Unit 1 Advertising Reading(1)：Advertisements 课件（42张）
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| 名称 | Unit 1 Advertising Reading(1)：Advertisements 课件（42张） |  | |
| 格式 | zip | ||
| 文件大小 | 8.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-25 17:32:50 | ||
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课件42张PPT。M4 Unit 1 ReadingAdvertisementsI want to go shopping today. Would you like to go with me?Let’s go to the shopping centre by subway!In the subway station, there are many pictures on the wall. In the subway station, there are many pictures on the wall. Do you know what they are?They are advertisements!I’m so interested in advertisements
that I surf the Internet to know
more about it.
I find an article about ads on the school website.
Would you like to read it with me?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.Two main types of advertisementsCommercial advertisements
(CAs)Public service advertisements
(PSAs)What is an advertisement?1. What is NOT the difference between a
commercial advertisement and a PSA?Reading comprehension A commercial advertisement is one which someone has paid for while a PSA is often for free.
A commercial advertisement promotes a product or service while a PSA is intended to educate people about issues which affect public welfare.
A commercial advertisement aims to gain benefit from the receivers while PSA aims to educate people.
D. A commercial advertisement appears almost everywhere while a PSA only appears on TV. 细节理解Let’s enjoy two advertisements and tell which kind of advertisements they belong to.Commercial advertisements
(CAs)Public service advertisements
(PSAs)Please divide these ads into two groups according to the types.Commercial advertisements
(CAs)Public service advertisements
(PSAs)Can I believe all of the advertisements?\\\\\\\\\\\Read the passage
“Advertisements”
on page 2-3 and finish the following exercises:2. Why are some of the commercial ads clever according to the article? A.They deal with large social issues. B.Because although the ads do not lie, they do not tell you the complete truth. C.They say something about the commercial issues. D.They tell the complete truth. Reading comprehension推理判断 3. If a consumer doesn’t want to buy a false product, he needs to _____. A. believe in the shopkeepers’ words B. accept everything that is said in advertisements C. be educated about techniques used by advertisers and not blindly accept everything that is said in advertisements D. bargain with the shopkeepers Reading comprehension推理判断Reading comprehension4. Why should we follow the advice in PSAs? A. Because they use attractive pictures and
clever language. B. Because they educate us to make an
effective decision. C. Because they have definite aims. D. Because they are meant to be helpful,
and by following the advice in PSAs,
we can often learn a lot. 细节理解5. The author write this passage to_______. A. tell us what commercial advertisement is B. make us aware of the importance of Public service advertisements C. tell us the trick of commercial advertisement D. share some information about advertisements with us.Reading comprehension主旨大意No, you can’t!
You can only believe Public service advertisements! OK! I’ll be smart
when it comes to advertisements next time! Can I believe all of the advertisements?Consolidation 七选五 Advertisements
Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.
1 . It encourages people to buy a product or service, or believe in an idea. There are two main types of advertisements. 2 . The other is PSAs. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.
However, an advertisement does not tell people the complete truth. We still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. We must not fall for this kind of tricks.
3 . PSAs are made to serve the public and aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. There are even PSAs to teach us how to live healthy lives. 4 . If you follow the advice they give, you can often benefit from them.
Finally, 5 . When it comes to advertisements, we must all use our intelligence and not be a slave to them! A. Not all ads play tricks on us though. B. PSAs are more popular among people. C. Advertisement is an important part of our lives. D. All of these ads are meant to benefit the public. E. I want to tell you to be smart about adertisements. F. One is commercial advertisements which someone has paid for to promote a product or service. G. Commercial advertisements is the one which someone has paid for to advertise a product or service. ?Consolidation 七选五 Advertisements
Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.
1 . It encourages people to buy a product or service, or believe in an idea. There are two main types of advertisements. 2
The other is PSAs. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.
However, an advertisement does not tell people the complete truth. We still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad (C) Advertisement is an important part of our lives(F) One is commercial advertisementswhich someone has paid for to promote a product or service.Ittwo The otherdoes not lie, it does not mean it is altogether innocent. We must not fall for this kind of tricks.
3 . PSAs are made to serve the public and aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. There are even PSAs to teach us how to live healthy lives. 4 .
. If you follow the advice they give, you can often benefit from them.
Finally, 5 .
.When it comes to advertisements, we must all use our intelligence and not be a slave to them! (A) Not all ads play tricks on us though(D) All of these ads are meant to benefitthe public.(E) I want to tell you to be smart aboutadvertisements.tricksbenefit fromtheyintelligenceAs you know, I'm a memeber of the Volunteering Club in our school!
Now, I have a new task to design slogans(广告语) for some PSAs.Group workWould you help me design some slogans(广告语) for these PSAs?What is a slogan?成功之路 从头开始
Start aheadGood to the last drop!
滴滴香浓 意犹未尽Let's enjoy some classical slogans!Let’s design some slogans for the PSAs!Play a game!123456528Play a game!34123456Smoking? Suicide(自杀)!35No trading no killing! Yes to life; no to drug!Water is life!We have only one earth!More reading, much smarter.PSAs play an important role in our life and it will make the world a better place!\\\\\\\\\\\\\\\\\\\\\ Boys and girls,
with your help, I'm sure that I can finish my task well!
See you next time!Thank you!
that I surf the Internet to know
more about it.
I find an article about ads on the school website.
Would you like to read it with me?An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.Two main types of advertisementsCommercial advertisements
(CAs)Public service advertisements
(PSAs)What is an advertisement?1. What is NOT the difference between a
commercial advertisement and a PSA?Reading comprehension A commercial advertisement is one which someone has paid for while a PSA is often for free.
A commercial advertisement promotes a product or service while a PSA is intended to educate people about issues which affect public welfare.
A commercial advertisement aims to gain benefit from the receivers while PSA aims to educate people.
D. A commercial advertisement appears almost everywhere while a PSA only appears on TV. 细节理解Let’s enjoy two advertisements and tell which kind of advertisements they belong to.Commercial advertisements
(CAs)Public service advertisements
(PSAs)Please divide these ads into two groups according to the types.Commercial advertisements
(CAs)Public service advertisements
(PSAs)Can I believe all of the advertisements?\\\\\\\\\\\Read the passage
“Advertisements”
on page 2-3 and finish the following exercises:2. Why are some of the commercial ads clever according to the article? A.They deal with large social issues. B.Because although the ads do not lie, they do not tell you the complete truth. C.They say something about the commercial issues. D.They tell the complete truth. Reading comprehension推理判断 3. If a consumer doesn’t want to buy a false product, he needs to _____. A. believe in the shopkeepers’ words B. accept everything that is said in advertisements C. be educated about techniques used by advertisers and not blindly accept everything that is said in advertisements D. bargain with the shopkeepers Reading comprehension推理判断Reading comprehension4. Why should we follow the advice in PSAs? A. Because they use attractive pictures and
clever language. B. Because they educate us to make an
effective decision. C. Because they have definite aims. D. Because they are meant to be helpful,
and by following the advice in PSAs,
we can often learn a lot. 细节理解5. The author write this passage to_______. A. tell us what commercial advertisement is B. make us aware of the importance of Public service advertisements C. tell us the trick of commercial advertisement D. share some information about advertisements with us.Reading comprehension主旨大意No, you can’t!
You can only believe Public service advertisements! OK! I’ll be smart
when it comes to advertisements next time! Can I believe all of the advertisements?Consolidation 七选五 Advertisements
Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.
1 . It encourages people to buy a product or service, or believe in an idea. There are two main types of advertisements. 2 . The other is PSAs. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.
However, an advertisement does not tell people the complete truth. We still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad does not lie, it does not mean it is altogether innocent. We must not fall for this kind of tricks.
3 . PSAs are made to serve the public and aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. There are even PSAs to teach us how to live healthy lives. 4 . If you follow the advice they give, you can often benefit from them.
Finally, 5 . When it comes to advertisements, we must all use our intelligence and not be a slave to them! A. Not all ads play tricks on us though. B. PSAs are more popular among people. C. Advertisement is an important part of our lives. D. All of these ads are meant to benefit the public. E. I want to tell you to be smart about adertisements. F. One is commercial advertisements which someone has paid for to promote a product or service. G. Commercial advertisements is the one which someone has paid for to advertise a product or service. ?Consolidation 七选五 Advertisements
Nowadays, we can find advertisements almost wherever we go. We are so used to them that we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.
1 . It encourages people to buy a product or service, or believe in an idea. There are two main types of advertisements. 2
The other is PSAs. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.
However, an advertisement does not tell people the complete truth. We still must be aware of the skilful methods used in ads to try and sell us things. Even if an ad (C) Advertisement is an important part of our lives(F) One is commercial advertisementswhich someone has paid for to promote a product or service.Ittwo The otherdoes not lie, it does not mean it is altogether innocent. We must not fall for this kind of tricks.
3 . PSAs are made to serve the public and aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign in 1996, and since then various types of PSAs have appeared around the country. These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects, such as Project Hope. There are even PSAs to teach us how to live healthy lives. 4 .
. If you follow the advice they give, you can often benefit from them.
Finally, 5 .
.When it comes to advertisements, we must all use our intelligence and not be a slave to them! (A) Not all ads play tricks on us though(D) All of these ads are meant to benefitthe public.(E) I want to tell you to be smart aboutadvertisements.tricksbenefit fromtheyintelligenceAs you know, I'm a memeber of the Volunteering Club in our school!
Now, I have a new task to design slogans(广告语) for some PSAs.Group workWould you help me design some slogans(广告语) for these PSAs?What is a slogan?成功之路 从头开始
Start aheadGood to the last drop!
滴滴香浓 意犹未尽Let's enjoy some classical slogans!Let’s design some slogans for the PSAs!Play a game!123456528Play a game!34123456Smoking? Suicide(自杀)!35No trading no killing! Yes to life; no to drug!Water is life!We have only one earth!More reading, much smarter.PSAs play an important role in our life and it will make the world a better place!\\\\\\\\\\\\\\\\\\\\\ Boys and girls,
with your help, I'm sure that I can finish my task well!
See you next time!Thank you!