read a text and distinguish facts from opinions.
☆ To use adjectives to describe a product.
☆ To make up an advertisement.Lesson 4
AdvertisementsUnreal advertisementAn unreal advertisementcondoreagleWhat are the purposes of advertising?To brand their products
To brand their corporate culture
To have consumers be interested
in their productsTo gain profits by taking money from the consumers’ pocketsWhat is a good advertisement?Say the truth
Be creative
Be attractive
Be up to date
Stared by celebrity
…LogoSlogan
A good advertisement not only helps to sell goods, but also touches our hearts and lets us to think.Public service advertisementCommercial advertisement
IBM
International Business Machine Corporation
No business too small, no problem too big. ....没有不做的小生意，没有解决不了的大问题。 （IBM公司）我就喜欢。
I’m loving it.只管去做。
Just do it.advertising slogans让我们做得更好。（飞利浦）
Let's make things better. (Philips)味道好极了!
The taste is great! 钻石恒久远，一颗永流传。（第比尔斯）
A diamond lasts forever. (De Bierres)English advertisement slogans1.Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表）
2.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信）
3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰）
4.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔）
5.Obey your thirst． 服从你的渴望。（雪碧）
6.Fresh-up with Seven-up. (Seven-up) 提神醒脑，喝七喜。（七喜）
7.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾）
8.Connecting People. (Nokia) 科技以人为本。（诺基亚）
9.For the Road Ahead. (Honda) 康庄大道。（本田）
10.Take Toshiba, take the world. 拥有东芝，拥有世界。（东芝电子）
electric toothbrushI think electric toothbrushes are not very practical.Key Words:cheap, convenient, easy
(to use), expensive, practical,
reliable, useful, useless Examplepocket calculatorlaptop computerMP3radio alarm clockmobile phonee-dictionary1. Look at the pictures and scan the texts to decide which of the products are real.The mini camera and the remote headphones are real.The Japanese word Chindogu literally means an odd tool. It's an almost useless invention, Chindogu are inventions that seem like they're going to make life a lot easier, but don't have practical usage .
珍道具ReadingWhat’s the price of the product? ￡80.45￡199.99￡19.50￡5.99Read the text again. List the advantages of each product according to the advertisements.
Mini Camera –
small convenient reliable easy to use attractive strong not expensive
Remote Headphones –
no wires
can hear radio and TV up to 60 metres away and go through glass doors and walls top quality sound excellent value special jewellery for your ears –
attractive useful can be used in many noisy situations a bargain
Feline Floor Cleaners –
made from good quality nylon
practical easy to wash cheap Now read the advertisements again and find some “opinions” and “facts”.amazing,
convenient,
reliable,
attractive,
strong1. no bigger than a credit card
2. easy to use
3. has an automatic focus and flash
4. made from an
attractive and
strong materialfantastic, exciting,
new, excellent1. have no wires
2. signals go through glass or doors and walls
3. excellent value at: ?80.45attractive, useful,
perfect, practical,
easy,
cheap1. used in many different situations
2. a bargain at ?19.501. made from good quality nylon
2. easy to wash
3. complete set for only?5.99Talk about something in your daily life, make an advertisement about it, and show your advertisement to us.Discussionamazing, new, convenient, reliable, automatic, attractive, strongfantastic, exciting, new, excellentattractive, usefulperfect, practical, easy, cheapeasy to use, has an automatic…, made from an attractive and strong material
excellent value,a bargaingood quality ,easy to wash
Selfie stickInstant noodlesHomeworkDo exercise 7 on page15.Advertising
☆ To use adjectives to describe a product.
☆ To make up an advertisement.Lesson 4
AdvertisementsUnreal advertisementAn unreal advertisementcondoreagleWhat are the purposes of advertising?To brand their products
To brand their corporate culture
To have consumers be interested
in their productsTo gain profits by taking money from the consumers’ pocketsWhat is a good advertisement?Say the truth
Be creative
Be attractive
Be up to date
Stared by celebrity
…LogoSlogan
A good advertisement not only helps to sell goods, but also touches our hearts and lets us to think.Public service advertisementCommercial advertisement
IBM
International Business Machine Corporation
No business too small, no problem too big. ....没有不做的小生意，没有解决不了的大问题。 （IBM公司）我就喜欢。
I’m loving it.只管去做。
Just do it.advertising slogans让我们做得更好。（飞利浦）
Let's make things better. (Philips)味道好极了!
The taste is great! 钻石恒久远，一颗永流传。（第比尔斯）
A diamond lasts forever. (De Bierres)English advertisement slogans1.Time is what you make of it. (Swatch) 天长地久。（斯沃奇手表）
2.Make yourself heard. (Ericsson) 理解就是沟通。(爱立信）
3.Engineered to move the human spirit. (Mercedes-Benz) 人类精神的动力。（梅塞德斯-奔驰）
4.Start Ahead.( Rejoice) 成功之路，从头开始。（飘柔）
5.Obey your thirst． 服从你的渴望。（雪碧）
6.Fresh-up with Seven-up. (Seven-up) 提神醒脑，喝七喜。（七喜）
7.Intel Inside. (Intel Pentium) 给电脑一颗奔腾的“芯”。（英特尔 奔腾）
8.Connecting People. (Nokia) 科技以人为本。（诺基亚）
9.For the Road Ahead. (Honda) 康庄大道。（本田）
10.Take Toshiba, take the world. 拥有东芝，拥有世界。（东芝电子）
electric toothbrushI think electric toothbrushes are not very practical.Key Words:cheap, convenient, easy
(to use), expensive, practical,
reliable, useful, useless Examplepocket calculatorlaptop computerMP3radio alarm clockmobile phonee-dictionary1. Look at the pictures and scan the texts to decide which of the products are real.The mini camera and the remote headphones are real.The Japanese word Chindogu literally means an odd tool. It's an almost useless invention, Chindogu are inventions that seem like they're going to make life a lot easier, but don't have practical usage .
珍道具ReadingWhat’s the price of the product? ￡80.45￡199.99￡19.50￡5.99Read the text again. List the advantages of each product according to the advertisements.
Mini Camera –
small convenient reliable easy to use attractive strong not expensive
Remote Headphones –
no wires
can hear radio and TV up to 60 metres away and go through glass doors and walls top quality sound excellent value special jewellery for your ears –
attractive useful can be used in many noisy situations a bargain
Feline Floor Cleaners –
made from good quality nylon
practical easy to wash cheap Now read the advertisements again and find some “opinions” and “facts”.amazing,
convenient,
reliable,
attractive,
strong1. no bigger than a credit card
2. easy to use
3. has an automatic focus and flash
4. made from an
attractive and
strong materialfantastic, exciting,
new, excellent1. have no wires
2. signals go through glass or doors and walls
3. excellent value at: ?80.45attractive, useful,
perfect, practical,
easy,
cheap1. used in many different situations
2. a bargain at ?19.501. made from good quality nylon
2. easy to wash
3. complete set for only?5.99Talk about something in your daily life, make an advertisement about it, and show your advertisement to us.Discussionamazing, new, convenient, reliable, automatic, attractive, strongfantastic, exciting, new, excellentattractive, usefulperfect, practical, easy, cheapeasy to use, has an automatic…, made from an attractive and strong material
excellent value,a bargaingood quality ,easy to wash
Selfie stickInstant noodlesHomeworkDo exercise 7 on page15.Advertising