模块4 Unit 11 The Media Lesson 3 The Advertising Game.课件（共25张幻灯片）
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| 名称 | 模块4 Unit 11 The Media Lesson 3 The Advertising Game.课件（共25张幻灯片） |  | |
| 格式 | zip | ||
| 文件大小 | 5.0MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 北师大版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-09 11:03:37 | ||
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课件25张PPT。The Advertising GameAdvertisementsWhere do you usually see advertisements?on TVin the newspaperin the magazineon the Internetat bus stationon the radioin the streeton the busin our school
Advertisements everywhere!
Commercial Ads(商业广告) Public Ads （公益广告） What are advertisements for?Sell products/servicesSocial problems
The Advertising Game
New Words/Phrasesadvertise
advertising
classic
sew
corporation
brand
suitable
consist of
advertiser
vt. 为...做广告，登广告adj. 传统的，经典的n. 商标，牌子adj. 合适的由…组成n. 广告人n. 公司vt. 缝，缝制n. 广告活动，广告业budget
visually
visual
boom
stand out
concept
approach
humor
contemporary
contribution
citizenn. 预算n. 方法，方式n. 概念；观念突出，显眼n. 迅速增长adv. 视觉地n. 幽默adj. 当代的n. 贡献，捐助adj. 视觉的，视力的n. 公民，市民Para. 1
Para. 2
Para. 3
Para. 4
Para. 5The public adsThe top ads of todayThe classic adsAds in the market place with direct competitionMatch the topics with the paragraphs.Fast ReadingModern ads after the advertising boomParagraph 11.What is a classic advertisement?
2. What do you know after looking at a classic advertisement?The classic advertisement is one that gives information about finding certain products.adj. 传统的，经典的Paragraph 1Detailed Reading2. The name of a company, what the company sell, where they are located, and the brand names.n. 商标，品牌The Classic Adslocationbrand namecompany nameproductbrand nameproductcompany namelocationParagraph 2aim
contentsAds in the market place with direct compet-ition
________and hold the _________of the public______________
pictures or the words of _______
b. advertisements that people _____looking atattractexpertsenjoyattentionconsist ofsubject=contain 由……组成The Ads in the Market Place with Direct Competitionpictures or the words of expertsenjoy looking at Paragraph 31.Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
2. How can modern advertisements stand out in a world full of competition?
Because of the advertising boom, people are used to seeing high standards of visual design. They should combine the highest standards of design with ideas linked to the products to make them more attractive.n. 迅速增长突出，显眼Modern Ads after the advertising boomhighest standards of visual designhigh clearlightthinidea linked to the productParagraph 4What ways do today’s top advertisers use to make people notice their products?
2. What’s the aim of the advertisers by using such ways?
They use humour as well as new and unusual ideas to surprise people. To create something that has never been seen before and is fascinating for people to look at and to make people forget that someone is trying to sell them something.n. 幽默adj. 迷人的The Top Ads of Todayhumour, new and unusual ideas to surprise peopleThey make people forget that someone is trying to sell them something.Paragraph 5aim
contentsThe
Public
Ads
make ___________ to societyencourage ____________to ____________in improving their neighbourhood, _________the environment, and helping other peoplecitizensparticipatecontributionssubjectn. 贡献，捐助n. 市民；公民protectingv.参加，参与The Public Adsprotect the environmentmake contributions to societySummaryThe Advertising GameModern ads after the advertising boom
The classic adsAds in the market place with direct competitionThe top ads of todayThe public ads Obey your thirst.
服从你的渴望。（Sprite 雪碧）
Every time a good time.
更多欢笑，更多欢乐，就在麦当劳（Mcdonald’s）
Connecting People.
科技以人为本。（Nokia 诺基亚）
To me，the past is black and white，but the future is always color．
对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（Hennessy 轩尼诗酒） For your enjoyment：Slogans for some ads. Just do it.
只管去做。（Nike 耐克）
Impossible is nothing.
一切皆有可能。（Adidas 阿迪达斯）
The taste is great.
味道好极了。（Nestle 雀巢咖啡）
Good to the last drop．
滴滴香浓，意犹未尽 .（Maxwell house 麦斯威尔咖啡） For your enjoyment：Slogans for some ads.HomeworkMake an Ad by yourself:What do you want to advertise? How to advertise it? Try to use the strategies we’ve learnt today. Thank you !
Advertisements everywhere!
Commercial Ads(商业广告) Public Ads （公益广告） What are advertisements for?Sell products/servicesSocial problems
The Advertising Game
New Words/Phrasesadvertise
advertising
classic
sew
corporation
brand
suitable
consist of
advertiser
vt. 为...做广告，登广告adj. 传统的，经典的n. 商标，牌子adj. 合适的由…组成n. 广告人n. 公司vt. 缝，缝制n. 广告活动，广告业budget
visually
visual
boom
stand out
concept
approach
humor
contemporary
contribution
citizenn. 预算n. 方法，方式n. 概念；观念突出，显眼n. 迅速增长adv. 视觉地n. 幽默adj. 当代的n. 贡献，捐助adj. 视觉的，视力的n. 公民，市民Para. 1
Para. 2
Para. 3
Para. 4
Para. 5The public adsThe top ads of todayThe classic adsAds in the market place with direct competitionMatch the topics with the paragraphs.Fast ReadingModern ads after the advertising boomParagraph 11.What is a classic advertisement?
2. What do you know after looking at a classic advertisement?The classic advertisement is one that gives information about finding certain products.adj. 传统的，经典的Paragraph 1Detailed Reading2. The name of a company, what the company sell, where they are located, and the brand names.n. 商标，品牌The Classic Adslocationbrand namecompany nameproductbrand nameproductcompany namelocationParagraph 2aim
contentsAds in the market place with direct compet-ition
________and hold the _________of the public______________
pictures or the words of _______
b. advertisements that people _____looking atattractexpertsenjoyattentionconsist ofsubject=contain 由……组成The Ads in the Market Place with Direct Competitionpictures or the words of expertsenjoy looking at Paragraph 31.Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
2. How can modern advertisements stand out in a world full of competition?
Because of the advertising boom, people are used to seeing high standards of visual design. They should combine the highest standards of design with ideas linked to the products to make them more attractive.n. 迅速增长突出，显眼Modern Ads after the advertising boomhighest standards of visual designhigh clearlightthinidea linked to the productParagraph 4What ways do today’s top advertisers use to make people notice their products?
2. What’s the aim of the advertisers by using such ways?
They use humour as well as new and unusual ideas to surprise people. To create something that has never been seen before and is fascinating for people to look at and to make people forget that someone is trying to sell them something.n. 幽默adj. 迷人的The Top Ads of Todayhumour, new and unusual ideas to surprise peopleThey make people forget that someone is trying to sell them something.Paragraph 5aim
contentsThe
Public
Ads
make ___________ to societyencourage ____________to ____________in improving their neighbourhood, _________the environment, and helping other peoplecitizensparticipatecontributionssubjectn. 贡献，捐助n. 市民；公民protectingv.参加，参与The Public Adsprotect the environmentmake contributions to societySummaryThe Advertising GameModern ads after the advertising boom
The classic adsAds in the market place with direct competitionThe top ads of todayThe public ads Obey your thirst.
服从你的渴望。（Sprite 雪碧）
Every time a good time.
更多欢笑，更多欢乐，就在麦当劳（Mcdonald’s）
Connecting People.
科技以人为本。（Nokia 诺基亚）
To me，the past is black and white，but the future is always color．
对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（Hennessy 轩尼诗酒） For your enjoyment：Slogans for some ads. Just do it.
只管去做。（Nike 耐克）
Impossible is nothing.
一切皆有可能。（Adidas 阿迪达斯）
The taste is great.
味道好极了。（Nestle 雀巢咖啡）
Good to the last drop．
滴滴香浓，意犹未尽 .（Maxwell house 麦斯威尔咖啡） For your enjoyment：Slogans for some ads.HomeworkMake an Ad by yourself:What do you want to advertise? How to advertise it? Try to use the strategies we’ve learnt today. Thank you !