Unit 5 Inside advertising Using language 课件（36张PPT）
文档属性
| 名称 | Unit 5 Inside advertising Using language 课件（36张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 1.3MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-08-12 16:56:36 | ||
图片预览
文档简介
课件36张PPT。Keeping Advertisers Honest人教版 选修九 Unit 5 Using Languageadvertisement:
a message or announcement that informs or influences peoplea person or company that makes advertisements advertiser:Background of advertisements As early as the 1600s, ads were used to attract English settlers to the colonies. According to historian Daniel Boorstin, these brochures contained “ hopeful overstatements, half-truths, and downright lies”. In spite of this fact, the sales campaign was effective; people came.Dishonesty exists in advertisements. creative and inspiring false/
untruthful/dishonest/The advertisement is ____________________ misleading It makes false statement. misleading Claim:
You are a loser
unless you are wearing “super shooze”
offending immoral/This advertisement may promote immoral or harmful behavior.not ethical/ unethical Keeping Advertisers Honest Para. oneOrganizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.
? Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.problem Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.problempurpose Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.problempurposepersuasion Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.problempurposepersuasionsolutionsSolutionsAdvertising organizationsComplaints organizationThe consumerThe lawWhat can be done to keep advertisers honest?The lawThe lawforbid…ban…prevent…To prevent advertisers doing the wrong thing.from making false statements…from promoting immoral or harmful behavior…be shown in inappropriate placesspoil the images of a citypromote harmful behavior make false statements Many advertisements are shown in…
In some advertisements,…
There are also advertisements that…
Advertising organizationsAdvertising organizationseducate and supportmake rulesmust be truthful don’t attack..Famous people must be honestcode of ethicsdecent, honest, ethicalThe advertisers should be ____________________.When it comes to the negative influences, the dishonest advertisements not only…but also…
complaints organizationComplaints organizationexamines…make the company stop using… ethicsconduct≠State Administrations for Radio, Film and Televisionthe consumerThe consumerbe responsible for checking…be educated about techniques…Buyer Beware judge the claims …not blindly accept everything in adsBuyers or customers should be careful. 1. …whether the ads are false or not.
2. …whether the ads are honest about products.
3. … our real needs
4. … whether price of the product is reasonable.
5. …the rights to complain
……Consumers Beware Be aware Consumers Beware Be aware ?Discussion Output activity A. B. C. D. 1. Problems
2. Influences
3. Suggestions A letter of suggestions The letter should include:
the problems of the advertisement;
the negative influences caused by the advertisement;
your suggestions Many advertisements are shown in…
In some advertisements,…
There are also advertisements that…
When it comes to the negative influences, the dishonest advertisements not only…but also…
AssignmentFinish the letter and polish its style.
Surf the internet for the techniques used by advertisers and share them with each other.Thank you for your attendance!Advert of
King of Glory It turned out that the game didn’t present its gifts as promised.It deserved to be complained.A 17+ gameKeeping advertisers honest Protecting consumers against dishonest or unethical advertisingConsumers are strong enough to resist the dishonest adverts.Advertising environment will be clean and pure.Consumers are safe…….Conclusion To keep advertisers honest
Advertising organizationsComplaints organizationThe consumerThe lawAdverts first appearanceAdverts making processAdverts using process Product purchase Project: the birth of advertisement
Task: 1. Make a poster to explain the process of an advertisement.
2. Make a presentation beginning with “ Hi, I’m an advertisement…….”
Tips: Finish it in a group. Relative pictures and drawings are encouraged.The law 1. Many countries have laws that forbid ads being shown at inappropriate times or places.
2. In some countries advertising alcoholic drinks or tobacco is banned altogether.
3. There are also laws in most places that prevent advertisers making false statements about their products or from promoting immoral or harmful behavior.
---- to prevent advertisers doing the wrong thing.Advertising organizations not only educate and support their members
but also make rules for everyone in the organization to follow.
1. Ads must not be untruthful or misleading;
2. Ads must not say bad things about other people’s products.
3. If well-known people are used in ads, they must be honest and truthful about products they advertise.
The advertisers should be ____________________.
a code of ethicsdecent, honest, ethicalComplaints organizationexamines complaints about ads;
can make the company stop using the offending advertisement after receiving a correct complaint.
China Consumers’ Association
State Administrations for Radio, Film and Television
The consumer Buyer beware: the buyer or consumer is responsible for checking the product before buying
Consumers need to be educated about techniques used by advertisers.
Consumers should judge the claims for themselves and not blindly accepting everything in advertisements.Techniques used by advertisers Repetitions
Claims
Association
Bandwagon
Promotions
Before buying:
1. Check the product instead of ________________ some ______________________advertisements
2. Consider your own needs rather than be attracted by _____________ who advertise the product.
3. Think about the reasonable prices of product because it could be raised by___________________.
After buying:
If you find the advertisement is not honest and truthful about the product, you can turn to __________________, even police for help.
It is our responsibility to spread the awareness to families and friends.Conclusion To be a wise consumer untruthful and dishonestblindly acceptingthe expense of advertsfamous peoplecomplaints organization
a message or announcement that informs or influences peoplea person or company that makes advertisements advertiser:Background of advertisements As early as the 1600s, ads were used to attract English settlers to the colonies. According to historian Daniel Boorstin, these brochures contained “ hopeful overstatements, half-truths, and downright lies”. In spite of this fact, the sales campaign was effective; people came.Dishonesty exists in advertisements. creative and inspiring false/
untruthful/dishonest/The advertisement is ____________________ misleading It makes false statement. misleading Claim:
You are a loser
unless you are wearing “super shooze”
offending immoral/This advertisement may promote immoral or harmful behavior.not ethical/ unethical Keeping Advertisers Honest Para. oneOrganizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.
? Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.problem Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.problempurpose Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.problempurposepersuasion Organizations and individuals advertise because they want to persuade people to behave in?certain ways, for example to buy a certain brand of rice, stop speeding or see a movie at their cinema. Advertisers go to a lot of trouble and expense to make?adverts?and so they want to?make sure they achieve their purpose. Unfortunately, not all advertisers are good or honest people. Unless we have ways to protect ourselves, these dishonest advertisers will tell lies or?use methods that may mislead us. Fortunately, most countries?have developed ways to control advertising?and prevent false?or unsuitable advertising.problempurposepersuasionsolutionsSolutionsAdvertising organizationsComplaints organizationThe consumerThe lawWhat can be done to keep advertisers honest?The lawThe lawforbid…ban…prevent…To prevent advertisers doing the wrong thing.from making false statements…from promoting immoral or harmful behavior…be shown in inappropriate placesspoil the images of a citypromote harmful behavior make false statements Many advertisements are shown in…
In some advertisements,…
There are also advertisements that…
Advertising organizationsAdvertising organizationseducate and supportmake rulesmust be truthful don’t attack..Famous people must be honestcode of ethicsdecent, honest, ethicalThe advertisers should be ____________________.When it comes to the negative influences, the dishonest advertisements not only…but also…
complaints organizationComplaints organizationexamines…make the company stop using… ethicsconduct≠State Administrations for Radio, Film and Televisionthe consumerThe consumerbe responsible for checking…be educated about techniques…Buyer Beware judge the claims …not blindly accept everything in adsBuyers or customers should be careful. 1. …whether the ads are false or not.
2. …whether the ads are honest about products.
3. … our real needs
4. … whether price of the product is reasonable.
5. …the rights to complain
……Consumers Beware Be aware Consumers Beware Be aware ?Discussion Output activity A. B. C. D. 1. Problems
2. Influences
3. Suggestions A letter of suggestions The letter should include:
the problems of the advertisement;
the negative influences caused by the advertisement;
your suggestions Many advertisements are shown in…
In some advertisements,…
There are also advertisements that…
When it comes to the negative influences, the dishonest advertisements not only…but also…
AssignmentFinish the letter and polish its style.
Surf the internet for the techniques used by advertisers and share them with each other.Thank you for your attendance!Advert of
King of Glory It turned out that the game didn’t present its gifts as promised.It deserved to be complained.A 17+ gameKeeping advertisers honest Protecting consumers against dishonest or unethical advertisingConsumers are strong enough to resist the dishonest adverts.Advertising environment will be clean and pure.Consumers are safe…….Conclusion To keep advertisers honest
Advertising organizationsComplaints organizationThe consumerThe lawAdverts first appearanceAdverts making processAdverts using process Product purchase Project: the birth of advertisement
Task: 1. Make a poster to explain the process of an advertisement.
2. Make a presentation beginning with “ Hi, I’m an advertisement…….”
Tips: Finish it in a group. Relative pictures and drawings are encouraged.The law 1. Many countries have laws that forbid ads being shown at inappropriate times or places.
2. In some countries advertising alcoholic drinks or tobacco is banned altogether.
3. There are also laws in most places that prevent advertisers making false statements about their products or from promoting immoral or harmful behavior.
---- to prevent advertisers doing the wrong thing.Advertising organizations not only educate and support their members
but also make rules for everyone in the organization to follow.
1. Ads must not be untruthful or misleading;
2. Ads must not say bad things about other people’s products.
3. If well-known people are used in ads, they must be honest and truthful about products they advertise.
The advertisers should be ____________________.
a code of ethicsdecent, honest, ethicalComplaints organizationexamines complaints about ads;
can make the company stop using the offending advertisement after receiving a correct complaint.
China Consumers’ Association
State Administrations for Radio, Film and Television
The consumer Buyer beware: the buyer or consumer is responsible for checking the product before buying
Consumers need to be educated about techniques used by advertisers.
Consumers should judge the claims for themselves and not blindly accepting everything in advertisements.Techniques used by advertisers Repetitions
Claims
Association
Bandwagon
Promotions
Before buying:
1. Check the product instead of ________________ some ______________________advertisements
2. Consider your own needs rather than be attracted by _____________ who advertise the product.
3. Think about the reasonable prices of product because it could be raised by___________________.
After buying:
If you find the advertisement is not honest and truthful about the product, you can turn to __________________, even police for help.
It is our responsibility to spread the awareness to families and friends.Conclusion To be a wise consumer untruthful and dishonestblindly acceptingthe expense of advertsfamous peoplecomplaints organization