模块4 Unit 11 The Media Lesson 3 The Advertising Game 课件（共36张幻灯片）
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| 名称 | 模块4 Unit 11 The Media Lesson 3 The Advertising Game 课件（共36张幻灯片） |  | |
| 格式 | zip | ||
| 文件大小 | 4.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 北师大版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-09 11:01:25 | ||
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课件36张PPT。Unit 11Unit 11
The MediaLesson 3
The Advertising GameCan you think of some advertisements you have seen? List some places where you have seen advertising.in the streetat bus stationon the busadvertisement on the radioadvertisement on TVadvertisement in the magazineadvertisement on the Internet“What product is it for?”Look and guess what the
advertisements introduce to us.Just do it. 只管去做吧! (耐克) The taste is great. 味道好极了。
（雀巢咖啡） The choice of a new generation. 新一代的选择（百事可乐） Let’s make things better. 让我们做得更好。（飞利浦电子） Obey your thirst. 服从你的渴望。（雪碧） 只溶在口，不溶在手
（M＆M巧克力）M&Ms melt in your mouth, not in your hand. Public Advertisementsprotect the environmentWhat does the passage talk about?
The advantages and disadvantages of
ads
B. Different sorts of ads
C. The development of advertising
D. The effect of ads on our life
E. People’s attitude toward adsFast readingTrue or False1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive.
2. Advertisements must be attractive and creative.
3. The purpose of all advertisements is to make customer spend money.FTF4. Producing public advertisements mentioned in the text is free.
5. The text inferred that advertisements are trying to sell you something makes customers bored.
6. The purpose of advertisements is creating something that has never been seen before.FTF7. Standing out your advertisements is not easy because people are used to high standards of visual design.TParagraph 1companysellbrandlocatedcertain productsCareful readingthe classic adsbrand nameproductcompany namelocationParagraph 2aimcontentsthe
ads in the market________ and hold the _________ of the public___________ pictures or the words of _______
advertisements that people _____ looking atattractexpertsenjoyattentionconsist ofsubjectParagraph 2aimcontentssubjectthe ads in the marketParagraph 3aimcontentsmodern
ads
high _________ of ______ design_________ the highest standards of design with _____ linked to the products to make them more attractivestandardsvisualcombineideassubjectmodern
ads
high _________ of ______ design_________ the highest standards of design with _____ linked to the products to make them more attractivemodern adshighest standards of visual designlightthinParagraph 4aimcontentsthe top
Ads of
today_______ something that has never been seen before and is ___________ for people to look at__________, surprised and new and ________ ideascreatefascinatinghumourunusualsubjectthe top ads of todayhumour, surprised and new and unusual ideathe best partThey make people forget that someone is trying to sell them something.Paragraph 5aimcontentsthe
public
ads
make ___________ to societyencourage ________ to __________ in improving their neighbourhood, protecting the environment, and helping other peoplecitizensparticipatecontributionssubject1. Which one is not a public advertisement?
A. Fighting AIDS B. Saving water
C. Helping the poor D. SKⅡFinish the multiple choices according to the text.Post reading2. What ideas do today’s advertisements
use to make you notice their products?
a. new b. humour
c. unusual d. surprised
A. abc B. abcd
C. acd D. bcd3. What’s the top advertisers’ aim?
A. To create something that has never
been seen before and is fascinating
for people to look at.
B. To make contributions to society.
C. To use modern techniques of design.
D. To make people know their
products.Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the advertisement?Voice your opinionFinish Exercise 10.Homework
The MediaLesson 3
The Advertising GameCan you think of some advertisements you have seen? List some places where you have seen advertising.in the streetat bus stationon the busadvertisement on the radioadvertisement on TVadvertisement in the magazineadvertisement on the Internet“What product is it for?”Look and guess what the
advertisements introduce to us.Just do it. 只管去做吧! (耐克) The taste is great. 味道好极了。
（雀巢咖啡） The choice of a new generation. 新一代的选择（百事可乐） Let’s make things better. 让我们做得更好。（飞利浦电子） Obey your thirst. 服从你的渴望。（雪碧） 只溶在口，不溶在手
（M＆M巧克力）M&Ms melt in your mouth, not in your hand. Public Advertisementsprotect the environmentWhat does the passage talk about?
The advantages and disadvantages of
ads
B. Different sorts of ads
C. The development of advertising
D. The effect of ads on our life
E. People’s attitude toward adsFast readingTrue or False1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive.
2. Advertisements must be attractive and creative.
3. The purpose of all advertisements is to make customer spend money.FTF4. Producing public advertisements mentioned in the text is free.
5. The text inferred that advertisements are trying to sell you something makes customers bored.
6. The purpose of advertisements is creating something that has never been seen before.FTF7. Standing out your advertisements is not easy because people are used to high standards of visual design.TParagraph 1companysellbrandlocatedcertain productsCareful readingthe classic adsbrand nameproductcompany namelocationParagraph 2aimcontentsthe
ads in the market________ and hold the _________ of the public___________ pictures or the words of _______
advertisements that people _____ looking atattractexpertsenjoyattentionconsist ofsubjectParagraph 2aimcontentssubjectthe ads in the marketParagraph 3aimcontentsmodern
ads
high _________ of ______ design_________ the highest standards of design with _____ linked to the products to make them more attractivestandardsvisualcombineideassubjectmodern
ads
high _________ of ______ design_________ the highest standards of design with _____ linked to the products to make them more attractivemodern adshighest standards of visual designlightthinParagraph 4aimcontentsthe top
Ads of
today_______ something that has never been seen before and is ___________ for people to look at__________, surprised and new and ________ ideascreatefascinatinghumourunusualsubjectthe top ads of todayhumour, surprised and new and unusual ideathe best partThey make people forget that someone is trying to sell them something.Paragraph 5aimcontentsthe
public
ads
make ___________ to societyencourage ________ to __________ in improving their neighbourhood, protecting the environment, and helping other peoplecitizensparticipatecontributionssubject1. Which one is not a public advertisement?
A. Fighting AIDS B. Saving water
C. Helping the poor D. SKⅡFinish the multiple choices according to the text.Post reading2. What ideas do today’s advertisements
use to make you notice their products?
a. new b. humour
c. unusual d. surprised
A. abc B. abcd
C. acd D. bcd3. What’s the top advertisers’ aim?
A. To create something that has never
been seen before and is fascinating
for people to look at.
B. To make contributions to society.
C. To use modern techniques of design.
D. To make people know their
products.Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the advertisement?Voice your opinionFinish Exercise 10.Homework