Unit 5 Inside advertising Speaking 课件（31张PPT）
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| 名称 | Unit 5 Inside advertising Speaking 课件（31张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 681.0KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-08-12 16:57:53 | ||
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课件31张PPT。Unit 5 Inside Advertising Reviewing & SpeakingHomework :Design your own ad.Product:___________________________
Target (Customers): ________________
Slogan :___________________________
Media: On the television
How to advertise it and why:______________________________
__________________________________Share your ads!ABCDEFAttentive CleverExcellentBrilliantDiligentFabulousBABCABDCABFDCABEFDCABD 1A 2B 1B 2C 1C 2D 2A 1E 1E 2F 1F 22. Take turns to share your original group’s ad with the new members.
3. Choose a creative one to share.Homework :Design your own ad.Product:___________________________
Target (Customers): ________________
Slogan :___________________________
Media: On the television
How to advertise it and why:______________________________
__________________________________M & SBrainstorm Game1. 6 students in a group sit in a circle.
2.Take turns to say something on the topics.
3. Write down the information in the handout
Rules:
Only related words and phrases
No Chinese!
Take turns!ABCDEFBeginnerNote takerstart1009876543211. Where do you see or hear advertisements?Brainstorm GameA: Note taker Some more examples.i-Pod… I’m your father Just do it. start1009876543212. What makes a good advertisement?Brainstorm GameA good slogan easy to remember
…B: Note taker2. What makes a good advertisement?a good slogan easy to remember
a good brand name
creativity
truthful facts
humor
vivid pictures
appealing to customers’ emotion
the feeling of love,happiness and success
---Brainstorm Gamestart100987654321Brainstorm Game3. Advantages of advertisementC: Note taker increase sales and profits
help people make decisions
provide information
enjoy the stories and ideas in the ad
make people aware of social problems
---
Brainstorm Game3. Advantages of advertisementsstart100987654321Brainstorm Game4. Disadvantages of advertisementD: Note taker annoying
make the price higher
mislead people or cheat them of money
take up too much time and space on TV and in the newspapers
give false or incorrect information
---
Brainstorm Game4. Disadvantages of advertisementsstart1009876543215. The ways to protect our benefit in the world of advertisementsBrainstorm GameE: Note taker5. The ways to protect our benefit in the world of advertisements
Laws ---- to prevent advertisers doing the wrong thing
Advertising organization--- to make rules for advertisers to follow
The government organization---to examines the complaints about ads
Buyer beware! (SB 48-49)Brainstorm GameWrite your report1. Where do you see or hear advertisements?
2. What makes a good advertisement?
3. The advantages of advertisements
4. The disadvantages of advertisements
5. The ways to protect our benefit in the world of advertisementsOpeningBodyEnding LayoutOpening
1.Advertisements have become part of our daily life. (SB P45）
2. We are exposed to hundreds of different advertisements every day..( SB P46)
3. We are flooded with advertisements in our modern world. (SB P49)Body advantages and disadvantages
There is much debate, however,about whether ads are beneficial in our daily lives.
Some…while others….
On the one hand,… On the other hand…
For one thing…for another… Ending
Fortunately, most counties have developed ways to control advertising and prevent false or unsuitable advertising. ( SB 48)ABCDEF1. where3. advantagesLinking words2. what4. disadvantages5. waysWrite your report1. Write your own part in 2 mins.start1009876543211. Write your own part in 2 mins and cut it down.
2. Put them together as a passage, adding proper linking words.Names: Improve Your Report Have we applied what we learnt in Unit 5 to the report?
Have we used the correct tense?
Have we used the proper linking words?
Have we covered all the contents required?
Do we clearly express our ideas? Improve Your Report Did they apply what we learnt in Unit 5 to the report?
Did they use the correct tense?
Did they use the proper linking words?
Did they cover all the contents required?
Did they clearly express their ideas? Complete the following passage by filling in each blank with one word that best fits the context.
People Change Their Attitudes towards Ads
One night, when television began broadcasting a boring TV show, I said to my husband, "The program is even 1.________ interesting than the advertisements, or commercials. Let us have a change. ??? My husband, 2._____ happened to have a remote control in 3._______ hand, agreed immediately, switched to another channel and enjoyed an advertisement with me. Just at 4.______ moment, I found that we were no longer as disgusted with the commercials 5.________ we had been before.
The next day 6._______ I told my experience to my colleagues, they, 7._____ my surprise, all had the same feeling. A few even sang several of the commercials songs. A few years 8.________, when advertisements began to appear in the Chinese media, most people, including myself, were against the practice.
What on earth has changed the audience's mentality in only several years' time?lesswhoherwhentoagoastheHomeworkUnit 5 Inside advertisements
What is your opinion on advertisements?
请以你自己的经历来进一步说明你的观点。
（about 120 words ）Thank you!
Target (Customers): ________________
Slogan :___________________________
Media: On the television
How to advertise it and why:______________________________
__________________________________Share your ads!ABCDEFAttentive CleverExcellentBrilliantDiligentFabulousBABCABDCABFDCABEFDCABD 1A 2B 1B 2C 1C 2D 2A 1E 1E 2F 1F 22. Take turns to share your original group’s ad with the new members.
3. Choose a creative one to share.Homework :Design your own ad.Product:___________________________
Target (Customers): ________________
Slogan :___________________________
Media: On the television
How to advertise it and why:______________________________
__________________________________M & SBrainstorm Game1. 6 students in a group sit in a circle.
2.Take turns to say something on the topics.
3. Write down the information in the handout
Rules:
Only related words and phrases
No Chinese!
Take turns!ABCDEFBeginnerNote takerstart1009876543211. Where do you see or hear advertisements?Brainstorm GameA: Note taker Some more examples.i-Pod… I’m your father Just do it. start1009876543212. What makes a good advertisement?Brainstorm GameA good slogan easy to remember
…B: Note taker2. What makes a good advertisement?a good slogan easy to remember
a good brand name
creativity
truthful facts
humor
vivid pictures
appealing to customers’ emotion
the feeling of love,happiness and success
---Brainstorm Gamestart100987654321Brainstorm Game3. Advantages of advertisementC: Note taker increase sales and profits
help people make decisions
provide information
enjoy the stories and ideas in the ad
make people aware of social problems
---
Brainstorm Game3. Advantages of advertisementsstart100987654321Brainstorm Game4. Disadvantages of advertisementD: Note taker annoying
make the price higher
mislead people or cheat them of money
take up too much time and space on TV and in the newspapers
give false or incorrect information
---
Brainstorm Game4. Disadvantages of advertisementsstart1009876543215. The ways to protect our benefit in the world of advertisementsBrainstorm GameE: Note taker5. The ways to protect our benefit in the world of advertisements
Laws ---- to prevent advertisers doing the wrong thing
Advertising organization--- to make rules for advertisers to follow
The government organization---to examines the complaints about ads
Buyer beware! (SB 48-49)Brainstorm GameWrite your report1. Where do you see or hear advertisements?
2. What makes a good advertisement?
3. The advantages of advertisements
4. The disadvantages of advertisements
5. The ways to protect our benefit in the world of advertisementsOpeningBodyEnding LayoutOpening
1.Advertisements have become part of our daily life. (SB P45）
2. We are exposed to hundreds of different advertisements every day..( SB P46)
3. We are flooded with advertisements in our modern world. (SB P49)Body advantages and disadvantages
There is much debate, however,about whether ads are beneficial in our daily lives.
Some…while others….
On the one hand,… On the other hand…
For one thing…for another… Ending
Fortunately, most counties have developed ways to control advertising and prevent false or unsuitable advertising. ( SB 48)ABCDEF1. where3. advantagesLinking words2. what4. disadvantages5. waysWrite your report1. Write your own part in 2 mins.start1009876543211. Write your own part in 2 mins and cut it down.
2. Put them together as a passage, adding proper linking words.Names: Improve Your Report Have we applied what we learnt in Unit 5 to the report?
Have we used the correct tense?
Have we used the proper linking words?
Have we covered all the contents required?
Do we clearly express our ideas? Improve Your Report Did they apply what we learnt in Unit 5 to the report?
Did they use the correct tense?
Did they use the proper linking words?
Did they cover all the contents required?
Did they clearly express their ideas? Complete the following passage by filling in each blank with one word that best fits the context.
People Change Their Attitudes towards Ads
One night, when television began broadcasting a boring TV show, I said to my husband, "The program is even 1.________ interesting than the advertisements, or commercials. Let us have a change. ??? My husband, 2._____ happened to have a remote control in 3._______ hand, agreed immediately, switched to another channel and enjoyed an advertisement with me. Just at 4.______ moment, I found that we were no longer as disgusted with the commercials 5.________ we had been before.
The next day 6._______ I told my experience to my colleagues, they, 7._____ my surprise, all had the same feeling. A few even sang several of the commercials songs. A few years 8.________, when advertisements began to appear in the Chinese media, most people, including myself, were against the practice.
What on earth has changed the audience's mentality in only several years' time?lesswhoherwhentoagoastheHomeworkUnit 5 Inside advertisements
What is your opinion on advertisements?
请以你自己的经历来进一步说明你的观点。
（about 120 words ）Thank you!