模块4 Unit 11 The Media Lesson 3 The Advertising Game课件（共25张幻灯片）
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| 名称 | 模块4 Unit 11 The Media Lesson 3 The Advertising Game课件（共25张幻灯片） |  | |
| 格式 | zip | ||
| 文件大小 | 843.0KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 北师大版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-09 11:03:13 | ||
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课件25张PPT。 Unit 11 The Media
Lesson 3
The Advertising Game
Objectives
By the end of this lesson, you’ll be able to
◆ know the design, the idea and the effect of advertisements;
◆ understand advertisement
development;
◆ discuss advertisingLead-in How do advertisements affect our daily life? Have you ever bought anything because you liked the idea promoted in the advertisement? Let’s enjoy the creative and impressive advertisements. Be CreativeJust do it. 只管去做吧! Be CreativeImpossible made possible. 使不可能变为可能。（佳能打印机） Be Creative Be Creative Be CreativeThe taste is great. 味道好极了。
（雀巢咖啡） Be CreativeThe choice of a new generation. 新一代的选择
（百事可乐） Be CreativeLet's make things better. 让我们做得更好。（飞利浦电子） Be CreativeObey your thirst. 服从你的渴望
（雪碧） Be Creative只溶在口，不溶在手
（M＆M巧克力）M&Ms melt in your mouth, not in your hand. Be Creative Pre-readingCan you think of some advertisements you have seen? Where have you seen advertisements?on TV in the newspaper
on the Internet on the radio
in the street at bus/train/subway station
on the bus in the magazine
on the balloon on the clothes
in the catalogue on the board
in the window displayWhile-reading: 1st reading What does the passage talk about?
A. The advantages and disadvantages
of ads
B. Different sorts of ads
C. The development of advertising
D. The effect of ads on our life
E. People’s attitude toward adsWhile-reading: 2nd reading – Re-arranging1. Products are sometimes linked with different concepts or ideas.
2. New and unusual ideas often appear in today’s top advertisements.
3. An ad may give direct information like names or locations.
4. Public ads have helped to increase public knowledge.
5. Ads are made visually attractive to hold the attention of the public.12345While-reading: 3rd reading – Answering1.By reading a classic advertisement you can know the following except_________.
what the company sells
where the company is located
C. how much the product cost D. the name of the brand
2.Some advertisements consist of pictures or the words of experts in order to_________.
make people know more about the products
make the experts more famous
show people how good the products are
make the advertisements more attractive
CCWhile-reading: 3rd reading – Answering3. Modern techniques of design are not enough to be noticed in modern cities because __________.
they spend too much money
they can’t make advertisements attractive
people don’t like such designs
people are used to seeing such designs
4.The government uses public advertisements to do the following except_______.
educating the public
increasing public knowledge
making a profit
making our society a better placeDC There are many different kinds of advertisements. Some may give _______ information about the product; some are made __________ attractive to hold people’s attention; others use __________ like success and wealth. Nowadays top advertisers prefer to use _________ as well as new and ___________ ideas to surprise people. Public advertisements, however, focus on increasing public ____________.directvisuallyconceptshumourunusualknowledgeRevisionSUMMARYGrammer Cloze1.Once again, the two firms are in__________(compete) with each other for the market in that area.
2.A healthy diet should consist _______ wholefood(天然食品).
3.We will explore different approaches to__________(gather)information.
4.He was awarded a prize because he had made_____________(contribute) to world peace.
competitionofgatheringcontributions5.Employers usually decide within five minutes whether someone
is _________(suit) for the job.
6.Over the last decade , the villagers___________（plant）millions of trees.
7.Not _____the children have brought their books. Some of them
have to share with each other.suitablehave plantedall1.competition 考查固定结构 be in competition with
意为“与……竞争”
2.of 考查介词 consist of “由……组成”
3.gathering 考查approaches to，to为介词
4.contributions 考查名词的复数 make contributions to“对……做出贡献”
5.suitable 考查形容词 be suitable for…“适合”
6.have planted 根据时间状语“over the last decade”
可知要用现在完成时
7.all 考查不定代词 not all“不是所有的”，表示部分否定HomeworkPlease write down your
opinions about the things in
Ex. 10.
2. Do Ex. 12 & 13 on page 25.Thanks a lot!
Lesson 3
The Advertising Game
Objectives
By the end of this lesson, you’ll be able to
◆ know the design, the idea and the effect of advertisements;
◆ understand advertisement
development;
◆ discuss advertisingLead-in How do advertisements affect our daily life? Have you ever bought anything because you liked the idea promoted in the advertisement? Let’s enjoy the creative and impressive advertisements. Be CreativeJust do it. 只管去做吧! Be CreativeImpossible made possible. 使不可能变为可能。（佳能打印机） Be Creative Be Creative Be CreativeThe taste is great. 味道好极了。
（雀巢咖啡） Be CreativeThe choice of a new generation. 新一代的选择
（百事可乐） Be CreativeLet's make things better. 让我们做得更好。（飞利浦电子） Be CreativeObey your thirst. 服从你的渴望
（雪碧） Be Creative只溶在口，不溶在手
（M＆M巧克力）M&Ms melt in your mouth, not in your hand. Be Creative Pre-readingCan you think of some advertisements you have seen? Where have you seen advertisements?on TV in the newspaper
on the Internet on the radio
in the street at bus/train/subway station
on the bus in the magazine
on the balloon on the clothes
in the catalogue on the board
in the window displayWhile-reading: 1st reading What does the passage talk about?
A. The advantages and disadvantages
of ads
B. Different sorts of ads
C. The development of advertising
D. The effect of ads on our life
E. People’s attitude toward adsWhile-reading: 2nd reading – Re-arranging1. Products are sometimes linked with different concepts or ideas.
2. New and unusual ideas often appear in today’s top advertisements.
3. An ad may give direct information like names or locations.
4. Public ads have helped to increase public knowledge.
5. Ads are made visually attractive to hold the attention of the public.12345While-reading: 3rd reading – Answering1.By reading a classic advertisement you can know the following except_________.
what the company sells
where the company is located
C. how much the product cost D. the name of the brand
2.Some advertisements consist of pictures or the words of experts in order to_________.
make people know more about the products
make the experts more famous
show people how good the products are
make the advertisements more attractive
CCWhile-reading: 3rd reading – Answering3. Modern techniques of design are not enough to be noticed in modern cities because __________.
they spend too much money
they can’t make advertisements attractive
people don’t like such designs
people are used to seeing such designs
4.The government uses public advertisements to do the following except_______.
educating the public
increasing public knowledge
making a profit
making our society a better placeDC There are many different kinds of advertisements. Some may give _______ information about the product; some are made __________ attractive to hold people’s attention; others use __________ like success and wealth. Nowadays top advertisers prefer to use _________ as well as new and ___________ ideas to surprise people. Public advertisements, however, focus on increasing public ____________.directvisuallyconceptshumourunusualknowledgeRevisionSUMMARYGrammer Cloze1.Once again, the two firms are in__________(compete) with each other for the market in that area.
2.A healthy diet should consist _______ wholefood(天然食品).
3.We will explore different approaches to__________(gather)information.
4.He was awarded a prize because he had made_____________(contribute) to world peace.
competitionofgatheringcontributions5.Employers usually decide within five minutes whether someone
is _________(suit) for the job.
6.Over the last decade , the villagers___________（plant）millions of trees.
7.Not _____the children have brought their books. Some of them
have to share with each other.suitablehave plantedall1.competition 考查固定结构 be in competition with
意为“与……竞争”
2.of 考查介词 consist of “由……组成”
3.gathering 考查approaches to，to为介词
4.contributions 考查名词的复数 make contributions to“对……做出贡献”
5.suitable 考查形容词 be suitable for…“适合”
6.have planted 根据时间状语“over the last decade”
可知要用现在完成时
7.all 考查不定代词 not all“不是所有的”，表示部分否定HomeworkPlease write down your
opinions about the things in
Ex. 10.
2. Do Ex. 12 & 13 on page 25.Thanks a lot!