Unit 5 Inside advertising Reading 在阅读中融入高考题型的解题指导课件（19张PPT）
文档属性
| 名称 | Unit 5 Inside advertising Reading 在阅读中融入高考题型的解题指导课件（19张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 602.5KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-10-26 20:19:27 | ||
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文档简介
(共19张PPT)
课题： Module9 Unit5 Reading
学科：高中英语
年级：高三
版本：新课标人教版
Advertisements
WHERE?
On billboards
On buses
On TV
On the radio
In train stations
In newspapers
In magazines
At the cinema
At the airport
Everywhere
Part1(Para1): We can see ads everywhere.
Part2(Para2): What is an advertisement?
Part3: How do advertisers make effective advertisements?
Part4(Para8 & Para9): How effective are advertisements?
Para3: Identify your target.
Para 4&5: Appeal to your target.
Para 6&7: Use a suitable medium
Reading comprehension：The structure of the whole passage
Part1&2: seven selected five
1. __________? Every day, we pass by advertisements on buses and billboards, on trains and in train stations, in shop windows, outside restaurants and on public notice boards. At home, we see advertisements in magazines and newspapers and in the middle of our favorite television programs. 2. ________. Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work. 3. ________.
4. ___________?
An advertisement is a message or announcement that informs or influences people. 5. ________. Adverts are not only made and paid for by business, but also by individuals, organizations and associations that wish to inform or educate the public.
A. What is an advertisement?
B. We hear advertisements on the radio and come across them
on the Internet.
C. Advertisements are important in our daily life.
D. Then we can avoid being controlled by them.
E. It can use words, pictures, music or film to communicate its
message.
F. How effective are advertisements?
G. Do you know how many advertisements you are exposed to
in your daily life?
Part3 : summary writing
写作步骤：
Stage 1: Structure analysis
(步骤一：结构分析)
Stage 2: Topic sentence and key words
(步骤二：提炼、改写中心句或关键词)
Stage 3: Combine and Polish
(步骤三：整合和修饰)
Stage 1: Structure analysis
(步骤一：结构分析)
1. What is the title of part3?
2. How many subtitles are there in this part? What are they?
3. What is the relation between the title and subtitles?
Stage 2: Topic sentence and key words
(步骤二：提炼、改写中心句或关键词)
identify the target audience the ad intends to persuade.
Paragraphs Topic sentences Rewrite the key words if possible
3 Their money would be wasted if the message didn’t reach it’s target, in other words the people the advertisement intends to persuade.
appeal to the target according to their hopes, dreams or emotions.
Paragraphs Topic sentences Rewrite the key words if possible
4
In order to persuade people to do something, advertisements often appeal to our hopes and dreams or our emotions.
They also appeal to people’s desire to save money, and public adverts appeal our conscience or our desire to be worthy citizens.
Paragraphs Topic sentences Rewrite the key words if possible
5
Some advertisements appeal to people’s desire to save money. Some adverts appeal to our conscience or our desire to be worthy citizens.
To reach the right audience, advertisers must choose right medium.
Paragraphs Topic sentences Rewrite the key words if possible
6&7
As well as reaching the right audience with the right technique, advertisers must also place their ads in the right medium.
Stage 3: Combine and Polish
(步骤三：整合和修饰)
Combine the key words into a summary, using some adverbs, conjunctions, etc.
参考例文：
How can advertisers make advertisements efficient? First, identify the target audience the ad intends to persuade. Second, appeal to the target according to their hopes, dreams or emotions. They also appeal to people’s desire to save money, while public adverts appeal our conscience or our desire to be worthy citizens. Third, use a suitable medium. To reach the right audience, advertisers must choose right medium.
Read Part4 and choose the correct answers.
1. What is the main idea of the last part of the article?
A. Advertisements are always effective.
B. Advertisements are not effective.
C. Advertisements are not always effective.
D. Advertisements are both effective and ineffective.
2. The environmental protection advertisement “We only have one clear sky and this belongs to us all.” will ________.
A. attract everyone in the world
B. appeal to our conscience or our desire to be worthy citizens.
C. persuade us all not to pollute the air
D. earn much money
3. Do this role-play in pairs. One is a producer of high quality jeans for young people mainly of university age. You need a good advertising campaign to market your jeans so that they will appeal to a wider group of people. The other partner works for an advertising agency and is going to make the advertisement.
HOMEWORK
Decide who else might buy the jeans.
What media you will use?
How you will appeal to them.
Present it to the rest of the students in the next class.
HOMEWORK
课题： Module9 Unit5 Reading
学科：高中英语
年级：高三
版本：新课标人教版
Advertisements
WHERE?
On billboards
On buses
On TV
On the radio
In train stations
In newspapers
In magazines
At the cinema
At the airport
Everywhere
Part1(Para1): We can see ads everywhere.
Part2(Para2): What is an advertisement?
Part3: How do advertisers make effective advertisements?
Part4(Para8 & Para9): How effective are advertisements?
Para3: Identify your target.
Para 4&5: Appeal to your target.
Para 6&7: Use a suitable medium
Reading comprehension：The structure of the whole passage
Part1&2: seven selected five
1. __________? Every day, we pass by advertisements on buses and billboards, on trains and in train stations, in shop windows, outside restaurants and on public notice boards. At home, we see advertisements in magazines and newspapers and in the middle of our favorite television programs. 2. ________. Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work. 3. ________.
4. ___________?
An advertisement is a message or announcement that informs or influences people. 5. ________. Adverts are not only made and paid for by business, but also by individuals, organizations and associations that wish to inform or educate the public.
A. What is an advertisement?
B. We hear advertisements on the radio and come across them
on the Internet.
C. Advertisements are important in our daily life.
D. Then we can avoid being controlled by them.
E. It can use words, pictures, music or film to communicate its
message.
F. How effective are advertisements?
G. Do you know how many advertisements you are exposed to
in your daily life?
Part3 : summary writing
写作步骤：
Stage 1: Structure analysis
(步骤一：结构分析)
Stage 2: Topic sentence and key words
(步骤二：提炼、改写中心句或关键词)
Stage 3: Combine and Polish
(步骤三：整合和修饰)
Stage 1: Structure analysis
(步骤一：结构分析)
1. What is the title of part3?
2. How many subtitles are there in this part? What are they?
3. What is the relation between the title and subtitles?
Stage 2: Topic sentence and key words
(步骤二：提炼、改写中心句或关键词)
identify the target audience the ad intends to persuade.
Paragraphs Topic sentences Rewrite the key words if possible
3 Their money would be wasted if the message didn’t reach it’s target, in other words the people the advertisement intends to persuade.
appeal to the target according to their hopes, dreams or emotions.
Paragraphs Topic sentences Rewrite the key words if possible
4
In order to persuade people to do something, advertisements often appeal to our hopes and dreams or our emotions.
They also appeal to people’s desire to save money, and public adverts appeal our conscience or our desire to be worthy citizens.
Paragraphs Topic sentences Rewrite the key words if possible
5
Some advertisements appeal to people’s desire to save money. Some adverts appeal to our conscience or our desire to be worthy citizens.
To reach the right audience, advertisers must choose right medium.
Paragraphs Topic sentences Rewrite the key words if possible
6&7
As well as reaching the right audience with the right technique, advertisers must also place their ads in the right medium.
Stage 3: Combine and Polish
(步骤三：整合和修饰)
Combine the key words into a summary, using some adverbs, conjunctions, etc.
参考例文：
How can advertisers make advertisements efficient? First, identify the target audience the ad intends to persuade. Second, appeal to the target according to their hopes, dreams or emotions. They also appeal to people’s desire to save money, while public adverts appeal our conscience or our desire to be worthy citizens. Third, use a suitable medium. To reach the right audience, advertisers must choose right medium.
Read Part4 and choose the correct answers.
1. What is the main idea of the last part of the article?
A. Advertisements are always effective.
B. Advertisements are not effective.
C. Advertisements are not always effective.
D. Advertisements are both effective and ineffective.
2. The environmental protection advertisement “We only have one clear sky and this belongs to us all.” will ________.
A. attract everyone in the world
B. appeal to our conscience or our desire to be worthy citizens.
C. persuade us all not to pollute the air
D. earn much money
3. Do this role-play in pairs. One is a producer of high quality jeans for young people mainly of university age. You need a good advertising campaign to market your jeans so that they will appeal to a wider group of people. The other partner works for an advertising agency and is going to make the advertisement.
HOMEWORK
Decide who else might buy the jeans.
What media you will use?
How you will appeal to them.
Present it to the rest of the students in the next class.
HOMEWORK