Unit 5 Inside advertising六要素整合的英语学习活动观下的高中英语阅读课探析课件33张PPT

(共33张PPT)
How advertising works
Inside
advertising











































What do you think of this advertisement?


Pre-reading
As advertisers,
what can they see from the advertisement?


TBWA/Media Arts Lab
新任首席创意官
Brent Anderson


Inside Advertising


How advertising works
para.1
What is an ad?
How do advertisers make effective ads?
How effective are ads?
1st reading
How advertising works
Part.1:
Where will you see advertisements?
2nd reading
billboards
buses

trains
restaurants
shop windows
public notice boards
TV., radio, magazines, newspapers, internet
walking
advertisements

Ad=?
An ad is a _______ or _____________that intends to____________ ______________.
inform or
influence people
message
announcement
Part.2
Who?
Adverts are not only made by and paid for by_______ but also by ________,__________
and__________.
individuals
business
organizations
associations
ways?
words
pictures
music
film



Part.3
What should the advertisers find out after identifying their target group?
Find out

how the product would fit in their lives
their likes & dislikes




Appeal to?
hopes, dreams, emotions
desire to save money
conscience, desire to be a worthy citizen


What factors would be considered when choosing a medium?

Factors
cost(expense)
appropriate for product
hear or see


You are likely to buy products even though you are not interested in or have use for just because an advertisement.
Being exposed to ads can help to change our views over time.
demand& time
Part.4
F

T
3rd reading
hopes, dreams, emotions…

cost, appropriate medium, see or hear

TV / internet
dreams, emotions, excitement(para.4)
young boys
Steps
Young boys
Emotions/dreams
TV/Internet
Picture& Reading



G1
&G2
G3&G4
G5&G6
G7&G8
para.1
What is an ad?
How do advertisers make effective ads?
How effective are ads?
How advertising works
What is the writing style of the passage?
A. Exposition
B. Narration
C. Argumentation
D. Practical writing



2. What is the purpose of writing for the author?
To enable people to learn the effects of ads.
To inform people of how advertising works.
To teach people the skills of making ads.
To persuade people to buy their products.




































































































TEAMWORK

G7 G8
G5 G6
Post- reading
G1 G2
G3 G4
Good morning…I am going to present our group’s proposal of making an ad for…
First of all, my target group is ….
Second, in order to persuade people to buy…, we intend to appeal to …. through…
Third, considering the cost and the target audience is most likely to see or hear…, we choose …to …
Thanks for your listening.

Further study in university！
中国传媒大学
华中科技大学
中国人民大学
武汉大学
厦门大学
北京大学
复旦大学
暨南大学
山东大学
闽江学院
四川大学
湖南大学
上海师范大学
山西传媒学院
南京大学
浙江大学
福建师范大学
吉林大学
广西艺术学院
华东师范大学

1. Based on the proposal, design an ad poster for their product.

2. Select the most attractive poster and present in the class.

3. Enjoy the video of creative ads.
Homework










































Thanks