Unit 1 Advertising Task(1)_ Writing an advertisement_ Skills building 1 and 2 课件（21张）
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| 名称 | Unit 1 Advertising Task(1)_ Writing an advertisement_ Skills building 1 and 2 课件（21张） |  | |
| 格式 | zip | ||
| 文件大小 | 1.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-25 17:37:44 | ||
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课件21张PPT。牛津高中英语(模块四 ·高一下学期)Advance with EnglishTask 1 Writing an advertisementdvertisingAUnit 1BrainstormingBefore designing an ad, how can the manager gain enough information about the product?Figures
StatisticsSkills building 1:
Listen for statisticsComments
Opinions Skills building 2:
Expressing opinions and giving reasonsSkills building 1: Statistics and descriptionsLearn to read statistics
*Fractions:
1/5(one fifth) 2/3(two thirds)
?(three quarters)
2 ?(two and one half)
How to read:
2/5 _________ 4 ? ___________
two fifthsfour and three quarters*decimals:
0.3(zero/nought point three)
6.79(six point seven nine)
How to read: 0.9 ____________________ 2.15________________
*percentages
63%(sixty-three per cent)
45.72%(forty-five point seven two per cent)
How to read： 27.35%_____________________________zero/nought point ninetwo point one fivetwenty-seven point three five per cent
An
increase
an increase ofgo up byincrease/rise by/tothree times as manyA
decreasea decrease ofdecrease/fall
by/tono changeno changeremain/stay the sameNoticea range: vary between A and B/from A to BNoticean average: the average price/number …a limitmaximum/minimumpeaked atfall to lowest leveldrop to lowest pointreach a record…Listening for statistics and descriptions:1. Membership-two years ago: __________;
last year___________
2. Market share- last year :___________;
this year_______________
3. Percentage of students who ate lunch in the dining hall last year:__________;
in three years:_________1,200 1,40085%65%50%-60%75.5%4. Students from our school continuing their education:
last year-at local universities: _______
studying abroad: _________
this year-at local universities: _______
studying abroad: _________
5. Last year: 5,000 museum visitors; out of them: 1,000 young people
This year: _________museum visitors; out of them : ___________ young people
23.4%11.5%24.5%13.6% 9,000 3,000How well does our product sell?ChocoLocoSales of the ChocoLoco Bar10.512.519.5Completing the bar chart10.512.512.51519.524 The Candy Corporation
From: Fang Jing
To: Xie Yan
Subject: ___________________________ Date: 25 April
We need to increase sales of our ChocoLoco Bar. As you know, sales of our Snow ice cream have multiplied since we gave it a new package. That is why we are considering designing a new package for our chocolate Bar as well. Our new package must:
*be bright and have an eye-catching colour
*have writing in both Chinese and English
*be attractive to people of all ages
*improve the way people look at our company
We must update our packages in order to attract today’s youth, yet we need to keep some design aspects of the old packages to make sure the ChocoLoco Bar does not look completely different from our company’s other products.Repackaging of the ChocoLoco BarChoco
LocoWhat do you think of the new package? Skills building 2: Opinions and reasonsHow to express opinions:
I (don’t) think/believe(that) …
It seems to me (that) …
In my opinion/To me,…
How to give reasons:
How to list reasons:as/because/since …First, … Second ,… Then …
(Next, … Finally, …)We want to make a new advertisement for the ChocoLoco Bar with a new package. I want to know customers’ opinions on advertising.Pair-workA: What do you think about advertisements?
B: I think advertisements can be quite dangerous.
A: What do you mean?
B: Well, they often give people the wrong message in order to promote sales. This may have harmful effects.
A: In what way?
B: For example, many ads on TV advertise sweets and soft drinks. What they don’t mention is how bad these things can be for our teeth.Interviewing a customerWork in pairs. One is the manager and the other is the manager’s friend, one of the loyal customers of the ChocoLoco Bar. Take turns to ask and answer questions about ads.
Share your opinions and try to take notes.
Interviewing a customer1. What is your opinion of advertising in public places?
2. What do you think makes advertisements interesting?
3. What have you seen in an advertisement and later bought?
4. What is your favourite advertisement? Why?
5. …attractive/interesting/noisy/too big/ugly
colours/discounts/famous stars/models/music/text
books/CDs/DVDs/clothes/food/health products/tickets
popular music/funny/bright/new
…Write a report about the customer’s opinion on advertising.Dear Madam,
After interviewing my friends about good advertisements, I’d like to sum up what they said as follows. …Assignment:
Improve your report.
StatisticsSkills building 1:
Listen for statisticsComments
Opinions Skills building 2:
Expressing opinions and giving reasonsSkills building 1: Statistics and descriptionsLearn to read statistics
*Fractions:
1/5(one fifth) 2/3(two thirds)
?(three quarters)
2 ?(two and one half)
How to read:
2/5 _________ 4 ? ___________
two fifthsfour and three quarters*decimals:
0.3(zero/nought point three)
6.79(six point seven nine)
How to read: 0.9 ____________________ 2.15________________
*percentages
63%(sixty-three per cent)
45.72%(forty-five point seven two per cent)
How to read： 27.35%_____________________________zero/nought point ninetwo point one fivetwenty-seven point three five per cent
An
increase
an increase ofgo up byincrease/rise by/tothree times as manyA
decreasea decrease ofdecrease/fall
by/tono changeno changeremain/stay the sameNoticea range: vary between A and B/from A to BNoticean average: the average price/number …a limitmaximum/minimumpeaked atfall to lowest leveldrop to lowest pointreach a record…Listening for statistics and descriptions:1. Membership-two years ago: __________;
last year___________
2. Market share- last year :___________;
this year_______________
3. Percentage of students who ate lunch in the dining hall last year:__________;
in three years:_________1,200 1,40085%65%50%-60%75.5%4. Students from our school continuing their education:
last year-at local universities: _______
studying abroad: _________
this year-at local universities: _______
studying abroad: _________
5. Last year: 5,000 museum visitors; out of them: 1,000 young people
This year: _________museum visitors; out of them : ___________ young people
23.4%11.5%24.5%13.6% 9,000 3,000How well does our product sell?ChocoLocoSales of the ChocoLoco Bar10.512.519.5Completing the bar chart10.512.512.51519.524 The Candy Corporation
From: Fang Jing
To: Xie Yan
Subject: ___________________________ Date: 25 April
We need to increase sales of our ChocoLoco Bar. As you know, sales of our Snow ice cream have multiplied since we gave it a new package. That is why we are considering designing a new package for our chocolate Bar as well. Our new package must:
*be bright and have an eye-catching colour
*have writing in both Chinese and English
*be attractive to people of all ages
*improve the way people look at our company
We must update our packages in order to attract today’s youth, yet we need to keep some design aspects of the old packages to make sure the ChocoLoco Bar does not look completely different from our company’s other products.Repackaging of the ChocoLoco BarChoco
LocoWhat do you think of the new package? Skills building 2: Opinions and reasonsHow to express opinions:
I (don’t) think/believe(that) …
It seems to me (that) …
In my opinion/To me,…
How to give reasons:
How to list reasons:as/because/since …First, … Second ,… Then …
(Next, … Finally, …)We want to make a new advertisement for the ChocoLoco Bar with a new package. I want to know customers’ opinions on advertising.Pair-workA: What do you think about advertisements?
B: I think advertisements can be quite dangerous.
A: What do you mean?
B: Well, they often give people the wrong message in order to promote sales. This may have harmful effects.
A: In what way?
B: For example, many ads on TV advertise sweets and soft drinks. What they don’t mention is how bad these things can be for our teeth.Interviewing a customerWork in pairs. One is the manager and the other is the manager’s friend, one of the loyal customers of the ChocoLoco Bar. Take turns to ask and answer questions about ads.
Share your opinions and try to take notes.
Interviewing a customer1. What is your opinion of advertising in public places?
2. What do you think makes advertisements interesting?
3. What have you seen in an advertisement and later bought?
4. What is your favourite advertisement? Why?
5. …attractive/interesting/noisy/too big/ugly
colours/discounts/famous stars/models/music/text
books/CDs/DVDs/clothes/food/health products/tickets
popular music/funny/bright/new
…Write a report about the customer’s opinion on advertising.Dear Madam,
After interviewing my friends about good advertisements, I’d like to sum up what they said as follows. …Assignment:
Improve your report.