Unit 1 Advertising Project(1)_ Developing an ad campaign 课件（20张）
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| 名称 | Unit 1 Advertising Project(1)_ Developing an ad campaign 课件（20张） |  | |
| 格式 | zip | ||
| 文件大小 | 812.3KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-25 17:29:57 | ||
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课件20张PPT。M4U1 Project Developing an ad campaign教材版本：译林牛津
年级：高一 VS Step 1:ReadingArticle 1 : How do you build an ad campaign? Skimming: Main idea of each paragraphPara. 1
Para. 2
Para. 3
Para. 4What an ad campaign meansHow to determine the target audienceWhat the ad campaign saysHow to reach the target audience AudienceContentDefinitionWaysQ1: What is an ad campaign?
Q2: Why it is very important to know your audience?
Q3: How to decide what approach you want to use?
Task 1. Listening
Q1: What is an ad campaign?
Q2: Why it is important to know your audience?
Q3: How to decide what approach you want to use?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.It is very important to know your audience so you can create the right message for the right people.The decision should depend mainly on your target audience and which kinds of ads reach that group best.Task 2. Pair work: blanks filling (no more than 3 words)varietyfaildeterminingaspectsdependsimportanceTask3. Summary Article 2: A sample:Anti-smoking ad campaignTask 1 : SkimmingQ1. What is the subject of this ad campaign?
Q2. What’s the slogan of the campaign?
Anti-smoking.Smoking kills!Topic:
Reasons:
Target audience:
Aim:
Media :
Slogan:
Hope: Anti-smokinghigh school teenagersSmoking kills death; diseases & cancer; a waste of money; damage to people's welfare discourage young people from smoking posters, website, school magazine realizing the dangers of smoking and saying noHowTask 2: Outline OutlineTopic:
Reasons:
Target audience:
Aim:
Media :
Slogan:
Hope: Anti-smokinghigh school teenagersSmoking kills death; diseases & cancer; a waste of money; damage to people's welfare discourage young people from smoking posters, website, school magazine realizing the dangers of smoking and saying noTask 2: How is it formed? ＊The bad physical effects of smoking;
＊The negative impact on the surrounding people;
＊All the advantages of not smoking;
＊The unattractiveness of smoking. topicreason/ whytarget audience/ who aim / goal1234Step 2. SummaryMain elements of designing an ad campaign56slogan / logomedia / ways7hope/expectationDeveloping an ad campaignStep 3: Group WorkThe format of an ad campaign1. Introduction:
topic and reasons
2. Main body:
1) who --- target audience
2) what ---- to tell the audience
3) how --- to tell the audience
4) logos and slogans
3. Conclusion
your hopes or suggestions
Show time! Advertisement is not always the negative word related to clever tricks. In fact, each ad campaign contains the wisdom and creativity of groups of designers. Indeed, it is a production of human intelligence that we should appreciate.
What we can learn more is that we can show and advertise ourselves to make us stand out and get more chances.Homework Please perfect your design of the ad campaign.
Find out the key phrases and sentences in two passages.
Thanks for your listening!
年级：高一 VS Step 1:ReadingArticle 1 : How do you build an ad campaign? Skimming: Main idea of each paragraphPara. 1
Para. 2
Para. 3
Para. 4What an ad campaign meansHow to determine the target audienceWhat the ad campaign saysHow to reach the target audience AudienceContentDefinitionWaysQ1: What is an ad campaign?
Q2: Why it is very important to know your audience?
Q3: How to decide what approach you want to use?
Task 1. Listening
Q1: What is an ad campaign?
Q2: Why it is important to know your audience?
Q3: How to decide what approach you want to use?
An ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.It is very important to know your audience so you can create the right message for the right people.The decision should depend mainly on your target audience and which kinds of ads reach that group best.Task 2. Pair work: blanks filling (no more than 3 words)varietyfaildeterminingaspectsdependsimportanceTask3. Summary Article 2: A sample:Anti-smoking ad campaignTask 1 : SkimmingQ1. What is the subject of this ad campaign?
Q2. What’s the slogan of the campaign?
Anti-smoking.Smoking kills!Topic:
Reasons:
Target audience:
Aim:
Media :
Slogan:
Hope: Anti-smokinghigh school teenagersSmoking kills death; diseases & cancer; a waste of money; damage to people's welfare discourage young people from smoking posters, website, school magazine realizing the dangers of smoking and saying noHowTask 2: Outline OutlineTopic:
Reasons:
Target audience:
Aim:
Media :
Slogan:
Hope: Anti-smokinghigh school teenagersSmoking kills death; diseases & cancer; a waste of money; damage to people's welfare discourage young people from smoking posters, website, school magazine realizing the dangers of smoking and saying noTask 2: How is it formed? ＊The bad physical effects of smoking;
＊The negative impact on the surrounding people;
＊All the advantages of not smoking;
＊The unattractiveness of smoking. topicreason/ whytarget audience/ who aim / goal1234Step 2. SummaryMain elements of designing an ad campaign56slogan / logomedia / ways7hope/expectationDeveloping an ad campaignStep 3: Group WorkThe format of an ad campaign1. Introduction:
topic and reasons
2. Main body:
1) who --- target audience
2) what ---- to tell the audience
3) how --- to tell the audience
4) logos and slogans
3. Conclusion
your hopes or suggestions
Show time! Advertisement is not always the negative word related to clever tricks. In fact, each ad campaign contains the wisdom and creativity of groups of designers. Indeed, it is a production of human intelligence that we should appreciate.
What we can learn more is that we can show and advertise ourselves to make us stand out and get more chances.Homework Please perfect your design of the ad campaign.
Find out the key phrases and sentences in two passages.
Thanks for your listening!