译林版英语必修4 Unit 1 Advertising（课件+教案+练习）

人们每天都会接触到形形色色的广告，然而最普遍、最简单的就是分类广告了。下面让我们一起了解一下此类广告吧！
Advertising
Advertising is only part of the total sales effort，but it is the part that attracts the most attention.This is natural enough because advertising is designed for just that purpose.
The simplest kind of advertising is the classified ad.Every day the newspapers carry a few pages of these ads; in the large Sunday editions there may be several sections of them.A classified ad is usually only a few lines long.It is really a notice or an announcement that something is available.
Newspapers also carry a large amount of display advertising.Newspapers generally reach an audience only in a limited area.To bring their message to a larger audience，many who want to put out their ads use national magazines.Many of the techniques of modern advertising were developed in magazine ads.The use of bright colors，attractive pictures，and short messages is all characteristics of magazine ads.The most important purpose is to catch the eye.The message itself is usually short，often no more than a slogan which the public identifies with the product.
The same techniques have been carried over into television advertising.Voices and music have been added to colors and pictures to catch the ear as well as the eye.Television ads are repeated over and over again so that the audience sees and hears them many times.Commercial television has mixed entertainment and advertising.
[阅读障碍词]
1．classify v．　　　　 分类
2．section n. 部分
3．characteristic adj. 特色
4．identify v. 确认，识别
5．commercial adj. 商业的
6．entertainment n. 娱乐
[诱思导读]
根据短文内容，回答下列问题
1．What is advertising designed for?
Attracting the most attention.
2．According to newspaper ads，what's the advantage of television ads?
Voices and music have been added to colors and pictures.
Section Ⅰ　Reading (Ⅰ)(Welcome to the unit & Reading)
Ⅰ.匹配下列单词的词性及汉语意思
(　　)1.innocent　　　　 A．vt.& vi.欺骗；作弊
n．骗子；欺诈行为
(　　)2.cure B．adj.清白的，无罪的；无恶意的；
纯真的
(　　)3.cheat C．vt.治愈；解决 n．药物，疗法；
对策
(　　)4.mental D．vt.& vi.以……为目标；瞄准 n．目
的，目标
(　　)5.aim E．adj.心理的；思想的，精神的；
智力的
(　　)6.consult F．n.座右铭；格言，箴言
(　　)7.nationwide G．vt.咨询；请教
(　　)8.motto H．n.杂货店
(　　)9.grocery I．adj.&adv.全国范围的(地)，全国
性的(地)
(　　)10.comprehension J．n.理解力，领悟能力；理解练习
[答案]　1－5　BCAED　6－10　GIFHJ
Ⅱ.选择下列句中词组的汉语意思
A．旨在，目的是　B．应付　C．意识到　D．欺骗；捉弄 E．受……的骗，上……的当
(　　)1.His work experience equipped him to deal with all kinds of people.
(　　)2.We must be aware of the importance of confidence.
(　　)3.We were hoping to keep the party a secret－it was meant to be a surprise for Jane.
(　　)4.If you tell him that it'll make him earn a lot of money，he's bound to fall for the idea.
(　　)5.Do you like being played tricks on in public?
[答案]　1－5　BCAED
Advertisements(广告)
Nowadays, we can find advertisements almost wherever we go①. We are so used to them that② we often do not even realize how many we see and hear in a day. I did some research on advertisements, and have some very important information to share with you.
What is an advertisement?
An advertisement uses words and pictures to persuade(说服) people to buy a product or service, or to believe in an idea.Newspapers, magazines, the Internet, radio and television are the most common places to find them. There are two main types of advertisements－commercial advertisements and public service advertisements (PSAs). A commercial advertisement is one which someone has paid for to advertise a product or service③. PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare(福利)④.
广告
现今，无论我们走到哪里，几乎都可以看到广告。我们对广告太习以为常了，甚至常常意识不到一天当中看到和听到多少广告。我对广告做了一些研究，有一些非常重要的信息同大家分享。
什么是广告？
广告利用语言和图画来说服人们购买某种产品或服务或者相信某种理念。报纸、杂志、互联网、广播及电视是最普遍的广告载体。广告主要分为两类——商业广告和公益广告。商业广告是人们为了推销某种产品或服务而花钱做的广告。公益广告往往是免费投放的，旨在就健康、安全或其他影响公共福利的问题教育公众。
[助读讲解]　①wherever we go是wherever引导的地点状语从句。用wherever不用where是表示强调。②so...that...是固定句式，that引导结果状语从句。③定语从句which someone has paid for...修饰one。④定语从句that affects public welfare修饰problem。
Does an advertisement tell people the complete truth?
There are laws to protect people from advertisements that cheat people⑤. However, we still must be aware of the skilful(有技巧的) methods used in ads to try and sell us things⑥. Even if(虽然) an ad does not lie⑦， it does not mean it is altogether innocent. One toothpaste ad declares，‘Bright-Teeth fights bad breath(口臭)！’This statement tries to fool you into assuming that the toothpaste cures bad breath, yet it does not say that! All it says is that it fights it, and that is not the same thing at all. One grocery tells customers, ‘You are proud of your cooking, so shouldn't you buy the very freshest food？’ This ad is very clever, because it tells customers they are good cooks. However, it never says that this grocery has the freshest food! The grocery just hopes that when you read the ad, you will feel pleased with the nice comment(评论)，remember the words ‘freshest food’，and make a mental connection with the food in the grocery. We must not fall for this kind of trick！
广告会百分之百地讲真话吗？
有相关法律保护人们免受虚假广告的欺骗。然而，我们还是要对广告中试图向我们推销东西的有技巧的方法保持清醒的认识。即使一则广告没有撒谎，也并不意味着这则广告就是完全“清白”的。一则牙膏广告宣称：“亮齿牌牙膏挑战口臭！”这种表述试图愚弄你，让你认为这种牙膏能够治愈口臭，然而这则广告却没那样说！广告上只是说“挑战”，它与“治愈”压根儿就是两码事。有一家杂货店，它对顾客如此说道：“您为自己的厨艺感到自豪，难道不应该购买最新鲜的食品吗？”这则广告很聪明，聪明就聪明在其吹捧顾客是烹饪高手。但是，这则广告本身却根本没说本杂货店供应的是最新鲜的食品！这家食品杂货店只是希望当你读到这则广告时，看到其中的好评，你会感觉非常满意，记住“最新鲜的食品”这几个词，并在心理上将其与该店里的食品联系起来。我们决不能上此类小把戏的当！
[助读讲解]　⑤that cheat people是that引导的定语从句，修饰advertisements。⑥过去分词短语used in ads to try and sell us things 作后置定语，修饰methods。⑦Even if an ad does not lie是even if引导的让步状语从句。
Public service advertisements
Not all⑧ ads play tricks on us though. PSAs use some of the same methods, like attractive pictures and clever language, but they are made to serve the public.PSAs aim to teach us and help us lead better lives. Our government understands this and has been using PSAs to educate people for many years. China began a nationwide public service advertising campaign(运动) in 1996，and since then various types of PSAs have appeared around the country. You have probably seen or heard some of them yourself, such as，‘Yes to life, no to drugs(毒品)’ and ‘Knowledge changes life’. These ads deal with widespread social concerns. There are also PSAs that encourage people to support public service projects⑨， such as Project Hope.Its motto is ‘Project Hope—educating every child’. There are even PSAs to teach us how to live healthy lives. One of these is, ‘When you smoke cigarettes(香烟)，you are slowly killing yourself.’ All of these ads are meant to benefit(使受益) the public, and you can often learn a lot by following the advice they give.
Finally, I wish to tell you this: think about why you should do the things the ad suggests，or buy the product or service the ad promotes(推动)．When it comes to⑩ advertisements，we must all use our intelligence(才智) and not be a slave(奴隶) to them！
公益广告
但并非所有的广告都跟我们玩花招。公益广告也使用某些相同的手法，如：引人注目的图片和具有创意的语言，但公益广告的目的是服务大众。公益广告力求教育我们并为改善我们的生活提供帮助。我国政府认识到公益广告的价值，因而多年来一直使用公益广告教导大众。1996年，中国在全国范围内开展了一场公益广告宣传活动，从那时起至今，全国范围内已经发布了多种类型的公益广告。你很可能也亲眼见过或亲耳听过其中的一些，如“珍爱生命，远离毒品”“知识改变命运”。这些广告所涉及的是广泛的社会关心的事。但也有一些公益广告是鼓励人们支持公共服务项目的，如希望工程，其广告词是“希望工程——让孩子们都上学”。甚至还有一些公益广告教导我们如何健康地生活，这类公益广告有一则是“吸烟等于慢性自杀”。所有这些广告都旨在使大众受益，遵循这些广告上的建议，你往往会学到很多东西。
最后，我想对大家说的是：要思考你为什么要做广告上建议的事情，或者购买广告上推销的产品或服务。谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶。
[助读讲解]　⑧not与all，both，everything等连用，表示部分否定。⑨定语从句that encourage people to support public service projects修饰PSAs。⑩when it comes to...“当涉及……，当谈到……”，是固定句式。
第一步　速读——了解文章主题和段落大意
速读P2－3教材课文，回答下面的问题。
1．The author wrote this article in order to help us get a comprehensive understanding of advertisements．
2．According to the text，the two main types of advertisements are commercial advertisements and PSAs．
第二步　细读——把控文章关键信息
细读P2－3教材课文，选择最佳答案。
1．What do advertisements encourage people to do?
A．To buy something that they don't need.
B．To buy a product or service，or to believe in an idea.
C．To tell people to do something beneficial to them.
D．To cheat people.
2．What are PSAs meant to do?
A．To ask people to help others.
B．To make people think they are useful.
C．To educate people about health，safety，or any other problem that affects public welfare.
D．To tell people not to smoke.
3．What is NOT the difference between a commercial advertisement and a PSA?
A．A commercial advertisement is one which someone has paid for while a PSA is often for free.
B．A commercial advertisement promotes a product or service while a PSA is intended to educate people about issues which affect public welfare.
C．A commercial advertisement aims to gain benefit from the receivers while a PSA aims to educate people.
D．A commercial advertisement appears almost everywhere while a PSA only appears on TV.
4．If a consumer doesn't want to buy a false product，he needs to ．
A．believe in the shopkeepers' words
B．be educated about techniques used by advertisers and not blindly accept everything that is said in advertisements
C．accept everything that is said in advertisements
D．bargain with the shopkeepers
5．Why should we follow the advice in PSAs?
A．Because they use attractive pictures and clever language.
B．Because they educate us to make an effective decision.
C．Because they have definite aims.
D．Because they are meant to be helpful，and by following the advice in PSAs，we can often learn a lot.
[答案]　1－5　BCDBD
第三步　研读——能力升华　接轨高考
根据P2－3教材课文，在空白处填入1个适当的单词或括号内单词的正确形式。
Advertisements，which often use words and pictures to persuade people 1.to buy(buy)a product or service，or to believe 2.in an idea，play an important part in our lives.There are two main 3.types(type)of advertisements.One type 4.is called(call)commercial advertisements，
5.which are meant to promote a product or service.But they don't tell customers the complete 6.truth(true).7.The other type is called PSAs.They use attractive pictures and clever language，8.but they are made to serve the public.They aim to teach us and help us lead 9.better(good)lives.Our government 10.has been using(use)them to educate people for many years.
课件42张PPT。Unit 1 AdvertisingVoices and music have been added to colors and pictures.Attracting the most attention.Section Ⅰ　Reading (Ⅰ)(Welcome to the unit & Reading)understanding of advertisementscommercial advertisements and PSAshelp us get a comprehensiveis calledto buyintypeswhichtruthThe otherbutbetterhas been usingThank you for watching !Section Ⅱ　Language points(Ⅰ)(Welcome to the unit & Reading)
Ⅰ.单词拼写
根据汉语或首字母提示，写出下列单词。
1．I talked with my parents and persuaded(说服)them to let me play once a week.
2．The boy was charged with stealing，but he insisted that he was innocent(清白的，无罪的)．
3．The singer has gone on tour to promote(宣传)his new song.
4．Due to long-time overwork，his physical and mental(心理的)health got worse.
5．All necessary expenses are drawn from the public welfare(福利)funds.
6．Thanks to her skillful handing of the affair，the problem was solved.
7．I don't know whether this policy will benefit the local people.
8．We must pass an intelligence test before being hired by the company.
9．I'm considering consulting my doctor about my headache which is getting worse.
10．Every packet of cigarettes contains poisonous chemicals that affect people's health.
Ⅱ.拓展词汇
根据词性和汉语提示写出下列单词。
1．advertise vt.& vi.做广告，宣传→advertisement n．广告；广告宣传→advertising n．做广告；广告活动；广告业
2．pleased adj.高兴，满意；乐于(做某事)→pleasant adj.令人愉快的→pleasing adj.令人愉快的
3．fool vt.欺骗，愚弄 n．傻瓜→foolish adj.愚蠢的
4．benefit vt.& vi.使受益；得益于n.益处；救济金；资金→beneficial adj.有益的；有利的
5．nation n．国家；国民→national adj.国家的；国民的→nationality→n.国籍→nationwide adj.&adv.全国范围的(地)，全国性的(地)

n.＋-wide→adj./adv.
in-＋adj.→adj.(反义)
nationwide 全国范围的(地)
worldwide全球范围的(地)
citywide全市范围的(地)
incorrect 不正确的
incomplete不完全的
insensible无感觉的
Ⅲ.补全短语
根据提示补全下列短语。
1．be used to(doing)sth.　 习惯于(做)某事，适应……
2．do some research on 对……进行研究
3．for free 免费
4．be meant to 旨在，目的是
5．be aware of 知道，意识到
6．even if/though 虽然，即使
7．be proud of 对……感到自豪
8．be pleased with 对……满意
9．fall for 上……的当，受……的骗
10．play tricks on 欺骗，捉弄
11．deal with 涉及，关于，处理，应付
12．by the way 顺便问一下；顺便说说
Ⅳ.选词填空
选用上述短语的适当形式填空。
1．Even if he tried，he still couldn't catch up with other runners.
2．It is becoming increasingly difficult to deal with the problems of traffic in big cities.
3．It was meant to be a surprise；I didn't intend you to see it so soon.
4．In spite of(尽管)her having lied to us before，we fell for her story a second time.
5．If you keep playing tricks on others like this，you might end up losing many friends.

v.＋sb.＋of sth.→动词短语
v.＋sb.＋for doing sth.→动词短语
cure sb.of sth.治好某人的病
inform sb.of sth.通知某人某事
warn sb.of sth.警告某人有情况
blame sb.for doing sth.指责某人做某事
forgive sb.for doing sth.原谅某人做某事
thank sb.for doing sth.感谢某人做某事
背教材原句
记句式结构
仿写促落实
1.We are so used to them that we often do not even realize how many we see and hear in a day.
我们对广告太习以为常了，甚至常常意识不到一天当中看到和听到多少广告。
so...that...引导的结果状语从句。
The children are having so much fun that I hate to call them inside.
孩子们玩得那么高兴，我都不想叫他们进来了。
2.Not all ads play tricks on us though.
但并非所有的广告都跟我们玩花招。
not all表示部分否定。
Not all people are friendly.
并非所有的人都很友好。
3.When it comes to advertisements，we must all use our intelligence and not be a slave to them！
谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶。
when it comes to...“提到/谈及……”。
There is no doubt that there are kinds of choices on the market when it comes to diet pills.
毫无疑问，提到减肥药，市面上有各种各样的选择。
advertisement n．广告；广告宣传
(教材P1) Advertisements are a good way to sell products or services.
广告是一个卖产品或出售服务的好办法。
(1)put/place an advertisement in the newspaper
　　　　　　　　　 在报纸上登广告
answer/reply to an advertisement
回应广告/对广告做出反应
(2)advertise vt.& vi. 做广告；宣传
advertise sth. 为某物登广告
advertise for sb./sth. 为招聘或寻找某人/物登广告
(3)advertiser n．[C] 刊登广告者
advertising n．[U] 做广告；广告业；广告活动
①Advertisements persuade us that newer is better and that we will be happier with the latest products.
广告让我们相信越是新的东西越好，我们对最新的产品总是很感兴趣。
②Both candidates are spending millions on television advertising.
两位候选人都花费数百万元在电视上做广告。
③We should advertise for someone to look after our children.
我们该登广告招聘某个人来照看我们的孩子。
④Players should be allowed to earn money from advertising(advertise)．
应该允许运动员拍广告挣钱。
persuade vt.说服，劝说；使信服
(教材P2)An advertisement uses words and pictures to persuade people to buy a product or service，or to believe in an idea.
广告利用语言和图画来说服人们购买某种产品或服务或者是相信某种理念。
(1)persuade sb.to do sth./into doing sth.
　　　　　　　　 说服某人做某事
persuade sb.not to do /out of doing sth.
说服某人不做某事
persuade sb.of sth./that... 使某人相信……
(2)persuasion n. 说服，劝说
(3)persuasive adj. 有说服力的；令人信服的
①After a little gentle persuasion，he agreed to come.
耐心劝说一下，他就同意来了。
②I managed to persuade my classmates into accepting(accept)my idea.
我设法说服我的同学接受了我的观点。
③I want to persuade him to help(help)me with the great work I am doing.
我想说服他帮助我做我正在做的这项艰巨的工作。
[名师点津]　
能否“说服”
persuade sb.to do sth.表示“说服某人做某事”；若表示“试图说服某人做某事而未涉及结果”，则用try to persuade sb.to do sth.或advise sb.to do sth.。
be meant to旨在，目的是
(教材P2)PSAs are often run for free，and are meant to educate people about health，safety，or any other problem that affects public welfare.
公益广告往往是免费投放的，旨在就健康、安全或其他影响公共福利的问题教育公众。
(1)mean vt.　　　　　　 打算，意图；意味着
mean to do sth. 打算做某事
mean doing sth. 意味着做某事
mean sb.to do sth. 想要某人做某事
had meant to do sth. 本打算做某事(实际未做)
be meant for... 为……而准备的
(2)meaning n. 含义；意义
(3)meaningful adj. 有意义的；重大的
meaningless adj. 无意义的
①But we're never meant to let go of the part of us that knows we can have more.
但是我们从未有意放手了解我们会拥有更多的那份思想。
②These new rules for our factory will mean working(work)overtime.
我们工厂的这些新制度意味着加班。
③Without more data we cannot make a meaningful(mean)comparison of the two systems.
如果没有更多的数据，我们就无法对这两个体系作有意义的比较。
[语境助记]　
When I was young，mother always meant me to do extra exercise and my brother was meant to practise playing the piano.We meant to give up，but Dad told us persistence meant success while laziness meant losing good chances and failure，so my brother and I had to do as we were told.
当我还很小的时候，母亲经常让我做额外的锻炼，我哥哥练习弹钢琴。我们本打算放弃，但是父亲告诉我们，坚持意味着胜利，然而懒惰意味着失去好的机遇或失败，所以我和哥哥坚持按要求训练。
cheat vt.& vi.欺骗；作弊 n．骗子；欺诈行为
(教材P2)There are laws to protect people from advertisements that cheat people.
有相关法律保护人们免受虚假广告的欺骗。
cheat sb.into doing sth. 哄骗某人做某事
cheat sb.(out) of sth. 骗某人的某物
cheat at/in 在……中作弊
①What he said suggested that he was a cheat.
他说的话表明他是个骗子。
②Several students were removed from school for cheating(cheat)in examinations.
有几个学生因考试作弊而被开除。
③He cheated her into believing(believe)what he said.
他骗她相信他的话。
[明辨异同]　cheat，fool
cheat
主要指在盈利的买卖中或游戏竞赛中欺骗人、骗取人的钱等。
fool
“愚弄；欺骗”，指利用人缺乏常识，心理脆弱来欺骗人。fool用作名词，意为“傻子”。
　cheat，fool
④That shopkeeper cheated the old man and fooled him into buying false products.
innocent adj.清白的，无罪的；无恶意的；纯真的
(教材P2)Even if an ad does not lie，it does not mean it is altogether innocent.
即使一则广告没有撒谎，也并不意味着这则广告就是完全“清白”的。
(1)be innocent of　　　　 没有……的；无罪的
(2)innocence n. 无罪；无知
①It was a perfectly innocent remark.
那是一句毫无冒犯之意的话。
②I see the world through the eyes of innocence(innocent)．
我用纯真的眼睛去看这个世界。
③He's innocent of murder.
在这起谋杀案中他是清白的。
(教材P2)This statement tries to fool you into assuming that the toothpaste cures bad breath，yet it does not say that!
这种表述试图愚弄你，让你认为这种牙膏能够治愈口臭，然而这则广告却没那样说！
(1)fool vt.欺骗，愚弄 n．傻瓜
(1)fool sb.into doing sth. 哄骗某人做某事
fool sb.out of sth. 哄骗某人某物
(2)make a fool of sb. 愚弄/欺骗某人
make a fool of oneself 使自己出丑/出洋相
(3)foolish adj. 愚蠢的
(4)foolishly adv. 愚蠢地
①He fooled her out of her money.
他骗走了她的钱。
②Can't you see she's making a fool of you?
难道你不明白她是在愚弄你吗？
③I let a salesclerk fool me into buying(buy) a discontinued model.
我被女售货员欺骗购买了一台不再生产的型号。
(2)cure vt.治愈；解决
n．药物，疗法；对策
(1)cure sb.of sth.　　 治愈某人的疾病；纠正某人的不良习惯
(2)a cure for sth. ……的疗法；……的对策
④It can uncover laws of nature，cure diseases，make bombs，and help bridges to stand up.
它(科学)可以揭示自然规律、治疗疾病、制造炸弹和帮助桥梁支撑起来。
⑤This medicine will cure you of your headache.
这种药可治好你的头痛。
⑥The government is trying to find a good cure for unemployment.
政府正试图寻找一种解决失业的好办法。
[明辨异同]　cure，treat
cure
“治愈”，强调结果，搭配为：cure sb.of sth.
treat
“治疗”，强调过程，搭配为：treat sb.for sth.
　cure，treat
⑦The doctor treated him for his headache with a new drug but didn't cure him of it.
comment n．评论，评价 vi.评论，议论
(教材P2)The grocery just hopes that when you read the ad，you will feel pleased with the nice comment，remember the words ‘freshest food’，and make a mental connection with the food in the grocery.
这家食品杂货店只是希望当你读到这则广告时，看到其中的好评，你会感觉非常满意，记住“最新鲜的食品”这几个词，并在心理上将其与该店里的食品联系起来。
(1)make comments/a comment on/about sth.
　　　　　　　　　　 评论某事
no comment 无可奉告；没有意见
(2)comment on sth. 评论某事
comment that... 评论……
①He commented that it was an excellent film.
他评论这部电影很精彩。
②My 10-year-old noticed him and made a comment on how bad it must be to have to stand outside in the cold wind.
我十岁的孩子看到他并评价说他站在外面的寒风里是多么的糟糕。
③People were always commenting on his size.
人们总是对他的个子品头论足。
(教材P3)We must not fall for this kind of trick!
我们决不能上此类小把戏的当！
(1)fall for 上……的当，受……的骗；对……信以为真；爱上(某人)
(1)fall in love with　　　　 爱上
fall behind 落后；滞后
fall off 跌落；下降
fall down 倒下；坍塌
fall over 被……绊倒；跌倒；倒下
(2)fall ill 生病
(3)fall asleep 入睡
①The salesman said the car was in good condition，and he was foolish enough to fall for it.
推销员说这辆车状况良好，而他蠢到受骗。
②If you don't try your best to learn all subjects，you will fall behind．
如果你不努力学习所有课程，你将会落后的。
③I rushed for the door and fell over the cat in the hallway.
我冲向门口，在过道被猫绊了一跤。
(2)trick n．骗局；玩笑，恶作剧；戏法，把戏；诀窍 vt.欺骗，欺诈
(1)play a trick/tricks on/upon sb. 欺骗某人；捉弄某人
(2)trick sb.into(doing)sth. 诱使某人(做)某事
trick sb.out of sth. 骗走某人某物；诈骗
④Her partner tried to trick her out of her share.
她的合伙人企图骗走她的股份。
⑤Students often play tricks on the teacher on April Fools' Day.
愚人节时学生总是戏弄老师。
⑥There is no doubt that some advertisements trick the customers into buying their products.
毫无疑问，有些广告哄骗顾客去买他们的产品。
aim vt.& vi.以……为目标；瞄准
n．目的，目标
(教材P3)PSAs aim to teach us and help us lead better lives.
公益广告力求教育我们并为改善我们的生活提供帮助。
(1)aim at　　　　　　　　 向……瞄准
 力求做某事
be aimed at(doing)sth. 旨在(做)某事
(2)take aim at 向……瞄准
without aim 漫无目的地
with the aim of 以……为目标；意在……
①She's aiming at trying to win a scholarship.
她在力争获得奖学金。
②Twenty students want to attend the class whose aim isto teach(teach)students how to read fast.
20个学生想上这个班，这个班的目标是教学生快速阅读。
③Take careful aim at the target before firing.
开火之前仔细瞄准目标。
④We visit schools with the aim of getting young people interested in the theatre.
我们访问学校，目的是使年轻人对戏剧感兴趣。
[图形助记]　
[语境助记]　
At first，he wandered in the street without an aim.Then one day，he realized that he should aim at helping people to be aware of the importance of environmental protection.After two years' efforts，he achieved his aim.
起初，他在大街上毫无目的地游逛。一天，他突然认识到他应力求帮助人们意识到环境保护的重要性。经过两年的努力，他达到了目的。
deal with 涉及，关于；处理，应付
(教材P3)These ads deal with widespread social concerns.
这些广告所涉及的是广泛的社会关心的事。
　写出下列句中deal with的含义
①Some of the words and expressions deal with the special areas of their work.涉及
②Some measures have been taken to deal with the problem of refugees from Syria.处理
③She is used to dealing with all kinds of people in her job.与……打交道
④Such people are difficult to deal with.应付
⑤Most travel agents do not deal directly with these companies.和……做生意
deal with　 常与how连用，deal为不及物动词
do with 常与what连用，do为及物动词
⑥Can you tell me how to deal with such problems?
⑦If you don't know what to do with it，I suggest you turn to Mr Li for advice.
benefit vt.& vi.使受益；得益于
n．益处；救济金；奖金
(教材P3)All of these ads are meant to benefit the public，and you can often learn a lot by following the advice they give.
所有这些广告都旨在使公众受益，遵循这些广告上的建议，你往往会学到很多东西。
(1)benefit sb./sth.　　　　 有益于某人或某物
benefit from/by sth. 受益于；从……中受益
(2)for the benefit of sb.＝for one's benefit
为某人的利益
be of benefit to... 对……有益
(3)beneficial adj. 有益的；受益的；得利的
be beneficial to sb./sth. 对某人/某物有益
①The Belt and Road Initiative is a systematic project，which will benefit the people around the world.
“一带一路”建设是一项系统工程，将使世界人民受益。
②Many of the things we now benefit from would not be around but for Thomas Edison.
要不是托马斯·爱迪生，我们现在从中受益的很多东西就不会存在。
③This dictionary will be of great benefit to/very beneficial(benefit)to me.
这本字典将对我有很大益处。
[语境助记]　
I suggest you give up smoking for the benefit of your health.I believe that giving up smoking will be of benefit to/be beneficial to you and it will also benefit your family a lot.In other words，your family will benefit from your stopping smoking.Especially heavy smokers will find the experience even more beneficial to them.
为你的健康着想我建议你应该戒烟。我相信戒烟对你和你的家庭都是有益的。换句话说，你的家庭也会从你戒烟中受益。尤其是烟瘾重的人会发现这种体验对他们更加有益。
promote vt.推广，宣传；促销；促进，推动；使晋升，提升
(教材P3)Finally，I wish to tell you this：think about why you should do the things the ad suggests，or buy the product or service the ad promotes.
最后，我想对大家说的是：要思考你为什么要做广告上建议的事情，或者购买广告上推销的产品或服务。
(1)promote...to...　　　　 提升……至……
be/get promoted(to) 被提升(为……)
(2)promotion n. 促进；晋升；促销
①More expressways will be built in Sichuan soon to promote the local economy.
为了促进当地的经济发展，很快在四川将会修建更多的高速公路。
②As long as you work hard，you'll get promoted(promote) sooner or later.
只要你努力工作，早晚你会得到提升的。
③Heavy promotion(promote)helped to make that novel a best-seller.
有力的推广宣传使那部小说成为畅销书。
consult vt.咨询；请教；商量；查阅
(教材P5)Before I consulted you，I had no comprehension that a company might try to fool people into buying a product or service.
在我请教你之前，我不理解为什么公司试图愚弄人们，让他们购买一种产品或服务。
consult sb.about sth.　　　　向某人咨询某事
consult with sb.about/on sth. 就某事和某人商量
consult a dictionary 查字典
①Remember，however，that you should usually consult different types of sources.
然而，你要记住，你应该多查阅不同的信息来源。
②An increasing number of customers are consulting them about Social Security changes.
越来越多的顾客向他们咨询有关社会保障制度的变化。
③I'll consult with my partners about this agreement.
我要同我的合伙人商量这一协议。
[名师点津]　
不同的“查阅”
refer to，look up，consult都可以用来表示“查阅，参考”的意义，但是其宾语有所不同：consult (refer to)＋a book/dictionary；look up sth.in a book/dictionary。
(教材P2)We are so used to them that we often do not even realize how many we see and hear in a day.
我们对广告太习以为常了，甚至常常意识不到一天当中看到和听到多少广告。
【要点提炼】　本句是个复合句。so...that...引导结果状语从句。
(1)so＋adj./adv.＋that...
so＋adj.＋a/an＋可数名词单数＋that...
so＋many/few＋可数名词复数＋that...
so＋much/little(少)＋不可数名词＋that...
(2)such＋adj.＋不可数名词＋that...
such＋adj.＋可数名词复数＋that...
such＋a/an＋adj.＋可数名词单数＋that...＝so＋adj.＋a/an＋可数名词单数＋that...
①(2019·全国卷Ⅱ)“These kids are so absorbed in their studies that I just sit back.I don't teach.”
“这些孩子对自己的功课非常专心致志，我只是袖手旁观。我并不教他们什么。”
②He caught so bad a cold that he coughed day and night.
他得了重感冒，所以日夜咳嗽。
③This book is written in such easy English that beginners can understand it.
这本书是用浅易英语写的，所以初学者可以读懂。
④So fast did he run that I couldn't catch up with him.
他跑得那么快以至于我赶不上他。
[名师点津]　
在so...that或such...that句型中，当so/such部分位于句首时，主句要用部分倒装，即把助动词放在主语前。
(教材P3)Not all ads play tricks on us though.但并非所有的广告都跟我们玩花招。
【要点提炼】　句中Not all意为“并非所有的”，表示部分否定。
(1)not与表示全部概念的词all，both，every，always，altogether (全体)，wholly (全部地)等及含every的合成词everywhere，everybody，everything等连用时，无论not位于这些词的前面还是后面，都构成部分否定，常译为“不是一切/不总是……都……”。
(2)neither，not...any，not...either，none，no one，nobody，nothing，nowhere，never等表示全部否定。
①Not all the students could solve this problem.
并不是所有的学生都能解出这道题。
②All that glitters is not gold.
(谚语)发亮的东西并不一定都是金子。
③Every girl isn't(not be) good at singing or dancing.
并不是每个女孩儿都能歌善舞。
④Neither answer is correct.
两种答案都不对。
1．(教材P2)The grocery just hopes that when you read the ad，you will feel pleased with the nice comment，remember the words ‘freshest food’，and make a mental connection with the food in the grocery.
【分析】　句中的主干句为The grocery just hopes that...其中that引导宾语从句；在宾语从句中，when引导时间状语从句，主句中的will feel pleased，remember以及make为并列谓语。
【翻译】　这家食品杂货店只是希望当你读到这则广告时，看到其中的好评，你会感觉非常满意，记住“最新鲜的食品”这几个词，并在心理上将其与该店里的食品联系起来。
2．(教材P2)Finally，I wish to tell you this：think about why you should do the things the ad suggests，or buy the product or service the ad promotes.
【分析】　句中的主干句为Finally，I wish to tell you this；or连接的两个并列分句作主句中tell的直接宾语以及this的同位语，why引导宾语从句，作think about的宾语，the ad suggests为定语从句修饰先行词things。
【翻译】　最后，我想对大家说的是：要思考你为什么要做广告上建议的事情，或者购买广告推销的产品或服务。
Ⅰ.单句语法填空
1．Do you have any comments(comment) to make about the cause of the fire?
2．These are all policies to promote (promote) economic growth.
3．The pale face suggests that you have a serious illness.However，don't worry.It can be cured(cure)．
4．I want to consult (consult) several experienced experts before I make the decision.
5．Under the law，everyone is considered innocent(innocence) until he or she proves guilty.
6．She took a long slow breath (breathe) to calm down.
7．He suffered from various mental health problems.
8．He does excellent work and obviously he is a man of very high intelligence.
9．I showed her how to deal with the rubbish.
10．If you want to sell your product，you should put on an advertisement(advertise)．
Ⅱ.单句改错
1．You can consult about your teacher to develop your own learning programme.about→with
2．She means get along well with her sister.means后加to
3．The company wants to advertise of a marketing manager.of→for
4．The weather was such cold that I didn't like to leave my room.such→so
5．China has been pushing the reform of public hospitals for benefit of all its citizens.for后加the
Ⅲ.完成句子
1．应该有别的不同的方法来吸引观众。
There should be some other different ways to appeal to the audience.
2．一幅巨大的中国地图挂在两个窗户之间。
Between the two windows hangs a large map of China.(倒装句)
3．当谈到友谊，我们首先要相互尊重。
When it comes to friendship，we must respect each other first.(come to)
4．他的那么多朋友参加了他的婚礼以至于大厅里满是客人。
So many of his friends attended his wedding that the hall was crowded with guests.(so...that...)
5．她对考试成绩非常满意。
She is/was very pleased with her exam results.(pleased)
课件94张PPT。Unit 1 AdvertisingSection Ⅱ　Language points(Ⅰ)(Welcome to the unit & Reading)persuadedinnocentpromotementalwelfareskillfulbenefitcigarettesintelligenceconsultingfooladvertisepleasednationwidebenefittoonfortoofevenofwithforonwithbywas meant toEven ifdeal withplaying tricks onfell forthat so much funNot all when it comes to for advertisingto helpacceptingworking meaningful believingcheatingfooledcheatedofinnocencebuyingofforofcuretreatedonaoverbehindintoonto teach withat涉及处理与……打交道应付和……做生意do withdeal withfrom beneficial promoted promotion withaboutso didsuchNeitherisn'tto consultcommentsto promotebe curedinnocentbreathfromofwithadvertisementabout→withmeans后加toof→forsuch→sofor后加theWhen it comes to friendshipThere should beBetween the two windows hangsis/was very pleased withSo many of his friends attended his wedding that点击右图进入…Thank you for watching !Section Ⅲ　Grammar——直接引语和间接引语
语 境 自 主 领 悟
先观察原句
后自主感悟
①He said to me，“You are wrong.”
→He told me that I was wrong.
②“Are you a soldier？”he asked.→He asked if/whether I was a soldier.
③He asked，“Where are you going to get off，John？” →He asked John where he was going to get off.
④“Make sure the door is closed，”the teacher said to me.
→The teacher told me to make sure the door was closed.
⑤“I will come and see you again this evening，Tom，”she said.
→She told Tom that she would go and see him again that evening.
⑥“I will come here again today，”she said.
→She said that she'd go there again that day.
1.若直接引语为陈述句，变为间接引语时，要用连词that来引导宾语从句；直接引语中的人称、时态等都要作相应的变化，如句①。
2.若直接引语为一般疑问句，变为间接引语时，要用连词if或whether来引导宾语从句；同时，要将疑问句语序变为陈述句语序，如句②。
3.若直接引语为特殊疑问句，变为间接引语时，需用原来的疑问词来引导宾语从句；同时，要将疑问句语序变为陈述句语序，如句③。
4.若直接引语为祈使句，变为间接引语时，需改用“动词＋宾语＋不定式”结构，其中的动词通常是表示“命令、建议、请求”的动词，如句④。
5.直接引语变间接引语时，指示代词和动词要作相应变化，如句⑤。
6.直接引语变间接引语时，地点状语和时间状语要作相应变化，如句⑥。
一、基本概念
引述或转述别人的话称为“引语”。直接引用别人的原话，两边用引号标出，叫作直接引语。用自己的语言转述别人的话，不需要引号的叫作间接引语。
直接引语变为间接引语时，需在时态形式、人称代词、指示代词、限定词、时间状语、地点状语以及语序等方面作相应的变化。
“I like singing，”she said.(直接引语)
→She said she liked singing.(间接引语)
她说她喜欢唱歌。
“Don't touch anything，”he said.(直接引语)
→He told us not to touch anything.(间接引语)
他告诉我们不要碰任何东西。
二、直接引语变为间接引语时各种句式的转换
1．引述陈述句时，用连词that引导(that在口语中常被省略。)，引述动词主要用say，tell，repeat，answer，reply，explain，announce，declare，think等。
He said，“I like it very much.”
→He said that he liked it very much.
他说他非常喜欢它。
He said，“I've left my book in your room.”
→He told me that he had left his book in my room.
他告诉我他把书忘在我房间里了。
2．引述一般疑问句或附加疑问句时，通常用whether或if引导，而引述选择疑问句时，一般只能用whether引导，引述动词用asked，语序用陈述句语序。
She said，“Do you like watching the advertisements on TV？”
→She asked me if/whether I liked watching the advertisements on TV.
她问我是否喜欢看电视上的广告。
He asked，“They live in groups，don't they？”
→He asked whether/if they lived in groups.
他问他们是否是群居。
He asked，“Are you a teacher or a student？”
→He asked me whether I was a teacher or a student.他问我是老师还是学生。
[巧学助记]　
一般疑问句变间接引语“口诀”
if/whether接引语，陈述语序莫忘记；
人称、时态和状语，变化需用陈述句。
[即时训练1]　句型转换(每空一词)
①The doctor said，“You should eat more vegetables.”
→The doctor told me that I should eat more vegetables.
②He asked，“Are you sure your mother will come？”
→He asked me whether/if I was sure my mother would come.
③She said，“You have seen the film，haven't you？”
→She asked if/whether I had seen the film.
3．引述特殊疑问句时，用原句中的疑问词作为间接引语的连接词，引述动词用ask(sb.)，语序用陈述句语序。
“Where did you find the ads for jobs abroad？”Bill asked.
→Bill asked where I had found the ads for jobs abroad.
比尔问我是在哪儿找到有关到国外工作的广告的。
“What are you doing now？”Mom asked.
→Mom asked what I was doing then.
妈妈问我当时在做什么。
[巧学助记]　
直接引语为疑问句时，将其变为间接引语要遵循“一改、二换、三变化、四连词”的原则。
一改：指改变语序；
二换：即换said为asked；
三变化：指人称、时态、状语变化；
四连词：即直接引语为一般疑问句时，间接引语中应用whether/if引导；直接引语为特殊疑问句时，间接引语仍用原来的疑问词引导。
4．引述祈使句通常用“动词＋宾语＋不定式”结构。如果祈使句为否定句，要在不定式的前面加上not。引述表示命令的祈使句，常用动词order，tell，warn；引述表示请求的祈使句常用动词ask，beg；引述表示建议、劝告的祈使句常用动词advise等。
He said，“Please come here again tomorrow.”
→He asked me to go there again the next day.
他让我第二天再到那儿去。
He said，“Do have a look yourself first.”
→He advised me to have a look myself first.
他建议我自己先看一看。
He said，“Don't make so much noise，boys.”
→He told the boys not to make so much noise.
他叫那些男孩不要弄出那么多的噪声。
[巧学助记]　
祈使句变间接引语，遵循“一改、二变、三加、四去”原则：
一改：said(to)改为asked或told；
二变：said to的宾语变成asked等的宾语；
三加：即在动词原形前加to，使其成为动词不定式；
四去：去掉please。
[即时训练2]　句型转换(每空一词)
①He asked，“Who cured you of your toothache？”
→He asked me who had cured me of my toothache.
②He asked me，“What do you do on weekends？”
→He asked me what I did on weekends.
③The teacher said to the boy，“Open the door，please！”
→The teacher told the boy to open the door.
④His father said to him，“Don't leave the window open when you are out.”
→His father told him not to leave the window open when he was out.
三、直接引语变成间接引语时要特别注意几个变化
1．人称的变化
人称变化记忆口诀：
“一随主，二随宾，第三人称不更新”
一随主：引号内的第一人称变间接引语后与主句主语的人称保持一致。
She said，“I'm a senior partner in a law firm.”
→She said that she was a senior partner in a law firm.
她说她是律师事务所的资深合伙人。
二随宾：引号内的第二人称变间接引语后与主句宾语的人称保持一致。
He said to Lily，“You must make good use of the chance.”
→He told Lily that she must make good use of the chance.
他对莉莉说必须好好利用这次机会。
第三人称不更新：引号内的第三人称在变间接引语后人称不变。
She said to me，“They want to purchase a new car.”
→She told me that they wanted to purchase a new car.
她对我说他们想买一辆新车。
2．时态的变化
直接引语为陈述句，变为间接引语时，如果引述动词为现在时形式，则间接引语中的动词时态形式不变。但是如果引述动词为过去时形式，间接引语中的动词时态形式一般按下列规律变化：
直接引语
间接引语
一般现在时
一般过去时
现在进行时
过去进行时
现在完成时
过去完成时
一般过去时
过去完成时
一般将来时
过去将来时
过去完成时
过去完成时
The teacher said，“You are doing OK.”
→The teacher said that we were doing OK.
老师说我们做得不错。
He said，“I have written a novel.”
→He said that he had written a novel.
他说他已经写完了一篇小说。
[即时训练3]　
把下列句子变为间接引语，注意人称和时态变化
①He said，“She will come here to have a long holiday.”
→He said that she would go there to have a long holiday.
②He said，“I saw the film yesterday.”
→He said that he had seen the film the day before.
③She said，“I have seen the film.It is good.”
→She said that she had seen the film，and that it was good.
④Peter said，“I'm busy today.”
→Peter said that he was busy that day.
3．指示代词、时间状语、地点状语和动词的变化

在直接引语中
在间接引语中
指示代词
this
that
these
those
时间状语
now
then
today
that day
tonight
that night
this week/
month，etc.
that week/
month，etc.
yesterday
the day before
last week/
month，etc.
the week/
month，etc.before
two weeks/
months，etc.ago
two weeks/
months，etc.before
tomorrow
the next day
next week/month，etc.
the next week/month，etc.
地点状语
here
there
方向动词
come
go
bring
take
“I will come and help you tomorrow，Mary，”she said.
→She told Mary that she would go and help her the next day.
她告诉玛丽第二天她会去帮她。
“I'll come and see you again this evening，Tom，”he said.
→He told Tom(that)he would go and see him again that evening.
他告诉汤姆他那晚要再去看他。
[即时训练4]　
将下列句子变为间接引语，注意指示代词、物主代词和时间状语的变化
①He said，“I am living with my cousin.”
→He said that he was living with his cousin.
②Mr Green asked，“Jack，have you passed the exam yesterday？”
→Mr Green asked Jack whether he had passed the exam the day before.
③The old man said，“I like to talk with these young men.”
→The old man said that he liked to talk with those young men.
4．语序变化
直接引语是疑问句，变为间接引语时要把疑问语序变为陈述语序，并且需把谓语动词say或say to sb.变为ask或ask sb.。
“Are all ads playing tricks on us？”I asked her.
→I asked her whether/if all ads were playing tricks on us.
我问她是否所有的广告都欺骗我们。
The teacher asked the boy，“How many pages have you read today？”
→The teacher asked the boy how many pages he had read that day.
老师问那个男孩那天读了多少页。
四、直接引语变成间接引语时，时态保持不变的几种情况
如果引述动词为过去式时，间接引语中动词的形式则在下列情况下不用变化：
1．直接引语是客观真理、格言、谚语。
He said，“I'm a boy，not a girl.”
→He said that he is a boy，not a girl.
他说他是男孩，不是女孩。
2．直接引语是过去进行时，时态不变。
Jane said，“Mary，where were you going when I met you on the bus？”
→Jane asked Mary where she was going when she met her on the bus.
简在公交车上碰见玛丽时，问她要去哪里。
3．直接引语中有具体的过去某年、某月、某日作状语，变为间接引语时，时态不变。
John said，“I was born on June 8，2000.”
→John said he was born on June 8，2000.
约翰说他出生于2000年6月8日。
4．直接引语是一般现在时，表示一种反复出现或习惯性的动作，变间接引语时，时态不变。
He said，“I have breakfast at seven every morning.”
→He said he has breakfast at seven every morning.
他说他每天早晨七点吃早饭。
[即时训练5]　
把下列各句改为间接引语(每空一词)
①“Light travels much faster than sound，”my father told me.
→My father told me that light travels much faster than sound.
②The teacher said，“Where there is a will，there is a way.”
→The teacher said that where there is a will，there is a way.
③He said，“I was born in 1986.”
→He said that he was born in 1986.
④“When did you come here？”she asked.
→She asked me when I went there.
Ⅰ.单句语法填空
1．The man asked me whether I could lend him some money or not.
2．Jane asked her father why he was late for the party that day.
3．His father told him not to leave (leave) the door open.
4．The teacher said that light travels (travel)faster than sound.
5．She told me that the meeting would be held (hold)in her office in half an hour.
6．The woman told us that she had been(be) to many countries already.
7．The boy said that when the teacher came in，he was reading (read)a novel.
8．The mayor told the villagers that a new school would be built (build)here the next year.
9．He told us that he went (go)to college in 1994.
10．The captain ordered all the soldiers to stay (stay)in the building.
Ⅱ.完成句子
1．我妈妈叫我去帮她的忙。
My mother asked me to go and help her．
2．卫兵问我们在那里做什么。
The guard asked us what we were doing there．
3．她问她妈妈是否可以和她一起去购物。
She asked her mother if/whether she could go shopping with her．
4．他告诉我们不要站在那里不说话。
He told us not to stand there in silence.
5．他告诉我这本书他已看过三遍了。
He told me that he had read the book three times.
6．他问我是否是学生。
He asked whether/if I was a student．
7．老师告诉我们不要浪费时间。
The teacher told us not to waste our time.
8．她问我这本书是我的还是他的。
She asked me whether the book was mine or his．
9．汤姆的妈妈问汤姆是否已经完成了家庭作业。
Tom's mother asked Tom whether/if he had finished his homework．
10．她说她在等公交车的时候已经看了这篇文章。
She said she had read the article while she was waiting for a bus.
课件49张PPT。Unit 1 AdvertisingSection Ⅲ　Grammar——直接引语和间接引语时态that人称ifwhether陈述句疑问词陈述句不定式 地点状语动词whether/if methatIshouldwhether/ifif/whetherIhadseenwhohadcuredwhatIdidtoldtoopentoldnottoleaveShe said that she had seen the film，and that it was goodHe said that she would go there to have a long holidayHe said that he had seen the film the day beforePeter said that he was busy that day Mr Green asked Jack whether he had passed the exam the dayHe said that he was living with his cousinbeforeThe old man said that he liked to talk with those young men thattravelsthatwhereisisthathewasbornmewhenIwenttherewhetherwhyto leavetravelswould be heldto stayhad beenwas readingwould be builtwentif/whether she could go shopping with herasked me to go and help herasked us what we were doing theretold us not to wastetold us not to stand theretold me that he had read the bookwhether/if I was a studenthad read the articlewhether the book was mine or hiswhether/if he had finished his homeworkThank you for watching !Section Ⅳ　Language points(Ⅱ) (Word power，Grammar and usage & Task)
Ⅰ.单词拼写
根据汉语或首字母提示，写出下列单词。
1．Her latest purchase (购买的东西)was a long black coat.
2．Because I have a lot of working experience，therefore I recommend(推荐)myself to you without hesitation.
3．He can update (提供最新信息)us on the latest developments.
4．There are no bargains in the clothes shops at the moment.
5．People who stay more than two years in the job receive a special bonus．
6．He designed a new plan for the project.
Ⅱ.拓展词汇
根据词性和汉语提示，写出下列单词。
1．amaze vt.使大为惊奇→amazed adj.大为惊奇→amazing adj.令人惊诧的
2．design vt.& n．设计→designer n．设计者，设计师
3．publish vt.出版→publisher n．出版社，出版机构；出版人，发行人→publishing n．出版(业)
4．youth n．年轻人→youthful adj.年轻人的
5．fancy adj.精致的；绚丽的；奢华的 n．空想，幻想；爱好，迷恋 vt.想象；猜想→fancier n．爱好者→fanciful adj.空想的；想象的
Ⅲ.补全短语
根据提示补全下列短语。
1．be tired of　　　　 对……感到厌倦
2．in the face of 面对……，在……面前
3．come across 偶遇
4．according to 根据
5．be amazed at 对……感到惊奇
6．be senior to 比……职位高
Ⅳ.选词填空
选用上述短语的适当形式填空。
1．We are all amazed at her ability to deal with the difficult situation.
2．I came across an old friend yesterday.
3．Peter is senior to his younger brother.
4．He is tired of doing the same work every day.
5．All goes well according to the plan.
背教材原句
记句式结构
仿写促落实
1.Also important are the sales targets—the amount which they think they will sell in a future period.
同样重要的是销售目标——他们认为他们在未来一个时期内的销售量。
形容词位于句首的倒装结构。
Equally important are the problems China seems to be running into at home.
同样严峻的问题是中国似乎在国内正碰到。
2.Four times as many people used our product last year.
去年有四倍之多的人使用了我们的产品。
倍数＋as...＋as...结构。
The students majoring in science are four times as many as those who major in arts.
专业是理科的学生是专业为文科的学生的四倍。
3.That is why we are considering designing a new package for our chocolate bar as well.
那就是我们正在考虑也要为我们的巧克力棒设计一款新包装的原因。
That is why...后接表结果的内容，why引导表语从句。
That's why scientists are often related to the kind of projects they work on.
这也是科学家们和研究项目密不可分的原因。
amazed adj.大为惊奇的
(教材P9)You will be amazed by his unique way of thinking and skilful writing.
你将会对他独特的思维方式和娴熟的写作所震惊。
(1)be amazed
(2)amaze vt.　　　　　　　　使吃惊
amazing adj. 令人吃惊的
(3)amazement n. 惊讶
to one's amazement 令某人惊奇的是
①Frankly，I was amazed that he was interested in cooking.
坦率地说，他对厨艺感兴趣让我很吃惊。
②The stories of his unconventional ideas and the exceptional patients he wrote about were so amazing(amaze)to me...
他的故事里不落俗套的想法和笔下不同寻常的患者让我非常惊叹……
③To my amazement(amaze)，he has worked out the math problem that our math teacher couldn't do.
令我惊奇的是，他已经做出了那道连数学老师都不会做的数学题。
[名师点津]　
amazed“对……感到惊讶的”，指人的感受，常用来修饰人或与人相关的表情(expression)、声音(voice)等；amazing指事物本身的特点、性质“令人惊奇的”，常用来修饰物。
recommend vt.推荐；建议，劝告；介绍
(教材P9)Yesterday I came across an interesting new book，which I would like to recommend here.
昨天我偶然发现了一本有趣的新书，在这儿我想推荐这本书。
(1)recommend sb.sth.＝recommend sth.to sb.
　　　　　　　　　 向某人推荐/介绍某物
recommend sb.for... 推荐某人任某职位
recommend sth.for... 推荐某物用于某种用途
recommend sb.as... 推荐某人为……
(2)recommend doing...　 建议做……
recommend sb.to do sth. 建议某人去做某事
recommend that...(should)do 建议……
①Can you recommend a good book to me?
你能给我推荐一本好书吗？
②The teacher recommended Mike as our monitor.
老师推荐迈克担任我们的班长。
③He recommended me to change(change)my way of life.
他劝我改变生活方式。
④The doctor recommended forming(form)a good habit of diet.
医生建议养成良好的饮食习惯。
[名师点津]　
以下动词的宾语从句中，要用虚拟语气，谓语动词习惯上用“(should＋)动词原形”：insist，demand，require，suggest，command，order等。
senior adj.(高中或大学)毕业年级的；级别(或地位)高的
n．高年级学生，毕业班学生；上司；年纪较长的人
(教材P9)I believe Voyage to an Amazing Kingdom would be a good choice for senior high students.
我认为《奇异王国之旅》对高中生而言是一个不错的选择。
(1)senior high school　　　 (美)高中
be senior to sb. 比某人地位高/职位高
(2)junior adj. 级别(或地位)低的，初级的；低年
级的
n. 较年幼者；地位(或等级)较低者
be junior to sb. 比某人地位低/职位低
(3)be...years one's senior/junior＝be one's senior/junior by...years 比某人大/小……岁
①She is senior to me，because she joined the firm before me.
她比我资格老，因为她加入公司比我早。
②There are several people junior to me.
有几个人级别比我低。
③My brother is three years my senior.
＝My brother is my senior by three years.
我哥哥比我大三岁。
[名师点津]　
senior无比较级，表示比某人地位高时，与介词to搭配使用，而不能用than。类似的词除了junior外，还有superior资历较高的，优秀的；inferior下等的，次等的等。
purchase vt.购买，采购
n．[U]采购；[C]购买的东西
(教材P9)I recommend that we should purchase 10 copies for the library.
我建议我们应该给图书馆购买10册书。
(1)purchase sth.from sb.　　　从某人那里购买某物
purchase sth.for some money 以……价格购买某物
(2)for the purchase of 为了购买……
make a purchase of sth. 购买某物
(3)purchaser n. 购买者
purchasable adj. 可买的
①(2019·全国卷Ⅲ)It had been possible(but not easy)to buy single copies of newspapers before 1830，but this usually meant the reader had to go down to the printer's office to purchase a copy.
在1830年前也可以(但是不容易)买单份的报纸，不过这通常意味着读者得去印刷厂的办公楼购买。
②He purchased the land for two hundred thousand dollars.
他以20万美元买了这块地。
③He promised that he would make a purchase of a house at the end of the year.
他答应今年年底买房子。
④The group is our second largest purchaser (purchase)in the city.
这个集团是我们在这个城市的第二大买主。
design vt.& n．设计
(教材P13)That is why we are considering designing a new package for our chocolate bar as well.
那就是我们正在考虑也要为我们的巧克力棒设计一款新包装的原因。
(1)make a design for　 设计
by design 故意地；蓄意地
design for 为……设计
design doing/to do sth. 筹划做某事
(2)be designed for... 打算用作……；为……设计
be designed to do sth. 打算做某事
(3)designer n. 设计者，设计师
①She made a beautiful design for a dress.
她绘制了一幅漂亮的服装设计图。
②Did you do this by design or by accident?
你是故意还是偶然这样做的？
③This piece of land is designed for a garden.
这块地计划用作花园。
④The weekend party was designed to bring(bring)the two old men together.
这次周末聚会的目的是让两位老人见面。
bargain n．便宜货；协议 vi.讨价还价
(教材P17)Our sandwiches are a bargain at only￥5 each.我们的三明治很便宜，每个只要5元钱。
bargain for　　　　 为……讨价还价；企图廉价获取
bargain with sb.over sth. 就……与某人讨价还价
a real bargain 便宜/挺划算的买卖
make a bargain with sb. 与某人成交
①These toys are a real bargain at such low prices.
这些玩具的价格这么便宜，真划得来。
②He made a satisfactory bargain with them.
他和他们做了一笔满意的交易。
③In the market，dealers were bargaining with growers over the price of coffee.
在市场上，商人正和种植者就咖啡的价格进行商谈。
[语境助记]　
Yesterday Jane bargained with the dealer about the price of an old vase and she got a bargain at the second-hand shop，so she thought her husband often paid more than the real worth of the purchase.Returning home，she made a bargain with her husband：he should try to earn more money and Jane should decide what to buy and how much they could offer.
昨天简就一个旧花瓶的价格与商店老板讨价还价，她在这个二手商店淘到了个便宜货，所以她认为她的丈夫老是买一些超过实际价值的商品。她回家后和她的丈夫达成了一个协议：丈夫负责赚更多的钱，妻子决定买什么和他们该支出多少。
fancy adj.精致的；绚丽的；奢华的
n．空想，幻想；爱好，迷恋
vt.想象；猜想
(教材P17)A pair of Wild & Fancy jeans costs only ￥40，available in all Wild & Fancy shops now.
一条新潮牛仔裤只需40元，现在，在所有新潮时装店里都能买到。
(1)have a fancy for　　　　 爱好；喜欢
(2)fancy sb./sth.(to be/as) ...认为某人/某物是……
fancy oneself(as)．.. 自以为是……，自命为……
fancy (doing) sth. 喜欢(做)某事
fancy that... 想象……
①As soon as someone spotted the boat，everyone would do last-minute tidying and change into fancy clothes.
一有人看见那艘船，每个人都将做最后一刻的整理，换上花哨的衣服。
②Sorry，but I don't fancy going(go)out tonight.
对不起，今晚我不想出去。
③She fancies herself as a serious actress.
她自以为是一位严肃的演员。
(教材P7)Also important are the sales targets—the amount which they think they will sell in a future period.
同样重要的是销售目标——他们认为他们在未来一个时期内的销售量。
【要点提炼】　句子的主语是the sales targets，important是表语，是(完全)倒装句式。
为了保持句子平衡，或为了强调表语，或使上下文紧密衔接时，可以把表语提到句首，构成全部倒装结构。句式为：表语＋系动词＋主语。
①Present at the conference were those who had made great contributions to the project.
出席会议的是那些对此项计划做出巨大贡献的人。
②In the box are(be) some small cards.
盒子里有几张小卡片。
③Gone (go)are the days when we lived a poor life.
我们过穷苦生活的日子一去不复返了。
(教材P13)That is why we are considering designing a new package for our chocolate bar as well.
那就是我们正在考虑也要为我们的巧克力棒设计一款新包装的原因。
【要点提炼】　why 引导表语从句。that's why...意为“那就是……的原因”，why 后接前面出现的某件事的结果。
(1)This/That is because...
　　　　　 这/那是因为……(强调原因)
(2)The reason why...is that...
……的原因是……(that不可换成
because，强调原因)
①That's why I help brighten people's days.If you don't，who's to say that another person will?
那就是为什么我要帮助人们，使他们天天心情愉快。如果你不那样做的话谁能说另一个会那样做呢？
②I quit.That is because I want to try something different.
我辞职了。那是因为我想尝试些不一样的东西。
③The reason why I am busy is that time is limited.
我忙是因为时间有限。
Ⅰ.单句语法填空
1．He made a bargain with his wife，“You take care of the children and I'll cook.”
2．She got up very early so as to catch the first bus.
3．They sold their house for only 550，000 yuan, so the buyer got a good bargain.
4．The new bridge had been designed (design) by the end of last month.
5．From space, the earth looks blue. This is because about seventy-one percent of its surface is covered by water.
6．She is senior to Tom in this company.
7．As soon as she heard her name called, an amazed (amaze) look turned up on her face.
8．He purchased (purchase) the land for 5 hundred thousand dollars.
9．He was faced with the heavy burden of carrying for a wife and two children.
10．We have a great many things to do at present.
Ⅱ.完成句子
1．据报道实验的目的是试验新药。
It is reported that the experiment is designed to test the new drug.(design)
2．中国人民受歧视的日子一去不复返了。
Gone are the days when Chinese people were looked down upon.(倒装句)
3．这座房子的价格是两年前的三倍。
The price of this house is three times what it was two years ago.(what)
4．他病得很严重，那就是他没参加会议的原因。
He was seriously ill，and that is why he didn't attend the meeting.(表语从句)
5．我建议你在做任何事之前先仔细考虑一下。
I recommend you to think carefully before you do anything.(recommend)
课件53张PPT。Unit 1 AdvertisingSection Ⅳ　Language points(Ⅱ) (Word power，Grammar and usage & Task)purchaserecommendupdatebargainsbonusdesignedamazeddesigndesignerpublisherfancyyouthofinacrosstoattoareamazed atcame acrossis senior tois tired ofaccording toEqually important are theproblems four times as manyasThat's why amazing amazement formingasto changebytofor purchaserofbyforto bringoverwithasgoingGonearethatbecausewithsoahad been designedbecausetoamazedpurchasedatwithGone are the daysis designed to testrecommend you to thinkthree times what it wasthat is why点击右图进入…Thank you for watching !Section Ⅴ　Reading(Ⅱ)(Project)
Ⅰ.匹配下列单词的词性及汉语意思
(　　)1.target　　　 A．n.大众传播媒介，大众传播工具
(　　)2.media B．n.目标；靶子
vt.瞄准；以……为目标
(　　)3.analysis C．vt.确定，查明；决定；裁决
(　　)4.react D．n.分析，分析结果
(　　)5.determine E．vi.有吸引力；呼吁，恳请
n．吸引力；呼吁，恳求
(　　)6.appeal F．vi.做出反应，回应
(　　)7.shock G．adv.个别地；就本人而言；本人，
亲自
(　　)8.personally H．adj.有毒的
(　　)9.urge I．vt.敦促，力劝；竭力主张
n．强烈的欲望，冲动
(　　)10.poisonous J．vt.使震惊，使惊愕
n．震惊，惊愕
[答案]　1－5　BADFC　6－10　EJGIH
Ⅱ.选择下列句中词组的汉语意思
A．弄清楚，弄懂；计算出　B．依靠，依赖　　C．吸引 D．把……表达清楚 E．死于
(　　)1.Children depend on their parents for food and clothing.
(　　)2.It is so difficult a problem that I can't figure out.
(　　)3.He died from a traffic accident.
(　　)4.Although the necklace is not made of real diamond，it still appeals to me.
(　　)5.I think your meaning didn't really get across to the audience.
[答案]　1－5　BAECD
第一步　速读——了解文章主题和段落大意
速读P18教材课文，选择最佳答案。
The correct order to build an ad can be ．
a．decide the target audience
b．know what the audience have in mind
c．gather information from the research
d．do a little research
e．decide what approach to use
A．a；b；c；e；d　　　　 B．d；c；b；a；e
C．e；b；c；a；d D．d；c；a；e；b
[答案]　B
第二步　细读——把控文章关键信息
细读P18教材课文，选择最佳答案。
1．What should be done first to determine the target audience?
A．Do a little research and analysis.
B．Create the message for the right people.
C．Know what the audience already think.
D．Get to know the audience.
2．How can a researcher know the way the audience will react?
A．Planning some questions.
B．Talking with the audience.
C．Gathering information from the research.
D．Guessing how the audience will react.
3．The advertising way depends on ．
A．how well you do your research
B．who your target audience are
C．which kinds of ads are the best
D．both B and C
[答案]　1－3　ACD
第三步　研读——能力升华　接轨高考
根据P19教材课文，在空白处填入1个适当的单词或括号内单词的正确形式
Every year millions of people around the world die due to smoking, that is 1.why we have chosen anti-smoking as the subject of our ad campaign. Our target audience is high-school teenagers and our aim is 2.to discourage (discourage) young people from smoking. Our campaign will start on 31 May，World No Tobacco Day，3.when we will put large posters around the school 4.with logo and slogan. Our website will provide students with more information about smoking. We will also publish an article in the school magazine 5.informing (inform) students about the dangers of smoking，and we will organize an essay 6.competition (compete) as well.It is because many people think that smoking is cool or 7.enjoyable(enjoy)，but they are not 8.fully(full) aware of the damage that it does to their health. That is why we choose this picture as our logo. We want to shock people 9.into realizing(realize) that many people die too soon from illnesses and diseases 10.related(relate) to smoking.
课件15张PPT。Unit 1 AdvertisingSection Ⅴ　Reading(Ⅱ)(Project)whenwhyto discouragewithinformingcompetitionenjoyablefullyrealizingrelatedThank you for watching !Section Ⅵ　Language points(Ⅲ)(Project)
Ⅰ.单词拼写
根据汉语或首字母提示，写出下列单词。
1．The role of the news media (媒体)informing public opinion is very important.
2．Cars without security devices are an easy target(目标)for the thief.
3．He let me buy a packet (小包)of gum for him.
4．We made an appeal (恳求)to the villagers for money to build the bridge.
5．If you urge (力劝)someone to do something，you try hard to persuade him to do it.
6．I'm determined to finish the work on time.
7．There is a poster advertising the new film.
8．People may react badly to certain food.
9．An analysis of sales figures(销售额)shows clear regional variations.
10．My parents want me to be a businessman.Personally speaking，I would like to be a teacher.
Ⅱ.拓展词汇
根据词性和汉语提示写出下列单词。
1．determine vt.确定，查明；决定；裁决→determined adj.坚决的，有决心的→determination n．决心
2．react vi.做出反应，回应→reaction n．反应，回应
3．person n．人→personally adv.个别地；就本人而言；本人，亲自→personal adj.个人的，私人的
4．poison n．有毒物；毒药→poisonous adj.有毒的
5．shock vt.使震惊，使惊愕n.震惊，惊愕→shocking adj.令人震惊的→shocked adj.(人)感到震惊的

adj.＋-en→vt.
A(原形)—B(过去式)—C(过去分词)
brighten使变亮
deepen加深
thicken使变厚
arise—arose—arisen
bear—bore—born
begin—began—begun
Ⅲ.补全短语
根据提示补全下列短语。
1．figure out　　　　　　 弄清楚，弄懂；计算出
2．appeal to 吸引，引起兴趣；呼吁
3．get something across 把……表达清楚
4．depend on 依赖，依靠
5．due to 因为，由于
6．result in 导致……结果
7．die from 死于……
Ⅳ.选词填空
选用上述短语的适当形式填空。
1．I can't figure out why he quit his job.
2．What message are you trying to get across to the consumers?
3．The crash resulted in the death of 14 passengers.
4．Bright colours appeal to small children.
5．Some of the passengers are reported to have died from serious injuries.

vi.＋in＋sth.→动词短语
be＋adj.＋about→动词短语
participate in sth.参与某事
join in参加，加入
result in导致，造成
be careful about 当心……
be mad about 对……入迷
be particular about 对……讲究
背教材原句
记句式结构
仿写促落实
1.It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.
重要的是，你得确切弄清楚想要告诉受众什么、想让他们做什么。
It＋is＋adj.＋to do sth.
In many families it is necessary to put a limit on the time the children can watch TV.
大多数家庭对孩子看电视的时间加以限制是必要的。
2.After you have decided who your audience is，it is time to decide what you want the audience to know or think about.
在确定了受众后，就该决定你想让他们知道什么或思考什么了。
It is time(for sb.)to do sth.
It's time for us to follow his tips.
是我们该听他的建议的时候了。
3.When planning a public welfare campaign，you may want to ask yourself...
在设计公益广告宣传活动时，你可能想要问自己……
when 引导的状语从句的省略。
When very young，she began to learn to play the piano.
她很小的时候就开始学习弹钢琴。
figure out 弄清楚，弄懂；计算出
(教材P18)It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.
重要的是，你得确切弄清楚想要告诉受众什么、想让他们做什么。
(1)figure on sth./doing sth.
　　　　　　 计划、打算、预料到某事/做某事
figure up 合计，把……加起来；计算出
(2)figure n. 数字；人物；身材
keep/lose one's figure
保持身材/身材走样
①College is when we should focus on a specific major，but high school is when we have to figure it out.
大学时期我们应该集中于具体专业学习的阶段，而在高中时我们必须弄明白什么是我们爱好的具体专业。
②He said he hadn't figured on getting(get)home so late.
他说他没有预料到那么晚才回到家。
③Several leading figures(figure)resigned from the party.
数位重要人物退出了该党。
determine vt.确定，查明；决定；裁决
(教材P18)In order to determine your audience，you will need to do a little research and analysis in advance.
为了确定你的目标观众，你需要事先做一些调研和分析。
(1)determine to do sth.　　 决定做某事(瞬间动词，表示动作)
determine sb.to do sth. 使某人决定做某事
(2)determined adj. 有决心的，决意的，坚定的
be determined to do sth. 决心做某事(系表结构，表示状态)
(3)determination n. 决心；果断；坚定
①Our deeds determine us，much as we determine our deeds.
什么样的人便决定了干什么样的事；同样，干什么样的事也决定了是什么样的人。
②Now that I have determined to leave(leave)，nothing can change it.
既然我已经决定要离开，什么也不会改变这一决定。
③Where he once felt like giving up，he now has the determination(determine)to push further and keep on going.
在他曾经想放弃的地方，现在他有决心前行，并继续走下去。
④I was determined to succeed(succeed)and be proud of my daily progress.
我下定决心要成功并对自己每日的进步感到骄傲。
(教材P18)It is important to always try to appeal to the audience in order to get them to react in a certain way.
为了让受众做出预期的反应，努力去吸引他们是很重要的。
(1)appeal vi.有吸引力；呼吁，恳请
n．吸引力，呼吁，恳求
(1)appeal to　　　　　 吸引；引起兴趣；呼吁
appeal(to sb.)for sth. 为某事(向某人)呼吁
appeal to sb.to do sth. 恳请/呼吁某人做某事
(2)make an appeal to sb.to do sth. 恳求某人做某事
make an appeal to sb.for sth. 为某事向某人呼吁/恳求
(3)appealing adj. 有吸引力的，恳求的
①Does the idea of working abroad appeal to you?
你对出国工作的想法感兴趣吗？
②He appealed to the public for support.
他向公众呼吁以获得支持。
③The government is appealing to everyone to save(save)water.
政府呼吁每个人节约用水。
④The police made an appeal to the public to remain calm.
警方呼吁公众保持镇静。
(2)react vi.做出反应，回应
(1)react to　　　　 对……做出反应
react by 以……方式做出反应
react against 反对，反抗
react with 与……起化学反应
react on/upon 对……产生影响
(2)reaction n. 反应
⑤How did she react to the news?
她对这个消息反应如何？
⑥She reacted to the insult by turning her back on him.
她受辱之后就不再理睬他了。
⑦Iron reacts with water and air to produce rust.
铁和水及空气发生反应产生铁锈。
⑧He was a little afraid of his father's reaction(react)．
他有点害怕父亲的反应。
get something across把……表达清楚
(教材P18)There are lots of different ways to get your message across when you are putting together an ad campaign.
当组织一场广告宣传活动时，有许多不同的方式可用来传递讯息。
get along/on with 　　　 进展；与……相处
get down to/doing sth. 开始认真对待某事，开始认真做某事
get in 进入；上车；收割
get over 从(疾病、失望等)中恢复过来；克
服(困难)
get through 完成；顺利通过(考试等)；(电话)接
通，打通
①This is a clever way of getting his meaning across.
这个办法很巧妙，能够让人理解他的意思。
②He told us not to waste any time again and to get down to our business.
他叫我们不要再浪费时间了，赶紧干正事。
③How did he ever get through his driving test?
他到底是怎么通过驾驶考试的？
④I don't think that your lecture got across to the audience，for they appeared quite puzzled.
我认为你的演讲并没有被公众理解，因为他们看上去很困惑。
[名师点津]　
get across还可用作不及物动词短语，意为“被理解”，常和介词to连用。
urge vt.敦促，力劝；竭力主张
n．强烈的欲望，冲动
(教材P19)If we can convince young people not to start，they might then urge their parents and other people to give up smoking，too.
如果我们能够说服年轻人不开始吸烟，那么也许他们也能敦促他们的家长和其他人戒烟。
(1)urge sb.to do sth.　　　 敦促/力劝某人做某事
urge sth.on/upon sb. 向某人大力推荐某物；竭力主张
urge that... 主张……
(2)have an urge to do sth. 渴望做某事
(3)urgent adj. 紧急的，急切的
(4)urgency n. 紧急，催促
①On the other hand，does the possibility of frequent communication today mean that the urge to do so wasn't present a generation ago?
另一方面，今天频繁交流的可能性是否意味着上一代人不存在这样的欲望？
②My friends urged that I (should)apply (apply)for the job.
朋友们力劝我申请那份工作。
③Suddenly I have an urge to see (see)my best friend Ann.
突然我急切想见到我最好的朋友安。
[语境助记]　
An urgent telegram urged him to go home at once.He realized something of urgency had happened.
一封紧急电报催他马上回家。他意识到某种紧急情况发生了。
[名师点津]　
urge后跟从句时，从句常用虚拟语气，谓语动词用“should＋动词原形”，should可以省略。
(教材P19)We want to shock people into realizing that many smokers die all too soon from illnesses and diseases related to smoking.
我们希望警醒人们，让他们认识到许多吸烟者过早地死于与吸烟有关的疾病。
(1)shock vt.使震惊，使惊愕 n．震惊，惊愕
(1)shock sb.into (doing) sth.　某人受震惊而(做)某事
(2)to one's shock 令某人震惊的是……
(3)shocked adj. 震惊的
 对……感到震惊
be shocked to do sth. 对做某事感到震惊
(4)shocking adj. 令人震惊的
①His examination failure shocked him into working harder.
考试不及格使他感到震惊，这促使他更加努力地学习。
②He said he and his team were shocked(shock) by the findings.
他说，他和他的团队都对这一发现感到震惊。
③To my shock，he lost his passport on his visit to America.
使我震惊的是，他去美国旅游时丢了护照。
(2)die from死于……；因……而死(原因多来自外部)
die of　　　 因……而死(原因多来自内部)
die away 逐渐减弱；逐渐消失
die down 逐渐减弱/降低；逐渐平息；逐渐暗淡
die off 一一死去；先后死去
die out 灭绝，绝迹；(指习俗、做法等)消失；过时
④The chances are that one smoker in four will die from smoking.
机率是每四个烟民中就有一个会因吸烟而死去。
⑤Before modern medicine changed the laws of nature，many children died of common childhood diseases.
在现代医学改变自然法则之前，很多孩子死于一些常见的小儿期疾病。
⑥This kind of bird is dying out．
这种鸟正濒临灭绝。
(教材P18)It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.
重要的是，你得确切弄清楚想要告诉受众什么、想让他们做什么。
【要点提炼】　句中It is important to figure out...为It be＋adj.＋(for sb.)to do sth.句型。
(1)在这一句型中，形容词只能说明不定式所表示的行为的性质或特点，不能说明不定式动作的执行者。能用于该结构的形容词有：difficult，easy，hard，important，impossible，necessary，possible等。
(2)在It is＋adj.＋(of sb.)to do sth.句型中，形容词说明不定式动作执行者的品行、性格等，该句型通常可改为：sb.＋be＋adj.＋to do sth.。能用于该结构的形容词有：nice，good，stupid，silly，careful，careless等。
①It's important for us to master a foreign language.
对我们来说掌握一门外语非常重要。
②It's necessary for you to consult(consult)your teacher about the learning method.
对你来说，请教一下老师有关学习的方法是有必要的。
③It's careless of you to make so many mistakes in this exam.
你在这次考试中出了这么多错真是太粗心了。
(教材P18)When planning a public welfare campaign，you may want to ask yourself...
在设计公益广告宣传活动时，你可能想要问自己……
【要点提炼】　本句是when引导的时间状语从句的省略句，补充完整应是When you are planning a public welfare campaign。
当时间、条件、方式、比较状语从句的主语与主句的主语一致或从句的主语是it，谓语动词中又含有be动词时，可以把主语或it和be动词一起省略。
①Be careful while crossing the road.
过马路时，一定要当心。
②When asked(ask)，he gave pieces of good advice.
当问他的时候，他提出了一些好的建议。
③Unless necessary，you'd better not refer to the dictionary.
如果没有必要，你最好不要查字典。
Ⅰ.单句语法填空
1．I am determined to find (find) out who is responsible for this.
2．It is urged by school students that the library (should) be kept (keep) open during the vacation.
3．Neighbours were shocked (shock) that such an attack could happen in this area.
4．When reading (read) in the classroom, we heard a terrible noise.
5．I should get my bicycle repaired (repair) at once.
6．How did the students react to the monitor's suggestion?
7．Thanks to the determined (determine) efforts of the workers，we finished the task ahead of time.
8．This species has nearly died out because its habitat is being destroyed.
9．It is very important for us students to read English every morning.
10．How can you get your meaning across to your audience?
Ⅱ.单句改错
1. There was great excitement in the streets and the shouting was died away after midnight.
去掉第二个was
2．All of us were shocking at the bad news the other day.shocking→shocked
3．I am sorry to say that the music is too old-fashioned to appeal people any longer.appeal后加to
4．The United Nations urged the two sides lay down arms immediately and return to peace talks.sides后加to
5．—Who should be responsible for the accident?
—The boss，not the workers.They just carried out the order as they told.去掉第二个they或told前加were
Ⅲ.完成句子
1．每天晚饭后，如果不累，我会去遛狗。
Every evening after dinner, if not tired，I will walk my dog.(省略)
2．躺在太阳底下或在海水中游泳，感觉真好。
It feels good to lie in the sun or swim in the sea.(it作形式主语)
3．这次事故让他决心帮助更多的人。
This accident determined him to help more people in need.(determine)
4．他极力劝说我多看看电影方面的杂志。
He tried hard to urge me to read more magazines about movies.(urge)
5．听到这个好消息，他高兴地跳了起来。
Hearing the good news, he jumped with joy.(v.-ing分词)
课件58张PPT。Unit 1 AdvertisingSection Ⅵ　Language points(Ⅲ)(Project)packetmediatargetappealurgedeterminedposterreactPersonallyanalysisdeterminereactpersonallyshockpoisonousouttoacrossontoinfromfigure outget acrossresulted inappeal tohave died fromit is necessary to put It's time for us to follow When very young figuresgettingto leave to succeeddeterminationanto savereactionwiththrough to to see(should)applyTowere shockedoutofofto consultUnlessWhen askedwere shockedto find (should) be keptreadingrepairedtodeterminedoutacrossIt去掉第二个wasshocking→shockedappeal后加to去掉第二个they或told前加weresides后加todetermined him to helpif not tiredIt feels good to lieHearing the good newsto urge me to read点击右图进入…Thank you for watching !Section Ⅶ　Writing——英文广告

一般来说，一篇广告可分标题(the headline)、文字说明或广告正文(the body text)、图像(the illustration)和厂商名称(the signature)四个部分。
1．广告标题，往往是广告中最重要的部分。它起着引起读者的好奇心，吸引读者注意力的作用。下面是标题常用的几种表达方式：
(1)一语道破商品的优越性；
(2)用迂回的手法，引起人们的好奇心，使人想看个究竟；
(3)有鲜明的针对性，使读者感到是为他们而写的；
(4)现身说法，采用消费者对消费者说话的形式，多采用第一人称，读起来使人倍感亲切。
2．正文：正文一般分为四步。
(1)紧紧围绕所推出的产品，介绍它的特性、质量、原材料，以及和同类产品相比最出彩的地方；
(2)强调该产品带来的好处，承诺售后服务等等；
(3)促使客户采取行动、购买产品；
(4)告诉读者购买产品的联系方式。
3．广告的文字应尽量做到：
(1)既要新颖，又要口语化；
(2)尽量使用简洁、明了的语言；
(3)多用较短的单词和句子；
(4)用词要准确，不用模棱两可的词句；
(5)主要宣传内容，如商品名称、牌号、特点等应在标题和正文中反复强调；
(6)为了加强广告的吸引力，有时用谐音词或押韵的词句，来加强宣传效果。

1．The products sell well all over the world.
这些产品畅销全球。
2．Liying Camera attracts people by its modern and various models and also，it is small in size and light in weight.
“丽影”相机以其款式新颖、品种多样、体积小、重量轻等性能来吸引顾客。
3．Do you want to hear fast-moving water crash onto the big rocks below？Do you want to see colorful birds, flowers and butterflies？Please join us，the Blue Sky Travel Agency.
你想聆听碧水飞流直下，撞击巨岩的声音吗？你想欣赏鸟语花香，彩蝶飞舞吗？请联系我们——蓝天旅行社。
4．Call any time，24 hours a day，7 days a week.
周一至周日每天随时来电垂询。
5．The earlier you get one，the faster you will improve your English.
越早买，你的英语水平就能提高得越快。
6．When you buy one，you'll get another one for free.
买一赠一。
7．Our products are of high quality and can be offered by everyone.
我们的产品质优价廉。

假设你是Haizi Clothing Store的经理李华，你打算在某英语电视台上给自己的商品做广告。请根据以下提示写一篇英文广告。
Spring Sale
sweaters
60 yuan
bags
20 yuan
socks
5 yuan
shoes
30 yuan
T-shirts
25－30 yuan
注意：1.词数100左右；
2．可以适当增加细节，以使行文连贯。

体裁
广告
时态
一般现在时
主题
产品介绍
人称
第三人称
结构
第一段：点明主题；
第二段：介绍商品；
第三段：发出号召。

Ⅰ.对接单元词汇
1．big/great sale　　 大甩卖
2．goods/products 商品
3．various/a variety of 各种各样的
4．as well as 和，以及
5．regret 后悔，遗憾
6．at a good/reasonable price 价格合理
Ⅱ.巧用单元句式、语法
(一)完成句子
1．海子服装店正在春季大减价！
Haizi Clothing Store is on spring sale!
2．我们有各种颜色的运动衫，它们每件60元。(and连接并列句)
We have sweaters in all colours and you can get one for just 60 yuan.
3．我们有漂亮的包，每件仅需20元。
We have wonderful bags for only 20 yuan each.
4．我们有各种颜色的袜子，每双仅售5元，还有鞋子，每双仅售30元。(and连接并列句)
We have socks in all colours for just 5 yuan a pair，and we have shoes for 30 yuan a pair.
5．男子T恤每件30元，女式25元。
T-shirts for boys are 30 yuan，and T-shirts for girls are 25 yuan.
6．快来海子服装店(选购)吧！你不会后悔！
Come to Haizi Clothing Store！You won't regret it!
(二)句式升级
7．用简单句改写句2
We have sweaters in all colours for just 60 yuan each.
8．用as well as改写句4
We have socks in all colours for just 5 yuan a pair，as well as shoes for 30 yuan a pair.










【参考范文】　
Haizi Clothing Store is on spring sale！We have all kinds of goods here.Everything is at a very good price.
Do you like sweaters？We have sweaters in all colours for just 60 yuan each.Do you need bags？We have wonderful bags for only 20 yuan each.We have socks in all colours for just 5 yuan a pair，as well as shoes for 30 yuan a pair.T-shirts for boys are 30 yuan each，and T-shirts for girls are 25 yuan.And there's much more，too!
Come to Haizi Clothing Store！You won't regret it!
课件24张PPT。Unit 1 AdvertisingSection Ⅶ　Writing——英文广告big/great salegoods/productsvarious/a variety ofas well asregretat a good/reasonable price点击右图进入…点击右图进入…Thank you for watching !课时分层作业(一)
[语言知识练习固基础]
Ⅰ.单句语法填空
1．The doctor cured her of a bad cold.
2．She finally persuaded her son to go(go) to college.
3．A good diet is beneficial(benefit)to health.
4．Wherever she goes，there are crowds of people waiting to see her.
5．Even though/if they loved each other，they decided to part.
6．You can put an advertisement(advertise) in the local paper to sell your car.
7．A cook will be fired at once if he is found smoking (smoke)in the kitchen.
8．They are aiming to reduce(reduce)unemployment by 50%.
9．I didn't mean you to clean(clean)the table，but thank you.
10．The play has been commented(comment)favourably by the audience recently.
Ⅱ.完成句子
1．无论你走到哪里，我们都应保持联系。
We should keep in touch wherever/no matter where you go．
2．我不知道如何像一条鱼那样游泳。
I don't know how to swim like a fish．
3．即使这次失败了，我还要再试试。
Even if/though I fail this time，I will try again.
4．不是所有的书都值得孩子们去读。
Not all books are worth reading for kids.
5．这部电影非常感人，所有人都感动得流泪了。
So touching was the movie that everyone was moved to tears.
[高考语篇练习提能力]
Ⅰ.阅读理解
There is no doubt now that Yellowstone National Park is indeed extraordinarily beautiful.If you're looking for the ultimate outdoors getaway，this would be it.Hundreds of miles of hiking trails wind through forests，along streams and up mountains.Yellowstone attracts about three million visitors every year.
When to Visit Yellowstone
The best times to visit Yellowstone are from March to May and from September to November.These seasons feature both mild weather and fewer crowds.Summer is the most popular time to visit: the kids are out of school and the weather is warm enough to sleep outside.However，this park is no stranger to the cold.Temperatures have been known to drop into the 30s even in summer，and during the winter，they range anywhere from negative 3 to 25 degrees Fahrenheit.Don't let that stop you.There's nothing quite like seeing plumes(飘升之物) of steam rise from beneath a thick blanket of snow.
Yellowstone Dining
There are several restaurants，cafeterias and snack shops within the borders of Yellowstone National Park.Consider bringing along a cooler with lunch items and snacks—so you don't have to worry about staying near one of the park's more developed areas.Yellowstone is also home to several sit-down restaurants located in the most visited areas.Cafeterias serve burgers and sandwiches while upscale restaurants like the Lake Yellowstone Hotel Dining Room provide selections of game meats.Although the fare is far from fine, reservations are necessary during the busy summers.
Getting around Yellowstone
The best way to get around Yellowstone is by car，especially as there is no public transportation system.You can rent a car at any of the nearby airports.Each of Yellowstone's five regions has an area to park，allowing you to leave the car behind and explore on foot.Guided tours are also available.
Yellowstone Hotels
$199：four-star hotels in Jackson Hole
$299：four-star Teton Mountain Lodge
Fr $299，$60/night
$777：five-star Four Seasons Jackson
Hole Fr $777，$259/night
For further information，please call：4196272350 or click: http：//travel.usnews.com
【语篇解读】　这是一则广告，介绍的是一本美国黄石国家公园旅游的小册子。
1．The leaflet is to inform visitors of Yellowstone National Park's ．
A．thoughtful service　　 B．beautiful landscapes
C．mild weather D．travel suggestions
D　[主旨大意题。根据第一段及表中各个小标题可知，这个小册子提供的是到黄石国家公园旅游的建议。]
2．Why is it worthwhile to visit Yellowstone National Park in winter?
A．Because it's impressive to see steam above snow.
B．Because there are fewer visitors due to coldness.
C．Because kids are free to go there on holidays.
D．Because it is warm enough to sleep outside.
A　[细节理解题。根据“When to Visit Yellowstone”下面的最后两句可知，作者认为不要让寒冬阻挡了你的行程，蒸汽从覆盖着厚厚的积雪的地底下升起的情境，会让你觉得进入了人间仙境。故A项正确。]
3．How many nights can you stay if you reserve the five-star Four Seasons Jackson Hole?
A．Two.　　　　　　　 B．Three.
C．Five. D．Six.
B　[数字计算题。根据文章最后一个表格中的“$777：five-star Four Seasons Jackson以及Hole Fr $777，$259/night”可知，总共777美元，每晚是259美元，所以可得知，可以在这个五星级宾馆待三天。]
4．The passage is most probably taken from a ．
A．text book B．science book
C．website D．magazine
C　[细节理解题。根据Yellowstone Hotels下面最后的网址可知，C项正确。]
Ⅱ.阅读七选五
Nowadays we are too busy to make art or make creative works.Here are some simple tips to help you solve the problem.
1．Read before you fall asleep
This is a classic subconscious(潜意识的)-employing trick，used a lot when you really need to study and remember materials. 1 Studies show that your brain remembers more and thinks subconsciously about the information you want to process just before going into REM(Rapid Eye Movement)sleep. 2
2．Take notes whenever ideas come
Take notes no matter what time of day(or night)．Keep a notepad and pen beside your bed，and always carry one in your handbag or pocket. 3 Sometimes they're not important or playful，but sometimes they can be tiny seeds of gold.
3．Make conversations about your artwork a priority
Think about how much time you spend talking out loud about your artwork. 4 There's a learning curve (曲线)that comes out of forcing yourself to communicate.Set up a list of artists to contact regarding your work.
4．Don't neglect thinking time
5 Many artworks are made after they have been inside your own head for months or even years.Whether you're at work，walking pets，or doing the dishes，using this moment to think hard about your artwork can pay off greatly.
A．You might even dream about what you have read.
B．Try some of these ideas out and see what works for you.
C．When you're not making artwork，make time to simply think.
D．Don't hesitate to take notes in public or anywhere the inspiration strikes.
E．Inspiration has become more important than ever for business leaders or artists.
F．It helps to regularly make every effort to talk about what you've been working on.
G．If you want to think more about your artwork，read about it just before you fall asleep.
【语篇解读】　本文为说明文，介绍了几条有助于你在忙碌的生活中创作的建议。
1．G　[根据主题句和上下文，此处谈要想更好地思考你的作品，就在睡前阅读关于它的信息。下文进一步谈到研究表明睡前阅读的好处。]
2．A　[根据上文，睡前阅读，与此处内容相呼应，你甚至在梦中会梦见你刚阅读的内容。]
3．D　[根据本段主题句，灵感降临时随时做笔记，故此处谈当有灵感时，无论身在何处毫不犹豫记下来。]
4．F　[根据上下文，此处谈到多与别的艺术家讨论你的艺术作品，前文谈思考你花多长时间大声谈论你的艺术作品，故此处与主题相呼应并谈这样做的好处。]
5．C　[根据主题句与下文，此处谈当不创作的时候，也要拿出时间来简单地思考，与下文段落主体内容相呼应。]
Ⅲ.语法填空
Lionel Messi, a player from the South American country of Argentina，1. (be) the greatest soccer player alive today.At a young age, he 2. (move) to Spain and now plays professionally for the Barcelona soccer club.Messi started playing soccer at 3. age of 5 for a small soccer team 4. (own) by his father.Even as a young boy, he did very well.But when he was 11 years old, he found out he had a sickness which would prevent him 5. growing much taller.There was a way to help him grow more, 6. his parents did not have enough money 7. (pay) for his medical needs.So, they looked around for a soccer club that would be able to do this for them.The clubs in Argentina couldn't help him, but the famous Barcelona club in Spain agreed 8. (accept) Messi on the junior team and pay for the bills.The Messi family 9. (happy) took the offer and moved to Spain.In the Barcelona soccer club, Messi was one of the best 10. (player) through his teen years.With his incredible talent, Messi has surprised the world was a bit of luck.
【语篇解读】　这是一篇传记故事，告诉我们阿根廷著名的足球运动员梅西的人生经历和主要成就。
1．is　[根据句子的主语Lionel Messi，应填系动词的单数第三人称，故填is。]
2．moved　[根据前文的At a young age判断应用过去时。故填moved。]
3．the　[根据词组at the age of“在……年龄”，age应特指，故填the。]
4．owned　[根据空前的team是own的动作承受者，应用过去分词。故填owned。]
5．from　[根据词组prevent sb.from doing sth.“阻止某人做某事”。故填from。]
6．but　[根据空前后的分句是转折关系。故填but。]
7．to pay
8．to accept　[根据agree to do sth.，应填不定式，故填to accept。]
9．happily　[根据空后的动词took，应填副词形式。故填happily。]
10．players　[前面有one of，故空处应填名词复数形式。]
课时分层作业(二)
[语言知识练习固基础]
Ⅰ.单句语法填空
1．Among the guests is(be)the person you are looking for.
2．After the amazing(amaze)journey from Jiuzhaigou，Tom returned home，excited.
3．During his stay in Xi'an，Jerry tried almost all the local foods his friends had recommended(recommend)．
4．My brother is my senior by two years and he would like to go abroad for further study.
5．I'm getting tired of travelling.
6．He promised that he would make a purchase of a house at the end of the year.
7．I presented(present)an album to her yesterday.
8．Don't forget to tip(tip)the waiter.
9．They are intelligent(intelligence), hard-working and lively students.
10．He asked me whether/if I often went to see my parents.
Ⅱ.单句改错
1．I was told that Bill Gates was thirteen he began to play with computers.that后加when
2．The teacher asked all the students to finish the work next day.work后加the
3．The general said that he has gone through a lot of wars.has→had
4．Our headmaster told us that there will be a sports meeting soon.will→would
5．The mother said that her son insisted that he would go out on Sundays.would→should或去掉would
[高考语篇练习提能力]
Ⅰ.阅读理解
Summer vacation is coming.Most of students want to have a good trip this summer.Here is some information about trips for you.
Trip 1 The Stone Sea
Bring your strong shoes for hiking in the beautiful Stone Sea.You can find all different kinds of stones and wild flowers in the area.
Time：8：00 am－6：00 pm
Tel：4325116
Adult：￥80.00
Child：￥20.00
Trip 2 The Pine Sea
This is a sea with a lot of pines in Mount Wu.Take your digital camera and enjoy the great sights here.It is a good place to avoid summer heat.
Time：9：00 am－3：00 pm
Tel：4258663
Adult：￥120.00
Child：￥60.00
Trip 3 The Big Valley
Take your swimming suits，and come for a night walk along the Big Valley.You can take hot spring and enjoy some folk music.
Time：10：00 am－11：00 pm
Tel：4325611
Adult：￥160.00
Child：￥120.00
Under 12 years old for free
Trip 4 The Grass Lake
Wear your sun hats and enjoy wonderful sunshine.Of course，you can swim in the lake and take the boat to different islands for natural scenery.
Time：8：30 am－8：00 pm
Tel：4325711
Adult：￥60.00
Child：Free
【语篇解读】　这是一篇广告类阅读。文章介绍了一些旅行的信息。
1．Which number should you dial if you want to take hot spring?
A．4325116.　　　 B．4258663.
C．4325611. D．4325711.
C　[细节理解题。由表格三“You can take hot spring...Tel：4325611”可知如果你想要泡温泉，可以打电话4325611，故选C。]
2．If you want to go to the Pine Sea, you can't enter ．
A．at 10：00 am B．at 6：00 pm
C．at 11：00 am D．at 2：00 pm
B　[细节理解题，由表格二“The Pine Sea，Time：9：00 am－3：00 pm”可知如果你想去松海，下午六点不在这个时间范围内，所以下午六点不能进去，故选B。]
3．If a couple with a 5-year-old child go to the Big Valley, how much should they pay?
A．￥160.00. B．￥280.00.
C．￥440.00. D．￥320.00.
D　[细节归纳题。由表格三“Adult：￥160.00；Child：￥120.00；Under 12 years old for free”可知如果一对夫妇带着一个5岁的孩子去了大山谷，他们需要支付320元，故选D。]
4．Where can you go for hiking?
A．The Stone Sea. B．The Pine Sea.
C．The Big Valley. D．The Grass Lake.
A　[细节理解题。由表格一“Bring your strong shoes for hiking in the beautiful Stone Sea.”可知你可以徒步旅行去石海，故选A。]
Ⅱ.完形填空
There are thousands of advertisements flying from television，radio to billboards and online.Which then is the most 1 ？There would only be few to be named.Some just flew without being noticed.Some stayed for good 2 ．For businesses to get 3 ，the use of the ad is one of strategies(策略)to stand out.Whether the ad will succeed or not 4 how it is presented and how the consumer thinks it to be.
A good advertisement 5 the customers' relationship with what is being advertised.To get the customers' 6 ，the ad must make them think and look at the product in a new and different way.The best ads have the quality to change the mind of the reader，whether to 7 him to choose a certain product or 8 switch to a different brand of shampoo.This gives 9 for audience to be educated，opening their minds for possibilities to entertain new products and services.Advertising that 10 audiences can show the advantages of a new product.
11 changing consumers' relationship with the product，a good ad tells the consumers“why”．A good ad is clear in offering the message to the consumers.The best 12 of it can be got when the ad displays a benefit that is 13 to be by the target consumers.
An ad that sets a real scene gets more 14 than those who don't.Audience easily identifies(认同)themselves by 15 themselves in the same scene.By identifying themselves with it，they think 16 about these advantages and benefits that they may get from it. 17 some ads have inability to present the same kind，they must at least offer 18 solutions to meet the demands of the 19 audience.
The key point is that ads should promote sales， 20 it is a failure.
【语篇解读】　电视、收音机等媒体上有成千上万的广告，一个好的广告可以改善消费者与商家的关系，能够促销的广告就是成功的广告。
1．A.expensive　　　　　　 B．beautiful
C．interesting D．effective
D　[本文阐述的是如何制作好广告的话题，故这里用effective“有效的”。]
2．A.advertisements B．memories
C．examples D．hobbies
B　[该句子的意思是“一些广告作为美好的记忆而永远地留在人们的脑海里”，其他三项不符合文意。]
3．A.paid B．respected
C．noticed D．promoted
C　[get noticed表示“得到人们的关注”。]
4．A.depends on B．finds out
C．takes up D．brings back
A　[根据后半句可知，本句意为“广告是否能成功取决于……”。]
5．A.lasts B．protects
C．changes D．attracts
C　[第二段主要谈的是好广告可以改善商家与消费者之间的关系，改善消费者对产品的看法。]
6．A.money B．affection
C．suggestion D．right
B　[affection在此表示“青睐”。]
7．A.order B．force
C．see D．persuade
D　[广告的目的之一是“劝说”人们购买商品。]
8．A.suddenly B．simply
C．crazily D．lately
B　[“or simply switch to a different brand of shampoo”意思是“或者仅仅换一个洗发香波的品牌”。]
9．A.money B．time
C．actions D．opportunities
D　[只要广告能使消费者动心，那么就有“机会”让他们受到教育。]
10．A.educates B．watches
C．loves D．understands
A　[根据上一句中的to be educated可知。]
11．A.To B．For
C．Besides D．Except
C　[“一则好的广告，除了需具备上述要素之外，还应包括……。”“除……之外，还包括……”应该用介词besides。]
12．A.title B．excuse
C．chance D．result
D　[该句说的是好广告所能得到的最佳“结果，效果”。]
13．A.founded B．considered
C．refused D．kept
B　[“when the ad displays a benefit that is considered to be by the target consumers”的意思是“当广告所展示的是目标消费者所认可的益处时”，其他三项不符合文意。]
14．A.audience B．benefits
C．money D．help
A　[该句的意思是“设置真实情景的广告可以赢得更多的观众”，因为广告旨在获得观众。]
15．A.enjoying B．watching
C．finding D．putting
D　[上一句中提到设置真实情景，故“putting themselves in the same scene把他们自己放到相同的情境中”。]
16．A.hopelessly B．immediately
C．carefully D．attractively
C　[当消费者认同广告后，他们就会“仔细”考虑广告中所宣传的好处和利益。]
17．A.But B．So
C．And D．While
D　[此句中的while表示“虽然”，前后句存在转折关系。]
18．A.easy B．difficult
C．different D．reasonable
D　[reasonable在此表示“有道理的，切实可行的”。]
19．A.target B．old
C．young D．strange
A　[根据上段最后一个句子可知，这里指目标消费者。]
20．A.thus B．however
C．otherwise D．and
C　[otherwise表示“否则”，其他三项不符合文意。]
课时分层作业(三)
[语言知识练习固基础]
Ⅰ.单句语法填空
1．In the past，many people died of cold and hunger，and many people died for freedom，but now all of us live a happy life.
2．I wondered why he wasn't shocked at the shocking(shock) news.
3．The young man left the company，determined never to come(come)back.
4．Now the government is appealing(appeal) to everyone not to smoke in public.
5．The road was not designed for heavy lorries.
6．He made a satisfactory bargain with them.
7．Many poisonous(poison) plants can be made into medicine.
8．I have figured(figure) out how much the holiday will cost.
9．Love is something we can get across without words.
10．When asked(ask)in the classroom，he gave pieces of good advice.
Ⅱ.单句改错
1. I don't think the girl broke your vase by the design.去掉第二个the
2．The woman was standing there，bargained with the owner.bargained→bargaining
3．This line is three times as longer as that one.longer→long
4．He got up late.That's because he was late for the meeting.because→why
5．Which we all know，the earth has been polluted badly.Which→As
[高考语篇练习提能力]
Ⅰ.阅读理解
A
Restaurant Chains in Europe
Modern Europe has operated restaurant chains，especially those with American roots and ones that deal in American-style fast food.The fast pace of modern life and the like of children and youths for foods like hamburgers，seemingly regardless of origin，have helped drive the growth in recent decades.
McDonald's
McDonald's is the biggest in number and also the most visited restaurant chain in Europe.Its 6，400-plus branches are located(位于)throughout the continent.Though far fewer in number than the United States，these are generally making more money than their American partners and make Europe McDonald's biggest region.The menus are somewhat customer-based for each restaurant，and ever-developing.For example，beer and wine are served in most European shops，Reblochon cheese tops burgers in France，porridge is served in Britain，and pasta(意大利面食)is cooked in Italy.
Pizza Hut
Founded in 1958 in Wichita，Kansas，Pizza Hut began in a Midwestern American city with founders who had nothing to do with Naples，the birthplace of pizza.It was accepted widely and eventually became an American food by the 1970s.Those variations of American-style pizzas in Pizza Hut，which are sold at reasonable prices，have become a hit in many European countries.There are hundreds of locations in the continent，both franchised (特许经营)and company owned.
Vapiano
Vapiano is an example of a European restaurant chain.This is an operation based in Germany that provides Italian style food through counter service in modern and attractive eating room.There are over 60 locations in Europe.There are a good number of food choices，including 15 to 20 different pizzas and a similar number of pasta preparations.Here you can dine inexpensively and also in a healthy manner.Beer，wine and hard drinks are served，too.
【语篇解读】　欧洲的快餐连锁主要有麦当劳、必胜客和Vipiano，美式餐馆在欧洲有着很深的根基。
1．What can we know from the first paragraph?
A．Children and youths have different tastes of hamburgers.
B．People are living a busy modern life and eating more fast food.
C．The American-style restaurants operate well in Europe.
D．European restaurant chains have developed very quickly in recent decades.
D　[推理判断题。文章第一段末句说“...have helped drive the growth in recent decades.”即在欧洲，连锁餐馆近年来得到了很快的发展。]
2．Which of the following is TRUE according to the passage?
A．Europe has more McDonald's and makes more money than the United States.
B．There are more American-rooted restaurant chains than European-rooted ones in Europe.
C．Pizza Hut is a successful idea based on Naples，the birthplace of pizza.
D．One can eat at a reasonable price and have healthy food at McDonald's.
B　[细节理解题。根据文章第二段第一句可知，麦当劳在欧洲不仅数量众多，而且很受欢迎，因此说在欧洲，美式连锁餐馆多于欧式连锁餐馆。]
3．What does the underlined word“hit”most probably mean in Paragraph 3?
A．Crash.　　　　　　 B．Meeting.
C．Success. D．Attack.
C　[词义猜测题。根据“reasonable prices”及下文的 “hundreds of locations”判断，Pizza Hut在很多欧洲国家获得成功。因此hit意为“成功”。]
4．What can be the best title of the passage?
A．American-rooted Restaurants in Europe
B．Development of European Restaurants
C．Food Sold in Fast Food Restaurants in Europe
D．European Restaurant Chains
D　[标题归纳题。通读全文可知，“欧洲的连锁餐馆”可以全面概括文章的内容，因此选D。]
B
A young painter had just completed a beautiful painting.To get people's opinions about his painting skills, he put his painting at a crossing on a busy street and put up a board that read，“Gentlemen, I have painted this piece.Since I'm new, I might have made some mistakes in my work.Please put a cross wherever you see a mistake.”
When he came back in the evening, he was completely shocked to see that the whole painting was filled with crosses.He ran to his master and said to him, “I'm useless and if this is what I have learned to paint, I'm not worth teaching.”
The master smiled and said, “I'll let you know that you are a great artist.Now go to paint the same painting again and give it to me.”
Then they went to the same street the next morning and put the same painting exactly at the same place.Now the master took out another board which read, “Gentlemen, I have painted this piece.I might have made some mistakes in my painting.I have put a box with colors and brushes just below.If you see a mistake, pick up the brush and correct it.”Two days later, they came back to the place.The young painter was surprised to see that actually there was not a single correction.
If you want to help people improve their behavior, you'd better learn how to help people change their behavior, attitudes and skills.Also, always remember not to judge yourself by someone else's criticism(批评), because you are the best judge to judge yourself.
【语篇解读】　这是一篇故事。本文通过介绍一位年轻的画家两次征求人们对自己作品的态度，告诉我们一个道理：如果你想要帮助人们改善他们的行为，你最好学习如何帮助人们改变他们的行为、态度和技能。
5．Why did the young painter put his painting on a busy street?
A．To let others know he was skillful
B．To make money by selling his painting
C．To get others' ideas about his painting skills.
D．To let his teacher know he was a good student
C　[推理判断题。根据第一段“To get people's opinions about his painting skills，he put his painting at a crossing on a busy street and put up a board that read”得知，这位画家把作品展示于繁忙的十字路口，是为了得到大家对他绘画技能的观点，故选C。]
6．How might the young painter feel when he saw the crosses on the painting?
A．Proud.　　　　　　　 B．Excited.
C．Sad. D．Moved.
C　[推理判断题。根据第二段“When he came back in the evening，he was completely shocked to see that the whole painting was filled with crosses.”得知，这位画家看到自己作品中画满了叉，他很震惊，会感到难过，故选C。]
7．How did the master help his student know he was a great painter?
A．By teaching the student more painting skills.
B．By asking people not to put any crosses on the painting
C．By painting a different painting himself and putting it on the street.
D．By putting up a board with different words beside the same painting.
D　[细节理解题。根据第四段“Now the master took out another board which read，‘Gentlemen，I have painted this piece.I might have made some mistakes in my painting.I have put a box with colors and brushes just below.If you see a mistake，pick up the brush and correct it.’”得知，大师在同样的画旁边的板上写了不同的话语，这次画家的作品上没有任何勾画，大师通过这种方法让年轻的画家明白自己是一位出色的画家。故选D。]
8．What is the best title for the text?
A．Be proud of yourself
B．Learn how to help
C．Don't judge other people
D．Never give others crosses
B　[主旨大意题。根据最后一段“If you want to help people improve their behavior，you'd better learn how to help people change their behavior，attitudes and skills.”得知，本文告诉我们一个道理：如果你想要帮助人们改善他们的行为，你最好学习如何帮助人们改变他们的行为、态度和技能。所以最佳标题是“学会如何帮助”，故选B。]
Ⅱ.短文改错
Today I'd like to tell you something that I experience in the City Park.In the afternoon of last Sunday，my friend and I were taking a walk along a river in the City Park，when suddenly we heard a boy call for help in the river.We jumped into the river or pulled the boy out.Then we made him to breathe using the mouth-to-mouth way.Before the boy came to himself，we sent her to hospital at once and telephoned his parents.The boy was saved.His parents were very thankful us and the doctors thought high of our first aid.We realized that knowing first aid is very help and important because it can help you to save lives.
[答案]　
Today I'd like to tell you something that I  in the City Park. the afternoon of last Sunday，my friend and I were taking a walk along a river in the City Park，when suddenly we heard a boy  for help in the river.We jumped into the river  pulled the boy out.Then we made him to breathe using the mouth-to-mouth way. the boy came to himself，we sent  to hospital at once and telephoned his parents.The boy was saved.His parents were very thankful  us and the doctors thought  of our first aid.We realized that knowing first aid is very  and important because it can help you to save lives.