译林牛津版高中英语模块四 Unit1Advertising Welcome课件（共21张）
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| 名称 | 译林牛津版高中英语模块四 Unit1Advertising Welcome课件（共21张） |  | |
| 格式 | zip | ||
| 文件大小 | 3.8MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-12-12 08:27:34 | ||
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课件21张PPT。Module 4 Unit 1AdvertisingWelcome to the unitEnjoy some beautiful adsWhich advertisement do you like best? And why?Exciting images
Concise languages
Creative ideas
Useful information
… Where can we find these ads?
On billboards, on the Internet, in newspapers/
Magazines, on TV, in leaflets, or in buses etc.On billboards on bannersOn the taxiAdvertising in our daily livesWhere can you find advertisements?in the elevatorin the streeton the busat the bus stationat the subway stationon the radioon TVin newspapersin magazineson the Internetin leaflets(传单)…We can find advertisementsObservation: Observe the four pictures on Page1. Try to divide them into two parts.Ads for social problems
Ads for sales Earth DaySay ‘No’ to drugsOxlin AirlinesSoft shine shampooDiscuss and speak: Read the instructions and focus on the four posters.
Try to answer these questions: What image(s) can you see on each poster?
What can you read on each poster?
What can you learn from each poster?This poster is a commercial
advertisement. It offer the
Airline service. It uses “I love
to fly with Oxlin Airlines.
Taking airlines is a fast way
to get to another place. In this way can much of time be saved.Poster 1This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will become
seriously ill. This poster is
intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.Poster 3 This poster is targeting
young people especially
girls, because they pay
more attention to their
appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.Poster 4Ask for more.
I’m loving it.
Obey your thirst.
Bigger than bigger.
Good to the last drop.
New world, new thinking.
Take Toshiba, take the world.
No business too small, no problems too big.IBM
Sprite(雪碧)
东芝电子
百事可乐
麦斯威尔咖啡
Iphone
Mcdonald’s
Lenovo
You will be amazed at the new recipe and new taste! Our sandwiches are yummy. They are also the biggest in town.
We select and use only the best meat and freshest vegetables. Our sandwiches are a bargain. When you buy one now , as a bonus you get another one free!Try our delicious sandwiches!Enjoy an advertisementTo write a good advertisements, you may need to mention1Taste/look/…
2Advantages
3Price/discount
4What is unique about the product
5…What’s your opinion of advertisements ?
Doing business without advertisements is like winking at a girl in the dark. You know what you are doing, but nobody else does.
------ Stewart H. Britt
做生意没广告犹如在黑暗中对女孩眨眼．你知道你在做什么，
但没有其 他人知道．
－－－布列特
Let’s debate !Pros(support, be in favour of, agree with,approve of,subscribe to….)
Advertisements do more good than harm!
Cons( oppose, object to,be against,
disagree with, resist……)
Advertisements do more harm than good!
Advantages & disadvantages of ads. Provide information about latest products. Mislead customers or cheat them of money. Increase sales by
advertising repeatedly. Give false or incorrect
information.As more goods are sold ,they become cheaper.. Take too much time or space on TV or newspapers. Make the public aware of social problems. Make teenagers want things that cost much. Advertising adds to the cost of goods.Provide income for newspapers ,TV, etc.Homework1 Look for some interesting ads and show them to your classmates next time.
2 Write an essay about the advantages and disadvantages of advertisements.
Concise languages
Creative ideas
Useful information
… Where can we find these ads?
On billboards, on the Internet, in newspapers/
Magazines, on TV, in leaflets, or in buses etc.On billboards on bannersOn the taxiAdvertising in our daily livesWhere can you find advertisements?in the elevatorin the streeton the busat the bus stationat the subway stationon the radioon TVin newspapersin magazineson the Internetin leaflets(传单)…We can find advertisementsObservation: Observe the four pictures on Page1. Try to divide them into two parts.Ads for social problems
Ads for sales Earth DaySay ‘No’ to drugsOxlin AirlinesSoft shine shampooDiscuss and speak: Read the instructions and focus on the four posters.
Try to answer these questions: What image(s) can you see on each poster?
What can you read on each poster?
What can you learn from each poster?This poster is a commercial
advertisement. It offer the
Airline service. It uses “I love
to fly with Oxlin Airlines.
Taking airlines is a fast way
to get to another place. In this way can much of time be saved.Poster 1This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nets. They have to build their nets in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2Taking drug is harmful both
to the people who take drug
and their family. If someone
takes drugs, he will become
seriously ill. This poster is
intended to educate people about health and problems in society and calls on people to make an anti-drugs campaign and it also tell us not to ignore the problem around us.Poster 3 This poster is targeting
young people especially
girls, because they pay
more attention to their
appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.Poster 4Ask for more.
I’m loving it.
Obey your thirst.
Bigger than bigger.
Good to the last drop.
New world, new thinking.
Take Toshiba, take the world.
No business too small, no problems too big.IBM
Sprite(雪碧)
东芝电子
百事可乐
麦斯威尔咖啡
Iphone
Mcdonald’s
Lenovo
You will be amazed at the new recipe and new taste! Our sandwiches are yummy. They are also the biggest in town.
We select and use only the best meat and freshest vegetables. Our sandwiches are a bargain. When you buy one now , as a bonus you get another one free!Try our delicious sandwiches!Enjoy an advertisementTo write a good advertisements, you may need to mention1Taste/look/…
2Advantages
3Price/discount
4What is unique about the product
5…What’s your opinion of advertisements ?
Doing business without advertisements is like winking at a girl in the dark. You know what you are doing, but nobody else does.
------ Stewart H. Britt
做生意没广告犹如在黑暗中对女孩眨眼．你知道你在做什么，
但没有其 他人知道．
－－－布列特
Let’s debate !Pros(support, be in favour of, agree with,approve of,subscribe to….)
Advertisements do more good than harm!
Cons( oppose, object to,be against,
disagree with, resist……)
Advertisements do more harm than good!
Advantages & disadvantages of ads. Provide information about latest products. Mislead customers or cheat them of money. Increase sales by
advertising repeatedly. Give false or incorrect
information.As more goods are sold ,they become cheaper.. Take too much time or space on TV or newspapers. Make the public aware of social problems. Make teenagers want things that cost much. Advertising adds to the cost of goods.Provide income for newspapers ,TV, etc.Homework1 Look for some interesting ads and show them to your classmates next time.
2 Write an essay about the advantages and disadvantages of advertisements.