Unit 1　Advertising Welcome to the unit课件（35张）

课件35张PPT。
Welcome to the unitUnit1 AdvertisingWhere can we find ads?Almost everywhere. For example,on billboards,on the Internet, in newspapers/
Magazines, on TV , in leaflets, or in buses etc.TvsRadiosWebsitesNewspapersMeans of transportationOn billboardsbannersWhat is an advertisement? What is an advertisement? (definition)A advertisement is a good way tosell products or services
or educate people about health, social problems
and public welfarePicture-talking :I can see__________in the picture.
The ad tries to sell__________.
If we use the product, we will________
It tries to make/remind us _________What does the advertisement try to sell, a product or a service?Would you like to fly with Oxlin Airlines? Why or Why not?airline serviceIf you create
an ad about
airline service,
what do you
think is the
most importantcheapsafefastcomfortableWhat problem is the poster trying to highlight?Do you think this advertisement helps to make people aware of environmental problems?From this advertisement, what do you think Earth Day is all about?harmful ?bad effects of taking drugssloganHow does the ad
describe shampoo? Do you think it will
successfully
persuade people to
buy this shampoo?What kind of people do you think this advertisement is targeting? Why?Commercial
Advertisements
(CAs)purpose ?What is the purpose of these commercial advertisements?to sell products/ services
to encourage people to buy products/services.
public service advertisements (PSAs)purpose? to make people think about social problems to educate people about health and welfareadvertisementa good way to ____________________________a good way to ____________________________
________________ sell products or servicesmake people aware of social problems.commercial ads(CAs)
商业广告public service ads(PSAs)
公益广告A Guessing gameCan you guess what the ads are advertising? Getting the messageYou’re
surrounded!Getting the messageThe most powerful pesticide语 言 虐 待 同 样 可 怕 Cherish
your life! DiscussionCAs VS PSAs
make people believe they are telling the truth, sometimes by tricking us PSAsCAseducate people about
problems in society
or about people
who need helpserve the publicthey are usually
free and usually trueencourage people
to buy a product
or service make moneyDiscussion:1. Have you ever bought a product or service after reading or watching an ad?
2.Do you think advertisements tell the complete truth? Why or why not? Advantages & disadvantages of ads. Provide information
about latest products. Mislead customers or
cheat them of money. Increase sales by
repeated advertising. Give false or incorrect
information. Cut costs of
newspapers and make
them cheaper. Take too much time or
space on TV or
newspapers. Make the public aware
of social problems. Make teenagers want
things that cost much.Obey your thirst．
Just do it.
Sprite (雪碧） Nike（耐克） 服从你的渴望。只管去做。1. The taste is great. （Nescafe）　　
味道好极了。
2． Good to the last drop.（Maxwell House）　　
滴滴香浓，意犹未尽。
3． Impossible made possible.（Cannon printer）　　
使不可能变为可能。
4. Ask for more. （Pepsi） 　　
渴望无限。
5. Keep moving. （Anta） 　　
永不止步。
6. I’m loving it. （McDonald）　
我就喜欢。Slogan of ads: What’s your opinion of advertisements ?
Doing business without advertisements is like wink at a
girl in the dark. You know what you are doing, but nobody
else does.
------ Stewart H. Britt
　　 做生意没广告犹如黑暗中对女孩眨眼．你知道你在做什么，但没有其他人知道．　　　　　　　　　　　　

－－－布列特
Homework1.Write a short article about your opinions on ads..
2.Get ready for the Reading part.
Thank you for joining us!