(共25张PPT)
Section Ⅱ — Learning about Language,
Using Language,Summing Up & Learning Tip
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一、英语说说看
看下面的漫画,和周围的同学讨论一下漫画所反映的社会现象,然后一起用英语来说说看吧。
答案:The answer may be various.But the topic is false advertisements.
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二、把A栏中的单词和B栏中的英文释义相互搭配起来
A B
1.fashion a.a manner or way of doing sth.;a popular style at a given time or place
2.misleading b.to encourage or support;to progress in work
3.dishonest c.proper;socially acceptable
4.promote d.a person who buys goods or uses services
5.immoral e.causing displeasure to
6.decent f.giving wrong ideas
7.ethics g.not moral;not considered good or right
8.offending h.reliable
9.consumer i.not honest;intended to cheat
10.trustworthy j.the science that deals with morals;moral correctness
答案:1.a 2.f 3.i 4.b 5.g 6.c 7.j 8.e 9.d 10.h
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三、短语互译
A.温故:从文中找出下列短语并写出它们的汉语意思
1.take off ?
2.attach...to... ?
3.belong to ?
4.have a guilty conscience about ?
5.be worthy of ?
6.beg for ?
7.be connected with ?
8.achieve one’s purpose ?
9.be responsible for ?
10.be flooded with ?
脱下
把……贴在或系在……上
属于
对……有内疚感
值得……
乞求
与……相联系
达到某人的目的
对……负责
挤满;涌入
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B.知新:从文中找出与下列词组对应的英文
11.任命某人为…… ?
12.募捐;筹集款项 ?
13.拨通接线员 ?
14.在流行 ?
15.道德规范 ?
16.令人不愉快的广告 ?
appoint sb.(as)...
raise money
dial the operator
be in fashion
a code of ethics
offending advertisement(s)
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四、阅读课文KEEPING ADVERTISERS HONEST,回答下列问题
1.Which of the following is NOT true about the saying “Buyer Beware”?
A.The consumer is responsible for checking the product before buying.
B.Consumers need to be educated about techniques used by advertisers.
C.Consumers should be able to judge the claims for themselves.
D.Consumers accept everything that is said in advertisements.
答案:D
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2.What does the last paragraph mainly talk about?
A.What the consumer should do.
B.Seller Beware.
C.Consumers should trust advertisements without doubt.
D.How to educate students about advertising.
答案:A
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3.Which of the following is TRUE?
A.All advertisers are good and honest people.
B.An ad with an adult theme can’t be shown during children’s TV programmes.
C.Only a few advertisers are decent and honest.
D.No countries have a government organization to examine complaints about ads.
答案:B
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1.In some countries advertising alcoholic drinks or tobacco is banned altogether.
在有些国家里,酒类及烟草的广告都是一概被禁止的。
剖析 动词-ing短语advertising alcoholic drinks or tobacco做主语。
考点 ban n. 禁令 vt.禁止;取缔
There is a ban on smoking in this theatre.
这个剧院里禁止吸烟。
He has been banned from driving for a year.
他被禁止驾车一年。
The police lifted the ban against/on parking in the street.
警方取消了不准在这条街上停车的禁令。
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归纳 a ban on关于……的禁令
ban sb.from doing sth.禁止某人做某事
lift the ban on/against sth.取消……的禁令
活学活用单句改错
(1)Advertise for an apartment can be seen everywhere.
?
(2)This kind of advertisements should be banning on TV.
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语法填空
(3)Our school has a ban carrying mobile phones to the campus.?
(4)He was banned leaving the city.?
(5)Government lifted the ban lighting fireworks.?
Advertise→Advertising
banning→banned
on
from
on/against
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2.There are also laws in most places that prevent advertisers making false statements about their products or from promoting immoral or harmful behaviour.
在大多数地方还制定了法律,以防止广告商为他们的产品说假话,或者宣传不道德或有害的行为。
考点一 prevent sb./sth.(from) doing阻止某人或某事物做……
We were prevented by the heavy smog from seeing anything.
浓雾使我们看不到任何东西。
考点二promote vt.促进;提升
常与to连用。
Our teacher has been promoted to headmaster.
我们的老师已被提升为校长了。
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考点三 immoral adj.不道德的;邪恶的
Using other people for one’s own profit is immoral.
利用别人来谋取私利是不道德的。
反义词:moral adj.道德的
活学活用语法填空
(1)What prevented you from (join) us last night??
(2)The young army officer was (promote) to the rank of captain.?
(3)It’s (moral) to steal other people’s ideas.?
joining
promoted
immoral
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3.A consumer can complain to the organization,giving reasons for their complaint,and if the complaint is correct,the organization can make the company stop using the offending advertisement.
消费者可以向这个机构投诉,提出投诉的理由,如果投诉是正确的,该机构可以责令该公司停止使用这种令人不愉快的广告。
剖析 if the complaint is correct是条件状语从句。
If that is true,what should we do?
假设那是真的,我们该怎么办呢?
考点consumer n.消费者;顾客
Consumers are encouraged to complain about faulty goods.
要鼓励消费者对劣质商品投诉。
Any increase in wage costs is bound to be passed on to the consumer.
任何工资成本的提高必定转嫁到顾客身上。
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动词:consume vt.消费;吃喝;毁灭
His old car consumed much gasoline.
他的旧汽车耗油很多。
I’m sure that they consume the largest amount of rice.
我敢肯定,他们吃掉的米饭最多。
I saw the flames consuming the whole building.
我看见火焰吞噬了整栋建筑物。
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活学活用翻译句子
(1)消费品价格在上涨。
?
(2)你最好马上吃掉这个冰淇淋。
?
(3)这将损害他的健康,破坏他的情绪。
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语法填空
(4)If she (agree),we all can go for an outing to the seaside.?
(5)We try to protect the rights of (consume) by requiring such practices as the honest labeling of packages.?
(6)This air conditioner (consume) a lot of electricity.?
Prices for consumer goods are going up.
You’d better consume the ice cream immediately.
This will consume his health and worsen his temper.
agrees
consumers
consumes
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4.When it comes to advertising,consumers need to be educated about techniques used by advertisers so they can judge the claims for themselves and not blindly accept everything that is said in advertisements.
涉及广告时,消费者需要了解广告商所使用的伎俩,这样他们才能对各种广告主张作出自己的判断,而不至于盲目地接受广告中所说的一切。
考点when it comes to...为固定句式,意为“谈到、涉及……”。
I can speak English fluently.But when it comes to German,I know nothing.
我的英语讲得很流利。但谈到德语,我一窍不通。
That has been particularly true when it comes to that city.
当涉及那个城市时,那一点尤其正确。
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活学活用语法填空
(1)When it comes dancing,John has got two left feet.?
(2)When comes to making friends,you cannot be too careful.?
(3)When it comes to language,I am no match for her.?
to
it
learning
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5.Grammar
考点在英语中有些及物动词,接宾语后意义仍不完整,还需要有其他的句子成分来补充说明宾语的意义、状态等,这种成分称为宾语补足语。
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活学活用选择适当的单词或词组填空
(1)At any rate,I did not succeed in making myself_____________ (understand;understood)by you.?
(2)My father encouraged me in painting,but he never loved to see any of my works (exhibiting;exhibited)in public.?
(3)I don’t think it (possible;can)to master a foreign language without much memory work.?
(4)Paul doesn’t have to be made (learn;to learn).He always works hard.?
(5)When he was decorating his house,he got the bedroom_________ (paint;painted)red first.?
understood
exhibited
possible
to learn
painted
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语法填空
(6)Jenny hopes that Mr Smith will suggest a good way to have her written English (improve) in a short period.?
(7)Listen! Do you hear someone (call) for help??
(8)—You look upset.What’s the matter?
—I had my proposal (turn down) again.?
(9)The difference in thickness and weight from the earlier version makes the iPad 2 more comfortable (hold).?
(10)Michael put up her picture beside the bed to keep himself
(remind) of his own dreams.?
improved
calling
turned down
to hold
reminded
(共31张PPT)
Unit 5 Inside advertising
Section Ⅰ — Warming Up,Pre-reading,Reading & Comprehending
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一、英语说说看
看下面几幅图片,你知道它们来自何处吗?这些广告给你的感觉是什么?和你的同伴们一起用英语说说看吧。
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答案:Picture A comes from the buildings.
Picture B comes from the transport.
Picture C comes from clothes.
Picture D comes from the Internet.
Picture E comes from TV.
Picture F comes from the newspaper.
I feel that advertisements are everywhere.
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二、把A栏中的单词和B栏中的英文释义相互搭配起来
A B
1.billboard a.a distinctive characteristic
2.advertiser b.an advertisement
3.advert c.a large outdoor board for advertisements
4.inform d.to tell sb.;to give sb.knowledge (of sth.)
5.feature e.a person who advertises
6.conscience f.deserving respect or recognition
7.worthy g.to count or depend on sb./sth.
8.corporation h.spending of money,etc.;cost
9.expense i.a large business company
10.rely j.the inner sense that knows the difference between right and wrong
答案:1.c 2.e 3.b 4.d 5.a 6.j 7.f 8.i 9.h 10.g
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三、短语互译
A.温故:从文中找出下列短语并写出它们的汉语意思
1.persuade sb.to do sth. ?
2.keep...in mind ?
3.be exposed to ?
4.pass by ?
5.come across ?
6.be attached to ?
7.in other words ?
8.be likely to do ?
9.make sense ?
10.appeal to ?
说服某人做某事
记住……
暴露于;接触
经过;路过
偶然遇到
附着于;系上
换句话说
可能做……
有意义;讲得通
对……有吸引力;呼吁
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B.知新:从文中找出与下列词组对应的英文
11.(使)变成 ?
12.适合 ?
13.有价值的公民 ?
14.依赖;依靠 ?
15.响应;对……的反应 ?
16.不需要;厌恶 ?
turn...into...
fit into
worthy citizens
rely on
response to
have no use for
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四、阅读HOW ADVERTISING WORKS,完成下表
informs or influences
Identify
Appeal to
a suitable medium
be suitable for
being constantly exposed to
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1.Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.
甚至在我们穿的一些休闲服上也印着品牌的名字,这就把我们变成了“移动广告”。
剖析 we wear是一个定语从句,修饰garments。attached to them是过去分词短语做后置定语,修饰brand names,相当于that/which are attached to the casual garments。
考点一casual adj.偶然的;随意的;临时的
We had a casual meeting on a crowded train.
我们在拥挤的火车上偶然相遇。
The casual newspaper readers wouldn’t like long articles on serious subjects every day.
随便看看报纸的人不愿每天看那些有关严肃主题的长文章。
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考点二turn...into (使)变成
The snow melted,and winter turns into spring.
雪化了,冬去春来。
带有turn 的常用短语:
turn against背叛;反对 turn back 往回走;回来
turn down关小;拒绝 turn in 上交;归还
turn up 开大;调高 turn out证明(是);生产
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活学活用完成句子
(1)He worked (作为一个临时工)and did not earn much.?
(2)My car had broken down and I sought help
(向碰巧路过的人).?
(3)Shanghai will (变成)an international center of finance and trade.?
(4)Sometimes miracles can (变成) nightmares.?
(5)The job (证明是) to be harder than we thought.?
(6)She (拒绝) every offer of help.?
as a casual labourer
from casual passers-by
turn into
turn into
turned out
turned down
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2.An advertisement is a message or announcement that informs or influences people.
广告是告知人们或对人们起影响作用的信息或告示。
考点 inform vt. 通知;告诉
Please inform us of/about any changes of your address.
你的地址若有变动请随时通知我们。
“He’s already left,”she informed us.
“他已经走了。”她告诉我们说。
归纳 常用短语:inform sb.of/about...将……通知某人
同根词:information 信息,消息(不可数名词)
We learned a good piece of information through the Internet.
我们通过网络得到一则好消息。
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活学活用语法填空
(1)I have been (inform) that the couple will get married next year.?
(2)He sent me a letter to give me the (inform) that we would have a long holiday.?
informed
information
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3.Adverts are not only made and paid for by business,but also by individuals,organizations and associations that wish to inform or educate the public.
广告不仅可由商家付费制作,也可以由想要告知公众或教育公众的个人、组织或协会来出资制作。
考点一 not only...but also...不仅……而且……
Some areas suffered serious damage not only from the big earthquake but also from the powerful tsunami.
一些地区不仅遭到大地震的严重破坏,而且还受到强烈海啸的重创。
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考点二association n. 协会; 联系;关联
Have you joined the teachers’ association?
你加入教师协会了吗?
I benefited much from my association with him.
我和他结交受益匪浅。
The town has much association with the artist.
小镇与那位艺术家有莫大的关联。
词根:associate vi.交往;结交
associate with联合;和……来往
Don’t associate with dishonest ones.
不要和不诚实的人来往。
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活学活用语法填空
(1)My father is working in the Chinese People’s
(associate) for Friendship with Foreign Countries.?
(2)I benefited much from my (associate) with him.?
(3)She not only (play) well,but also writes well.?
(4)Not only Mary but also her parents (be) fond of watching football matches.?
Association
association
plays
are
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4.Having identified the target group,researchers find out as much as possible about those in the target group,such as their likes and dislikes,and how the product would fit into their lives.
明确了广告的目标群体后,研究人员就会尽量搜寻这个群体的有关信息,例如他们的好恶,以及如何让产品适合他们的生活。
剖析 Having identified是分词的完成式,做时间状语,在句中相当于一个过去完成时的从句 After they had identified the target group。
考点fit into适合
It’s a very nice sofa but it doesn’t fit into the rest of the room.
沙发很好,可是和房间的其他东西不配。
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fit的常用短语:
fit in with 符合;适应 fit on 安装;装上
fit out 装备;配备 fit up 装备;安装
活学活用单句改错
(1)I was identified the jacket at once and found it was my brother’s.
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(2)He didn’t fit with living abroad,so he came back to his country.
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(3)Do these plans be fit in with your arrangements?
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去掉第一个was
with→into
去掉 be
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语法填空
(4)Dina, (struggle) for months to find a job as a waitress,finally took a position at a local advertising agency.?
(5) (eat) at the cafeteria before,Tina didn’t want to eat there again.?
having struggled
Having eaten
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5.Some adverts,like the environmental protection advertisement below,appeal to our conscience or our desire to be worthy citizens.
还有一些广告就像下边那种有关环境保护的广告,就符合我们的良知,或者说迎合了我们想成为有价值的公民的愿望。
剖析 like为介词,like...below为介词短语,在句中可看作some adverts的后置定语。
考点一conscience n.良心;道德心
His conscience troubled him after he took the money.
拿了钱以后,良心使他不安。
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考点二 worthy adj.有价值的;可敬的
Two points in this report are especially worthy of notice.
这个报告中的两点尤其值得注意。
He’s a very worthy man,I suppose.
我认为他是个非常值得尊敬的人。
归纳 worthy常与介词of连用,构成短语be worthy of sth.。?
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辨析worthy,worth和worthwhile:
(1)worthy可做定语或表语。做定语时,意为“值得尊敬或赏识的”;做表语时,意为“值得的”,常用结构为be worthy of sth.,be worthy of being done,be worthy to be done。
(2)worth只能用做表语,不能用做前置定语,表示“有……价值,值多少钱”;常用well修饰;常用be worth (doing) sth.结构。
(3)worthwhile可做定语或表语,意为“值得的;值得花时间、钱或精力的”,可用在句型“It is worthwhile to do/doing sth.”。
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活学活用翻译句子
(1)我问心无愧。
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(2)他的行为表明他无是非观。
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一句多译
那个地方值得一去。
(3)The place is a visit.?
(4)The place is a visit.?
I have a clear conscience.
His behaviour showed that he had no conscience.
worth
worthy of
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(5)The place is visiting.?
(6)The place is visited.?
(7)The place is visited.?
(8)It is the place.?
(9)It is the place.?
worth
worthy of being
worthy to be
worth visiting
worthwhile visiting/to visit
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6.However,it would be no use advertising products on radio if the ad relies on visual effects.
但是如果一则广告要依靠视觉效果,那么它在收音机里播出就毫无意义。
考点一It would be no use doing...做……会没有用。
It would be no use talking to him;that is to say,you’ll only waste your breath.
和他谈话没有用,也就是说,你只会白费口舌。
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考点二rely on 依靠;依赖
The success of this project relies on everyone making an effort.
这个计划的成功需要依靠大家的努力。
You may rely on it that we will cooperate with you closely.
请放心,我方会与你方密切合作。
注意 rely on常用rely on it that...结构,其中it为虚指,意为“相信……”。rely on的同义短语为depend on。
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活学活用同义句转换
(1)It is useless not to tell me the truth because I know exactly what’s going on.
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(2)The government will depend on the whole society to show concern to laid-off workers.
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语法填空
(3)It would be no use (get) down to (talk) about the problem at once.?
(4)You may rely on that he will come to meet you.?
It’s no use telling lies to me because I know exactly what’s going on.
The government will rely on the whole society to show concern to laid-off workers.
getting
talking
it
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7.Would really good advertising persuade you to buy products and services you are not interested in or have no use for?
是不是有确实好的广告会说服你去买你并不感兴趣或对你没有用处的商品或服务呢?
剖析 you are not interested in or have no use for是省略了that或which的定语从句。to buy products and services 做宾语补足语。
考点一 persuade sb.to do...说服某人做……
He persuaded her to go shopping with him,even though she did not want to.
即使她不想去,他还是说服了她和他一起去购物。
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考点二 have no use for 不需要;厌恶;对……不耐烦
Though you have no use for the roast duck,its nice smell makes you enter the restaurant.
即使你不需要烤鸭,它的美味也会使得你走进餐馆。
She has no use for the people who are always complaining.
她讨厌总是抱怨的人。
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use的常用短语:
When the new regulations come into use,the old ones go out of use.
新制度开始使用之日便是旧制度停止使用之时。
We should make good use of time to learn English.
我们应该好好利用时间学习英语。
归纳 come into use 开始使用 go out of use 停止使用 make use of 利用?
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活学活用完成句子
(1)I (试图说服他戒烟) but my efforts were in vain.?
(2)The old man (说服男孩释放了)the bird.?
(3)When you (用不着) something that someone tries to make you buy,you should say no to him firmly.?
(4)New printing techniques have recently (开始投入使用).?
(5)Every minute should be made good use of (学习)when we’re young.?
tried to persuade him to stop smoking
persuaded the boy to release
have no use for
come into use
to learn
