Unit 5 Inside advertising Reading课件（23张PPT）
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| 名称 | Unit 5 Inside advertising Reading课件（23张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 2.0MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-12-24 17:27:04 | ||
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(共23张PPT)
Unit 5 Inside Advertising
?Tangshan No.1 High School Zhang Ze 张泽
One day, I came across a/an __________ of a kind of Japanese shoes in a Wechat official account (微信公众号) whose _________ readers are young mothers. At first glance, there was nothing special to me. However, the __________ introduces how these shoes __________ mother’s lives: with special __________, they are much more comfortable than most similar shoes, and the style can easily match any clothes, and the price is within ordinary people’s __________ . These __________ are suitable for busy mothers. Besides, the owner of the Wechat account is a famous mother with ___________ , so I tried my luck and bought one pair. Now I have 4 pairs of such shoes. But for this advertisement, I would never have tried these ordinary-looking shoes.
fit into, budget, technique, advert, advertiser, target, feature, conscience
advert
target
advertiser
fit into
technique
budget
features
conscience
Skim paragraph 1 and the subtitles in the passage and then give the passage a title.
How Advertising Works
1. Which question does the author raise in the first paragraph, and how does he answer it? ( Does he answer it directly? )
2. What conclusion does the author draw?
3. What is the function of the first paragraph?
Para 1
Q:Do you know how many advertisements you are exposed to in your daily life?
Para 1
A:By listing lots of examples of where we can find advertisements.
Conclusion: It’s important to understand how advertisements work. Then we can avoid being controlled by them.
The Introduction of the Passage
4. What verbs and verbal phrases does the author use to mean that we meet advertisements?
5. Why does the author use these words?
6. How do you understand “being controlled by them”?
Para 1
Do you know how many advertisements you are exposed to in your daily life? Every day, we pass by advertisements on buses and billboards, on trains and in train stations, in shop windows, outside restaurants and on public notice boards. At home, we see advertisements in magazines and newspapers and in the middle of our favorite television programmes. We hear advertisements on the radio and come across them on the internet. Even some of the casual garments we wear have brand names attached to them which turns us into walking advertisements. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work. Then we can avoid being controlled by them.
___________
___
Who advertises and why do they advertise?
Para 2
1. Who advertises:
Para 2
Business, individuals, organizations and associations
2. Why they advertise :
For business and for informing and educating the public.
What should be found out about the target group?
How to appeal to the target group?
Para 3-5
Para 3-5
What should be found out about the target group?
2. How to appeal to the target group?
Their likes and dislikes and how the product would fit into their lives.
By appealing to our hopes and dreams or our emotions.
How do advertisers decide where to advertise?
Para 6-7
How do advertisers decide where to advertise?
Para 6-7
They will decide this by considering the expense and which media are most appropriate for their product and which their target audience is most likely to see or hear.
Para 8-9
According to the author, does advertising work?
Para 8-9
It depends. If the product is unsuitable, people are unlikely to be persuaded by an advertisement no matter how good it is. But being constantly exposed to advertisements can help to change our opinions over time.
Besides what is mentioned in the passage, what do you think should be taken into consideration when advertising? Give your reasons.
In pairs, one is a producer of a product. You need a good advertising campaign to market your product so that it will appeal to a wider group of people. The other partner works for an advertising agency and is going to make the advertisement.
Decide who might buy the product
What media you will use
How you will appeal to people
Role Play
01
02
03
Thank you for your listening
Unit 5 Inside Advertising
?Tangshan No.1 High School Zhang Ze 张泽
One day, I came across a/an __________ of a kind of Japanese shoes in a Wechat official account (微信公众号) whose _________ readers are young mothers. At first glance, there was nothing special to me. However, the __________ introduces how these shoes __________ mother’s lives: with special __________, they are much more comfortable than most similar shoes, and the style can easily match any clothes, and the price is within ordinary people’s __________ . These __________ are suitable for busy mothers. Besides, the owner of the Wechat account is a famous mother with ___________ , so I tried my luck and bought one pair. Now I have 4 pairs of such shoes. But for this advertisement, I would never have tried these ordinary-looking shoes.
fit into, budget, technique, advert, advertiser, target, feature, conscience
advert
target
advertiser
fit into
technique
budget
features
conscience
Skim paragraph 1 and the subtitles in the passage and then give the passage a title.
How Advertising Works
1. Which question does the author raise in the first paragraph, and how does he answer it? ( Does he answer it directly? )
2. What conclusion does the author draw?
3. What is the function of the first paragraph?
Para 1
Q:Do you know how many advertisements you are exposed to in your daily life?
Para 1
A:By listing lots of examples of where we can find advertisements.
Conclusion: It’s important to understand how advertisements work. Then we can avoid being controlled by them.
The Introduction of the Passage
4. What verbs and verbal phrases does the author use to mean that we meet advertisements?
5. Why does the author use these words?
6. How do you understand “being controlled by them”?
Para 1
Do you know how many advertisements you are exposed to in your daily life? Every day, we pass by advertisements on buses and billboards, on trains and in train stations, in shop windows, outside restaurants and on public notice boards. At home, we see advertisements in magazines and newspapers and in the middle of our favorite television programmes. We hear advertisements on the radio and come across them on the internet. Even some of the casual garments we wear have brand names attached to them which turns us into walking advertisements. With so many messages from advertisers filling our daily lives, it is important to understand how advertisements work. Then we can avoid being controlled by them.
___________
___
Who advertises and why do they advertise?
Para 2
1. Who advertises:
Para 2
Business, individuals, organizations and associations
2. Why they advertise :
For business and for informing and educating the public.
What should be found out about the target group?
How to appeal to the target group?
Para 3-5
Para 3-5
What should be found out about the target group?
2. How to appeal to the target group?
Their likes and dislikes and how the product would fit into their lives.
By appealing to our hopes and dreams or our emotions.
How do advertisers decide where to advertise?
Para 6-7
How do advertisers decide where to advertise?
Para 6-7
They will decide this by considering the expense and which media are most appropriate for their product and which their target audience is most likely to see or hear.
Para 8-9
According to the author, does advertising work?
Para 8-9
It depends. If the product is unsuitable, people are unlikely to be persuaded by an advertisement no matter how good it is. But being constantly exposed to advertisements can help to change our opinions over time.
Besides what is mentioned in the passage, what do you think should be taken into consideration when advertising? Give your reasons.
In pairs, one is a producer of a product. You need a good advertising campaign to market your product so that it will appeal to a wider group of people. The other partner works for an advertising agency and is going to make the advertisement.
Decide who might buy the product
What media you will use
How you will appeal to people
Role Play
01
02
03
Thank you for your listening