模块4 Unit 10 Money Lesson 4 Advertisements 课件（29张PPT）
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| 名称 | 模块4 Unit 10 Money Lesson 4 Advertisements 课件（29张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 3.7MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 北师大版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-12-08 17:04:54 | ||
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课件29张PPT。 Can you think of some advertisements you have seen?
List some places where you have seen advertising.at bus stationon the busadvertisement on the radioadvertisement on TVadvertisement in the magazineadvertisement on the InternetThe Advertising Gameadvertise
*advertising
classic
sew
sewing
beer
corporation
brand
suitable
consist of
advertiser
budgetvt. 为……做广告
n. 广告活动；广告业
adj. 传统的；经典的
vt. 缝，缝制
n. 缝纫，缝制品
n. 啤酒
n. 公司
n. 商标，牌子
adj. 合适的
由……组成
n. 广告人
n. 预算Read after the tape and speak out the Chinese immediately.
visually
boom
visual
stand out
concept
approach
humour
contemporary
contribution
citizen
niece
nephewadv. 外表上；视觉地
n. 迅速增长
adj. 视觉的，视力的
突出，显眼
n. 概念；观念
n. 方法，方式
n. 幽默
adj. 当代的
n. 贡献，捐助
n. 公民；市民
n. 侄女，甥女
n. 侄子，外甥“What product is it for?”Look and guess what the
advertisements introduce to us.Just do it. 只管去做吧! (耐克) The taste is great. 味道好极了。
（雀巢咖啡） The choice of a new generation. 新一代的选择
（百事可乐） 只溶在口，不溶在手
（M＆M巧克力）M&Ms melt in your mouth, not in your hand. Public Advertisementsprotect the environmentclassic advertisement about quitting smoking Is there an advertisement giving you a deep impression? Look at the following three advertisements. Which one impresses you most? Why? Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the advertisement? Discussionfor
general ideasSkimming Do you want to know something about advertisement’s design?Para. 1 a. The combination of
design and new ideas.
Para. 2 b. The new and general need
of modern ads.
Para. 3 c. About classic ads.
Para. 4 d. The reason of making people
forget the existence of ads.
Para. 5 e. About the public ads.Match the paragraphs with their topics.for
specific informationScanningI Answer the following questions.1. When does the simplest type of advertisement work?
2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
3. What ideas do today’s advertisers use to make you notice their products?
4. What has the government done during the last decade?1. When does the simplest type of advertisement work?
2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? They work for products that people need and when there is not much competition.Because people are used to seeing high standards of visual design.Check your answers.3. What ideas do today’s advertisers use to make you notice their products?
4. What has the government done during the last decade?They use humor, surprise and new and unusual ideas in modern advertisements.The government has worked hard at using public advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive.
2. Advertisements must be attractive and creative.
3. The purpose of all advertisements is to make customers spend money.II True , False or No Information ?some4. Modern techniques of design are usually applied to make the advertisements more attractive.
5. The purpose of top advertisers is to make an advertisement that can promote consumption.
6. The government has worked hard to use public advertisements to educate the pubic.create something that has never been seen beforeHomework Find out the important sentences and refer to a dictionary when necessary.
Do the exercise 5 on P27.
List some places where you have seen advertising.at bus stationon the busadvertisement on the radioadvertisement on TVadvertisement in the magazineadvertisement on the InternetThe Advertising Gameadvertise
*advertising
classic
sew
sewing
beer
corporation
brand
suitable
consist of
advertiser
budgetvt. 为……做广告
n. 广告活动；广告业
adj. 传统的；经典的
vt. 缝，缝制
n. 缝纫，缝制品
n. 啤酒
n. 公司
n. 商标，牌子
adj. 合适的
由……组成
n. 广告人
n. 预算Read after the tape and speak out the Chinese immediately.
visually
boom
visual
stand out
concept
approach
humour
contemporary
contribution
citizen
niece
nephewadv. 外表上；视觉地
n. 迅速增长
adj. 视觉的，视力的
突出，显眼
n. 概念；观念
n. 方法，方式
n. 幽默
adj. 当代的
n. 贡献，捐助
n. 公民；市民
n. 侄女，甥女
n. 侄子，外甥“What product is it for?”Look and guess what the
advertisements introduce to us.Just do it. 只管去做吧! (耐克) The taste is great. 味道好极了。
（雀巢咖啡） The choice of a new generation. 新一代的选择
（百事可乐） 只溶在口，不溶在手
（M＆M巧克力）M&Ms melt in your mouth, not in your hand. Public Advertisementsprotect the environmentclassic advertisement about quitting smoking Is there an advertisement giving you a deep impression? Look at the following three advertisements. Which one impresses you most? Why? Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the advertisement? Discussionfor
general ideasSkimming Do you want to know something about advertisement’s design?Para. 1 a. The combination of
design and new ideas.
Para. 2 b. The new and general need
of modern ads.
Para. 3 c. About classic ads.
Para. 4 d. The reason of making people
forget the existence of ads.
Para. 5 e. About the public ads.Match the paragraphs with their topics.for
specific informationScanningI Answer the following questions.1. When does the simplest type of advertisement work?
2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
3. What ideas do today’s advertisers use to make you notice their products?
4. What has the government done during the last decade?1. When does the simplest type of advertisement work?
2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? They work for products that people need and when there is not much competition.Because people are used to seeing high standards of visual design.Check your answers.3. What ideas do today’s advertisers use to make you notice their products?
4. What has the government done during the last decade?They use humor, surprise and new and unusual ideas in modern advertisements.The government has worked hard at using public advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive.
2. Advertisements must be attractive and creative.
3. The purpose of all advertisements is to make customers spend money.II True , False or No Information ?some4. Modern techniques of design are usually applied to make the advertisements more attractive.
5. The purpose of top advertisers is to make an advertisement that can promote consumption.
6. The government has worked hard to use public advertisements to educate the pubic.create something that has never been seen beforeHomework Find out the important sentences and refer to a dictionary when necessary.
Do the exercise 5 on P27.