新概念三册lesson26 Wanted:a large biscuit tin课件（共41页ppt）
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| 名称 | 新概念三册lesson26 Wanted:a large biscuit tin课件（共41页ppt） |  | |
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| 更新时间 | 2019-10-02 17:54:38 | ||
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(共41张PPT)
Lesson 26
Wanted:a large biscuit tin
influence v.影响（=have an effect on)
have influence on 对...有影响
- Parents have influence on children.
have influence over sb.
有左右某人的能力
-The boss have influence over employee.
under the influence of 受...的影响
-We are under the influence
of advertisement.
戴比尔斯钻石：钻石恒久远，一颗永流传
麦斯威尔咖啡：滴滴香浓，意犹未尽。
good to the last drop
可口可乐：挡不住的诱惑。
you can’t beat the feeling!
汰渍洗衣粉：汰渍到，污垢逃。
tides in, dirts out.
精工手表：一朝拥有，别无所求。
the first ever, the last youll ever need.
【辩】Influence/affect
Influence指不易觉察到的，潜移默化的影响。
Affect指产生的影响之大足以引起反应，有时含"不利影响"的意思。
-The bad example will affect a lot number of students.
pride v.骄傲（proud adj.自豪的，骄傲的）
pride oneself on/upon
为...感到骄傲
-She pride himself on her driving skill.
take pride in 以...为傲=
be proud of
Pride n.自豪，自尊（心），骄傲
Put one's pride in one's pocket
忍辱含垢，抑制自尊心
-Han Xin put his pride in his pocket and finally he achieve great success.
In the pride of
处于最佳状态，处于全盛时期
-She is still young and in the pride of her beauty.
taste n.鉴赏力
-She has excellent taste in art.
In good taste
得体，大方
-The beautiful girl is in good taste.
In bad taste 粗俗，不礼貌
Have a taste of 尝一口
-Let me have a taste of your coffee.
Taste of 有...的味道
-The dish tastes of fish.
To one's taste 合某人的口味，称某人的心愿
-He did what he wanted to do to his taste.
-He who has never tasted bitter knows not what is sweet.
-不知黄连苦，哪知蜂蜜甜。
（不经一番寒彻骨，那得梅花扑鼻香。）
Taste blindness n.
味盲
Taste maker
时尚创造者
exert v.施加
Exert sth.on sb.
-My parents exerted a lot pressure on me to marry.
Exert oneself to do sth.
努力，尽力，出力
-All of us exert ourselves to study hard.
Exert every effect 尽一切努力
subtle adj.微妙的，难以捉摸的
-Please pay attention to the subtle changes in color in this painting.
Adj.敏感的，敏锐的
-He is a subtle observer.
advertiser n.做广告的人
Advertisement n.广告
商业广告
commercial advertisement—
公益广告
public service advertisement
Advertisement food
招牌饭
Advertising n.广告业，广告 adj.广告的
Advertise v.做广告，登广告
Classify v.分类
-The books are classified according to the subject.
Classified adj.分类的
分类广告 Classified advertisement
Classifiable adj.可分类的
Classification n.分类，分级，分类法
Classifier
分类者，分类器
-ify：
Simplify purify magnify
magic adj.有奇妙作用的，有魔力的
魔术
magic art
魔力 magic power
魔杖，魔术棒
magic wand
magic words 咒语
n.魔法
施魔法 cast a spell
sample n.样品
血样/水样
blood/water sample
sample size
样本大小
小/大样本 small/big sample
Vt.抽样
-We will sample the food products.
devise v.设计，想出(=design)
-He devised a new computer.
-他设计了一台新电脑。
-我们想出了一个计划来帮助他。
-We devised a plan to help him.
capture v.吸引，赢得
-His wonderful performance captured the audiences' attention.
-他精彩的表演吸引了观众的注意。
Vt.俘获，捕获，夺取
-The police captured the two thieves.
ingredient n.配料，要素，组成部分
food ingredient
食品配料
the most important ingredient
最重要的组成部分
anticipate v.预期，预料(participate“参加”）
vt.抢先，预先做准备，预料到
-Our attack failed because the enemy anticipated.
-We anticipated the enemy would try to cross the river,so we decided to destroy the bridge.
Vt.期待，预期=expect
-We are anticipating/expecting tonight's party.
anticipate 强调以高兴或恐惧期待
-He is a person who is always anticipating trouble.
-他是一个总是把结果想得很坏的人。
-孩子们正在期待精彩的假期。
-The children are anticipating a wonderful vacation.
Text:（L1）No one can avoid being influenced by advertisements.
avoid doing sth.
v.+doing:
risk doing sth.
imagine doing sth.
deny doing sth.
delay doing sth.
（L3）“影响”搭配
Have an effect on/ produce an effect on /
exert an influence on/
exert negative impact on 对…产生影响
Be under influence of 受到…的影响
Interact with 和…相互影响
Make little difference
没产生影响
-Whatever parents do at home will produce an effect on the children.
-网络对涉世未深的孩子孩子产生大量的负面影响。
-The Internet exerts great negative impact on the innocent minds of the young.
（L1）Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us.
（L4）In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
（L7）Advertisers discovered years ago that all of us love to get something for nothing.
get sth. for nothing
免费得到某物
同：
Get sth. at no cost=
Get sth. for free=
Get sth. free of charge=
（L8）An advertisement which begins with the magic word FREE can rarely go wrong.
These days, advertisers not only offer free samples but free cars, free houses, and free trips round the world as well.
（L10）They devise hundreds of competitions which will enable us to win huge sums of money.
Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
（L11）capture the attention of
“吸引某人做某事”
同：
Catch/ draw the attention of
Draw in sb. to do sth.
Attract sb. to do sth.
Tempt sb. to do sth.
Engage sb. to do sth.
Lure sb. to do sth.
Allure sb. to do sth.
(L12) During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.
They offered to pay $2 a pound for the biggest biscuit baked by a listener.
The response to this competition was tremendous.
(L14) Before long, biscuits of all shapes and sizes began arriving at the factory.
One lady brought in a biscuit on a wheelbarrow.
It weighed nearly 500 pounds.
A little later, a man came along with a biscuit which occupied the whole boot of his car.
(L16)occupy v.占领，占用（=take up）；
使忙碌，使从事
-The room hasn’t been occupied by anyone for a few weeks.
N.occupant 居住者 occupancy 居住
Occupy a prominent position
身居要职
N.occupation
职业
（L16）All the biscuits that were sent were carefully weighed.
The largest was 713 pounds. It seemed certain that this would win the prize.
（L17）weigh v.称重量；估量，认真考虑，权衡
1）weigh the elephant
Weight n.重量
gain ~ lose~
Weighable adj.可称重量的
2）weigh up 估量，仔细考虑
-You should weigh up the options before you decide to apply for the job.
（L17）But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2400 pounds.
It had been baked by a college student who had used over 1000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.
（L20）It was so heavy that a crane had to be used to remove it from the lorry.
The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $4800.
（L21）remove v.
移开；去掉，消除；免职，开除
~ one’s house
~one’s fears
~ sb. from public office
免除公职（~ from）
（L1-2）
as/ though 引导的让步状语从句的倒装
目的：为了强调让步的内容
结构：adj./adv./ n.+as/ though +主语+谓语
-Although I am old，I can still fight.
=Old as I am , I can still fight.
-Much as we may pride ourselves on our good taste…
=Although we may pride ourselves much on our good taste …
-Although they are children, they can do some cooking.
=Children though they are, they can do some cooking.
注：句首n.不带任何冠词。
-Although he is a child…
=Child though he is…
没有人能避免受广告的影响。尽管我们可以自夸自己的鉴赏力如何敏锐，但我们已经无法独立自主地选购自己所需的东西了。这是因为广告在我们身上施加着一种潜移默化的影响。做广告的人在力图劝说我们买下这种产品或那种产品之前，已经仔细地研究了人的本性，并把人的弱点进行了分类。
做广告的人们多年前就发现我们大家都喜欢免费得到东西。凡是用“免费”这个神奇的词开头的广告很少会失败的。目前，做广告的人不仅提供免费样品，而且还提供免费汽车，免费住房，免费周游世界。他们设计数以百计的竞赛，竞赛中有人可赢得巨额奖金。电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。
有一次，在电台播放的节目里，一个生产饼干的公司请听众烘制饼干送到他们的工厂去。他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。这次竞赛在听众中引起极其热烈的反响。不久，形状各异，大小不一的饼干陆续送到工厂。一位女士用手推车运来一个饼干，重达500磅左右。相隔不一会儿，一个男子也带来一个大饼干，那个饼干把汽车的行李箱挤得满满的。凡送来的饼干都仔细地称量。最重的一个达713磅，看来这个饼干获奖无疑了。但就在竞赛截止时间将到之际，一辆卡车驶进了工厂，运来了一个特大无比、重达2,400磅的饼干。它是由一个大学生烘制的，用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。饼干份量太重了，用了一台起重机才把它从卡车上卸下。饼干公司不得不付出比他们预计多得多的钱，因为为买下那学生烘制的饼干他们支付了24,000美元。
Lesson 26
Wanted:a large biscuit tin
influence v.影响（=have an effect on)
have influence on 对...有影响
- Parents have influence on children.
have influence over sb.
有左右某人的能力
-The boss have influence over employee.
under the influence of 受...的影响
-We are under the influence
of advertisement.
戴比尔斯钻石：钻石恒久远，一颗永流传
麦斯威尔咖啡：滴滴香浓，意犹未尽。
good to the last drop
可口可乐：挡不住的诱惑。
you can’t beat the feeling!
汰渍洗衣粉：汰渍到，污垢逃。
tides in, dirts out.
精工手表：一朝拥有，别无所求。
the first ever, the last youll ever need.
【辩】Influence/affect
Influence指不易觉察到的，潜移默化的影响。
Affect指产生的影响之大足以引起反应，有时含"不利影响"的意思。
-The bad example will affect a lot number of students.
pride v.骄傲（proud adj.自豪的，骄傲的）
pride oneself on/upon
为...感到骄傲
-She pride himself on her driving skill.
take pride in 以...为傲=
be proud of
Pride n.自豪，自尊（心），骄傲
Put one's pride in one's pocket
忍辱含垢，抑制自尊心
-Han Xin put his pride in his pocket and finally he achieve great success.
In the pride of
处于最佳状态，处于全盛时期
-She is still young and in the pride of her beauty.
taste n.鉴赏力
-She has excellent taste in art.
In good taste
得体，大方
-The beautiful girl is in good taste.
In bad taste 粗俗，不礼貌
Have a taste of 尝一口
-Let me have a taste of your coffee.
Taste of 有...的味道
-The dish tastes of fish.
To one's taste 合某人的口味，称某人的心愿
-He did what he wanted to do to his taste.
-He who has never tasted bitter knows not what is sweet.
-不知黄连苦，哪知蜂蜜甜。
（不经一番寒彻骨，那得梅花扑鼻香。）
Taste blindness n.
味盲
Taste maker
时尚创造者
exert v.施加
Exert sth.on sb.
-My parents exerted a lot pressure on me to marry.
Exert oneself to do sth.
努力，尽力，出力
-All of us exert ourselves to study hard.
Exert every effect 尽一切努力
subtle adj.微妙的，难以捉摸的
-Please pay attention to the subtle changes in color in this painting.
Adj.敏感的，敏锐的
-He is a subtle observer.
advertiser n.做广告的人
Advertisement n.广告
商业广告
commercial advertisement—
公益广告
public service advertisement
Advertisement food
招牌饭
Advertising n.广告业，广告 adj.广告的
Advertise v.做广告，登广告
Classify v.分类
-The books are classified according to the subject.
Classified adj.分类的
分类广告 Classified advertisement
Classifiable adj.可分类的
Classification n.分类，分级，分类法
Classifier
分类者，分类器
-ify：
Simplify purify magnify
magic adj.有奇妙作用的，有魔力的
魔术
magic art
魔力 magic power
魔杖，魔术棒
magic wand
magic words 咒语
n.魔法
施魔法 cast a spell
sample n.样品
血样/水样
blood/water sample
sample size
样本大小
小/大样本 small/big sample
Vt.抽样
-We will sample the food products.
devise v.设计，想出(=design)
-He devised a new computer.
-他设计了一台新电脑。
-我们想出了一个计划来帮助他。
-We devised a plan to help him.
capture v.吸引，赢得
-His wonderful performance captured the audiences' attention.
-他精彩的表演吸引了观众的注意。
Vt.俘获，捕获，夺取
-The police captured the two thieves.
ingredient n.配料，要素，组成部分
food ingredient
食品配料
the most important ingredient
最重要的组成部分
anticipate v.预期，预料(participate“参加”）
vt.抢先，预先做准备，预料到
-Our attack failed because the enemy anticipated.
-We anticipated the enemy would try to cross the river,so we decided to destroy the bridge.
Vt.期待，预期=expect
-We are anticipating/expecting tonight's party.
anticipate 强调以高兴或恐惧期待
-He is a person who is always anticipating trouble.
-他是一个总是把结果想得很坏的人。
-孩子们正在期待精彩的假期。
-The children are anticipating a wonderful vacation.
Text:（L1）No one can avoid being influenced by advertisements.
avoid doing sth.
v.+doing:
risk doing sth.
imagine doing sth.
deny doing sth.
delay doing sth.
（L3）“影响”搭配
Have an effect on/ produce an effect on /
exert an influence on/
exert negative impact on 对…产生影响
Be under influence of 受到…的影响
Interact with 和…相互影响
Make little difference
没产生影响
-Whatever parents do at home will produce an effect on the children.
-网络对涉世未深的孩子孩子产生大量的负面影响。
-The Internet exerts great negative impact on the innocent minds of the young.
（L1）Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us.
（L4）In their efforts to persuade us to buy this or that product, advertisers have made a close study of human nature and have classified all our little weaknesses.
（L7）Advertisers discovered years ago that all of us love to get something for nothing.
get sth. for nothing
免费得到某物
同：
Get sth. at no cost=
Get sth. for free=
Get sth. free of charge=
（L8）An advertisement which begins with the magic word FREE can rarely go wrong.
These days, advertisers not only offer free samples but free cars, free houses, and free trips round the world as well.
（L10）They devise hundreds of competitions which will enable us to win huge sums of money.
Radio and television have made it possible for advertisers to capture the attention of millions of people in this way.
（L11）capture the attention of
“吸引某人做某事”
同：
Catch/ draw the attention of
Draw in sb. to do sth.
Attract sb. to do sth.
Tempt sb. to do sth.
Engage sb. to do sth.
Lure sb. to do sth.
Allure sb. to do sth.
(L12) During a radio programme, a company of biscuit manufacturers once asked listeners to bake biscuits and send them to their factory.
They offered to pay $2 a pound for the biggest biscuit baked by a listener.
The response to this competition was tremendous.
(L14) Before long, biscuits of all shapes and sizes began arriving at the factory.
One lady brought in a biscuit on a wheelbarrow.
It weighed nearly 500 pounds.
A little later, a man came along with a biscuit which occupied the whole boot of his car.
(L16)occupy v.占领，占用（=take up）；
使忙碌，使从事
-The room hasn’t been occupied by anyone for a few weeks.
N.occupant 居住者 occupancy 居住
Occupy a prominent position
身居要职
N.occupation
职业
（L16）All the biscuits that were sent were carefully weighed.
The largest was 713 pounds. It seemed certain that this would win the prize.
（L17）weigh v.称重量；估量，认真考虑，权衡
1）weigh the elephant
Weight n.重量
gain ~ lose~
Weighable adj.可称重量的
2）weigh up 估量，仔细考虑
-You should weigh up the options before you decide to apply for the job.
（L17）But just before the competition closed, a lorry arrived at the factory with a truly colossal biscuit which weighed 2400 pounds.
It had been baked by a college student who had used over 1000 pounds of flour, 800 pounds of sugar, 200 pounds of fat, and 400 pounds of various other ingredients.
（L20）It was so heavy that a crane had to be used to remove it from the lorry.
The manufacturers had to pay more money than they had anticipated, for they bought the biscuit from the student for $4800.
（L21）remove v.
移开；去掉，消除；免职，开除
~ one’s house
~one’s fears
~ sb. from public office
免除公职（~ from）
（L1-2）
as/ though 引导的让步状语从句的倒装
目的：为了强调让步的内容
结构：adj./adv./ n.+as/ though +主语+谓语
-Although I am old，I can still fight.
=Old as I am , I can still fight.
-Much as we may pride ourselves on our good taste…
=Although we may pride ourselves much on our good taste …
-Although they are children, they can do some cooking.
=Children though they are, they can do some cooking.
注：句首n.不带任何冠词。
-Although he is a child…
=Child though he is…
没有人能避免受广告的影响。尽管我们可以自夸自己的鉴赏力如何敏锐，但我们已经无法独立自主地选购自己所需的东西了。这是因为广告在我们身上施加着一种潜移默化的影响。做广告的人在力图劝说我们买下这种产品或那种产品之前，已经仔细地研究了人的本性，并把人的弱点进行了分类。
做广告的人们多年前就发现我们大家都喜欢免费得到东西。凡是用“免费”这个神奇的词开头的广告很少会失败的。目前，做广告的人不仅提供免费样品，而且还提供免费汽车，免费住房，免费周游世界。他们设计数以百计的竞赛，竞赛中有人可赢得巨额奖金。电台、电视使做广告的人可以用这种手段吸引成百万人的注意力。
有一次，在电台播放的节目里，一个生产饼干的公司请听众烘制饼干送到他们的工厂去。他们愿意以每磅10美元的价钱买下由听众烘制的最大的饼干。这次竞赛在听众中引起极其热烈的反响。不久，形状各异，大小不一的饼干陆续送到工厂。一位女士用手推车运来一个饼干，重达500磅左右。相隔不一会儿，一个男子也带来一个大饼干，那个饼干把汽车的行李箱挤得满满的。凡送来的饼干都仔细地称量。最重的一个达713磅，看来这个饼干获奖无疑了。但就在竞赛截止时间将到之际，一辆卡车驶进了工厂，运来了一个特大无比、重达2,400磅的饼干。它是由一个大学生烘制的，用去1,000多磅的面粉、800磅食糖、200磅动物脂肪及400磅其他各种原料。饼干份量太重了，用了一台起重机才把它从卡车上卸下。饼干公司不得不付出比他们预计多得多的钱，因为为买下那学生烘制的饼干他们支付了24,000美元。