Unit 1 Advertising Task(2)_ Writing an advertisement_ Skills building 3 课件（26张）
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| 名称 | Unit 1 Advertising Task(2)_ Writing an advertisement_ Skills building 3 课件（26张） |  | |
| 格式 | zip | ||
| 文件大小 | 489.9KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-25 17:40:55 | ||
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课件26张PPT。Writing an advertisement Task Unit 1 Module 4Skills building 1:
Listening for statistics and descriptions
Step 1:
Completing a bar chart
Page 12-130.3 zero/ nought point three
6.79 six point seven nine Fractions:
Decimals:
Percentages:Statistics 63% sixty-three per cent
45.72% forty-five point seven two per cent? a/one half ? three quarters
2/3 two thirds 2 ? two and a/one halfStatistics—practice Let’s have a try!2/5 :
4 ? :
0.9 :
2.15 :
27.35% :two fifthsfour and three quaterszero/nought point ninetwo point one fivetwenty-seven point three five per cent An increase
A decrease
No change
Trends
A range
An average
A limitDescriptions a rise in the number or amount
a fall in the number or amount
a general direction in which
a situation is changing
a limit between sth varies
the greatest or smallest
amount of sth that is allowed.There was a decrease of…
…decrease/fall to/by An increase A decrease No changeDescriptionsThere was an increase of …
…increase
…rise to/by
…go up
…grow
Four times as …as……remain/stay the same Trends A range An average: A limita downward/upward trend
a steady increase/decrease
…start off at…and end up at…
…rise/fall slowly/sharply/smoothly/graduallyDescriptionsvary between …and …
from …to …
range between …and …
from …to …the average price/number…the maximum/minimum price etc.
…peaked at…
…fall to
…drop to. the lowest point/level1. By the following year, the number ___________________ ________________________________ (已经上涨了100).
2. Consumption figures(消费额)for this year ______________ ____________________________(在50%到60%范围内变化)。
3. The _____________(百分比) of students from our school studying arts is 23.5%, compared to 76.5%,which is the percentage of students studying science.
4. Our research showed a ______________ (急剧的增加) in the number of people learning English.
5. Compared to last year’s figures, ___________ (三倍) as many people have studied English.Descriptions—practice has increased/ranged/variedbetween/from 50% and/to 60%percentagegrown/risen/gone up by 100sharp increasethree timesMembership—two years ago:__________; last year:__________
Market share—last year:__________; this year:__________
Consumption figures—last year:_________; in three years:_______
4. Students from our school continuing their education:
Last year—at local universities:_______; studying abroad:_______
This year—at local universities:_______; studying abroad:_______
Last year: 5000 museum visitors;
out of them: 1000 young people
This year: ______ museum visitors;
out of them:______ young people1200140085%65%50—60%75.5%23.4%11.5%24.5%13.6%90003000Step 1: completing a bar chartRead the note from your director. What is it about? Discuss it with your partner and fill in the subject. Memo The Candy Company
To: Xie Yan From: Fang Jing
Subject: ____________________________________________ Date: 25 February
We need to increase sales of our ChocoLoco bar. As you know, sales of our Snowman ice cream have increased after repackaging. That is why we are considering repackaging out chocolate bar as well. Our new packaging will:
be colorful and eye-catching have writing in Chinese and English
be attractive to people of all ages improve the image of our company
We must update our packaging order to attract more young customers. Our advertising expert thinks that out product looks rather old-fashioned now. however, we need to keep some design features of the existing packaging to make sure that the ChocoLoco bar does not look completely different from our company’s other products.
FANG JINGRepackaging of the ChocoLoco barSkills building 2:
Expressing opinions and giving reasons
Step 2:
Talking about advertisements
Page 14-15How to state opinions?
I (don’t) think/believe…
It seems to me that…
In my opinion/To me,…
And How to give reasons?
as/because/since/for …
First, … Second ,… Then …
Next, … Finally, …Expressing opinions and giving reasons:Expressing opinions and giving reasons:Talk about your opinions on ads.
Try to use different structures to state opinions and give reasons.
You can refer to the dialogue on Page 14 as a model.Pair work:Step 2: Talking about advertisements Conduct a survey about advertisements
Have an interview with your partner
The following words may help you:Vocabulary
Attractive/colorful/interesting/noisy/too big/ugly
Books/clothes/films/food/health products/music/on the Internet/on TV
Colours/discounts/famous stars/images/models/music/text
Books/CDs/DVDs/clothes/food/health products/make-up/tickets
Trendy music/fashionable/funny/interactive/multi-coloredPresentationTalk about advertisementsWrite a note with the information you gathered Please start your note with the sentence that follows:
Dear Sir,
After interviewing my friends about good advertisements, I will sum up what they said as follows: In their opinion, most of the ads in public places are attractive. It seems that clothes and food ads on TV are the most interesting. They think that famous stars, trendy music and good text make good advertisements. They often buy food and health products after they have seen them in ads. They like some ads partly because they are funny and partly because they are fashionable. Skill building 3:
Using different sentence types correctly
Step 3:
Writing an
advertisement
Page 16-17Practice: Label the sentence types (Page 16)Possible answers:
2 negative statement
3 command
4 positive statement
5 positive statement
6 positive statement
7 exclamation
8 positive statementStep 3: writing an advertisementPart B WritingWrite an ad for your company’s ChocoLoco
bar.
You may want to mention:
1 taste/look/ingredients
2 comments from consumers
3 what is unique about the product
4 price /discount
5 benefits
6 where it is availablePossible example
You can never imagine how delicious
chocolate bars can be if you have never had
a ChocoLoco Bar. Only the best quality cocoa
beans from Ghana and the freshest milk from
China are used to make the delicious
ChocoLoco Bars. Because they are low in fat,
they are also a good choice for anyone trying
to lose weight. Almost everyone who has tried
them loves them! The ChocoLoco Bar has a
high quality and a reasonable price. It is
available in all supermarkets around China now. Homework Review what you have learnt today.
Preview the project article.
Listening for statistics and descriptions
Step 1:
Completing a bar chart
Page 12-130.3 zero/ nought point three
6.79 six point seven nine Fractions:
Decimals:
Percentages:Statistics 63% sixty-three per cent
45.72% forty-five point seven two per cent? a/one half ? three quarters
2/3 two thirds 2 ? two and a/one halfStatistics—practice Let’s have a try!2/5 :
4 ? :
0.9 :
2.15 :
27.35% :two fifthsfour and three quaterszero/nought point ninetwo point one fivetwenty-seven point three five per cent An increase
A decrease
No change
Trends
A range
An average
A limitDescriptions a rise in the number or amount
a fall in the number or amount
a general direction in which
a situation is changing
a limit between sth varies
the greatest or smallest
amount of sth that is allowed.There was a decrease of…
…decrease/fall to/by An increase A decrease No changeDescriptionsThere was an increase of …
…increase
…rise to/by
…go up
…grow
Four times as …as……remain/stay the same Trends A range An average: A limita downward/upward trend
a steady increase/decrease
…start off at…and end up at…
…rise/fall slowly/sharply/smoothly/graduallyDescriptionsvary between …and …
from …to …
range between …and …
from …to …the average price/number…the maximum/minimum price etc.
…peaked at…
…fall to
…drop to. the lowest point/level1. By the following year, the number ___________________ ________________________________ (已经上涨了100).
2. Consumption figures(消费额)for this year ______________ ____________________________(在50%到60%范围内变化)。
3. The _____________(百分比) of students from our school studying arts is 23.5%, compared to 76.5%,which is the percentage of students studying science.
4. Our research showed a ______________ (急剧的增加) in the number of people learning English.
5. Compared to last year’s figures, ___________ (三倍) as many people have studied English.Descriptions—practice has increased/ranged/variedbetween/from 50% and/to 60%percentagegrown/risen/gone up by 100sharp increasethree timesMembership—two years ago:__________; last year:__________
Market share—last year:__________; this year:__________
Consumption figures—last year:_________; in three years:_______
4. Students from our school continuing their education:
Last year—at local universities:_______; studying abroad:_______
This year—at local universities:_______; studying abroad:_______
Last year: 5000 museum visitors;
out of them: 1000 young people
This year: ______ museum visitors;
out of them:______ young people1200140085%65%50—60%75.5%23.4%11.5%24.5%13.6%90003000Step 1: completing a bar chartRead the note from your director. What is it about? Discuss it with your partner and fill in the subject. Memo The Candy Company
To: Xie Yan From: Fang Jing
Subject: ____________________________________________ Date: 25 February
We need to increase sales of our ChocoLoco bar. As you know, sales of our Snowman ice cream have increased after repackaging. That is why we are considering repackaging out chocolate bar as well. Our new packaging will:
be colorful and eye-catching have writing in Chinese and English
be attractive to people of all ages improve the image of our company
We must update our packaging order to attract more young customers. Our advertising expert thinks that out product looks rather old-fashioned now. however, we need to keep some design features of the existing packaging to make sure that the ChocoLoco bar does not look completely different from our company’s other products.
FANG JINGRepackaging of the ChocoLoco barSkills building 2:
Expressing opinions and giving reasons
Step 2:
Talking about advertisements
Page 14-15How to state opinions?
I (don’t) think/believe…
It seems to me that…
In my opinion/To me,…
And How to give reasons?
as/because/since/for …
First, … Second ,… Then …
Next, … Finally, …Expressing opinions and giving reasons:Expressing opinions and giving reasons:Talk about your opinions on ads.
Try to use different structures to state opinions and give reasons.
You can refer to the dialogue on Page 14 as a model.Pair work:Step 2: Talking about advertisements Conduct a survey about advertisements
Have an interview with your partner
The following words may help you:Vocabulary
Attractive/colorful/interesting/noisy/too big/ugly
Books/clothes/films/food/health products/music/on the Internet/on TV
Colours/discounts/famous stars/images/models/music/text
Books/CDs/DVDs/clothes/food/health products/make-up/tickets
Trendy music/fashionable/funny/interactive/multi-coloredPresentationTalk about advertisementsWrite a note with the information you gathered Please start your note with the sentence that follows:
Dear Sir,
After interviewing my friends about good advertisements, I will sum up what they said as follows: In their opinion, most of the ads in public places are attractive. It seems that clothes and food ads on TV are the most interesting. They think that famous stars, trendy music and good text make good advertisements. They often buy food and health products after they have seen them in ads. They like some ads partly because they are funny and partly because they are fashionable. Skill building 3:
Using different sentence types correctly
Step 3:
Writing an
advertisement
Page 16-17Practice: Label the sentence types (Page 16)Possible answers:
2 negative statement
3 command
4 positive statement
5 positive statement
6 positive statement
7 exclamation
8 positive statementStep 3: writing an advertisementPart B WritingWrite an ad for your company’s ChocoLoco
bar.
You may want to mention:
1 taste/look/ingredients
2 comments from consumers
3 what is unique about the product
4 price /discount
5 benefits
6 where it is availablePossible example
You can never imagine how delicious
chocolate bars can be if you have never had
a ChocoLoco Bar. Only the best quality cocoa
beans from Ghana and the freshest milk from
China are used to make the delicious
ChocoLoco Bars. Because they are low in fat,
they are also a good choice for anyone trying
to lose weight. Almost everyone who has tried
them loves them! The ChocoLoco Bar has a
high quality and a reasonable price. It is
available in all supermarkets around China now. Homework Review what you have learnt today.
Preview the project article.