模块4 Unit 11 The Media Lesson 3 The Advertising Game 课件（49张PPT）
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| 名称 | 模块4 Unit 11 The Media Lesson 3 The Advertising Game 课件（49张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 9.6MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 北师大版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-12-08 17:09:33 | ||
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课件49张PPT。Welcome to our class! Unit 11 Lesson 3
The Advertising Game
Now, Let's enjoy!
lead-in
Game: say out where can you see or hear the ads? The more you say out,the more points you get.1 minute to prepare.Have you ever bought anything because you are affected by the advertisement? Objectives:
1. learn how to catch the main idea of the passage
2.do some comprehension exercises
3.know the kinds and features of ads
Para. 1 a. modern ads
Para. 2 b. the ads in the market
Para. 3 c. the classic ads
Para. 4 d. the top ads of today
Para. 5 e. the public adsFast reading1.Read the text and macth the main idea of each paragraph.Classic(traditional,typical)
advertisement make we know…the brand names
what the companies sellwhere they are locatedCareful readingPara 1Examples?
Shanghai Sewing MachineTsing Tao Beer Corporation
Others in our daily life
Read paragraph 2 and decide if the statements below are
Careful readingPara 2 True , False or No Information ?1. Market advertisements need to attract and hold the attention of the public.
2. Modern techniques of design are usually applied to make the advertisements more visually attractive.
Careful readingPara 3 Read paragraph 3 and answer the following questions. 1.Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
2.How can modern advertisements stand out in a world full of competition? careful reading1. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing high standards of visual design.Check your answers. 2.How can modern advertisements stand out in a world full of competition?They can stand out by combining the highest standards of design with ideas linked to the products.
paragraphy4 Choose the best answer according to paragraph 4. 1. What ideas do today's advertisements use to make you notice their products ?
a. new b. humorous c. unusual d. surprised
A. a,b,c. B. a,b,c,d. C.a,c,d. D. b,c,d.
2.What's the top advertisers' aim?
A. To create something that has never been seen before and is fascinating for people to look at.
B. To make contributions to society.
C. To use modern techniques of design.
D. To make people know their products. careful reading1. What ideas do today's advertisements use to make you notice their products ?
a. new b. humourous c. unusual d.surprised
A. a,b,c.
B. a,b,c,d.
C.a,c,d.
D. b,c,d.
Careful readingCheck your answers.2.What's the top advertisers' aim?
A. To create something that has never been seen before and is fascinating for people to look at.
B. To make contributions to society.
C. To use modern techniques of design.
D. To make people know their products.
Careful readingCan you make a guess about the products they sell?
A ‘Caution Wet Floor’ board was placed near a burger signboard. The copy on the board reads ‘Oogling (看) at the burger may cause drooling(流口水) which may in turn lead to a wet floor.
Puts even your worries to sleep
Deep Sleep Mattress
An advertisement for watchmaker IWC. Bus
straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travelers near the airport to try before they buy at Berlin.
Read paragraph 5 and decide if the statements below are
Careful readingPara 5 True , False or No Information ?1. The purpose of all advertisements is to
make customers spend money.
2. The government has worked hard to use public advertisements to educate the pubic.
Careful readingsome
This is an advertisement found in Vancouver during the National Non-Smoking Week. The car was placed at the Vancouver Art Gallery and the message reads ‘Death from car accidents: 370, Death from smoking-related causes: 6,027, Quit now. idtiConsolidation链接高考onalConso The classic advertisement is one _________gives information about _________(find)certain products.However, this kind of advertising might not be ________(suit) in direct competition. At present,large______ (budget) are applied for advertisement designing.In order to stand ____, many new _________(concept) like freedom and many approaches like _______(use) humour appear in modern advertisements.thatoutusingsuitablefindingbudgetsconcepts语法填空 However,not all advertising is about __________(sell) products and services for a profit. Some public advertisements ________(main) aim to encourage citizens to make __________ (contribution) to society. sellingmainlycontributionsPresentationPresent the best ad in the group competition.1.Please reread the reading passage and do exercise on page15(课时作业).
2.Preview the language points in this passage and mark where you are not quite sure.
3.Each group makes a public ad.HomeworkThank you for listening!
The Advertising Game
Now, Let's enjoy!
lead-in
Game: say out where can you see or hear the ads? The more you say out,the more points you get.1 minute to prepare.Have you ever bought anything because you are affected by the advertisement? Objectives:
1. learn how to catch the main idea of the passage
2.do some comprehension exercises
3.know the kinds and features of ads
Para. 1 a. modern ads
Para. 2 b. the ads in the market
Para. 3 c. the classic ads
Para. 4 d. the top ads of today
Para. 5 e. the public adsFast reading1.Read the text and macth the main idea of each paragraph.Classic(traditional,typical)
advertisement make we know…the brand names
what the companies sellwhere they are locatedCareful readingPara 1Examples?
Shanghai Sewing MachineTsing Tao Beer Corporation
Others in our daily life
Read paragraph 2 and decide if the statements below are
Careful readingPara 2 True , False or No Information ?1. Market advertisements need to attract and hold the attention of the public.
2. Modern techniques of design are usually applied to make the advertisements more visually attractive.
Careful readingPara 3 Read paragraph 3 and answer the following questions. 1.Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
2.How can modern advertisements stand out in a world full of competition? careful reading1. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing high standards of visual design.Check your answers. 2.How can modern advertisements stand out in a world full of competition?They can stand out by combining the highest standards of design with ideas linked to the products.
paragraphy4 Choose the best answer according to paragraph 4. 1. What ideas do today's advertisements use to make you notice their products ?
a. new b. humorous c. unusual d. surprised
A. a,b,c. B. a,b,c,d. C.a,c,d. D. b,c,d.
2.What's the top advertisers' aim?
A. To create something that has never been seen before and is fascinating for people to look at.
B. To make contributions to society.
C. To use modern techniques of design.
D. To make people know their products. careful reading1. What ideas do today's advertisements use to make you notice their products ?
a. new b. humourous c. unusual d.surprised
A. a,b,c.
B. a,b,c,d.
C.a,c,d.
D. b,c,d.
Careful readingCheck your answers.2.What's the top advertisers' aim?
A. To create something that has never been seen before and is fascinating for people to look at.
B. To make contributions to society.
C. To use modern techniques of design.
D. To make people know their products.
Careful readingCan you make a guess about the products they sell?
A ‘Caution Wet Floor’ board was placed near a burger signboard. The copy on the board reads ‘Oogling (看) at the burger may cause drooling(流口水) which may in turn lead to a wet floor.
Puts even your worries to sleep
Deep Sleep Mattress
An advertisement for watchmaker IWC. Bus
straps have been fashioned from images of IWC’s Big Pilot’s Watch to allow bus travelers near the airport to try before they buy at Berlin.
Read paragraph 5 and decide if the statements below are
Careful readingPara 5 True , False or No Information ?1. The purpose of all advertisements is to
make customers spend money.
2. The government has worked hard to use public advertisements to educate the pubic.
Careful readingsome
This is an advertisement found in Vancouver during the National Non-Smoking Week. The car was placed at the Vancouver Art Gallery and the message reads ‘Death from car accidents: 370, Death from smoking-related causes: 6,027, Quit now. idtiConsolidation链接高考onalConso The classic advertisement is one _________gives information about _________(find)certain products.However, this kind of advertising might not be ________(suit) in direct competition. At present,large______ (budget) are applied for advertisement designing.In order to stand ____, many new _________(concept) like freedom and many approaches like _______(use) humour appear in modern advertisements.thatoutusingsuitablefindingbudgetsconcepts语法填空 However,not all advertising is about __________(sell) products and services for a profit. Some public advertisements ________(main) aim to encourage citizens to make __________ (contribution) to society. sellingmainlycontributionsPresentationPresent the best ad in the group competition.1.Please reread the reading passage and do exercise on page15(课时作业).
2.Preview the language points in this passage and mark where you are not quite sure.
3.Each group makes a public ad.HomeworkThank you for listening!