Unit 1 Advertising Self-assessment 课件（32张）
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| 名称 | Unit 1 Advertising Self-assessment 课件（32张） |  | |
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| 文件大小 | 997.2KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-25 17:35:20 | ||
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课件32张PPT。 Revision
Module4
Unit 1 Advertising1. 复习并掌握本单元的单词,短语及重要语言项目.
2. 掌握本单元重要句式结构
3. 完成并掌握本单元的复习练习
Taskswords
1、 广告商,登广告者
2、 福利事业
3、 问题,议题
4、 评论,意见,评价
5、 独特的,独一无二的
7、 商业的
8、 做出反应
9、 方法,途径
10、 时髦的,流行的advertiser
welfare
3.issue
4. comment
5. unique
7. commercial
8. react
9. approach
10. fashionable一、Word checkpoints
11、 包装
12、可买到的,可得到的
13、 更新,升级
14、非常地,极其地
15、 适用的,功能的
16、 目标,对象,靶子
17、 毛骨悚然的
18、有说服力的
19、 活动,运动
20、 新颖的,独创的packaging
available
13. update
14.extremely
15. functional
16. target
17. thrilling
18. persuasive
campaign
original1.They used some ___________ (有说服力的) arguments
2. Good friends should s____________ happiness and sorrow with each other.
3. The students of our class are ________________ ( 决定)to go to a good university.
4. The book he ___________________(建议) to me was intersting.
5.We should increase our _____________
(意识) of the importance of learning English .单词填写persuasivesharedeterminedrecommendedawarenessphrases二、Key phrases
1.知道，明白，意识到
2.欺骗，捉弄
3.对……感到厌倦
4.迎合，对…有吸引力 5.对…感到满意
6.对…习以为常，习惯
7.上…的当，受…骗
8.处理，对付
9.为……而打算
10.决定做某事
11.对…关心
12.传达
13.对……挑剔
14.根据
15.同意某人的意见 be aware of
play tricks on
be bored with
appeal to
be satisfied with be used to
fall for
deal with
be intended for
determine to do sth
be concerned with
get sth across
be particular about
according to
agree with sb. on sth16.屏住呼吸
17.在公共场所
18.听候某人吩咐
19.治愈某人的病
20.以……感到自豪
21.高质量
22.在销售中
23.宣布
24.和……相似
25.达到
26.尤其，特别
27.为了…..利益
28.向某人介绍某物29.向某人推销
30.在某人方便时hold one’s breath
in public
at one’s service
cure sb. of a disease
be proud of
be of good / high quality
be on sale
make an announcement
be similar to
up to
in particular
for the benefit of
recommend sth. to sb.
promote sth to sb
at one’s convenienceSentence patterns1.公益广告的目的是教育我们帮助我们生活得更好.
PSAs ___ _____ _____ teach us and help us _____ _____ ____.
2.然而，并非所有的广告都给我们设计陷阱的．
Not all ads ____ _____ _____ us though.
3.我们不能跌入这样的陷阱。
We must not ___ _____this kind of trick.
4.要始终迎合受众的反应,这很重要．
It is important to always try to________ _________the way the audience will react.
5.遗憾的是,许多家长并没有意识到兴趣爱好在学生生活中的重要性.
It is a pity that many parents are not _____ ______ the importance of hobbies in a student’s life.are meant tolead/live better livesplay tricks onfall fortoappeal aware of 7.如果你需要什么，请尽管吩咐。
If you need anything，I’m
____ _____ _________
8. 我弟弟打算明年到国外留学。
My brother _________ ________ study abroad next year.
9.She is so skilled that she can easily __________ __________ ________ ________ (说服人们购买)the new products
at your service
intends toPersuade people into buying/(to buy)10、If they want to become the market leader, the company must __________(确保)that their product ___ ______ _______ ____
(质量高).
11、That is why we are ____________ ______________(考虑重新包装)our chocolate bar as well.
12、These ads(涉及)
______ ____________ large social issues.ensureis of high quality consideringrepackaging deal with13.Have you ever __________ _____ __________
____________(后悔没拍下)those unforgettable moments?
14、When you start a successful ad campaign, you must ___________a clear goal and target audience_____________(把…记住).
15、What parts of this issue would they care about or be _________ _________(关心)? regretted not havinghave in mindconcerned aboutsnappedPratice makes perfect1.Come and see me whenever _________.
you are convenient
B. you will be convenient
C. it is convenient to you
D. it will be convenient to you
2. The children should be _____ not to play tricks ______ the disabled.
A. educated; on B. trained; to
C. educated; with D. trained; on3.When she _____ a tall dark figure watching her, she ran into the house immediately.
A. was aware from B. was aware of
C. is aware of D. is aware from
While doing shopping , people
sometimes can’t help ________into
buying something they don’t rally want.
persuade B. persuading
C. being persuaded D. to be persuaded
5.―This idea of studying abroad really _____ me.
―But I don’t think so.
appeals to B. appeals against
C. appeal for D. appeal to
6.―How shall we go to that airport?
―Well, I recommend _____ a taxi.
A. to take B. taking
C. to taking D. take
7.We should not sacrifice environmental protection to ________ economic growth.
A．concentrate B．promote
C．associate D．Accumulate
8.He has made a lot of mistakes in the paper，though he did not ________.
A．attend to B．intend to
C．intend for D．intend making
9. Parents try to ________ their children of their bad habits.
A．cure B．treat C．recover D．Heal
10. ---Tom said，“Could you help me with my maths，Mum？”
---Tom asked Mum ________.
A．that she could help him with his maths
B．to help him with his maths
C．if she could help him with her maths
D．whether he could help her with her maths
解析：引述一般疑问句时，通常用whether或if引导。但本题C、D人称不对，因此符合题意的只能是B项。答案：B
例题1.Many of them turned a deaf ear to his advice，________ they knew it to be valuable.(07·浙江8)
A．as if B．now that
C．even though D．so that
教材原文对照Even if an ad does not lie, it does not mean it tells you the complete truth. (P2) 解析：本题考查连词的用法。句意：他们中的很 多人不听他的劝告，尽管他们知道那很有价值。as if好像；now that既然；even though尽管；so that以便，因此。
答案：C
例题2You didn’t use to like him much when we were at school，________？(2008·上海春招，30)
A．were we B．weren’t we
C．did you D．didn’t you教材原文对照 We are so used to them that we often do not even realize how many we see and hear in a day. (P2) 解析：本题考查动词短语be used to 和used to 的区别，同时也考查了反意疑问句的用法。本题前面用了否定，后面用肯定。
答案：C
例题3.At the meeting they discussed three different ________ to the study of mathematics.(湖北，24)
A．approaches B．means
C．methods D．ways
教材原文对照 You must decide what approach you want to use. (P18) 解析：approach to...做……的方法。B、C与 of连用。the way to do sth.或the way of doing sth.。
答案：A
例题4.would it be ________for you to pick me up at four o’clock and take me to the airport?
（08，山东）
A. Free B. vacant
C. handy D. convenient 解析：句意：
4点钟你来接我，
再送我去飞机场方便吗？
free自由的，
vacant未被占用的，
空缺的，handy手边的；convenient
便利的，方便的 例题5.there are plenty of jobs ______in the western part of country.(08.浙江卷)
A.present B. available
C. precious D. convenient解析：available 可得到的，可利用的，句意为：在这个国家的西部地区，有很多工作可找得到。任务型阅读1通读全文获得大意
2.找出关键句,理解句意。
3.选出关键词，注意词性，词形的转变做题技巧How delicious! Do you want to eat?When you buy the product,what do you care about? 1.concerned/ cared?
（customers may consider more about what they buy the product for ）
2. use/ fun_ction?
（With a less emphasis on functional utilities ）
3. attracted?
4. image?
(the image of product and the consuming circumstance have become the key points to attract custom )
5. ways??（根据表格后面的内容，以及搭配） 6. stressed??/emphasized
(The image of product is emphasized, )
7.Communication
(and communicate with customers creatively, imaginatively and innovatively, )
8. reason? （The reason reason for image-oriented customer behavior is probably that customer 包很好 ）
9. lifestyle???（ …that customers’ lifestyle has been continuously virtualized …)
10. Examples?
(The typical example is Apple Computer’s IMAC )
Homework
Read the two passages carefully in this unitGoodbye
Module4
Unit 1 Advertising1. 复习并掌握本单元的单词,短语及重要语言项目.
2. 掌握本单元重要句式结构
3. 完成并掌握本单元的复习练习
Taskswords
1、 广告商,登广告者
2、 福利事业
3、 问题,议题
4、 评论,意见,评价
5、 独特的,独一无二的
7、 商业的
8、 做出反应
9、 方法,途径
10、 时髦的,流行的advertiser
welfare
3.issue
4. comment
5. unique
7. commercial
8. react
9. approach
10. fashionable一、Word checkpoints
11、 包装
12、可买到的,可得到的
13、 更新,升级
14、非常地,极其地
15、 适用的,功能的
16、 目标,对象,靶子
17、 毛骨悚然的
18、有说服力的
19、 活动,运动
20、 新颖的,独创的packaging
available
13. update
14.extremely
15. functional
16. target
17. thrilling
18. persuasive
campaign
original1.They used some ___________ (有说服力的) arguments
2. Good friends should s____________ happiness and sorrow with each other.
3. The students of our class are ________________ ( 决定)to go to a good university.
4. The book he ___________________(建议) to me was intersting.
5.We should increase our _____________
(意识) of the importance of learning English .单词填写persuasivesharedeterminedrecommendedawarenessphrases二、Key phrases
1.知道，明白，意识到
2.欺骗，捉弄
3.对……感到厌倦
4.迎合，对…有吸引力 5.对…感到满意
6.对…习以为常，习惯
7.上…的当，受…骗
8.处理，对付
9.为……而打算
10.决定做某事
11.对…关心
12.传达
13.对……挑剔
14.根据
15.同意某人的意见 be aware of
play tricks on
be bored with
appeal to
be satisfied with be used to
fall for
deal with
be intended for
determine to do sth
be concerned with
get sth across
be particular about
according to
agree with sb. on sth16.屏住呼吸
17.在公共场所
18.听候某人吩咐
19.治愈某人的病
20.以……感到自豪
21.高质量
22.在销售中
23.宣布
24.和……相似
25.达到
26.尤其，特别
27.为了…..利益
28.向某人介绍某物29.向某人推销
30.在某人方便时hold one’s breath
in public
at one’s service
cure sb. of a disease
be proud of
be of good / high quality
be on sale
make an announcement
be similar to
up to
in particular
for the benefit of
recommend sth. to sb.
promote sth to sb
at one’s convenienceSentence patterns1.公益广告的目的是教育我们帮助我们生活得更好.
PSAs ___ _____ _____ teach us and help us _____ _____ ____.
2.然而，并非所有的广告都给我们设计陷阱的．
Not all ads ____ _____ _____ us though.
3.我们不能跌入这样的陷阱。
We must not ___ _____this kind of trick.
4.要始终迎合受众的反应,这很重要．
It is important to always try to________ _________the way the audience will react.
5.遗憾的是,许多家长并没有意识到兴趣爱好在学生生活中的重要性.
It is a pity that many parents are not _____ ______ the importance of hobbies in a student’s life.are meant tolead/live better livesplay tricks onfall fortoappeal aware of 7.如果你需要什么，请尽管吩咐。
If you need anything，I’m
____ _____ _________
8. 我弟弟打算明年到国外留学。
My brother _________ ________ study abroad next year.
9.She is so skilled that she can easily __________ __________ ________ ________ (说服人们购买)the new products
at your service
intends toPersuade people into buying/(to buy)10、If they want to become the market leader, the company must __________(确保)that their product ___ ______ _______ ____
(质量高).
11、That is why we are ____________ ______________(考虑重新包装)our chocolate bar as well.
12、These ads(涉及)
______ ____________ large social issues.ensureis of high quality consideringrepackaging deal with13.Have you ever __________ _____ __________
____________(后悔没拍下)those unforgettable moments?
14、When you start a successful ad campaign, you must ___________a clear goal and target audience_____________(把…记住).
15、What parts of this issue would they care about or be _________ _________(关心)? regretted not havinghave in mindconcerned aboutsnappedPratice makes perfect1.Come and see me whenever _________.
you are convenient
B. you will be convenient
C. it is convenient to you
D. it will be convenient to you
2. The children should be _____ not to play tricks ______ the disabled.
A. educated; on B. trained; to
C. educated; with D. trained; on3.When she _____ a tall dark figure watching her, she ran into the house immediately.
A. was aware from B. was aware of
C. is aware of D. is aware from
While doing shopping , people
sometimes can’t help ________into
buying something they don’t rally want.
persuade B. persuading
C. being persuaded D. to be persuaded
5.―This idea of studying abroad really _____ me.
―But I don’t think so.
appeals to B. appeals against
C. appeal for D. appeal to
6.―How shall we go to that airport?
―Well, I recommend _____ a taxi.
A. to take B. taking
C. to taking D. take
7.We should not sacrifice environmental protection to ________ economic growth.
A．concentrate B．promote
C．associate D．Accumulate
8.He has made a lot of mistakes in the paper，though he did not ________.
A．attend to B．intend to
C．intend for D．intend making
9. Parents try to ________ their children of their bad habits.
A．cure B．treat C．recover D．Heal
10. ---Tom said，“Could you help me with my maths，Mum？”
---Tom asked Mum ________.
A．that she could help him with his maths
B．to help him with his maths
C．if she could help him with her maths
D．whether he could help her with her maths
解析：引述一般疑问句时，通常用whether或if引导。但本题C、D人称不对，因此符合题意的只能是B项。答案：B
例题1.Many of them turned a deaf ear to his advice，________ they knew it to be valuable.(07·浙江8)
A．as if B．now that
C．even though D．so that
教材原文对照Even if an ad does not lie, it does not mean it tells you the complete truth. (P2) 解析：本题考查连词的用法。句意：他们中的很 多人不听他的劝告，尽管他们知道那很有价值。as if好像；now that既然；even though尽管；so that以便，因此。
答案：C
例题2You didn’t use to like him much when we were at school，________？(2008·上海春招，30)
A．were we B．weren’t we
C．did you D．didn’t you教材原文对照 We are so used to them that we often do not even realize how many we see and hear in a day. (P2) 解析：本题考查动词短语be used to 和used to 的区别，同时也考查了反意疑问句的用法。本题前面用了否定，后面用肯定。
答案：C
例题3.At the meeting they discussed three different ________ to the study of mathematics.(湖北，24)
A．approaches B．means
C．methods D．ways
教材原文对照 You must decide what approach you want to use. (P18) 解析：approach to...做……的方法。B、C与 of连用。the way to do sth.或the way of doing sth.。
答案：A
例题4.would it be ________for you to pick me up at four o’clock and take me to the airport?
（08，山东）
A. Free B. vacant
C. handy D. convenient 解析：句意：
4点钟你来接我，
再送我去飞机场方便吗？
free自由的，
vacant未被占用的，
空缺的，handy手边的；convenient
便利的，方便的 例题5.there are plenty of jobs ______in the western part of country.(08.浙江卷)
A.present B. available
C. precious D. convenient解析：available 可得到的，可利用的，句意为：在这个国家的西部地区，有很多工作可找得到。任务型阅读1通读全文获得大意
2.找出关键句,理解句意。
3.选出关键词，注意词性，词形的转变做题技巧How delicious! Do you want to eat?When you buy the product,what do you care about? 1.concerned/ cared?
（customers may consider more about what they buy the product for ）
2. use/ fun_ction?
（With a less emphasis on functional utilities ）
3. attracted?
4. image?
(the image of product and the consuming circumstance have become the key points to attract custom )
5. ways??（根据表格后面的内容，以及搭配） 6. stressed??/emphasized
(The image of product is emphasized, )
7.Communication
(and communicate with customers creatively, imaginatively and innovatively, )
8. reason? （The reason reason for image-oriented customer behavior is probably that customer 包很好 ）
9. lifestyle???（ …that customers’ lifestyle has been continuously virtualized …)
10. Examples?
(The typical example is Apple Computer’s IMAC )
Homework
Read the two passages carefully in this unitGoodbye