Unit 5 Inside advertising Warming up、Pre-reading、Reading、Comprehending 课件（32张PPT）
文档属性
| 名称 | Unit 5 Inside advertising Warming up、Pre-reading、Reading、Comprehending 课件（32张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 1.0MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 人教版（新课程标准） | ||
| 科目 | 英语 | ||
| 更新时间 | 2019-12-24 17:28:04 | ||
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文档简介
(共32张PPT)
Unit 5 Inside advertising
How advertising works
Where can we find advertisements?
on TV
over the radio
on the Internet
in newspapers
In magazines
on posters
on billboards
at the airport
at the cinema
in train stations
on buses
on billboards
everywhere
Why are advertisements so popular?
Advertisers want to make more money
Pr
e-reading
Public service advertising(公益广告）
Brainstorm(guessing game)
Pre-reading
?
What does above advertisements want you to do on Pages 42 and 43?
It wants us to
What is the purpose of each advertisement?
save water
It wants us to
listen to this radio station.
It wants us to
buy shoes of this brand
It wants us to
buy their water.
It wants to tell us to
protect environment
It wants us to
stop speeding
What type of writing is this text?
Exposition
（说明文）
Introduction 导言
Body 主体
Conclusion 结论
What
+
How
Skimming
The title is:
How advertising works
Body主体
How is the passage organized?
Introduction导言
Part1
Conclusion 结论
What
+how
+how
Circle the key words:
works
advertisements
advertisers
effective
We can see _________ everywhere
Scanning
Pay attention to your reading strategy
Part1-- para1
And we should avoid___________________
advertisements
being controlled by them
What is an advertisement?
What
Part2-- para2
to or to inform or educate the public.
an advertisement is that
informs or influences people.
It uses
a message or announcement
words, pictures, music,
Sell something
How do advertisers make effective ads?
Part3-- para3-7
How
Want to feel fit and energetic?
Come and eat here! Discounts today! Our food give you energy all day
Appeal to the target
Target people
Make yourself thin again
Our food give you energy all day!
Discounts today!
want to lose weight
Want to feel fit and energetic
Present the form of an ad.
Tired of all that fat? Want to lose weight?
Come inside Yong Hui’s slimming
Restaurant.
Only slimming foods served here Discounts.
Make yourself thin again!
Yong Hui’s Restaurant
WangPeng’s Restaurant
Save money
interests
Appeal to the target
Discounts
How do advertisers make effective ads?
Identify the target
Appeal to the target
Use a suitable medium
Part3-- para3-7
How
How do advertisers make effective ads?
Appeal to the target
Ad often appeal to __________________________
Some ads appeal to__________________________
Others appeal to people because they are funny
Use a suitable medium （Para6-7）
How do they decide where to advertise?
They consider their_______ （expense)_________and is most likely to be seen or heard by the target consumer
Part3-- para3-7
How
our hopes and dreams or emotions
cost
which medium
people's desire to save money
How effective are ads?
The ads are not effective if you are not_________________
_________________
The ads can help(are effective) if the target audience is _________________
Part4-- para8-9
How
interested in or have
no use for the products
exposed to ads constantly.
句式赏析
On the other hand，being constantly exposed to advertisements can help to change our opinions over time．
On the other hand，being constantly exposed to English can help to improve our language proficiency over time．
句式仿写：
另一方面，经常接触英语，我们的语言水平有可能随着时间的流逝而提高。
1. What’s the purpose of the passage ?
Post-reading
To help us understand how ads work and avoid being controlled by them.
2. There are subtitles in the text.What are their functions?
They help make the argument clear and logical.
The structure of the text :
How advertising
works
What is an advertisement?
How do advertisers
make effective ads?
How effective are advertisements?
identify your target
appeal to your
target
use a suitable
medium
For main idea
For the purpose
Summary of the reading skills.
?
.
Promotion
教材链接
高考链接
?
.
Book3 Unit1 Festivals around the world
Festivals and celebrations
Festivals and celebrations of all kinds have been held everywhere since ancient times. Most ancient festivals would celebrate the end of cold weather, planting in spring and harvest in autumn. Sometimes celebrations would be held after hunters had caught animals. At that time people would starve if food was difficult to find, especially during the cold winter months. Today's festivals have many origins, some religious, some seasonal, and some for special people or events.
Festivals of the Dead
...
Festivals to Honour People
…
教材链接
?
.
Harvest Festivals
…
Spring Festivals
…
People love to get together to eat, drink and have fun with
each other. Festivals let us enjoy life, be proud of our customs
and forget our work for a little while.
The main idea：The origins of some ancient festivals and
then four different kinds of festivals that occur on most
parts of the world and why people celebrate them.
教材链接
?
.
2013年湖南真题卷 A
Planning a visit to the UK? Here we help with ways to cut your costs.
高考链接
STAY AWAY FROM THE STATION
AVOID BIG EVNENTS
LOOK AFTER YOURSELF
GET ON A BIKE
60．The main purpose of the passage is ________．
A．to tell visitors how to book in advance
B．to supply visitors with hotel information
C．to show visitors the importance of self?help
D．to offer visitors some money?saving tips
1. Finish the exercises left in your handout to have a further understanding of how to use the porper reading skills to solve the problems.
2. Finish the writing.
假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要你口头描述广告的定义以及如何制作有效广告。
请按照本课所学，为他写一则约120-150字的短文。
HOMEWORK
Unit 5 Inside advertising
How advertising works
Where can we find advertisements?
on TV
over the radio
on the Internet
in newspapers
In magazines
on posters
on billboards
at the airport
at the cinema
in train stations
on buses
on billboards
everywhere
Why are advertisements so popular?
Advertisers want to make more money
Pr
e-reading
Public service advertising(公益广告）
Brainstorm(guessing game)
Pre-reading
?
What does above advertisements want you to do on Pages 42 and 43?
It wants us to
What is the purpose of each advertisement?
save water
It wants us to
listen to this radio station.
It wants us to
buy shoes of this brand
It wants us to
buy their water.
It wants to tell us to
protect environment
It wants us to
stop speeding
What type of writing is this text?
Exposition
（说明文）
Introduction 导言
Body 主体
Conclusion 结论
What
+
How
Skimming
The title is:
How advertising works
Body主体
How is the passage organized?
Introduction导言
Part1
Conclusion 结论
What
+how
+how
Circle the key words:
works
advertisements
advertisers
effective
We can see _________ everywhere
Scanning
Pay attention to your reading strategy
Part1-- para1
And we should avoid___________________
advertisements
being controlled by them
What is an advertisement?
What
Part2-- para2
to or to inform or educate the public.
an advertisement is that
informs or influences people.
It uses
a message or announcement
words, pictures, music,
Sell something
How do advertisers make effective ads?
Part3-- para3-7
How
Want to feel fit and energetic?
Come and eat here! Discounts today! Our food give you energy all day
Appeal to the target
Target people
Make yourself thin again
Our food give you energy all day!
Discounts today!
want to lose weight
Want to feel fit and energetic
Present the form of an ad.
Tired of all that fat? Want to lose weight?
Come inside Yong Hui’s slimming
Restaurant.
Only slimming foods served here Discounts.
Make yourself thin again!
Yong Hui’s Restaurant
WangPeng’s Restaurant
Save money
interests
Appeal to the target
Discounts
How do advertisers make effective ads?
Identify the target
Appeal to the target
Use a suitable medium
Part3-- para3-7
How
How do advertisers make effective ads?
Appeal to the target
Ad often appeal to __________________________
Some ads appeal to__________________________
Others appeal to people because they are funny
Use a suitable medium （Para6-7）
How do they decide where to advertise?
They consider their_______ （expense)_________and is most likely to be seen or heard by the target consumer
Part3-- para3-7
How
our hopes and dreams or emotions
cost
which medium
people's desire to save money
How effective are ads?
The ads are not effective if you are not_________________
_________________
The ads can help(are effective) if the target audience is _________________
Part4-- para8-9
How
interested in or have
no use for the products
exposed to ads constantly.
句式赏析
On the other hand，being constantly exposed to advertisements can help to change our opinions over time．
On the other hand，being constantly exposed to English can help to improve our language proficiency over time．
句式仿写：
另一方面，经常接触英语，我们的语言水平有可能随着时间的流逝而提高。
1. What’s the purpose of the passage ?
Post-reading
To help us understand how ads work and avoid being controlled by them.
2. There are subtitles in the text.What are their functions?
They help make the argument clear and logical.
The structure of the text :
How advertising
works
What is an advertisement?
How do advertisers
make effective ads?
How effective are advertisements?
identify your target
appeal to your
target
use a suitable
medium
For main idea
For the purpose
Summary of the reading skills.
?
.
Promotion
教材链接
高考链接
?
.
Book3 Unit1 Festivals around the world
Festivals and celebrations
Festivals and celebrations of all kinds have been held everywhere since ancient times. Most ancient festivals would celebrate the end of cold weather, planting in spring and harvest in autumn. Sometimes celebrations would be held after hunters had caught animals. At that time people would starve if food was difficult to find, especially during the cold winter months. Today's festivals have many origins, some religious, some seasonal, and some for special people or events.
Festivals of the Dead
...
Festivals to Honour People
…
教材链接
?
.
Harvest Festivals
…
Spring Festivals
…
People love to get together to eat, drink and have fun with
each other. Festivals let us enjoy life, be proud of our customs
and forget our work for a little while.
The main idea：The origins of some ancient festivals and
then four different kinds of festivals that occur on most
parts of the world and why people celebrate them.
教材链接
?
.
2013年湖南真题卷 A
Planning a visit to the UK? Here we help with ways to cut your costs.
高考链接
STAY AWAY FROM THE STATION
AVOID BIG EVNENTS
LOOK AFTER YOURSELF
GET ON A BIKE
60．The main purpose of the passage is ________．
A．to tell visitors how to book in advance
B．to supply visitors with hotel information
C．to show visitors the importance of self?help
D．to offer visitors some money?saving tips
1. Finish the exercises left in your handout to have a further understanding of how to use the porper reading skills to solve the problems.
2. Finish the writing.
假设你是一位刚刚大学毕业的广告专业的求职学生，正接受面试，考官要你口头描述广告的定义以及如何制作有效广告。
请按照本课所学，为他写一则约120-150字的短文。
HOMEWORK