Unit 5 Inside advertising Reading 课件（34张PPT）
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| 名称 | Unit 5 Inside advertising Reading 课件（34张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 3.3MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-10-26 20:29:10 | ||
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(共34张PPT)
How advertising works
Unit5 Reading
Where can you see ads?
Advertisements
WHERE?
On billboards
On buses
On TV
On the radio
In train stations
In newspapers
In magazines
At the cinema
At the airport
Everywhere
Compare advertisements
Compare the advertisements, which one is easier for you to remember? Why?
Skim the headings of each section and get a general understanding of the text.
Fast reading
Section I
(para.1)
Section II
(para. 2)
Section III
(para. 3-7)
Section IV
(para. 8-9)
Introduction
What is an advertisement?
How do advertisers make effective advertisements?
How effective are advertisements?
Skim the headings of each section and get a general understanding of the text.
What is an ad?
Definition
Means
Advertisers
words, pictures, film…
business, individuals, organizations…
a message or announcement …
（Look at the pictures on page 42-43 and discuss the questions about the advertisements.）
Water
A. What is the most common name for H2O?
Water.
Careful reading
B. What is the purpose of this advertisement?
Encourage people to use water wisely and to save it.
A. What group of people is the advertisement made for?
Young people who like sports and the latest fashions.
2. Super Shooze
B. What message does the advertisement give?
If you wear our shoes you’ll have an exciting life, and be popular.
C. Do you think the message is true?
No, because just wearing a certain brand of shoes won’t make you excited, popular or have fun.
Why are the first two lines written bigger than the rest ?
It can draw people’s attention.
3. Refresh water
B. Does it mean the advertiser will lose money if you buy two bottles with two bottles free ?
No, they will make more money by selling more bottles.
C. Why do advertisers often use the “Buy one get one free” message?
People love a bargain and like buying the product if they think they are getting something for free.
A. What does this advertisement encourage you to think?
4. Environment
air
think of
the sky
our environment
how
B. What do you think causes air pollution?
air pollution
modern machines
transportation vehicles
human beings
C. How else can advertisers make people more aware of our environment?
Tell people more and help them to be more aware of the importance of protecting our environment.
5. “Speeding” and “How fast am I going”?
A. What do both ads want people to do?
They want people to stop speeding.
B. Who are their target?
Drivers.
Read Part 3(para3-7) carefully and fill in the blanks with proper words.
Careful reading
identify the target
group
forms the basis
How advertising works
How do advertisers make effective
advertisements? Identify your target Advertisers 1 _______________________ and find out as much as possible about them, which 2 ___________ for decisions about what type of advertising techniques to use with this group.
persuade
How do advertisers make effective
advertisements? Appeal to your target In order to 3 ________ people to do something, advertisements often appeal to our hopes and dreams or our emotions.
place their ads in the right medium
How do advertisers make effective
advertisements? Use a suitable medium As well as reaching the right audience with the right technique, advertisers must also 4____________
_________________.Obviously, cost will play a big part in this decision.
Why do they advertise?
Where do they advertise?
Does advertising work?
1
2
4
3
Who advertises?
Careful reading
(pair work)
Who advertises?
Why do they advertise?
Businesses, individuals, organizations and associations.
They want to sell something or to inform or educate the public.
Does advertising work?
Where do they advertise?
On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations …).
Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.
We have learnt how advertising works, and can you design an advertisement for a product?
1. A commercial advertisement (cell-phone, car, computer etc.)
2. A public service advertisement（公益广告）
Tips for you:
1. Our target people are ……?
2. We want to put it on TV (or radio, internet, newspaper, magazine )……
3. We will appeal to our target by……
4. ……
HOMEWORK
HOMEWORK
2.(选做题I) Tell the other students your design and comment on the different ads.
(选做题II)Finish your advertisement and prepare to show it to the rest of the class.
1. (必做题)How to make an advertisement for our class in the school? Make your own mindmap.
Our class
video
music
words
pictures
classmates
teachers
classroom
study
How to make an advertisement for our class in the school?
How advertising works
Unit5 Reading
Where can you see ads?
Advertisements
WHERE?
On billboards
On buses
On TV
On the radio
In train stations
In newspapers
In magazines
At the cinema
At the airport
Everywhere
Compare advertisements
Compare the advertisements, which one is easier for you to remember? Why?
Skim the headings of each section and get a general understanding of the text.
Fast reading
Section I
(para.1)
Section II
(para. 2)
Section III
(para. 3-7)
Section IV
(para. 8-9)
Introduction
What is an advertisement?
How do advertisers make effective advertisements?
How effective are advertisements?
Skim the headings of each section and get a general understanding of the text.
What is an ad?
Definition
Means
Advertisers
words, pictures, film…
business, individuals, organizations…
a message or announcement …
（Look at the pictures on page 42-43 and discuss the questions about the advertisements.）
Water
A. What is the most common name for H2O?
Water.
Careful reading
B. What is the purpose of this advertisement?
Encourage people to use water wisely and to save it.
A. What group of people is the advertisement made for?
Young people who like sports and the latest fashions.
2. Super Shooze
B. What message does the advertisement give?
If you wear our shoes you’ll have an exciting life, and be popular.
C. Do you think the message is true?
No, because just wearing a certain brand of shoes won’t make you excited, popular or have fun.
Why are the first two lines written bigger than the rest ?
It can draw people’s attention.
3. Refresh water
B. Does it mean the advertiser will lose money if you buy two bottles with two bottles free ?
No, they will make more money by selling more bottles.
C. Why do advertisers often use the “Buy one get one free” message?
People love a bargain and like buying the product if they think they are getting something for free.
A. What does this advertisement encourage you to think?
4. Environment
air
think of
the sky
our environment
how
B. What do you think causes air pollution?
air pollution
modern machines
transportation vehicles
human beings
C. How else can advertisers make people more aware of our environment?
Tell people more and help them to be more aware of the importance of protecting our environment.
5. “Speeding” and “How fast am I going”?
A. What do both ads want people to do?
They want people to stop speeding.
B. Who are their target?
Drivers.
Read Part 3(para3-7) carefully and fill in the blanks with proper words.
Careful reading
identify the target
group
forms the basis
How advertising works
How do advertisers make effective
advertisements? Identify your target Advertisers 1 _______________________ and find out as much as possible about them, which 2 ___________ for decisions about what type of advertising techniques to use with this group.
persuade
How do advertisers make effective
advertisements? Appeal to your target In order to 3 ________ people to do something, advertisements often appeal to our hopes and dreams or our emotions.
place their ads in the right medium
How do advertisers make effective
advertisements? Use a suitable medium As well as reaching the right audience with the right technique, advertisers must also 4____________
_________________.Obviously, cost will play a big part in this decision.
Why do they advertise?
Where do they advertise?
Does advertising work?
1
2
4
3
Who advertises?
Careful reading
(pair work)
Who advertises?
Why do they advertise?
Businesses, individuals, organizations and associations.
They want to sell something or to inform or educate the public.
Does advertising work?
Where do they advertise?
On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations …).
Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time.
We have learnt how advertising works, and can you design an advertisement for a product?
1. A commercial advertisement (cell-phone, car, computer etc.)
2. A public service advertisement（公益广告）
Tips for you:
1. Our target people are ……?
2. We want to put it on TV (or radio, internet, newspaper, magazine )……
3. We will appeal to our target by……
4. ……
HOMEWORK
HOMEWORK
2.(选做题I) Tell the other students your design and comment on the different ads.
(选做题II)Finish your advertisement and prepare to show it to the rest of the class.
1. (必做题)How to make an advertisement for our class in the school? Make your own mindmap.
Our class
video
music
words
pictures
classmates
teachers
classroom
study
How to make an advertisement for our class in the school?