模块4 Unit 11 The Media Lesson 3 The Advertising Game 课件（28张PPT）
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| 名称 | 模块4 Unit 11 The Media Lesson 3 The Advertising Game 课件（28张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 1.2MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 北师大版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-12-08 17:10:16 | ||
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课件28张PPT。 Unit 11 The Media
Lesson 3
The Advertising Game
( Period One ) Objectives
By the end of this lesson, you’ll be able to
◆ know the design, the idea and the effect of advertisements;
◆ understand advertisement
development;
◆ discuss advertisingLead-inWatch a video of an advertisement and guess,“What product is it for?” Be CreativeJust do it. 只管去做吧! Be CreativeImpossible made possible. 使不可能变为可能。（佳能打印机） Be CreativeIntelligence everywhere. 智慧演绎，
无处不在。
（摩托罗拉手机） Be CreativeThe taste is great. 味道好极了。
（雀巢咖啡） Be CreativeThe choice of a new generation. 新一代的选择
（百事可乐） Be CreativeLet's make things better. 让我们做得更好。（飞利浦电子） Be CreativeObey your thirst. 服从你的渴望
（雪碧） Be Creative只溶在口，不溶在手
（M＆M巧克力）M&Ms melt in your mouth, not in your hand.Pre-readingCan you think of some advertisements you have seen? Where have you seen advertisements?on TV in the newspaper
on the Internet on the radio
in the street at bus/train/subway station
on the bus in the magazine
on the balloon on the clothes
in the catalogue on the board
in the window displayChoose the words for their definitions1. to make known to the public, e.g. in a newspaper or on TV ____________
2. something used for advertising things
_______________
3. the business of encouraging people to buy goods by means of ads ____________
4. the person who makes ads ____________advertiser advertise advertisement advertisingadvertiseadvertisementadvertisingadvertiserWhile-reading: 1st reading What does the passage talk about?
A. The advantages and disadvantages
of ads
B. Different sorts of ads
C. The development of advertising
D. The effect of ads on our life
E. People’s attitude toward adsWhile-reading: 2nd reading – Re-arranging1. Products are sometimes linked with different concepts or ideas.
2. New and unusual ideas often appear in today’s top advertisements.
3. An ad may give direct information like names or locations.
4. Public ads have helped to increase public knowledge.
5. Ads are made visually attractive to hold the attention of the public.12345While-reading: 3rd reading – Answering1. When does the simplest type of advertisement work?
2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
3. What ideas do today’s advertisers use to make you notice their products?
4. What has the government done during the last decade? 1. When does the simplest type of advertisement work? Answer the following questionsThey work for products that people need when there is not much competition.2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing high standards of visual design.3. What ideas do today’s advertisers use to make you notice their products?humourous They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.4. What has the government done during the last decade?saving waterfighting aidshelping the poorgiving up smokingOver the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.The advertising gameEnjoy the advertisements and put them in the suitable places.Read in detail and complete the table.It is _____ to be just the _____ of a _______ or a ______________.Ads need to _______ and _____ the _________ of the public.Some ads ________ pictures or the _____ of experts, others try to ____ ads that people simply __________ at.________ advertisementslikelynamecompanygeneral locationattractholdattentionconsist ofwordscreateenjoy lookingCelebrityPeople are used to ___________
______________________.Modern ads must ________ the _______ standards with ideas to make them more _________.Some ads may use the _______ of _______ to sell the car. Other common ideas include ________, _______ and _______.________ advertisementsseeing highstandards of visual designcombinehighestattractivefreedomconcepthappinesswealthsuccessConcept repeatingnotice their productshumournewunusualCreative selling productsservicescontributionssocietyEncouraging participateEducating fighting savinghelpinggiving upCharity Voice your opinionHow do advertisements affect our daily life? Have you ever bought anything because you liked the idea promoted in the advertisement?Thanks a lot!
Lesson 3
The Advertising Game
( Period One ) Objectives
By the end of this lesson, you’ll be able to
◆ know the design, the idea and the effect of advertisements;
◆ understand advertisement
development;
◆ discuss advertisingLead-inWatch a video of an advertisement and guess,“What product is it for?” Be CreativeJust do it. 只管去做吧! Be CreativeImpossible made possible. 使不可能变为可能。（佳能打印机） Be CreativeIntelligence everywhere. 智慧演绎，
无处不在。
（摩托罗拉手机） Be CreativeThe taste is great. 味道好极了。
（雀巢咖啡） Be CreativeThe choice of a new generation. 新一代的选择
（百事可乐） Be CreativeLet's make things better. 让我们做得更好。（飞利浦电子） Be CreativeObey your thirst. 服从你的渴望
（雪碧） Be Creative只溶在口，不溶在手
（M＆M巧克力）M&Ms melt in your mouth, not in your hand.Pre-readingCan you think of some advertisements you have seen? Where have you seen advertisements?on TV in the newspaper
on the Internet on the radio
in the street at bus/train/subway station
on the bus in the magazine
on the balloon on the clothes
in the catalogue on the board
in the window displayChoose the words for their definitions1. to make known to the public, e.g. in a newspaper or on TV ____________
2. something used for advertising things
_______________
3. the business of encouraging people to buy goods by means of ads ____________
4. the person who makes ads ____________advertiser advertise advertisement advertisingadvertiseadvertisementadvertisingadvertiserWhile-reading: 1st reading What does the passage talk about?
A. The advantages and disadvantages
of ads
B. Different sorts of ads
C. The development of advertising
D. The effect of ads on our life
E. People’s attitude toward adsWhile-reading: 2nd reading – Re-arranging1. Products are sometimes linked with different concepts or ideas.
2. New and unusual ideas often appear in today’s top advertisements.
3. An ad may give direct information like names or locations.
4. Public ads have helped to increase public knowledge.
5. Ads are made visually attractive to hold the attention of the public.12345While-reading: 3rd reading – Answering1. When does the simplest type of advertisement work?
2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?
3. What ideas do today’s advertisers use to make you notice their products?
4. What has the government done during the last decade? 1. When does the simplest type of advertisement work? Answer the following questionsThey work for products that people need when there is not much competition.2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? Because people are used to seeing high standards of visual design.3. What ideas do today’s advertisers use to make you notice their products?humourous They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.4. What has the government done during the last decade?saving waterfighting aidshelping the poorgiving up smokingOver the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.The advertising gameEnjoy the advertisements and put them in the suitable places.Read in detail and complete the table.It is _____ to be just the _____ of a _______ or a ______________.Ads need to _______ and _____ the _________ of the public.Some ads ________ pictures or the _____ of experts, others try to ____ ads that people simply __________ at.________ advertisementslikelynamecompanygeneral locationattractholdattentionconsist ofwordscreateenjoy lookingCelebrityPeople are used to ___________
______________________.Modern ads must ________ the _______ standards with ideas to make them more _________.Some ads may use the _______ of _______ to sell the car. Other common ideas include ________, _______ and _______.________ advertisementsseeing highstandards of visual designcombinehighestattractivefreedomconcepthappinesswealthsuccessConcept repeatingnotice their productshumournewunusualCreative selling productsservicescontributionssocietyEncouraging participateEducating fighting savinghelpinggiving upCharity Voice your opinionHow do advertisements affect our daily life? Have you ever bought anything because you liked the idea promoted in the advertisement?Thanks a lot!