Unit 1 Advertising Reading(1)：Advertisements.课件（29张）
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| 名称 | Unit 1 Advertising Reading(1)：Advertisements.课件（29张） |  | |
| 格式 | zip | ||
| 文件大小 | 3.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-25 17:33:21 | ||
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课件29张PPT。 Unit one Advertisements Careful CheckingComparative ReadingFurther Reading Summary TaskLead InCritical Thinking Step 1: Lead In Task 1 A shopping listSelf-test Step 1: Lead In Step 1: Lead In Step 1: Lead In Step 1: Lead In Step 1: Lead In Step 1: Lead In Task 1 Why do you prefer to choose those products?Question Step 1: Lead In Task 2 A leafletThinking Step 1: Lead In Say no to drugs Step 2: Careful Checking Task: List all the details of advertisements
in the first two paragraphs.
Step 2: Careful Checking What is an advertisement?
2. Where can we find an advertisement?
3. How many types of advertisements are there? What are they? Step 2: Careful Checking Step 2: Careful Checking What is an advertisement?
2. Where can we find an advertisement?
3. How many types of advertisements are there? What are they? Step 3: Comparative Reading Task: Try to find the similarities and
differences between commercial
advertisements and public service
advertisements. Step 3: Comparative Reading newspapers, magazines, the Internet, radio, televisionuse attractive pictures and clever languageSimilaritiesTo ________ a _______ or service.To ______ people about
______, safety or any other _____ which affects __________.They are ______ and we can ______ a lot by ________
Free of charge
Differences promoteproducteducate healthproblempublic welfareThey do not tell you the _______ truth. helpfullearnfollowing the advice they give.complete Step 3: Comparative Reading Why do you think such a kind of product is more expensive than it should be?Question Step 4: Further Reading Task 1 Step 4: Further Reading Task 2 CAs Not tell the complete truth:
Step 4: Further Reading Task 2 CAs 2. Tell lies: Step 4: Further Reading Task 2 CAs What consequences will false advertising lead to?
2. What measures should be taken to stop false advertising?Discussion Step 4: Further Reading Task 3 PSAs Step 4: Further Reading Task 3 PSAs Creative thinkingMany students don’t think English is important to them. Can you produce a PSA to persuade them? Step 5: Critical Thinking Does advertising play a positive or negative role in our daily life?
Group workTask Question Step 5: Critical Thinking helpful
sentence
patterns
1.I am strongly in favor of……/
I support the idea that …2. For one thing…, for another…3. The reason why… is that…
4. In my view/opinion;/ As far as I am concerned, I …
Step 5: Critical Thinking Step 6: Summary Accept advertisements as a part of our life.
Be smart and rational(理性的) to them.
Collect wonderful ideas from ads.
D_____________________.
on’t be a slave to adsTHANKS
in the first two paragraphs.
Step 2: Careful Checking What is an advertisement?
2. Where can we find an advertisement?
3. How many types of advertisements are there? What are they? Step 2: Careful Checking Step 2: Careful Checking What is an advertisement?
2. Where can we find an advertisement?
3. How many types of advertisements are there? What are they? Step 3: Comparative Reading Task: Try to find the similarities and
differences between commercial
advertisements and public service
advertisements. Step 3: Comparative Reading newspapers, magazines, the Internet, radio, televisionuse attractive pictures and clever languageSimilaritiesTo ________ a _______ or service.To ______ people about
______, safety or any other _____ which affects __________.They are ______ and we can ______ a lot by ________
Free of charge
Differences promoteproducteducate healthproblempublic welfareThey do not tell you the _______ truth. helpfullearnfollowing the advice they give.complete Step 3: Comparative Reading Why do you think such a kind of product is more expensive than it should be?Question Step 4: Further Reading Task 1 Step 4: Further Reading Task 2 CAs Not tell the complete truth:
Step 4: Further Reading Task 2 CAs 2. Tell lies: Step 4: Further Reading Task 2 CAs What consequences will false advertising lead to?
2. What measures should be taken to stop false advertising?Discussion Step 4: Further Reading Task 3 PSAs Step 4: Further Reading Task 3 PSAs Creative thinkingMany students don’t think English is important to them. Can you produce a PSA to persuade them? Step 5: Critical Thinking Does advertising play a positive or negative role in our daily life?
Group workTask Question Step 5: Critical Thinking helpful
sentence
patterns
1.I am strongly in favor of……/
I support the idea that …2. For one thing…, for another…3. The reason why… is that…
4. In my view/opinion;/ As far as I am concerned, I …
Step 5: Critical Thinking Step 6: Summary Accept advertisements as a part of our life.
Be smart and rational(理性的) to them.
Collect wonderful ideas from ads.
D_____________________.
on’t be a slave to adsTHANKS