Unit 1 Advertising Reading(1)：Advertisements 课件（26张）
文档属性
| 名称 | Unit 1 Advertising Reading(1)：Advertisements 课件（26张） |  | |
| 格式 | zip | ||
| 文件大小 | 1.4MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-25 17:32:23 | ||
图片预览
文档简介
课件26张PPT。Module 4Unit 1 ReadingAdvertisementsBrainstorm Brainstorm Cigarettes smoke people.Brainstorm Hey!!!
I’m a dog,
what’s your excuse?Brainstorm type of writing
subtitles
structure of the passageNote:Fast-reading1) What do ads persuade people to do?
2) What does PSA stand for?
3) What are PSAs meant to do?To buy a product or service, or to believe in an idea.Public service advertisement.To educate people about health, safety or any other issue which affects public welfare.Fast-readingThis passage is a/an ____. diary
research report
speech
interviewFast-readingWhat type of writing is this passage?Argumentative writing(议论文).
Narrative writing(记叙文).
Poetry (诗歌).
Expository writing(说明文).
Expository writing is meant to introduce you to basic information on a topic.Fast-reading___________ of ads What an ad isUntrue claims about productsPSAsThe writer’s _______ on adsSubtitle 1Subtitle 2Subtitle 3Ads Topic 1Topic 2Supporting details
Para 2-4IntroductionConclusionFast-readingadviceIntroductionTABSFormat of expository writing:
Detailed-readingIntroduction of the subject (topic sentence)2.Supporting examples and factsNote:
Structures of
Topic1 (Para3)
Topic2 (Para4)
3.Conclusion1.Most people are not aware of how many ads are around them.
2.Advertisements are always meant to promote a product or service.
3. PSAs are only found in newspapers and on TV.
4. PSAs and commercial ads use some of the
same methods.
5. Commercial ads can give us valuable information about how to live our lives.
6. An ad warning people against smoking is an example of a PSA.
TFFFTT or FTDetailed-readingPublic service advertisementsA. PSAs cost only a little money while commercial ones cost a lot
B. PSAs deal with public issues but commercial ones don’t
C. commercial ads sometimes deal with serious social problems
D. PSAs tell the complete truth but commercial ones don’t
1. The main difference between commercial ads and PSAs is that ______.
Detailed-reading2. Some of the advertisements are clever
because ______.
A. they don’t tell the complete truth to
customers although they don’t lie
B. they use the most beautiful language
and images
C. they are made so beautiful and can be
found almost everywhere
D. they don’t tell lies directly to the customersDetailed-readingWhy should we follow the advice in PSAs?
Because PSAs are meant to benefit the public, and we can often learn a lot by following the advice they give.Detailed-readingTABS…Even if an ad does not lie, it does not mean it is altogether innocent….Format of expository writing:
Detailed-readingIntroduction of the subject (topic sentence)Topic 1We must not fall for this kind of trick!
All it says is that it fights it, and that is not the same thing at all….It never says that this grocery has the freshest food.
2.Supporting examples and facts3.Conclusion PSAs are made to serve the pubic.IntroductionTopic 2Supporting
factsExamplesConclusion All are meant to benefit the public, and you can learn a lot.1. Yes to life, no to drugs.
2. Knowledge changes life.Project HopeWhen you smoke cigarettes, you are slowly killing yourself.Detailed-readingPSAs teach us and help us lead better lives.
PSAs teach us how to live healthy lives.
Detailed-readingWork in pairs Find out the similarities and the differences between commercial ads and PSAs.PurposesMethods used
CostPlaces found Validity(效度，有效性) Detailed-readingForm groups of 4.
Finish off an expository passage with the help of facts and examples given to you. What makes a great advertisement ?
Group work
There are many great ads that may appear very different, but they all follow a simple rule: being considerate(考虑周到的). (Introduction/ Topic sentence)
China?Construction?Bank claims, ’Your everyday life is very busy; our Long Card can make it easy’. (Example) This ad makes its clients（客户） moved and thank this bank for solving their problems. (Supporting fact)
It is quite effective to develop a considerate ad that appeals well to its audience. (Conclusion) Group workPresenting time We should use our ___________ and not be a ______ to ads!Reflectionintelligence slaveAre you confident of:
understanding the article about ads?
reading expository writing?
Self-assessmentFinish off exercises on Page 5 and Page 90.
Think about what influences the ads have on us.HomeworkEmail : 109342549@qq.comThank you!
I’m a dog,
what’s your excuse?Brainstorm type of writing
subtitles
structure of the passageNote:Fast-reading1) What do ads persuade people to do?
2) What does PSA stand for?
3) What are PSAs meant to do?To buy a product or service, or to believe in an idea.Public service advertisement.To educate people about health, safety or any other issue which affects public welfare.Fast-readingThis passage is a/an ____. diary
research report
speech
interviewFast-readingWhat type of writing is this passage?Argumentative writing(议论文).
Narrative writing(记叙文).
Poetry (诗歌).
Expository writing(说明文).
Expository writing is meant to introduce you to basic information on a topic.Fast-reading___________ of ads What an ad isUntrue claims about productsPSAsThe writer’s _______ on adsSubtitle 1Subtitle 2Subtitle 3Ads Topic 1Topic 2Supporting details
Para 2-4IntroductionConclusionFast-readingadviceIntroductionTABSFormat of expository writing:
Detailed-readingIntroduction of the subject (topic sentence)2.Supporting examples and factsNote:
Structures of
Topic1 (Para3)
Topic2 (Para4)
3.Conclusion1.Most people are not aware of how many ads are around them.
2.Advertisements are always meant to promote a product or service.
3. PSAs are only found in newspapers and on TV.
4. PSAs and commercial ads use some of the
same methods.
5. Commercial ads can give us valuable information about how to live our lives.
6. An ad warning people against smoking is an example of a PSA.
TFFFTT or FTDetailed-readingPublic service advertisementsA. PSAs cost only a little money while commercial ones cost a lot
B. PSAs deal with public issues but commercial ones don’t
C. commercial ads sometimes deal with serious social problems
D. PSAs tell the complete truth but commercial ones don’t
1. The main difference between commercial ads and PSAs is that ______.
Detailed-reading2. Some of the advertisements are clever
because ______.
A. they don’t tell the complete truth to
customers although they don’t lie
B. they use the most beautiful language
and images
C. they are made so beautiful and can be
found almost everywhere
D. they don’t tell lies directly to the customersDetailed-readingWhy should we follow the advice in PSAs?
Because PSAs are meant to benefit the public, and we can often learn a lot by following the advice they give.Detailed-readingTABS…Even if an ad does not lie, it does not mean it is altogether innocent….Format of expository writing:
Detailed-readingIntroduction of the subject (topic sentence)Topic 1We must not fall for this kind of trick!
All it says is that it fights it, and that is not the same thing at all….It never says that this grocery has the freshest food.
2.Supporting examples and facts3.Conclusion PSAs are made to serve the pubic.IntroductionTopic 2Supporting
factsExamplesConclusion All are meant to benefit the public, and you can learn a lot.1. Yes to life, no to drugs.
2. Knowledge changes life.Project HopeWhen you smoke cigarettes, you are slowly killing yourself.Detailed-readingPSAs teach us and help us lead better lives.
PSAs teach us how to live healthy lives.
Detailed-readingWork in pairs Find out the similarities and the differences between commercial ads and PSAs.PurposesMethods used
CostPlaces found Validity(效度，有效性) Detailed-readingForm groups of 4.
Finish off an expository passage with the help of facts and examples given to you. What makes a great advertisement ?
Group work
There are many great ads that may appear very different, but they all follow a simple rule: being considerate(考虑周到的). (Introduction/ Topic sentence)
China?Construction?Bank claims, ’Your everyday life is very busy; our Long Card can make it easy’. (Example) This ad makes its clients（客户） moved and thank this bank for solving their problems. (Supporting fact)
It is quite effective to develop a considerate ad that appeals well to its audience. (Conclusion) Group workPresenting time We should use our ___________ and not be a ______ to ads!Reflectionintelligence slaveAre you confident of:
understanding the article about ads?
reading expository writing?
Self-assessmentFinish off exercises on Page 5 and Page 90.
Think about what influences the ads have on us.HomeworkEmail : 109342549@qq.comThank you!