Unit 1 Advertising Reading(2)：Advertisements 课件（21张）
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| 名称 | Unit 1 Advertising Reading(2)：Advertisements 课件（21张） |  | |
| 格式 | zip | ||
| 文件大小 | 197.8KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-25 17:34:27 | ||
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课件21张PPT。Reading
Unit1AdvertisementsUnit 1 课件描述：
本堂课是阅读课的第二课时。 以操练文章中的主要语言点为主， 重点是习惯用语和固定搭配，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。
dvertisingAUnit 1Reading 2Revision (Fill in the blanks) Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to p ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______.romoteompletereeealelfareerviceypesommercialeantocialLanguage focusbe used to do research on
play tricks on share …with
encourage sb. to do sth.
believe in lie
for free protect … from
be aware of fall for 1. We are so used to them …
be used to do / doing sth. —get accustomed to
used to—happened in the past
e.g. I am not quite used to living here/city life.
I used to live in Nanjing.
Ex: The new machine _____production.
However I_____it.
is used to increase; am not used to controlling
is used to increasing; don’t used to control
used to increase; don’t used to control
used to increasing; am not used to control
A2. I did some research on … … to share with you.research:
1) n. do/conduct research on:
我正在做关于广告的研究。
2) V. to study
商人研究市场很重要。
I am conducting research on advertisements.It’s important for a businessman to research the market.share with: use sth. together with
e.g. I’d like to share my book with you.
Practice
She _____ my troubles as well as my joys.
A. shares with B. shares
B3. … or to believe in an idea
believe in: to have firm faith in
Many people don’t believe in God.
Practice: believe/believe in
I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings.
believe inbelieve 4. PSAs are run for free …for free: free of charge/without payment
You can take the ticket for free.
每个孩子都会得到一本免费的书。
Every child will get a book for free.5. There are laws to protect people from …Protect …from …keep sb./sth. safe from
We should protect the earth from pollution.
人们通常戴太阳镜以妨眼睛被太阳灼伤。
People usually wear sunglasses to protect their
eyes from being burned by the sunlight.6. we still must be aware of the skilful methods …be aware of: realizing sth. that exists
Are you aware of the importance of learning a foreign language?
你意识到你的错误了么？
be aware that: having knowledge of sth./sb.
She became aware that something was burning.
我很清楚吸烟有害健康。Are you aware of your faults?I’m well aware that smoking is bad for our
health.7. Even if an ad does not lie …lie: lied(pt,pp),lying(pres p) vt.说谎
~ to sb. about sth.
She was lying! She lied to me about her age!
lie: lay(pt) lain(pp) lying(pres p) vi.平躺
He has lain in bed since this morning.
lay: laid(pt,pp) laying(pres p) vt. 放置
He laid his hand on my shoulder.
He ____ the book on the desk and told me that he had ____in bed for the whole morning. But I knew that he was ____ to me.laidlainlying8. We must not fall for this kind …fall for .: to be tricked
You should be clever enough not to fail for his tricks.
他说他是学生,我信以为真。
fall for .: be attracted to sb.
They met, fell for each other and got married six weeks later. He said that he was a student and I fell for it.9. Not all ads play tricks on us though.play tricks on: play jokes on
Children, as well as adults, usually play
tricks on each other on Halloween.
老师要求我们不要再捉弄对方了。
The teacher asked us not to play tricks on each other any more.trick: v. trick sb. into doing sth.
She tricked him into giving her all his money.10. There are also PSAs that encourage people to support …
encourage sb. to do sth.
Don’t encourage bad habits in a child.
老师鼓励她看英文电影。
The teacher encouraged her to watch English films. Consolidation:1. You should _____ your books_____ your
desk-mate.
2. I _________ getting up early in the morning.
3. I will never ______ the words of door-to-door
salesman.sharewitham used tofall forbe used to do research on play tricks on
share …with encourage believe in lie
for free protect … from intend to
be aware of fall for 4. I never ____________ God.
5. She _____________ the danger around her.
6. You will get a book ___________.
7. The teacher asked us to _________________
environment protection.
8. The special clothes will ________ you _____
being attacked by wild animals.be used to do research on play tricks on
share …with encourage believe in lie
for free protect … from
be aware of fall for believe in is aware offor freedo research onprotectfrom9. You are actually _____________ her laziness if you do everything for her.
10. She ____ to us about what she did just now.
11. Don’t _______________ me! I am angry!be used to do research on play tricks on
share …with encourage believe in lie
for free protect … from
be aware of fall for encouragingliedplay tricks on Consolidation
We _______________ them that we often do not even realize how frequently we come across ads in a day.
2. After I ___________________ on advertisements, I have some very important information to ___________ you.
3. Ads use persuasive language and exciting images to
_____________________ buy a product or service.
4. Commercial ads are charged while PSAs are _________.
5. However, we must _____________ the methods used in advertisements to try and sell us things.
6. Not all ads ________________ on us though.
7. Thank you for offering me such useful advice and I_______________________ it.
8. Many advertiser try to __________________ buying a product or a service.are so used to do some research share with encourage people to for freebe aware of play tricks on am quite satisfied with trick customers into Homework:1. Finish A1 and A2 on Page 90.
2. Write a short passage with the phrases we learnt in this lesson.
Unit1AdvertisementsUnit 1 课件描述：
本堂课是阅读课的第二课时。 以操练文章中的主要语言点为主， 重点是习惯用语和固定搭配，在句子层面让学生当堂操练语言点，为综合运用英语打下基础。
dvertisingAUnit 1Reading 2Revision (Fill in the blanks) Advertisements have become a part of our life. There are two main t_____ of advertisements. One is called c ______ advertisements, which are m_______ to p ______ a product or s ____ .But they don’t tell people the c ____ truth. Another one is called PSAs, which are often placed for f____. They d____ with many s_______ problems, which often affect public w______.romoteompletereeealelfareerviceypesommercialeantocialLanguage focusbe used to do research on
play tricks on share …with
encourage sb. to do sth.
believe in lie
for free protect … from
be aware of fall for 1. We are so used to them …
be used to do / doing sth. —get accustomed to
used to—happened in the past
e.g. I am not quite used to living here/city life.
I used to live in Nanjing.
Ex: The new machine _____production.
However I_____it.
is used to increase; am not used to controlling
is used to increasing; don’t used to control
used to increase; don’t used to control
used to increasing; am not used to control
A2. I did some research on … … to share with you.research:
1) n. do/conduct research on:
我正在做关于广告的研究。
2) V. to study
商人研究市场很重要。
I am conducting research on advertisements.It’s important for a businessman to research the market.share with: use sth. together with
e.g. I’d like to share my book with you.
Practice
She _____ my troubles as well as my joys.
A. shares with B. shares
B3. … or to believe in an idea
believe in: to have firm faith in
Many people don’t believe in God.
Practice: believe/believe in
I don’t ________ ghosts. I _______ that stories of ghosts were made up by human beings.
believe inbelieve 4. PSAs are run for free …for free: free of charge/without payment
You can take the ticket for free.
每个孩子都会得到一本免费的书。
Every child will get a book for free.5. There are laws to protect people from …Protect …from …keep sb./sth. safe from
We should protect the earth from pollution.
人们通常戴太阳镜以妨眼睛被太阳灼伤。
People usually wear sunglasses to protect their
eyes from being burned by the sunlight.6. we still must be aware of the skilful methods …be aware of: realizing sth. that exists
Are you aware of the importance of learning a foreign language?
你意识到你的错误了么？
be aware that: having knowledge of sth./sb.
She became aware that something was burning.
我很清楚吸烟有害健康。Are you aware of your faults?I’m well aware that smoking is bad for our
health.7. Even if an ad does not lie …lie: lied(pt,pp),lying(pres p) vt.说谎
~ to sb. about sth.
She was lying! She lied to me about her age!
lie: lay(pt) lain(pp) lying(pres p) vi.平躺
He has lain in bed since this morning.
lay: laid(pt,pp) laying(pres p) vt. 放置
He laid his hand on my shoulder.
He ____ the book on the desk and told me that he had ____in bed for the whole morning. But I knew that he was ____ to me.laidlainlying8. We must not fall for this kind …fall for .: to be tricked
You should be clever enough not to fail for his tricks.
他说他是学生,我信以为真。
fall for .: be attracted to sb.
They met, fell for each other and got married six weeks later. He said that he was a student and I fell for it.9. Not all ads play tricks on us though.play tricks on: play jokes on
Children, as well as adults, usually play
tricks on each other on Halloween.
老师要求我们不要再捉弄对方了。
The teacher asked us not to play tricks on each other any more.trick: v. trick sb. into doing sth.
She tricked him into giving her all his money.10. There are also PSAs that encourage people to support …
encourage sb. to do sth.
Don’t encourage bad habits in a child.
老师鼓励她看英文电影。
The teacher encouraged her to watch English films. Consolidation:1. You should _____ your books_____ your
desk-mate.
2. I _________ getting up early in the morning.
3. I will never ______ the words of door-to-door
salesman.sharewitham used tofall forbe used to do research on play tricks on
share …with encourage believe in lie
for free protect … from intend to
be aware of fall for 4. I never ____________ God.
5. She _____________ the danger around her.
6. You will get a book ___________.
7. The teacher asked us to _________________
environment protection.
8. The special clothes will ________ you _____
being attacked by wild animals.be used to do research on play tricks on
share …with encourage believe in lie
for free protect … from
be aware of fall for believe in is aware offor freedo research onprotectfrom9. You are actually _____________ her laziness if you do everything for her.
10. She ____ to us about what she did just now.
11. Don’t _______________ me! I am angry!be used to do research on play tricks on
share …with encourage believe in lie
for free protect … from
be aware of fall for encouragingliedplay tricks on Consolidation
We _______________ them that we often do not even realize how frequently we come across ads in a day.
2. After I ___________________ on advertisements, I have some very important information to ___________ you.
3. Ads use persuasive language and exciting images to
_____________________ buy a product or service.
4. Commercial ads are charged while PSAs are _________.
5. However, we must _____________ the methods used in advertisements to try and sell us things.
6. Not all ads ________________ on us though.
7. Thank you for offering me such useful advice and I_______________________ it.
8. Many advertiser try to __________________ buying a product or a service.are so used to do some research share with encourage people to for freebe aware of play tricks on am quite satisfied with trick customers into Homework:1. Finish A1 and A2 on Page 90.
2. Write a short passage with the phrases we learnt in this lesson.