Unit 1 Advertising Project(1)_ Developing an ad campaign 课件（21张）
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| 名称 | Unit 1 Advertising Project(1)_ Developing an ad campaign 课件（21张） |  | |
| 格式 | zip | ||
| 文件大小 | 2.3MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-25 17:31:07 | ||
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课件21张PPT。M4u1 Project Developing an ad campaignGlobal warming Water pollution Air pollutionWorld Earth DayHeal our earthLow Carbon Lifestyle珍惜地球资源 转变发展方式 第48 Let’s build our ad campaign！
A poster for Low Carbon Lifestyle!M4U1 PROJECT Reading I How do you build an ad campaign?By the end of the class, you will be able to
know the outline of an ad campaign and get to recognize some key words and phrases.
know how to build an ad campaign step by step.
be ready to make an ad campaign What is an ad campaign? (Para1 on P18)
single, planned, various, certain
The main idea of para1:
The ______________________of an ad campaign.
The main ideas of the following paragraphs:
Three major questions. outline/meaning/definitionLearn how to organize an ad campaign4W: Why—Who-–What—HowRead subtitle 1
Who is your target audience?
How to create the right message for your target audience?
How to know your audience? Know your audience.The people you want to reachdo a little research and analysis,
explore what….thinksLearn how to organize an ad campaign4W: Why–Who—What—HowThe content of an ad campaign should be
interesting and attractive…..
Read subtitle 2
In my eyes, the content of our campaign should be the topic they concern and be worried about. It is of importance to always try to attract the audience in order to get them to do something in response in a certain way. Furthermore, the content should
have an effect on their own lives. care about appeal to react personally affect their lives. be concerned withLearn how to organize an ad campaign How do you reach your audience?
There are a great number of approaches to ________ your message ________ when you are putting together an ad campaign. The decision ________ way you want to use should rely mostly on your target audience and which kinds of ads ________ that group best.gettingacrosswhatreachLearn how to organize an ad campaign4W: Why–Who—What—How
Read subtitle 3Step Two: Language Focuses1. reach a particular audience… (line 2)
reach here means ‘attain/achieve’.
Exercise:
After a long discussion, we _______ ______
___________ on what steps we should take in the next
three months.(达成理解）reachedanunderstanding2 In order to determine…(line 11)
determine: find out/ figure out
Can you determine the meaning of the word?
determine to do sth.
He determined to learn French.
determined: adj. be ~ to do sth.
I’m determined to succeed.
We _____ ______ _______ adopt his suggestion.
(决定）aredeterminedto3 appeal to the audience…(line 19)
appeal to: V.
(a) be attractive/interesting
Eg. Do these paintings appeal to you?
(b) make an earnest request 恳求/呼吁
Eg. The police appealed to the crowd not to panic.
Ex.
The idea of working abroad never ______ ______ me.(吸引）
appealsto4 be concerned with…(line 22)
be concerned with: be about
Her latest article is concerned with Taiwan Issues.
Mr Zhang is much concerned with the disabled.
as far as sb/sth. concerned: 就某人/事而言
Ex.
We ________ _________ _________
_________ his safety.( 都关心）
areallconcernedwithWhat ad campaign is this?Anti-smoking ad campaignFind out the outline of the Anti-smoking campaign on page 19.
Para 1
Para 2
Para 3
Para 4 Why Who & WhatLearn how to organize an ad campaign
4W: Why—Who—What—How Learn how to write an ad campaign due to, result in, cost, cause great damage to,
huge numbers of, This is why…,
Read para1
What reasons does the author list?我们的目标观众是…. 我们的主要目的是…
我们的研究表明：
我们将告诉他们：
如果能说服… 他们会力劝…
4W: Why—Who—What—How Our research shows that…
Our interviews also indicate that…We will educate them about…
We will explain/show …If we can convince…, they might then urge… The target audience is….
Our main aim is to…Learn how to write an ad campaignWhat’s the writer’s slogan and logo ?
Learn how to write an ad campaign4W: Why—Who—What—How Presentation Make your posters and explain to others “why-who-what-how” of your campaign.
A poster for Low Carbon Lifestyle!
Homework Read the two passages again and underline the key words and phrases.
Make your posters and put them at the back of our classroom.
Read each other’s posters and give comments. Form the habit of Low Carbon Lifestyle!
A poster for Low Carbon Lifestyle!M4U1 PROJECT Reading I How do you build an ad campaign?By the end of the class, you will be able to
know the outline of an ad campaign and get to recognize some key words and phrases.
know how to build an ad campaign step by step.
be ready to make an ad campaign What is an ad campaign? (Para1 on P18)
single, planned, various, certain
The main idea of para1:
The ______________________of an ad campaign.
The main ideas of the following paragraphs:
Three major questions. outline/meaning/definitionLearn how to organize an ad campaign4W: Why—Who-–What—HowRead subtitle 1
Who is your target audience?
How to create the right message for your target audience?
How to know your audience? Know your audience.The people you want to reachdo a little research and analysis,
explore what….thinksLearn how to organize an ad campaign4W: Why–Who—What—HowThe content of an ad campaign should be
interesting and attractive…..
Read subtitle 2
In my eyes, the content of our campaign should be the topic they concern and be worried about. It is of importance to always try to attract the audience in order to get them to do something in response in a certain way. Furthermore, the content should
have an effect on their own lives. care about appeal to react personally affect their lives. be concerned withLearn how to organize an ad campaign How do you reach your audience?
There are a great number of approaches to ________ your message ________ when you are putting together an ad campaign. The decision ________ way you want to use should rely mostly on your target audience and which kinds of ads ________ that group best.gettingacrosswhatreachLearn how to organize an ad campaign4W: Why–Who—What—How
Read subtitle 3Step Two: Language Focuses1. reach a particular audience… (line 2)
reach here means ‘attain/achieve’.
Exercise:
After a long discussion, we _______ ______
___________ on what steps we should take in the next
three months.(达成理解）reachedanunderstanding2 In order to determine…(line 11)
determine: find out/ figure out
Can you determine the meaning of the word?
determine to do sth.
He determined to learn French.
determined: adj. be ~ to do sth.
I’m determined to succeed.
We _____ ______ _______ adopt his suggestion.
(决定）aredeterminedto3 appeal to the audience…(line 19)
appeal to: V.
(a) be attractive/interesting
Eg. Do these paintings appeal to you?
(b) make an earnest request 恳求/呼吁
Eg. The police appealed to the crowd not to panic.
Ex.
The idea of working abroad never ______ ______ me.(吸引）
appealsto4 be concerned with…(line 22)
be concerned with: be about
Her latest article is concerned with Taiwan Issues.
Mr Zhang is much concerned with the disabled.
as far as sb/sth. concerned: 就某人/事而言
Ex.
We ________ _________ _________
_________ his safety.( 都关心）
areallconcernedwithWhat ad campaign is this?Anti-smoking ad campaignFind out the outline of the Anti-smoking campaign on page 19.
Para 1
Para 2
Para 3
Para 4 Why Who & WhatLearn how to organize an ad campaign
4W: Why—Who—What—How Learn how to write an ad campaign due to, result in, cost, cause great damage to,
huge numbers of, This is why…,
Read para1
What reasons does the author list?我们的目标观众是…. 我们的主要目的是…
我们的研究表明：
我们将告诉他们：
如果能说服… 他们会力劝…
4W: Why—Who—What—How Our research shows that…
Our interviews also indicate that…We will educate them about…
We will explain/show …If we can convince…, they might then urge… The target audience is….
Our main aim is to…Learn how to write an ad campaignWhat’s the writer’s slogan and logo ?
Learn how to write an ad campaign4W: Why—Who—What—How Presentation Make your posters and explain to others “why-who-what-how” of your campaign.
A poster for Low Carbon Lifestyle!
Homework Read the two passages again and underline the key words and phrases.
Make your posters and put them at the back of our classroom.
Read each other’s posters and give comments. Form the habit of Low Carbon Lifestyle!