译林版英语Module 4 Unit 1 Advertising知识点课件56张
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课件56张PPT。
Module 4 Unit 1 Advertising
1.persuade vt.说服,劝说;使信服
教材原句
①An advertisement uses words and pictures to persuade people to buy???
(buy) a product or service, or to believe in an idea.重点单词◆单句改错
②I tried to persuade my father to give up smoking, and he wouldn't listen.
and→but
③Who else can persuade him to doing so?
doing→do/to→into
◆单句填空
④She began to host “Big Bosses”lunches,where she would try to per- suade local business leaders to contribute????(contribute)to the cause.
⑤I managed to persuade my classmates into???? accepting my idea.◆语篇填空
The other day,my mother ⑥ tried to persuade me not to buy/out of buying????(试图劝我不买)that coat as she thought it was too long.However, the assistant tried hard ⑦ to persuade me of the special style????(使我相 信款式别致)and fashionable style of it. Therefore, I couldn't help⑧ be- ing persuaded????(persuade)into buying it. So you can see how easy it is ⑨ to persuade a woman into buying/to buy????(说服女人购买)the things that aren't suitable for her.点拨
persuade sb. into doing/to do sth. 说服某人做某事
persuade sb. not to do/out of doing sth.说服某人不要做某事
persuade sb. of sth.使某人相信某事(相当于convince sb. of sth.)
try to persuade sb. to do sth.试图说服某人做某事
[联想]
表示“说服某人(不)做某事”的短语还有:
(1)talk sb. into/out of doing sth.
(2)convince sb.(not) to do sth.
[点津]
(1)persuade sb. to do sth.强调劝说成功。
(2)若表示“试图说服某人做某事而未涉及结果”时,则用try to persuade sb. to do sth.,but...或advise sb. to do sth.。
2.cure vt.治愈;解决 n.药物,疗法;对策
教材原句
①This statement tries to fool you into assuming that the toothpaste cures??
(cure) bad breath... ◆单句填空
②The author's mother told him to borrow a book in order to help cure him of????his reading problem.
③Professor Wang said the reason for short-sightedness is complicated and there is still no cure for????it.
◆巧学活用(用cure,treat的正确形式填空)
④The doctor was treating????the girl who suffered from cancer.
⑤Who was it that cured????the old professor of his cancer?◆完成句子
⑥怀疑旅行者携带毒品,海关官员让他停下来,仔细地检查他的手提箱, 结果一无所获。
Suspecting???? the ???? traveler???? of????carrying drugs, the customs officer stopped him and went through his suitcase, but found nothing at all.
⑦巴巴拉经常制订一个时间表来提醒自己白天应该做什么。
Barbara often makes a schedule to get herself reminded???? of????what she is to do in the day.点拨
a cure for sth.医治某种病的疗法
cure sb. of sth. 治愈某人的病;改掉某人的坏习惯
[联想]
类似结构:
accuse sb. of sth.控告某人犯某事(罪)
convince sb. of sth. 使某人相信某事
rob sb. of sth. 抢劫某人某物
suspect sb. of sth. 怀疑某人某事rid sb. of sth. 使某人摆脱某物
warn sb. of sth. 警告某人某事
inform sb. of sth. 通知某人某事
remind sb. of sth. 提醒某人某事[辨析]
cure和treat
3.trick n.骗局;玩笑,恶作剧;戏法,把戏;诀窍 vt.欺骗,欺诈
教材原句
①Not all ads play tricks on???? us though.
◆单句填空
②The man tricked the little boy out of????the money he held in his hand.
③He tricked me into????believing that he was somebody famous.
④You're not the first person to be tricked????(trick) out of your savings.◆完成句子
⑤你能告诉我制作如此美味的蛋糕的诀窍吗?
Could you tell me the trick of????making such tasty cakes?
⑥愚人节那天,人们经常捉弄彼此。
On April Fools' Day,people often play a trick on????each other.
⑦他骗我把书给了他。
He tricked me into giving????him the book.
⑧那家公司被骗走了两千万美元。
The corporation was tricked out of????20 million dollars.点拨
play tricks on欺骗,捉弄
do/perform a trick玩把戏
get/learn the trick of doing sth. 得知/学会做……的诀窍
trick sb. into doing sth.骗某人做某事
trick sb. out of sth.从某人处骗走某物[联想]
play a joke on sb.开某人的玩笑
make fun of sb.取笑某人
laugh at嘲笑
tease v.取笑4.aim vt.& vi.以……为目标;瞄准 n.目的,目标
教材原句
①PSAs aim to teach????(teach) us and help us lead better lives.
◆单句填空
②The project was set up with the aim of????helping young unemployed people.
③She started the Ladybug Foundation,an organization aiming at????get- ting rid of homelessness.
④Jane moved aimlessly????(aim)down the tree-lined street,not knowing where she was heading.
⑤The gunman took aim at????the bird and fired.◆单句改错
⑥He took the aim at the lion,but missed.
去掉第一个the
⑦The book aimed at very young children.
在aimed 前面加is点拨
aim at doing sth.力求达到,力争做到
be aimed at 目的是,旨在
aim to do sth.力求做某事
achieve one's aim 实现/达到某人的目标
take aim 瞄准
take aim at sb./sth.把目标对准某人/某事物
with the aim of 怀着……的目的或目标
without aims无目的地[联想]
aimless adj.无目标的,无方向的,无计划的
aimlessly adv.漫无目的地
aimlessness n.无目的5.benefit vt.& vi.使受益;得益于 n.益处;救济金;奖金
教材原句
①All of these ads are meant to benefit????( benefit) the public, and you can often learn a lot by following the advice they give.
◆单句填空
②I feel that I have benefited greatly from/by????her wisdom.
③We're looking at the benefit????(benefit) of systems which control their speed as a way of preventing that.
④A stay in the country will be beneficial????(benefit) to his health.◆一句多译
新规对每一个相关的人都有益。
⑤The new regulations will be ???? beneficial ???? to????everyone con-
cerned.
⑥The new regulations will be ???? of???? benefit to????everyone concerned.
点拨
benefit sb.使某人受益
benefit from从……中获益
be of benefit to 对……有益
to one's benefit对……有利
for one's benefit/for the benefit of sb.为了某人的利益
beneficial adj.有益的
be beneficial to对……有利
[图解助记]6.recommend vt.推荐;建议,劝告;介绍
教材原句
①She would like to recommend???? a book to the head librarian Mr Fan Zhenbin.她想向图书馆馆长范振斌先生推荐一本书。◆单句填空
②I recommend that you (should) find????(find) your style.
③We'd recommend you to book????(book)your flight early.
④We strongly recommend reporting????(report)the incident to the police.
◆句型转换
⑤I recommend you thinking carefully before you make any decision.
→I recommend that you ???? should ???? think ???? carefully????before you make any decision.点拨
recommend sb./sth.推荐某人或某物
recommend...to sb. 向某人推荐/介绍……
recommend sth./sb. for/as 推荐……做……
recommend that...建议……
recommend(sb.)doing 建议(某人)做……
recommend sb. to do sth. 建议某人做某事
[联想]
有类似用法的词还有:allow, advise, forbid, permit等。
7.urge vt.敦促,力劝;竭力主张 n.强烈的欲望,冲动
教材原句
①If we can convince young people not to start, they might then urge their parents and other people to give???? (give) up smoking, too.
◆单句填空
②I never felt an????urge to learn any sign language before.
③Parents should actively urge their children urgency????(take) advantage of the opportunity to join sports teams.
◆单句改错
④How they long get sight of their native land!
to take
⑤It is urgently for us to protect the earth and make it a comfortable place to live in.
urgently→urgent◆完成句子
⑥ In case of urgency????(万一发生紧急情况), call the police at once.
⑦It was very clear that those poor children were eager/anxious/dying to go to school(longed/desired to go to school/dreamed of going to school)???? (渴望上学).点拨
urge sb. to do sth.力劝/催促某人做某事
urge that sb.(should)do sth.(从句使用虚拟语气)力劝/强烈要求某人做某事
have an urge to do sth.渴望做某事
urgent adj.急迫的,紧急的
urgently adv.迫切地;紧急地
urgency n.紧急;紧急的事[联想]
“渴望做某事”表达法:be eager to do sth.,be anxious to do sth.,long to do sth.,desire to do sth.,be dying to do sth.,dream of doing sth.。8.determine vt.确定,查明;决定;裁决
教材原句
①In order to determine????your audience, you will need to do a little re- search and analysis in advance.你需要提前做一些调查和分析以确定你 的目标受众。
◆单句填空
②Applying my own rule,I determined to write????(write) them in alpha- betical order.
③From his determined????(determine) look,we can know his confidence.
④Her eyes shone with determination????(determine).◆句型转换
⑤They determined to start early.(用determine on改写)
They determined on starting early????.
⑥Johnny broke away and ran outside and he was determined never to go to another dance.(用过去分词短语作状语改写)
Johnny broke away and ran outside, determined never to go to????another dance.点拨
determine to do sth.决定做某事
determine on doing sth.决定做某事
[联想]
determination n.决心;果断;坚定
determined adj.有决心的;坚决的
be determined to do sth.下定决心做某事
be determined that...决心……[点津]
(1)在英语中, determined to do sth. 常以状语形式出现, 以此形式为考点 的类似结构还有:faced with, satisfied with, lost in, caught in, absorbed in, devoted to, buried in, convinced that...。
(2)Testing needs to be done to determine the long-term effects on humans. determine在句中意为“确定;查明”。1.get sth. across 把……表达清楚
教材原句
①There are lots of different ways to get your message across???? when you are putting together an ad campaign.重点短语◆单句改错
②What's more, we can get across you what kind of information we'd like to know. across后面加 to????
③Due to cultural differences, most artists find it hard get across Chinese crosstalks to westerners. get前面加to????
◆单句填空
④—The boss said we had only three days to finish the work.
—Don't worry. We have already got through????two-thirds of it.
⑤The question that puzzles them is how they can get down to????the air pollution in the area.
⑥The news is a terrible blow to her, but she will get over????the shock
soon.
点拨
get away with 做(坏事)而未受惩罚
get rid of摆脱,除去
get round/around克服;解决
get along/on with进展;和睦相处
get down to(doing) sth.开始做某事;开始认真对待某事
get in 收获(庄稼等);抵达,到达
get over解决,克服;从疾病(或震惊、断绝关系等)中恢复常态
get through顺利通过(考试等);接通;完成
[图解助记]2.appeal to 吸引,引起兴趣;呼吁
教材原句
①It is important to always try to appeal to???? the audience in order to get
them to react in a certain way.
◆句型转换
The village is very appealing and appeals to tourists from all over the coun- try.
→②The village is so appealing that it appeals to????tourists from all over the country.(so...that...正常语序)
→③ So appealing is the village that it appeals to????tourists from all over the country.(so...that...倒装结构)→④ Being very appealing????, the village appeals to tourists from all over the country.(现在分词作状语)
◆一句多译
政府已经呼吁市民为慈善事业捐款。
⑤The government has appealed to????citizens to make a donation to chari- ty.
⑥The government has made an appeal to????citizens to make a donation to charity.⑦The government has called on????citizens to make a donation to charity.
点拨
appeal for calm呼吁保持冷静
appeal for mercy 乞求怜悯
appeal to sb. to do sth.呼吁/恳求某人做某事appeal to sb. for sth.为某事而向某人呼吁
appeal against sth.不服某事而上诉
find sb./sth. appealing 觉得某人/某物有吸引力
an appealing look 恳求的表情
make an appeal to sb. to do sth.呼吁/恳求某人做某事
make/launch an appeal 发出呼吁when it comes to当涉及……时
教材原句
①When it comes to???? advertisements,we must all use our intelligence and not be a slave to them!重点句型◆巧学活用(用make it,get it,take it easy填空)
②Even if it is tough, take it easy????.
③After a tiring trip,we made it????to the destination.
④You come first. Get it?????
◆完成句子
⑤但是当谈到胎教,鸟类可能是最好的。
But when???? it???? comes???? to????embryonic learning,birds could rule the roost.
⑥就教师而言,这所学校是非常好的。然而,当谈到建筑物时,这所学校 还比较贫穷。
In terms of teachers, the school is very good. However, when it??comes ????
to???? buildings????, the school is poor.
点拨
when it comes to当涉及……时,后接名词、代词或动名词。
句中it无具体意义。
[联想]
下列结构中的it均无明确指代关系,也无明确意义:
take it easy别着急
make it获得成功;(尤指在困难情况下)准时到达;能够出席;渡过难关
fight it out以斗争方式解决;辩论出结果
go it加油 get it明白了
Module 4 Unit 1 Advertising
1.persuade vt.说服,劝说;使信服
教材原句
①An advertisement uses words and pictures to persuade people to buy???
(buy) a product or service, or to believe in an idea.重点单词◆单句改错
②I tried to persuade my father to give up smoking, and he wouldn't listen.
and→but
③Who else can persuade him to doing so?
doing→do/to→into
◆单句填空
④She began to host “Big Bosses”lunches,where she would try to per- suade local business leaders to contribute????(contribute)to the cause.
⑤I managed to persuade my classmates into???? accepting my idea.◆语篇填空
The other day,my mother ⑥ tried to persuade me not to buy/out of buying????(试图劝我不买)that coat as she thought it was too long.However, the assistant tried hard ⑦ to persuade me of the special style????(使我相 信款式别致)and fashionable style of it. Therefore, I couldn't help⑧ be- ing persuaded????(persuade)into buying it. So you can see how easy it is ⑨ to persuade a woman into buying/to buy????(说服女人购买)the things that aren't suitable for her.点拨
persuade sb. into doing/to do sth. 说服某人做某事
persuade sb. not to do/out of doing sth.说服某人不要做某事
persuade sb. of sth.使某人相信某事(相当于convince sb. of sth.)
try to persuade sb. to do sth.试图说服某人做某事
[联想]
表示“说服某人(不)做某事”的短语还有:
(1)talk sb. into/out of doing sth.
(2)convince sb.(not) to do sth.
[点津]
(1)persuade sb. to do sth.强调劝说成功。
(2)若表示“试图说服某人做某事而未涉及结果”时,则用try to persuade sb. to do sth.,but...或advise sb. to do sth.。
2.cure vt.治愈;解决 n.药物,疗法;对策
教材原句
①This statement tries to fool you into assuming that the toothpaste cures??
(cure) bad breath... ◆单句填空
②The author's mother told him to borrow a book in order to help cure him of????his reading problem.
③Professor Wang said the reason for short-sightedness is complicated and there is still no cure for????it.
◆巧学活用(用cure,treat的正确形式填空)
④The doctor was treating????the girl who suffered from cancer.
⑤Who was it that cured????the old professor of his cancer?◆完成句子
⑥怀疑旅行者携带毒品,海关官员让他停下来,仔细地检查他的手提箱, 结果一无所获。
Suspecting???? the ???? traveler???? of????carrying drugs, the customs officer stopped him and went through his suitcase, but found nothing at all.
⑦巴巴拉经常制订一个时间表来提醒自己白天应该做什么。
Barbara often makes a schedule to get herself reminded???? of????what she is to do in the day.点拨
a cure for sth.医治某种病的疗法
cure sb. of sth. 治愈某人的病;改掉某人的坏习惯
[联想]
类似结构:
accuse sb. of sth.控告某人犯某事(罪)
convince sb. of sth. 使某人相信某事
rob sb. of sth. 抢劫某人某物
suspect sb. of sth. 怀疑某人某事rid sb. of sth. 使某人摆脱某物
warn sb. of sth. 警告某人某事
inform sb. of sth. 通知某人某事
remind sb. of sth. 提醒某人某事[辨析]
cure和treat
3.trick n.骗局;玩笑,恶作剧;戏法,把戏;诀窍 vt.欺骗,欺诈
教材原句
①Not all ads play tricks on???? us though.
◆单句填空
②The man tricked the little boy out of????the money he held in his hand.
③He tricked me into????believing that he was somebody famous.
④You're not the first person to be tricked????(trick) out of your savings.◆完成句子
⑤你能告诉我制作如此美味的蛋糕的诀窍吗?
Could you tell me the trick of????making such tasty cakes?
⑥愚人节那天,人们经常捉弄彼此。
On April Fools' Day,people often play a trick on????each other.
⑦他骗我把书给了他。
He tricked me into giving????him the book.
⑧那家公司被骗走了两千万美元。
The corporation was tricked out of????20 million dollars.点拨
play tricks on欺骗,捉弄
do/perform a trick玩把戏
get/learn the trick of doing sth. 得知/学会做……的诀窍
trick sb. into doing sth.骗某人做某事
trick sb. out of sth.从某人处骗走某物[联想]
play a joke on sb.开某人的玩笑
make fun of sb.取笑某人
laugh at嘲笑
tease v.取笑4.aim vt.& vi.以……为目标;瞄准 n.目的,目标
教材原句
①PSAs aim to teach????(teach) us and help us lead better lives.
◆单句填空
②The project was set up with the aim of????helping young unemployed people.
③She started the Ladybug Foundation,an organization aiming at????get- ting rid of homelessness.
④Jane moved aimlessly????(aim)down the tree-lined street,not knowing where she was heading.
⑤The gunman took aim at????the bird and fired.◆单句改错
⑥He took the aim at the lion,but missed.
去掉第一个the
⑦The book aimed at very young children.
在aimed 前面加is点拨
aim at doing sth.力求达到,力争做到
be aimed at 目的是,旨在
aim to do sth.力求做某事
achieve one's aim 实现/达到某人的目标
take aim 瞄准
take aim at sb./sth.把目标对准某人/某事物
with the aim of 怀着……的目的或目标
without aims无目的地[联想]
aimless adj.无目标的,无方向的,无计划的
aimlessly adv.漫无目的地
aimlessness n.无目的5.benefit vt.& vi.使受益;得益于 n.益处;救济金;奖金
教材原句
①All of these ads are meant to benefit????( benefit) the public, and you can often learn a lot by following the advice they give.
◆单句填空
②I feel that I have benefited greatly from/by????her wisdom.
③We're looking at the benefit????(benefit) of systems which control their speed as a way of preventing that.
④A stay in the country will be beneficial????(benefit) to his health.◆一句多译
新规对每一个相关的人都有益。
⑤The new regulations will be ???? beneficial ???? to????everyone con-
cerned.
⑥The new regulations will be ???? of???? benefit to????everyone concerned.
点拨
benefit sb.使某人受益
benefit from从……中获益
be of benefit to 对……有益
to one's benefit对……有利
for one's benefit/for the benefit of sb.为了某人的利益
beneficial adj.有益的
be beneficial to对……有利
[图解助记]6.recommend vt.推荐;建议,劝告;介绍
教材原句
①She would like to recommend???? a book to the head librarian Mr Fan Zhenbin.她想向图书馆馆长范振斌先生推荐一本书。◆单句填空
②I recommend that you (should) find????(find) your style.
③We'd recommend you to book????(book)your flight early.
④We strongly recommend reporting????(report)the incident to the police.
◆句型转换
⑤I recommend you thinking carefully before you make any decision.
→I recommend that you ???? should ???? think ???? carefully????before you make any decision.点拨
recommend sb./sth.推荐某人或某物
recommend...to sb. 向某人推荐/介绍……
recommend sth./sb. for/as 推荐……做……
recommend that...建议……
recommend(sb.)doing 建议(某人)做……
recommend sb. to do sth. 建议某人做某事
[联想]
有类似用法的词还有:allow, advise, forbid, permit等。
7.urge vt.敦促,力劝;竭力主张 n.强烈的欲望,冲动
教材原句
①If we can convince young people not to start, they might then urge their parents and other people to give???? (give) up smoking, too.
◆单句填空
②I never felt an????urge to learn any sign language before.
③Parents should actively urge their children urgency????(take) advantage of the opportunity to join sports teams.
◆单句改错
④How they long get sight of their native land!
to take
⑤It is urgently for us to protect the earth and make it a comfortable place to live in.
urgently→urgent◆完成句子
⑥ In case of urgency????(万一发生紧急情况), call the police at once.
⑦It was very clear that those poor children were eager/anxious/dying to go to school(longed/desired to go to school/dreamed of going to school)???? (渴望上学).点拨
urge sb. to do sth.力劝/催促某人做某事
urge that sb.(should)do sth.(从句使用虚拟语气)力劝/强烈要求某人做某事
have an urge to do sth.渴望做某事
urgent adj.急迫的,紧急的
urgently adv.迫切地;紧急地
urgency n.紧急;紧急的事[联想]
“渴望做某事”表达法:be eager to do sth.,be anxious to do sth.,long to do sth.,desire to do sth.,be dying to do sth.,dream of doing sth.。8.determine vt.确定,查明;决定;裁决
教材原句
①In order to determine????your audience, you will need to do a little re- search and analysis in advance.你需要提前做一些调查和分析以确定你 的目标受众。
◆单句填空
②Applying my own rule,I determined to write????(write) them in alpha- betical order.
③From his determined????(determine) look,we can know his confidence.
④Her eyes shone with determination????(determine).◆句型转换
⑤They determined to start early.(用determine on改写)
They determined on starting early????.
⑥Johnny broke away and ran outside and he was determined never to go to another dance.(用过去分词短语作状语改写)
Johnny broke away and ran outside, determined never to go to????another dance.点拨
determine to do sth.决定做某事
determine on doing sth.决定做某事
[联想]
determination n.决心;果断;坚定
determined adj.有决心的;坚决的
be determined to do sth.下定决心做某事
be determined that...决心……[点津]
(1)在英语中, determined to do sth. 常以状语形式出现, 以此形式为考点 的类似结构还有:faced with, satisfied with, lost in, caught in, absorbed in, devoted to, buried in, convinced that...。
(2)Testing needs to be done to determine the long-term effects on humans. determine在句中意为“确定;查明”。1.get sth. across 把……表达清楚
教材原句
①There are lots of different ways to get your message across???? when you are putting together an ad campaign.重点短语◆单句改错
②What's more, we can get across you what kind of information we'd like to know. across后面加 to????
③Due to cultural differences, most artists find it hard get across Chinese crosstalks to westerners. get前面加to????
◆单句填空
④—The boss said we had only three days to finish the work.
—Don't worry. We have already got through????two-thirds of it.
⑤The question that puzzles them is how they can get down to????the air pollution in the area.
⑥The news is a terrible blow to her, but she will get over????the shock
soon.
点拨
get away with 做(坏事)而未受惩罚
get rid of摆脱,除去
get round/around克服;解决
get along/on with进展;和睦相处
get down to(doing) sth.开始做某事;开始认真对待某事
get in 收获(庄稼等);抵达,到达
get over解决,克服;从疾病(或震惊、断绝关系等)中恢复常态
get through顺利通过(考试等);接通;完成
[图解助记]2.appeal to 吸引,引起兴趣;呼吁
教材原句
①It is important to always try to appeal to???? the audience in order to get
them to react in a certain way.
◆句型转换
The village is very appealing and appeals to tourists from all over the coun- try.
→②The village is so appealing that it appeals to????tourists from all over the country.(so...that...正常语序)
→③ So appealing is the village that it appeals to????tourists from all over the country.(so...that...倒装结构)→④ Being very appealing????, the village appeals to tourists from all over the country.(现在分词作状语)
◆一句多译
政府已经呼吁市民为慈善事业捐款。
⑤The government has appealed to????citizens to make a donation to chari- ty.
⑥The government has made an appeal to????citizens to make a donation to charity.⑦The government has called on????citizens to make a donation to charity.
点拨
appeal for calm呼吁保持冷静
appeal for mercy 乞求怜悯
appeal to sb. to do sth.呼吁/恳求某人做某事appeal to sb. for sth.为某事而向某人呼吁
appeal against sth.不服某事而上诉
find sb./sth. appealing 觉得某人/某物有吸引力
an appealing look 恳求的表情
make an appeal to sb. to do sth.呼吁/恳求某人做某事
make/launch an appeal 发出呼吁when it comes to当涉及……时
教材原句
①When it comes to???? advertisements,we must all use our intelligence and not be a slave to them!重点句型◆巧学活用(用make it,get it,take it easy填空)
②Even if it is tough, take it easy????.
③After a tiring trip,we made it????to the destination.
④You come first. Get it?????
◆完成句子
⑤但是当谈到胎教,鸟类可能是最好的。
But when???? it???? comes???? to????embryonic learning,birds could rule the roost.
⑥就教师而言,这所学校是非常好的。然而,当谈到建筑物时,这所学校 还比较贫穷。
In terms of teachers, the school is very good. However, when it??comes ????
to???? buildings????, the school is poor.
点拨
when it comes to当涉及……时,后接名词、代词或动名词。
句中it无具体意义。
[联想]
下列结构中的it均无明确指代关系,也无明确意义:
take it easy别着急
make it获得成功;(尤指在困难情况下)准时到达;能够出席;渡过难关
fight it out以斗争方式解决;辩论出结果
go it加油 get it明白了