Unit 1 Advertising Reading(1)：Advertisements课件（31张）
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| 名称 | Unit 1 Advertising Reading(1)：Advertisements课件（31张） |  | |
| 格式 | zip | ||
| 文件大小 | 2.0MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-25 17:42:29 | ||
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文档简介
课件31张PPT。Welcome to our class!Teaching aims:
Enable students to identify different advertisements and accept them comprehensively.
Teach students understand how to
read expository writing.
Develop students reading ability and
how to cooperate with their partners.Slogan: 今年过节不收礼,
收礼就收脑白金! Wherever we go, we can see a variety of advertisements.M4 Unit 1 Reading AdvertisementsIntroduction of subject
Supporting details
Conclusion Reading strategy
the basic format
1 What is expository writing?
Expository writing is meant to introduce you basic information on a topic.
2 What kind of format does it usually follow?
It usually follows the same basic format: introduction of subject, supporting details, conclusion
Fast-reading1 What do advertisements encourage people to do?
2 What does PSAs stand for?
3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or
any other issue which affects public welfare.Step 2 Fast-reading 4. What do ads try to persuade people to do?
5. How many types of advertisements
are there? What are they?
To buy a product or service or to believe
in an idea.Commercial adPublic service adCareful readingPlease read the article carefully and then try to find more information about commercial ads and public service ads.Main idea of each paragraphPara.1
Para.2
Para.3
Para.4
Para.5
Para.6Brief introduction of adsWhat is an ad?Untrue claims about productsHow to identify(辨别) an ad?Public service adsThe advice on ads Detailed Reading1 Advertisements are found in many places.
2 PSAs are only found in newspapers.
3 All advertisements tell the complete truth.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an example of commercial ads. Further Readingnot onlyNot allPSAsRevision: Fill in the tableCommercial
ads
similaritiespurposesmagazinescommonpersuasiveexcitingpromoteeducatehelpful Task-based Reading Fill in the blanks with no more than one word.AdvertisementdefinitionpersusiveencouragebeliefmediacommercialsConclusionssuggestionsover1.In the sentence “A commercial ad is one which someone has paid for to promote a product or service” , the word “promote” means _______A. to sell a product or service at a higher price
B. to sell a product or service for free
C. to help sell a product or service or make it more popular2.What does the advertiser mean by saying “You are proud of your cooking, so shouldn’t you buy the very freshest food?” Since you are good at cooking, you needn’t buy the very freshest food.
B. Because you are a nice cook, the very freshest food is your favorite choices.
C. If you are satisfied with your cooking, you shouldn’t buy the very freshest food.
3.Which of the following advertisements is different from the others?A. Bright-Teeth fights bad breath
B. Project Hope— schooling every child
C. Knowledge changes life4. What is the author’s attitude towards ads?A. All ads tell the complete truth and we should believe them.
B. ads don’t tell the truth and we mustn’t believe them..
C. Some ads offer inaccurate information and we should be careful about them. Title 1.______________ Ads are an 2._____________ part of our lives.informationpersuasivecommercialfallleadimportantsmartAdvertisementsservicecompleteTask 6 ConsolidationMain point:Not all advertisements tell people the complete truth.We must be aware of the methods used in advertisements and not fall for this kind of trick.
know or realizeAdvice:Does an advertisement tell people the complete truth?Discussion :
What’s your attitude towards advertisements? Why do you think so?
Whether we like it or not, advertisements have become a part of our life. What we can do is to be smart about them .Suggestion:You can tell the ideals of a nation by its advertisements.
从一个国家的广告可以看出这个国家的理想。 A.tell us how to design advertisements
B.help us get an comprehensive understanding of ads
C.ask us not to believe advertisements
D.show us the importance of adsWhy did the author write this article?What has china government done to protect people from untrue ads? China has done nothing about it
B. China has asked people not to watch ads
C. China has strong laws to protect people
D. China has put heavy tax on adsTranslation 1.Yes to life, no to drugs.
2.Knowledge changes life.
3.Project hope– schooling every child.
4.Smoking is committing suicide.珍惜生命，远离毒品．知识改变命运．希望工程－－让孩子们都上学．吸烟等于慢性自杀． Advertisements,which often use p_____ language and e______ images, play an important p _____ of our lives. There are two main t_____ of advertisements.One is called c ______ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c _____ the c ____ truth. Another one is called PSAs, which use a______ and o_____ images and c____ language,are often placed for f____.They d____ with many social i____, which often affect public w______.ersuasivexcitingartypesommercialromoteerviceustomersompletettractiveriginalreativereeealssueselfare Summary Think about what we learned today? 1 We learned something about Advertisements, especially the differences between Commercial and PSA advertisements.
2 We can have our own attitudes towards advertisements now.Homework:1 Finish the article on Page 95.
2 List the difficult language points on your notebook.
3.Retell the article about advertisement.
4.Write a short passage about advertisement.
Enable students to identify different advertisements and accept them comprehensively.
Teach students understand how to
read expository writing.
Develop students reading ability and
how to cooperate with their partners.Slogan: 今年过节不收礼,
收礼就收脑白金! Wherever we go, we can see a variety of advertisements.M4 Unit 1 Reading AdvertisementsIntroduction of subject
Supporting details
Conclusion Reading strategy
the basic format
1 What is expository writing?
Expository writing is meant to introduce you basic information on a topic.
2 What kind of format does it usually follow?
It usually follows the same basic format: introduction of subject, supporting details, conclusion
Fast-reading1 What do advertisements encourage people to do?
2 What does PSAs stand for?
3 What are PSAs meant to do?To buy a product or service or believe in an idea.Public service advertisements.To educate people about health, safety or
any other issue which affects public welfare.Step 2 Fast-reading 4. What do ads try to persuade people to do?
5. How many types of advertisements
are there? What are they?
To buy a product or service or to believe
in an idea.Commercial adPublic service adCareful readingPlease read the article carefully and then try to find more information about commercial ads and public service ads.Main idea of each paragraphPara.1
Para.2
Para.3
Para.4
Para.5
Para.6Brief introduction of adsWhat is an ad?Untrue claims about productsHow to identify(辨别) an ad?Public service adsThe advice on ads Detailed Reading1 Advertisements are found in many places.
2 PSAs are only found in newspapers.
3 All advertisements tell the complete truth.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an example of commercial ads. Further Readingnot onlyNot allPSAsRevision: Fill in the tableCommercial
ads
similaritiespurposesmagazinescommonpersuasiveexcitingpromoteeducatehelpful Task-based Reading Fill in the blanks with no more than one word.AdvertisementdefinitionpersusiveencouragebeliefmediacommercialsConclusionssuggestionsover1.In the sentence “A commercial ad is one which someone has paid for to promote a product or service” , the word “promote” means _______A. to sell a product or service at a higher price
B. to sell a product or service for free
C. to help sell a product or service or make it more popular2.What does the advertiser mean by saying “You are proud of your cooking, so shouldn’t you buy the very freshest food?” Since you are good at cooking, you needn’t buy the very freshest food.
B. Because you are a nice cook, the very freshest food is your favorite choices.
C. If you are satisfied with your cooking, you shouldn’t buy the very freshest food.
3.Which of the following advertisements is different from the others?A. Bright-Teeth fights bad breath
B. Project Hope— schooling every child
C. Knowledge changes life4. What is the author’s attitude towards ads?A. All ads tell the complete truth and we should believe them.
B. ads don’t tell the truth and we mustn’t believe them..
C. Some ads offer inaccurate information and we should be careful about them. Title 1.______________ Ads are an 2._____________ part of our lives.informationpersuasivecommercialfallleadimportantsmartAdvertisementsservicecompleteTask 6 ConsolidationMain point:Not all advertisements tell people the complete truth.We must be aware of the methods used in advertisements and not fall for this kind of trick.
know or realizeAdvice:Does an advertisement tell people the complete truth?Discussion :
What’s your attitude towards advertisements? Why do you think so?
Whether we like it or not, advertisements have become a part of our life. What we can do is to be smart about them .Suggestion:You can tell the ideals of a nation by its advertisements.
从一个国家的广告可以看出这个国家的理想。 A.tell us how to design advertisements
B.help us get an comprehensive understanding of ads
C.ask us not to believe advertisements
D.show us the importance of adsWhy did the author write this article?What has china government done to protect people from untrue ads? China has done nothing about it
B. China has asked people not to watch ads
C. China has strong laws to protect people
D. China has put heavy tax on adsTranslation 1.Yes to life, no to drugs.
2.Knowledge changes life.
3.Project hope– schooling every child.
4.Smoking is committing suicide.珍惜生命，远离毒品．知识改变命运．希望工程－－让孩子们都上学．吸烟等于慢性自杀． Advertisements,which often use p_____ language and e______ images, play an important p _____ of our lives. There are two main t_____ of advertisements.One is called c ______ advertisements, which are meant to p ______ a product or s ____ .But they don’t tell c _____ the c ____ truth. Another one is called PSAs, which use a______ and o_____ images and c____ language,are often placed for f____.They d____ with many social i____, which often affect public w______.ersuasivexcitingartypesommercialromoteerviceustomersompletettractiveriginalreativereeealssueselfare Summary Think about what we learned today? 1 We learned something about Advertisements, especially the differences between Commercial and PSA advertisements.
2 We can have our own attitudes towards advertisements now.Homework:1 Finish the article on Page 95.
2 List the difficult language points on your notebook.
3.Retell the article about advertisement.
4.Write a short passage about advertisement.