模块4 Unit 11 The Media Lesson 3 The Advertising Game 教学课件（共62张幻灯片）
文档属性
| 名称 | 模块4 Unit 11 The Media Lesson 3 The Advertising Game 教学课件（共62张幻灯片） |  | |
| 格式 | zip | ||
| 文件大小 | 4.3MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 北师大版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-09 11:00:55 | ||
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文档简介
课件62张PPT。UNIT11
3 The Advertising Game151413121111111111111111111111381111111111Hi,Guys!
How many
logos
do you
remember?11suitablecontemporaryconsist ofconceptclassicboomapproachbudgetneighbourhoodcorporationWord Bankmethodrapid increase plan of how money should be spenttraditional, typicalideacontainbelonging to the present timecompanyarea around where you liveright for somethingCircle the words in the text.para1para2para3para4para5DefinitionThe Advertising GameQUESTIONSWhat does the classic ad tell people?How do advertisers make the ads as visually
attractive as possible?What ideas do today’s advertisers use to make
you notice their products?What’s the fun_ction of public ads?How do the top advertisers do to make people
forget that someone is trying to sell them
something?What the companies sell,where they are located,
and the brand names.They apply modern techniques of design.Concepts or ideas like freedom,happiness,wealth
and success.They use humor as well as new and unusual ideas.They aim to make contributions to society,encouraging
more participation.Also,they use ads to educate people,
helping to increase public knowledge.1.about the classic advertisements2.modern techniques of design to make ads visually attractive3.ads combining the highest standards of design with ideas to make them more attractive4.ads using humor as well as new and unusual ideas to surprise people5.aboutpublic
adsThe
Develop-ment
of
AdsWhat matters is how to make the ads more attractive.informationads using humor and creative
ideaspublic adswhat the company sellthe brand nameThe classic adLinda Darnell
an American film
actress a tobacco farmerinformationads using humor and creative
ideaspublic adsMake the ads
visually
attractive.informationvisually attractive
adsads using humor and creative
ideaspublic adscharming
beauty &
dynamic
music freedom
without
limitsselling
sports
carinformationads using humor and creative
ideaspublic adshumor
creative idea&
surpriseimpressive&
persuasiveinformationads using humor and creative
ideaspublic adsSmoking
Killspublic adsinformationads using humor and creative
ideasThe Advertising Game1.a sports activity2.a trick or tactic(策略) 3.wild animals or birds 4.an activity or profession ? Design a public advertisement to
persuade smokers to quit smoking,
using the tactics we have learned
from the text and materials offered.Make
Your
Voice
HeardHomework1.Read the text again and shorten
it with 130-150 words.
2.Polish the ad you designed
during the class. Wish You A Merry Christmas
& A Happy New Year!
3 The Advertising Game151413121111111111111111111111381111111111Hi,Guys!
How many
logos
do you
remember?11suitablecontemporaryconsist ofconceptclassicboomapproachbudgetneighbourhoodcorporationWord Bankmethodrapid increase plan of how money should be spenttraditional, typicalideacontainbelonging to the present timecompanyarea around where you liveright for somethingCircle the words in the text.para1para2para3para4para5DefinitionThe Advertising GameQUESTIONSWhat does the classic ad tell people?How do advertisers make the ads as visually
attractive as possible?What ideas do today’s advertisers use to make
you notice their products?What’s the fun_ction of public ads?How do the top advertisers do to make people
forget that someone is trying to sell them
something?What the companies sell,where they are located,
and the brand names.They apply modern techniques of design.Concepts or ideas like freedom,happiness,wealth
and success.They use humor as well as new and unusual ideas.They aim to make contributions to society,encouraging
more participation.Also,they use ads to educate people,
helping to increase public knowledge.1.about the classic advertisements2.modern techniques of design to make ads visually attractive3.ads combining the highest standards of design with ideas to make them more attractive4.ads using humor as well as new and unusual ideas to surprise people5.aboutpublic
adsThe
Develop-ment
of
AdsWhat matters is how to make the ads more attractive.informationads using humor and creative
ideaspublic adswhat the company sellthe brand nameThe classic adLinda Darnell
an American film
actress a tobacco farmerinformationads using humor and creative
ideaspublic adsMake the ads
visually
attractive.informationvisually attractive
adsads using humor and creative
ideaspublic adscharming
beauty &
dynamic
music freedom
without
limitsselling
sports
carinformationads using humor and creative
ideaspublic adshumor
creative idea&
surpriseimpressive&
persuasiveinformationads using humor and creative
ideaspublic adsSmoking
Killspublic adsinformationads using humor and creative
ideasThe Advertising Game1.a sports activity2.a trick or tactic(策略) 3.wild animals or birds 4.an activity or profession ? Design a public advertisement to
persuade smokers to quit smoking,
using the tactics we have learned
from the text and materials offered.Make
Your
Voice
HeardHomework1.Read the text again and shorten
it with 130-150 words.
2.Polish the ad you designed
during the class. Wish You A Merry Christmas
& A Happy New Year!