Unit 1 Advertising Reading(1)：Advertisements 课件（24张）
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| 名称 | Unit 1 Advertising Reading(1)：Advertisements 课件（24张） |  | |
| 格式 | zip | ||
| 文件大小 | 1.8MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-25 17:31:31 | ||
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文档简介
课件24张PPT。 Unit one Advertisements Careful CheckingComparative ReadingFurther Reading Critical ThinkingTaskLead In Step 1: Lead In Task 1 : A Slogan Guessing Game 1. Just do it！
Nike
Step 1: Lead In Task 1 : A Slogan Guessing Game 2. Take TOSHIBA, take the world.
拥有东芝，拥有世界。
Step 1: Lead In Task 1 : A Slogan Guessing Game 3. Tide’s in, dirt’s out.
有汰渍，没污渍。
Step 1: Lead In Task 1 : A Slogan Guessing Game 4. Good to the last drop.
Maxwell coffee
Step 1: Lead In Task 1 : A Slogan Guessing Game 5. A diamond lasts forever.
钻石恒久远，
一颗永流传。
De Beers
Step 1: Lead In Task 1 : A Slogan Guessing Game 6. Apple thinks different.
苹果电脑，不同凡“想”。
Step 1: Lead In Task 2 : Pair Discussion A good advertisement can be…
A good advertisementclearly expressed creative attractiveeffectivepersuasiveeasy to understandimpressiveinformative Step 2: Careful Checking Task: List all the examples of advertisement
in the passage and divide them into 2 parts.
Step 2: Careful Checking 1. Bright-teeth fight bad breath.2. You are proud of your cooking, so shouldn’t you buy the very freshest food?Commercial AdsPSAs1. Yes to life, no to drugs.2. Knowledge changes life.3. Project Hope—educating every child.4. When you smoke cigarettes, you are slowly killing yourself. Step 3: Comparative Reading Task: try to find the similarities and
differences between commercial
advertisements and public service
advertisements. newspapers, magazines, the Internet, radio, televisionuse attractive pictures and clever languageSimilaritiesTo ________ a _______ or service.To ______ people about
______, safety or any other _____ which affects __________.They are ______ and we can ______ a lot by ________
free of charge
Differences promoteproducteducate healthproblempublic welfareThey do not tell you the _______ truth. helpfullearnfollowing the advice they give.complete Step 4: Further Reading
Step 4: Further Reading
What is an ad?
Does an ad tell
people the
complete truth?commercialimportantintelligencefallleadIntroduction（Para 1)Conclusion(Para 5)Supporting
details
(Para 2 - 4)
attractiveExpository writing （说明文） Step 5: Critical Thinking Does advertising play a positive or negative role in our daily life?
Group workhelpful
sentence
patterns
1.I am strongly in favor of……/
I support the idea that …2. For one thing…, for another…3. The reason why… is that…
4. In my view/opinion;/ As far as I am concerned, I …
Step 5: Critical Thinking Step 5: Critical Thinking Summary
Accept advertisements as a part of our life.
Be smart and rational to them.
Collect wonderful ideas from ads.
Homework: Creative Thinking Choose one of your items and create an English advertisement for it.
THANKS
Nike
Step 1: Lead In Task 1 : A Slogan Guessing Game 2. Take TOSHIBA, take the world.
拥有东芝，拥有世界。
Step 1: Lead In Task 1 : A Slogan Guessing Game 3. Tide’s in, dirt’s out.
有汰渍，没污渍。
Step 1: Lead In Task 1 : A Slogan Guessing Game 4. Good to the last drop.
Maxwell coffee
Step 1: Lead In Task 1 : A Slogan Guessing Game 5. A diamond lasts forever.
钻石恒久远，
一颗永流传。
De Beers
Step 1: Lead In Task 1 : A Slogan Guessing Game 6. Apple thinks different.
苹果电脑，不同凡“想”。
Step 1: Lead In Task 2 : Pair Discussion A good advertisement can be…
A good advertisementclearly expressed creative attractiveeffectivepersuasiveeasy to understandimpressiveinformative Step 2: Careful Checking Task: List all the examples of advertisement
in the passage and divide them into 2 parts.
Step 2: Careful Checking 1. Bright-teeth fight bad breath.2. You are proud of your cooking, so shouldn’t you buy the very freshest food?Commercial AdsPSAs1. Yes to life, no to drugs.2. Knowledge changes life.3. Project Hope—educating every child.4. When you smoke cigarettes, you are slowly killing yourself. Step 3: Comparative Reading Task: try to find the similarities and
differences between commercial
advertisements and public service
advertisements. newspapers, magazines, the Internet, radio, televisionuse attractive pictures and clever languageSimilaritiesTo ________ a _______ or service.To ______ people about
______, safety or any other _____ which affects __________.They are ______ and we can ______ a lot by ________
free of charge
Differences promoteproducteducate healthproblempublic welfareThey do not tell you the _______ truth. helpfullearnfollowing the advice they give.complete Step 4: Further Reading
Step 4: Further Reading
What is an ad?
Does an ad tell
people the
complete truth?commercialimportantintelligencefallleadIntroduction（Para 1)Conclusion(Para 5)Supporting
details
(Para 2 - 4)
attractiveExpository writing （说明文） Step 5: Critical Thinking Does advertising play a positive or negative role in our daily life?
Group workhelpful
sentence
patterns
1.I am strongly in favor of……/
I support the idea that …2. For one thing…, for another…3. The reason why… is that…
4. In my view/opinion;/ As far as I am concerned, I …
Step 5: Critical Thinking Step 5: Critical Thinking Summary
Accept advertisements as a part of our life.
Be smart and rational to them.
Collect wonderful ideas from ads.
Homework: Creative Thinking Choose one of your items and create an English advertisement for it.
THANKS