译林牛津版高中英语模块四Unit1 Advertising Word power课件 （共66张）
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| 名称 | 译林牛津版高中英语模块四Unit1 Advertising Word power课件 （共66张） |  | |
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| 文件大小 | 6.8MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-12-12 08:28:07 | ||
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课件66张PPT。 Unit1 AdvertisingWord powerSales and marketing
Using suffixes
Hello, I’m Li Yanhong. My English name is Robin.Robin Li, the creator of Baidu, was born in Shanxi in 1968 . He graduated from Peking University in 1991, and later he went to America for further study and worked in Silicon Valley(硅谷) for eight years. In 2000 He came back to China to set up “Baidu”. UP till now, Baidu has been the largest search engine in China.Lu Yu: It’s said that Baidu is the largest search engine in China. Congratulations!Robin Li: Thank you! Yes, at present the market share of Baidu is more that 70% in China .Lu YU: That’s really encouraging. How can you make it?Robin Li: Well, you know, to a company, market and consumers are the most important. So we have a special department in the company to do market research, so that we can understand the need of the customers better.Lu Yu: You are really a wise businessman. What’s your future market target?Robin Li: I hope we can make more new products and make Baibu the largest search engine in the world.Lu Yu: May all your dreams come true !Self-studyRead Passage A on P9market
product
market share
market research
market target
consumer
department
customer
Sales and marketing市场产品市场份额市场调查市场目标消费者部门顾客CEOpresidentchairmanmanagermarket competitionmarket leadermarketing plan总裁主席/董事长经理市场竞争市场的领头羊市场计划chief executive officer 首席执行官salesman/saleswoman销售人员market development市场发展sales targetsales figures销售目标销售数字marketing departmentsales department市场部销售部pleasant goatbig big wolfred wolflittle greylittle redpleasant goatbig big wolfmanagersalesmangoat
milk
powderDialogue : Our new product has been on the market for half a year. What is its(1)________________ now?
: We have only about 2% share of the market at present. But the (2)_______________ has risen by 1% , because last season we have only 1%.
:That’s too discouraging. Can you explain?
: I think it is because (3)______________ don’t like the taste of the goat milk powder.
: I ’d like you to do some (4)________________. Listen, you must finish your (5)_______________ next month, otherwise you will be fired (means lose one’s job).
sales figures consumers market research market share sales targets market leader
salesmen marketing department
marketing plans :I’m doing it right now, and I’ll present it to you tomorrow. But please don’t fire me, because mu son “Little Grey” was just born, I need this job to support family.
: I understand you, but if we want to be the (6)_____________, we should employ hard-working and clever (7)____________. Also the sales department as well as the (8)_______________
should also make practical (9)______________which are suitable for the present market.
: Please believe me, I’ll work hard to be an excellent salesman.
sales figures consumers market research market share sales targets market leader
salesmen marketing department
marketing plans : Our new product has been on the market for half a year. What is its(1)________________ now?
: we have only about 2% share of the market at present. But the (2)_______________ has risen by 1% , because last season we have only 1%.
:That’s too discouraging. Can you explain?
: I think it is because (3)______________ don’t like the taste of the goat milk powder.
: I ’d like you to do some (4)________________. Listen, you must finish your (5)_______________ next month, otherwise you will be fired (means lose one’s job).
market sharesales figureconsumersmarket researchsales targetsales figures consumers market research market share sales targets market leader
salesmen marketing department
marketing plans :I’m doing it right now, and I’ll present it to you tomorrow. But please don’t fire me, because my son “Little Grey” was just born, I need this job to support the family.
: I understand, but if we want to be the (6)_____________, we should employ hard-working and clever (7)____________. Also the sales department as well as the (8)_______________
should also make practical (9)______________which are suitable for the present market.
: Please believe me, I’ll work hard to be an excellent salesman.
market leadersalesmenmarketing departmentmarketing planssales figures consumers market research market share sales targets market leader
salesmen marketing department
marketing plans I want to buy “Abbott”(雅培), but the saleswoman persuades me to buy “Wyeth” （惠氏）. I don’t know which one is better,. However, what the woman said sounds quite_____________ (persuade).persuasiveI find all their ads are quite persuasive and ____________(attract).attractive However, we still would like to buy_____________ (advertise) products, even though they are more expensive.advertised Besides milk powder, eating more fruit is also important to a baby, which can make him quite __________ (health).healthy This little donkey can dance, which is quite ____________(interest).interesting These ____________(color) pictures are also very attractive to such a little kid.colorful These ___________(danger) things such as hot-water bottle, kitchen knife and scissors should be kept far away from him.dangerousnvadjsuffixesCan you think of more examples?RulesGroupA Vs Group B A(Group1,2,3) B(Group4,5,6)
3 mins for you to write the answers. One student writes and the other members think the answers.
Pay attention to the part of speech of the words.
(n adj; v adj)
4. Later we will exchange the paper between
Group1&4 Group2&5 Group3&6
5. After correction, write the final numbers at the top of the paper.
6. Write familiar words, don’t refer to the dictionary.Can you think of more examples?-ycloudy
sunny
foggy
windy
funny
wealthy
-lyfriendly
daily
weekly
monthly
yearly-icheroic
electric
scientific
energetic
fantastic
historic
-alinternational
political
medical
official
natural
social-ouscurious
courageous
mountainous
various
generous
harmonious-ablebelievable
available
acceptable
reasonable
changeable-fulharmful
skillful
meaningful
grateful
powerful
Let's have a tryCheck your prevision (exercises on P6)Answers1.lovely2. attractive3. boring4. energetic5. friendly6. enjoyable7. wealthy8. lucky9. fantasticTranslate the following sentences, especially pay attention to the “blue words”.PracticeWe usually hold two monthly examinations each term.我们每学期通常举行两次月考。At present, China is making great efforts to found a harmonious society.目前， 中国正致力于创建和谐社会。The effect of the advertisements is powerful.广告的影响是巨大的。I would like to buy “Da Bao”, because the price of it is reasonable and acceptable.我会去买大宝，因为他的价格 更合理且为人接受的。RMB500RMB5Job interview is not always objective. That’s to say, the first impression you give the interviewer is very important, so you should try your best to give an impressive performance.工作面试并非总是很客观的。也就是说，你给面试者的第一印象很重要，因此你应尽力留下一个印象深刻的表现。 A group of energetic boys are playing basketball. It seems that they are always full of energy.一群充满活力的男孩正在打篮球，他们似乎总是充满活力。Open Your Heart Tell Your Story Tell us a story about yourself or you and your
friends/classmates/teachers/family……Requirements3mins for you to prepare.
A story is better (4 points), a sentence (2 points) is also OK!
Your are encouraged to use as many adjectives as possible.
Adj with suffixes are more welcome.Open Your Heart Tell Your Story Tell us a story about yourself or you and your
friends/classmates/teachers/family……Stage Show TimeSuppose your are a salesboy/salesgirl, choose one of the following products to promote(推销). Key words have been given to you.
Let us see:
Who is the best salesboy/salesgirl.
Who is the wisest consumer.Stage Show TimeName: Nokia
Great brand(品牌) high quality
Function: music /photos/movie/book/dictionary/Internet
Fashionable/beautiful/smart/convenient…….
Present marketing situationName: Eyedream
spokeswoman(代言人)
Resist(抵抗) radiation(辐射)/tiredness nearsightedness
Chang colors/sunglasses
Present marketing situationHomework1 Memorize the words and phrases learnt in this section.
2 Finish your learning plan.1.Name five days of the week without saying: Monday, Tuesday, Wednesday, Thursday, Friday. The day before yesterday, yesterday, today, tomorrow, and the day after tomorrow. 2.What kind of dog never bite? A hot dog. Happy MomentAny of your advice is welcome! sb who is good at sth ;
or an expert in a certain fieldrealism
socialism
technology
sociologyfriendship
membership Meaningrealist
socialist a certain belief a certain sciencestate of …or relation of…cloudless,
hopelesswithout other common suffixes-ist artist chemist tourist
pianist physicist realist
violinist biologist socialist
typist educationist communist
journalist capitalist
-ism tourism materialism
realism modernism
socialism opportunism
communism
capitalism
-ist tourist
realist
socialist
communist
capitalist
-ologysociology
biology
geology
zoology
psychology (心理学)
physiology（生理学）
technology
ecology(生态学)sociologist
biologist
geologist zoologistpsychologistecologisttechnologistphysiologist-ist-ship relationship
leadership
scholarship
partnership-lessuseless priceless(无价的)
careless worthless(不值钱的)
helpless homeless
hairless endless
aimlessLet’s review some important prefixesinability, incorrect…… impolite, impossible…… irregular…… illegal…… not not notnotImportant prefixesin-incorrect
incurable
inexpensive
injustice
inseparableir-il-im-immoral
imbalance
impolite
impossibleillegal
irregular
irresponsible
not badly or wrongly noagainunfair, unfinished…… disadvantage, disagree…… retell, rewrite……. misuse, misunderstanding…… Important prefixesun-unhappy uncertain
unfriendly unable
unnecessary unimportant
unwelcome uncommon
uncomfortable unhealthydis-dishonest
disorder
disadvantage
disappear
discovermis-misuse
mislead
mistake
misunderstanding
misfortunere- review
retell
rebuild
reconstruct
repairin-incorrect
incurable
inexpensive
injustice
inseparableir-il-im-immoral
imbalance
impolite
impossibleillegal
irregular
irresponsible
Good Eyesight-火眼金睛Are they right or not? Pick out the wrong words with your sharp eyes!
unimportant innecessary unhappy
imfriendly unhonest inregular
uncorrect inpolite inable
uncomfortable incommon unwelcome
unexpensive mislead misadvantage
unnecessaryunfriendlydishonestirregularincorrectimpoliteunableuncommoninexpensivedisadvantageThe advance of science is non-stoppable.He had been overworking and fell ill at last. His uncle is a zoologist, an expert who does research on animals.科学的进步是不可阻挡的。他过度劳累最后病倒了。他的叔叔是一个动物学家，一个专门研究动物的专家。I got this sweater at a low price because it is slightly imperfect.Japan surrender(投降) to China in 1945 unconditionally.我以低价买了这件毛衣因为上面的一点瑕疵。1945年日本向中国无条件投降。This product doesn’t sell well since it has been on the market even though it has been advertised on TV. The advertisement seems to be ineffective.虽然也在电视上做广告了，但这种产品自上市以来卖得不好。 广告似乎没奏效。The worsening global economic (经济的) situation makes it difficult for China to predict its growth for next year. “How fast China’s economy will grow next year is uncertain”. said Premier Wen.日益恶化的全球经济形势使得中国很难预计其下一年的经济增长。温家宝总理说：“中国明年的经济增长能有多快还不确定。”During the six months of EXPO 2010 Shanghai, the underground is the best choice for most visitors for its convenience and quickness.在举行上海世博会的半年里， 地铁因其便捷和快速成为大多数游客的最佳选择。With the development of the society, more and more women receive higher education, which contributes the development of the whole economy, that’s to say, women are making more and more economic contributions to the society.随着社会的发展， 越来越多的女性接受了高等教育。这促进了整个社会经济的发展。也就是说，女性正做出越来越多的经济贡献。Many environmentalists suggest more laws should be made to protect the environment, and more environmentally friendly products should be produced. Recently, this environmentalism is becoming more and more popular.许多的环保主义者建议应该通过更多的法律来保护环境以及应该生产更多的环保产品。近来， 这样的环保主义思想正变得越来越流行。
Using suffixes
Hello, I’m Li Yanhong. My English name is Robin.Robin Li, the creator of Baidu, was born in Shanxi in 1968 . He graduated from Peking University in 1991, and later he went to America for further study and worked in Silicon Valley(硅谷) for eight years. In 2000 He came back to China to set up “Baidu”. UP till now, Baidu has been the largest search engine in China.Lu Yu: It’s said that Baidu is the largest search engine in China. Congratulations!Robin Li: Thank you! Yes, at present the market share of Baidu is more that 70% in China .Lu YU: That’s really encouraging. How can you make it?Robin Li: Well, you know, to a company, market and consumers are the most important. So we have a special department in the company to do market research, so that we can understand the need of the customers better.Lu Yu: You are really a wise businessman. What’s your future market target?Robin Li: I hope we can make more new products and make Baibu the largest search engine in the world.Lu Yu: May all your dreams come true !Self-studyRead Passage A on P9market
product
market share
market research
market target
consumer
department
customer
Sales and marketing市场产品市场份额市场调查市场目标消费者部门顾客CEOpresidentchairmanmanagermarket competitionmarket leadermarketing plan总裁主席/董事长经理市场竞争市场的领头羊市场计划chief executive officer 首席执行官salesman/saleswoman销售人员market development市场发展sales targetsales figures销售目标销售数字marketing departmentsales department市场部销售部pleasant goatbig big wolfred wolflittle greylittle redpleasant goatbig big wolfmanagersalesmangoat
milk
powderDialogue : Our new product has been on the market for half a year. What is its(1)________________ now?
: We have only about 2% share of the market at present. But the (2)_______________ has risen by 1% , because last season we have only 1%.
:That’s too discouraging. Can you explain?
: I think it is because (3)______________ don’t like the taste of the goat milk powder.
: I ’d like you to do some (4)________________. Listen, you must finish your (5)_______________ next month, otherwise you will be fired (means lose one’s job).
sales figures consumers market research market share sales targets market leader
salesmen marketing department
marketing plans :I’m doing it right now, and I’ll present it to you tomorrow. But please don’t fire me, because mu son “Little Grey” was just born, I need this job to support family.
: I understand you, but if we want to be the (6)_____________, we should employ hard-working and clever (7)____________. Also the sales department as well as the (8)_______________
should also make practical (9)______________which are suitable for the present market.
: Please believe me, I’ll work hard to be an excellent salesman.
sales figures consumers market research market share sales targets market leader
salesmen marketing department
marketing plans : Our new product has been on the market for half a year. What is its(1)________________ now?
: we have only about 2% share of the market at present. But the (2)_______________ has risen by 1% , because last season we have only 1%.
:That’s too discouraging. Can you explain?
: I think it is because (3)______________ don’t like the taste of the goat milk powder.
: I ’d like you to do some (4)________________. Listen, you must finish your (5)_______________ next month, otherwise you will be fired (means lose one’s job).
market sharesales figureconsumersmarket researchsales targetsales figures consumers market research market share sales targets market leader
salesmen marketing department
marketing plans :I’m doing it right now, and I’ll present it to you tomorrow. But please don’t fire me, because my son “Little Grey” was just born, I need this job to support the family.
: I understand, but if we want to be the (6)_____________, we should employ hard-working and clever (7)____________. Also the sales department as well as the (8)_______________
should also make practical (9)______________which are suitable for the present market.
: Please believe me, I’ll work hard to be an excellent salesman.
market leadersalesmenmarketing departmentmarketing planssales figures consumers market research market share sales targets market leader
salesmen marketing department
marketing plans I want to buy “Abbott”(雅培), but the saleswoman persuades me to buy “Wyeth” （惠氏）. I don’t know which one is better,. However, what the woman said sounds quite_____________ (persuade).persuasiveI find all their ads are quite persuasive and ____________(attract).attractive However, we still would like to buy_____________ (advertise) products, even though they are more expensive.advertised Besides milk powder, eating more fruit is also important to a baby, which can make him quite __________ (health).healthy This little donkey can dance, which is quite ____________(interest).interesting These ____________(color) pictures are also very attractive to such a little kid.colorful These ___________(danger) things such as hot-water bottle, kitchen knife and scissors should be kept far away from him.dangerousnvadjsuffixesCan you think of more examples?RulesGroupA Vs Group B A(Group1,2,3) B(Group4,5,6)
3 mins for you to write the answers. One student writes and the other members think the answers.
Pay attention to the part of speech of the words.
(n adj; v adj)
4. Later we will exchange the paper between
Group1&4 Group2&5 Group3&6
5. After correction, write the final numbers at the top of the paper.
6. Write familiar words, don’t refer to the dictionary.Can you think of more examples?-ycloudy
sunny
foggy
windy
funny
wealthy
-lyfriendly
daily
weekly
monthly
yearly-icheroic
electric
scientific
energetic
fantastic
historic
-alinternational
political
medical
official
natural
social-ouscurious
courageous
mountainous
various
generous
harmonious-ablebelievable
available
acceptable
reasonable
changeable-fulharmful
skillful
meaningful
grateful
powerful
Let's have a tryCheck your prevision (exercises on P6)Answers1.lovely2. attractive3. boring4. energetic5. friendly6. enjoyable7. wealthy8. lucky9. fantasticTranslate the following sentences, especially pay attention to the “blue words”.PracticeWe usually hold two monthly examinations each term.我们每学期通常举行两次月考。At present, China is making great efforts to found a harmonious society.目前， 中国正致力于创建和谐社会。The effect of the advertisements is powerful.广告的影响是巨大的。I would like to buy “Da Bao”, because the price of it is reasonable and acceptable.我会去买大宝，因为他的价格 更合理且为人接受的。RMB500RMB5Job interview is not always objective. That’s to say, the first impression you give the interviewer is very important, so you should try your best to give an impressive performance.工作面试并非总是很客观的。也就是说，你给面试者的第一印象很重要，因此你应尽力留下一个印象深刻的表现。 A group of energetic boys are playing basketball. It seems that they are always full of energy.一群充满活力的男孩正在打篮球，他们似乎总是充满活力。Open Your Heart Tell Your Story Tell us a story about yourself or you and your
friends/classmates/teachers/family……Requirements3mins for you to prepare.
A story is better (4 points), a sentence (2 points) is also OK!
Your are encouraged to use as many adjectives as possible.
Adj with suffixes are more welcome.Open Your Heart Tell Your Story Tell us a story about yourself or you and your
friends/classmates/teachers/family……Stage Show TimeSuppose your are a salesboy/salesgirl, choose one of the following products to promote(推销). Key words have been given to you.
Let us see:
Who is the best salesboy/salesgirl.
Who is the wisest consumer.Stage Show TimeName: Nokia
Great brand(品牌) high quality
Function: music /photos/movie/book/dictionary/Internet
Fashionable/beautiful/smart/convenient…….
Present marketing situationName: Eyedream
spokeswoman(代言人)
Resist(抵抗) radiation(辐射)/tiredness nearsightedness
Chang colors/sunglasses
Present marketing situationHomework1 Memorize the words and phrases learnt in this section.
2 Finish your learning plan.1.Name five days of the week without saying: Monday, Tuesday, Wednesday, Thursday, Friday. The day before yesterday, yesterday, today, tomorrow, and the day after tomorrow. 2.What kind of dog never bite? A hot dog. Happy MomentAny of your advice is welcome! sb who is good at sth ;
or an expert in a certain fieldrealism
socialism
technology
sociologyfriendship
membership Meaningrealist
socialist a certain belief a certain sciencestate of …or relation of…cloudless,
hopelesswithout other common suffixes-ist artist chemist tourist
pianist physicist realist
violinist biologist socialist
typist educationist communist
journalist capitalist
-ism tourism materialism
realism modernism
socialism opportunism
communism
capitalism
-ist tourist
realist
socialist
communist
capitalist
-ologysociology
biology
geology
zoology
psychology (心理学)
physiology（生理学）
technology
ecology(生态学)sociologist
biologist
geologist zoologistpsychologistecologisttechnologistphysiologist-ist-ship relationship
leadership
scholarship
partnership-lessuseless priceless(无价的)
careless worthless(不值钱的)
helpless homeless
hairless endless
aimlessLet’s review some important prefixesinability, incorrect…… impolite, impossible…… irregular…… illegal…… not not notnotImportant prefixesin-incorrect
incurable
inexpensive
injustice
inseparableir-il-im-immoral
imbalance
impolite
impossibleillegal
irregular
irresponsible
not badly or wrongly noagainunfair, unfinished…… disadvantage, disagree…… retell, rewrite……. misuse, misunderstanding…… Important prefixesun-unhappy uncertain
unfriendly unable
unnecessary unimportant
unwelcome uncommon
uncomfortable unhealthydis-dishonest
disorder
disadvantage
disappear
discovermis-misuse
mislead
mistake
misunderstanding
misfortunere- review
retell
rebuild
reconstruct
repairin-incorrect
incurable
inexpensive
injustice
inseparableir-il-im-immoral
imbalance
impolite
impossibleillegal
irregular
irresponsible
Good Eyesight-火眼金睛Are they right or not? Pick out the wrong words with your sharp eyes!
unimportant innecessary unhappy
imfriendly unhonest inregular
uncorrect inpolite inable
uncomfortable incommon unwelcome
unexpensive mislead misadvantage
unnecessaryunfriendlydishonestirregularincorrectimpoliteunableuncommoninexpensivedisadvantageThe advance of science is non-stoppable.He had been overworking and fell ill at last. His uncle is a zoologist, an expert who does research on animals.科学的进步是不可阻挡的。他过度劳累最后病倒了。他的叔叔是一个动物学家，一个专门研究动物的专家。I got this sweater at a low price because it is slightly imperfect.Japan surrender(投降) to China in 1945 unconditionally.我以低价买了这件毛衣因为上面的一点瑕疵。1945年日本向中国无条件投降。This product doesn’t sell well since it has been on the market even though it has been advertised on TV. The advertisement seems to be ineffective.虽然也在电视上做广告了，但这种产品自上市以来卖得不好。 广告似乎没奏效。The worsening global economic (经济的) situation makes it difficult for China to predict its growth for next year. “How fast China’s economy will grow next year is uncertain”. said Premier Wen.日益恶化的全球经济形势使得中国很难预计其下一年的经济增长。温家宝总理说：“中国明年的经济增长能有多快还不确定。”During the six months of EXPO 2010 Shanghai, the underground is the best choice for most visitors for its convenience and quickness.在举行上海世博会的半年里， 地铁因其便捷和快速成为大多数游客的最佳选择。With the development of the society, more and more women receive higher education, which contributes the development of the whole economy, that’s to say, women are making more and more economic contributions to the society.随着社会的发展， 越来越多的女性接受了高等教育。这促进了整个社会经济的发展。也就是说，女性正做出越来越多的经济贡献。Many environmentalists suggest more laws should be made to protect the environment, and more environmentally friendly products should be produced. Recently, this environmentalism is becoming more and more popular.许多的环保主义者建议应该通过更多的法律来保护环境以及应该生产更多的环保产品。近来， 这样的环保主义思想正变得越来越流行。