Unit 1 Advertising Welcome to the unit 课件（40张）
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| 名称 | Unit 1 Advertising Welcome to the unit 课件（40张） |  | |
| 格式 | zip | ||
| 文件大小 | 11.2MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-07-25 17:47:54 | ||
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课件40张PPT。第一课时 Welcome to the unit Advertising《牛津高中英语》
第四模块第一单元Let's enjoy two ads.After advertising, more wonderful…
广告之后,更精彩…To learn two main types of ads
2.To learn how to write a good slogan and ad Objectives:Part I Types of adsDo you know?The two types of advertisements
1. ____________ advertisements
2. ____________ advertisements (______):
commercialpublic servicePSAsTo sell or . To educate people about
.a product servicesocial problemsObservation Observe the four posters on Page 1 and try to divide the ads into two types. Oxlin AirlinesEarth DaySay ‘No’ to drugsSoft Shine ShampooTry to divide them into two types.a PSA
a commercial ad (2)Earth Day(4)Soft Shine shampoo(3)Say ‘No’ to drugs(1) Oxlin AirlinesSuper PKWe will "Rock you!"A gamea commercial ad or a PSA? 看广告图片抢答广告类型a PSAa PSAa commercial ada PSAa commercial adPart Ⅱ Slogans of ads趣味猜产品竞赛competitionGroup Work
Just do it.
To be No. 1.
Where there is a way for car, there is a Toyota.
Tide’s in, dirt’s out.
The general feeling of flying.
Apple thinks different.
Keep moving ．
The taste is great .
NikeERKEToyotaTideXtepAppleAntaNestle coffeeEnjoy slogans.Yes to life, no to drugs.知识改变命运Knowledge changes life.Love others, love yourself.--What should a good slogan be ?
--A good slogan should be …creativeattractiveimaginativeinstructiveshorta good sloganFurther thinking Part Ⅲ
Challenge yourself! Discuss in groups . Each group just chooses one of the following pictures and write a good slogan for the picture you choose on the paper after group discussion. 分小组讨论，为所选的图片写广告词，之后每组派一个代表展示。（注：广告语宜言简意赅，朗朗上口，不用太讲究语法规则。）
e.g. Water – the source of human life.
水是生命之源！Task 1 Design a sloganLiuyang fireworks Mount MangWest RiverShow timeWho are the best designers?Liuyang fireworks, light up your sky.Liuyang fireworks Mount Mang ,
the second Xishuanbanna Mount MangProtect West River, protect ourselvesWest RiverTask 2 Design an ad Work in groups and design a commercial ad: try to sell a kind of thing to us.
Let’s refer to the three ads on P16-17.常用句式：1. Are you bored with …?
2. You’ll be amazed at…
3. Our … is/are…
4. It is / They are…
5. Our … is/ are a bargain at only …
6. Why don’t you …?
7.…costs only ￥…, avaiable in all …shops now.
8. When you buy one now, as a bonus you get another one free!
Show timeSummaryWhat have we learned today? 2.We have learned how to write a good
slogan and ad. 1.We have learned two main types of ads. Collect some advertisements and try to talk about what products, services or ideas
they sell.HomeworkThank you!
第四模块第一单元Let's enjoy two ads.After advertising, more wonderful…
广告之后,更精彩…To learn two main types of ads
2.To learn how to write a good slogan and ad Objectives:Part I Types of adsDo you know?The two types of advertisements
1. ____________ advertisements
2. ____________ advertisements (______):
commercialpublic servicePSAsTo sell or . To educate people about
.a product servicesocial problemsObservation Observe the four posters on Page 1 and try to divide the ads into two types. Oxlin AirlinesEarth DaySay ‘No’ to drugsSoft Shine ShampooTry to divide them into two types.a PSA
a commercial ad (2)Earth Day(4)Soft Shine shampoo(3)Say ‘No’ to drugs(1) Oxlin AirlinesSuper PKWe will "Rock you!"A gamea commercial ad or a PSA? 看广告图片抢答广告类型a PSAa PSAa commercial ada PSAa commercial adPart Ⅱ Slogans of ads趣味猜产品竞赛competitionGroup Work
Just do it.
To be No. 1.
Where there is a way for car, there is a Toyota.
Tide’s in, dirt’s out.
The general feeling of flying.
Apple thinks different.
Keep moving ．
The taste is great .
NikeERKEToyotaTideXtepAppleAntaNestle coffeeEnjoy slogans.Yes to life, no to drugs.知识改变命运Knowledge changes life.Love others, love yourself.--What should a good slogan be ?
--A good slogan should be …creativeattractiveimaginativeinstructiveshorta good sloganFurther thinking Part Ⅲ
Challenge yourself! Discuss in groups . Each group just chooses one of the following pictures and write a good slogan for the picture you choose on the paper after group discussion. 分小组讨论，为所选的图片写广告词，之后每组派一个代表展示。（注：广告语宜言简意赅，朗朗上口，不用太讲究语法规则。）
e.g. Water – the source of human life.
水是生命之源！Task 1 Design a sloganLiuyang fireworks Mount MangWest RiverShow timeWho are the best designers?Liuyang fireworks, light up your sky.Liuyang fireworks Mount Mang ,
the second Xishuanbanna Mount MangProtect West River, protect ourselvesWest RiverTask 2 Design an ad Work in groups and design a commercial ad: try to sell a kind of thing to us.
Let’s refer to the three ads on P16-17.常用句式：1. Are you bored with …?
2. You’ll be amazed at…
3. Our … is/are…
4. It is / They are…
5. Our … is/ are a bargain at only …
6. Why don’t you …?
7.…costs only ￥…, avaiable in all …shops now.
8. When you buy one now, as a bonus you get another one free!
Show timeSummaryWhat have we learned today? 2.We have learned how to write a good
slogan and ad. 1.We have learned two main types of ads. Collect some advertisements and try to talk about what products, services or ideas
they sell.HomeworkThank you!