Unit 1 Advertising Project(1)_ Developing an ad campaign 课件（31张）
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| 名称 | Unit 1 Advertising Project(1)_ Developing an ad campaign 课件（31张） |  | |
| 格式 | zip | ||
| 文件大小 | 2.9MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-25 17:30:44 | ||
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课件31张PPT。Project Developing an ad ampaignCompetitionRound 1Guess the brands according to the slogans. Just do it.
A. Li-ning B. Nike
C. Adidas D. Kappa2. Impossible is nothing.
A. Li-ning B. Puma
C. Adidas D. Kappa3. I’m lovin’ it.
A. Mr. Pizza B. KFC
C. Pizza Hut D. McDonald’s4. Think Different.
A. Apple B. Intel
C. Samsung D. Sony5. Obey your thirst.
A. Coca-cola B. Starbucks
C. H?agen-Dazs D. SpriteCompetitionRound 2Guess the meanings of the following PSAs according to the pictures.No photos
Protecting water, protecting ourselves.
C. No open flame (火)
D. Staying clean, staying healthy.A. It is the lifespan (寿命) that counts. B. It is the quality of life that counts C. No smoking in public areas D. Staying away from cigarettes A. Chinese tea culture B. Protecting the oasis (绿洲) C. Planting more trees D. One ChinaA. Love makes a beautiful world B. No products made from wood C. Caring for the elderly D. Caring for the homelessA. Going out for fresh air. B. Protecting the forest C. No open flame (火) in forest D. Smoking is harmful to lungs. adscreativeattractivepersuasiveimaginativemovingeducationalinterestinginformative...What makes a good advertisement?projectWhat is an ad campaign? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.Listening1.What is important when you start a successful campaign?
2.What media can you use in an ad campaign?
3.What questions should we first consider? 1.What is important when you start a successful campaign?
2.What media can you use in an ad campaign?
3.What questions should we first consider?
1. Who is the audience for your ad campaign?
2. What do you want your ad campaign to say?
3. How do you reach your audience?We can use different kinds of media, including
newspapers, magazines, televisions, billboards, mailing, etc. You must have a clear goal and target audience. ampaignoalargetesearchreateessagenformationppealeactethods
mediacrosspproacheachknowAnti-smoking ad campaignRead anti-smoking campaign and answer the questions below
1.What’s the topic?
2.Why do they choose the topic?
3.Who is the target audience?
4. What is the aim?
5.What’s the slogan?
6.What’s the logo?
7.What are the forms of media?
1.What’s the topic?
The topic is anti-smoking.
2.Why do they choose the topic?
1)Every year millions of people die due to smoking.
2)Cigarettes contain poisonous chemicals that can result in lung cancer and heart diseases.
3)Much money is cost on smoking.
4)Smoking causes great damage to the welfare of the people.
3.Who is the target audience?
High-school teenagers.
4. What is the aim?
To discourage young peole from smoking
5.What’s the slogan?
Smoking kills.
6.What’s the logo?
A picture of a skeleton head.
7.What are the forms of media?
Posters, the Internet, magazine and so on.
DesigningDesign an ad for Yixing which is creating a civilized city.Discussion:
1.What’s the aim?
2.Who is the target audience?
3.Why do you choose this subject?
4.What’s your slogan?
5.What’s the logo?
6.How can you make your ad known to the public?
Developing an ad campaign about social concernsAssignment 目前，宜兴正在创建文明城市，在这个过程中，出现了一些令人担忧的不良现象，请发表你对这些现象的看法，并就我们该如何为创建文明城市做贡献提出建议。字数150左右。吐痰spit 乱扔litter
1、宜兴创建文明城市的现状。
2、分析令人担忧的不良现象。
3、提出我们该如何为创建文明城市做贡献的建议。One possible version At present, Yixing is creating a civilized city. To be honest, there seems to be so many uncivilized phenomena, such as smoking, spitting, littering, making noises in public places, damaging trees & flowers and so on.
Then what may account for this phenomenon? First, some citizens are not well educated by their parents when young, so they gradually form the bad habits when growing up. Second, the government is to blame because it doesn’t make strict laws to stop the bad deeds.
In my view, for one thing, each citizen should pay attention their daily behaviors, trying to be polite and well-behaved. For another thing, the local government must take some measures to guide people to improve themselves from every aspect. Actions speak louder than words. If everyone is willing to do a little bit for the community, then our city will surely become a beautiful paradise. ---TOM ReflectionActions speak louder than words.Start From Myself耐克运动鞋
Just do it. 只管去做。
三星电子
Feel the new space. 感受新境界。
百事可乐
The new choice of a new generation. 新一代的选择。
飞利浦电子
Let’s make things better. 让我们做得更好。摩托罗拉手机
Intelligence everywhere. 智慧演绎，无处不在
经典广告词麦斯威尔咖啡
Good to the last drop. 滴滴香浓，意犹未尽理光复印机
We lead, others copy. 我们领先，他人仿效轩尼诗酒
To me , the past is black and white, but the future is always color. 对我而言, 过去平淡无奇；而未来，却是绚烂缤纷。凌志轿车
The relentless pursuit of perfection. 不懈追求完美
A. Li-ning B. Nike
C. Adidas D. Kappa2. Impossible is nothing.
A. Li-ning B. Puma
C. Adidas D. Kappa3. I’m lovin’ it.
A. Mr. Pizza B. KFC
C. Pizza Hut D. McDonald’s4. Think Different.
A. Apple B. Intel
C. Samsung D. Sony5. Obey your thirst.
A. Coca-cola B. Starbucks
C. H?agen-Dazs D. SpriteCompetitionRound 2Guess the meanings of the following PSAs according to the pictures.No photos
Protecting water, protecting ourselves.
C. No open flame (火)
D. Staying clean, staying healthy.A. It is the lifespan (寿命) that counts. B. It is the quality of life that counts C. No smoking in public areas D. Staying away from cigarettes A. Chinese tea culture B. Protecting the oasis (绿洲) C. Planting more trees D. One ChinaA. Love makes a beautiful world B. No products made from wood C. Caring for the elderly D. Caring for the homelessA. Going out for fresh air. B. Protecting the forest C. No open flame (火) in forest D. Smoking is harmful to lungs. adscreativeattractivepersuasiveimaginativemovingeducationalinterestinginformative...What makes a good advertisement?projectWhat is an ad campaign? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.Listening1.What is important when you start a successful campaign?
2.What media can you use in an ad campaign?
3.What questions should we first consider? 1.What is important when you start a successful campaign?
2.What media can you use in an ad campaign?
3.What questions should we first consider?
1. Who is the audience for your ad campaign?
2. What do you want your ad campaign to say?
3. How do you reach your audience?We can use different kinds of media, including
newspapers, magazines, televisions, billboards, mailing, etc. You must have a clear goal and target audience. ampaignoalargetesearchreateessagenformationppealeactethods
mediacrosspproacheachknowAnti-smoking ad campaignRead anti-smoking campaign and answer the questions below
1.What’s the topic?
2.Why do they choose the topic?
3.Who is the target audience?
4. What is the aim?
5.What’s the slogan?
6.What’s the logo?
7.What are the forms of media?
1.What’s the topic?
The topic is anti-smoking.
2.Why do they choose the topic?
1)Every year millions of people die due to smoking.
2)Cigarettes contain poisonous chemicals that can result in lung cancer and heart diseases.
3)Much money is cost on smoking.
4)Smoking causes great damage to the welfare of the people.
3.Who is the target audience?
High-school teenagers.
4. What is the aim?
To discourage young peole from smoking
5.What’s the slogan?
Smoking kills.
6.What’s the logo?
A picture of a skeleton head.
7.What are the forms of media?
Posters, the Internet, magazine and so on.
DesigningDesign an ad for Yixing which is creating a civilized city.Discussion:
1.What’s the aim?
2.Who is the target audience?
3.Why do you choose this subject?
4.What’s your slogan?
5.What’s the logo?
6.How can you make your ad known to the public?
Developing an ad campaign about social concernsAssignment 目前，宜兴正在创建文明城市，在这个过程中，出现了一些令人担忧的不良现象，请发表你对这些现象的看法，并就我们该如何为创建文明城市做贡献提出建议。字数150左右。吐痰spit 乱扔litter
1、宜兴创建文明城市的现状。
2、分析令人担忧的不良现象。
3、提出我们该如何为创建文明城市做贡献的建议。One possible version At present, Yixing is creating a civilized city. To be honest, there seems to be so many uncivilized phenomena, such as smoking, spitting, littering, making noises in public places, damaging trees & flowers and so on.
Then what may account for this phenomenon? First, some citizens are not well educated by their parents when young, so they gradually form the bad habits when growing up. Second, the government is to blame because it doesn’t make strict laws to stop the bad deeds.
In my view, for one thing, each citizen should pay attention their daily behaviors, trying to be polite and well-behaved. For another thing, the local government must take some measures to guide people to improve themselves from every aspect. Actions speak louder than words. If everyone is willing to do a little bit for the community, then our city will surely become a beautiful paradise. ---TOM ReflectionActions speak louder than words.Start From Myself耐克运动鞋
Just do it. 只管去做。
三星电子
Feel the new space. 感受新境界。
百事可乐
The new choice of a new generation. 新一代的选择。
飞利浦电子
Let’s make things better. 让我们做得更好。摩托罗拉手机
Intelligence everywhere. 智慧演绎，无处不在
经典广告词麦斯威尔咖啡
Good to the last drop. 滴滴香浓，意犹未尽理光复印机
We lead, others copy. 我们领先，他人仿效轩尼诗酒
To me , the past is black and white, but the future is always color. 对我而言, 过去平淡无奇；而未来，却是绚烂缤纷。凌志轿车
The relentless pursuit of perfection. 不懈追求完美