译林牛津版高中英语必修四Unit1 Advertising Reading and writing课件（共16张）

课件16张PPT。 Module 4 Unit 1

Reading and writingAnti-smoking ad campaign反吸烟广告宣传活动ListeningPlease match the main idea with each paragraph.Para.1 a. The slogan and logo
Para.2 b. The different approaches used to
get their message across
Para.3 c. The target audience and their aim
Para.4 d. The reason for choosing
anti-smoking as the subject of
their ad campaign
get sth. across: 使被理解
target audience:目标受众
1. What is the subject of this ad campaign?
Anti-smoking.
2. Who is the target audience for this ad
campaign?
High-school teenagers.
3. What is the ad campaign aimed to do?
To discourage young people from smoking.
4. What is the slogan for this campaign?
Smoking kills!Reading1.对...造成损害（L3-4）??????
2.劝阻某人不做某事（L8）
3.关注，担心? （L13） ????
4.说服某人做某事（L16）
5.敦促某人做某事（L17）??
6.戒烟（L17）?????????
7.为...提供（L19-20）???
8.充分认识到（L25）?????
9.警醒某人做某事（L27)
10.太快?（L28）?Useful phrasesGroup AGroup Bcompetition1.对...造成损害（L3-4）??????
2.劝阻某人不做某事（L8）
3.关注，担心? （L13） ????
4.说服某人做某事（L16）
5.敦促某人做某事（L17）??
6.戒烟（L17）?????????
7.为...提供（L19-20）???
8.充分认识到（L25）?????
9.警醒某人做某事（L27)
10.太快?（L28）?Useful phrases cause?damage?to sth.
discourage?sb?from?doing sth.
be?concerned?about
convince?sb?to?do?sth?
? urge?sb?to?do?sth
? give?up?smoking
?? ?provide?sb?with?sth
???? ?be?fully?aware?of
shock?sb?into?doing?sth
? all?too?soon
The global warming has become a serious problem. People (1)
（关心）it due to a growing number of cars on roads. The more use of cars，the worse quality of air，which (2) （造成损害）the welfare of people. Fortunately，the government has taken measures to (3)
（规劝人们不要开车出行）.And many public service ads on TV (4)
（督促人们乘公共汽车）. All these measures are aimed to (5)
（警醒人们意识到） that too many cars on roads are not good for the environment and that we should (6) （清醒地认识到）the bad influence cars have on our health. Practiceurge people to take busesare concerned aboutcauses damage todiscourage people from driving outshock people into realizingbe fully aware ofDiscussionWork in pairs and discuss the damage of smoking after you read this ad campaign?The damage of smoking :Discussion1. Smoking can result in lung cancer and heart disease.2. Smoking costs countries a lot of money.3. Smoking causes great damage to the welfare of the people.
4. Smoking makes people smell terrible.5. Smoking gives people bad teeth, skin and fingernails.WritingSuppose your father is a smoker, what can you do to discourage him from smoking?What aspects (方面） should be written in the article? the damage of smoking
ways of giving up smoking
1) have strong will on giving up smoking

2) use sweets instead of a cigarette
3) give some awards
your hopeWritingPara 1. Para 2. Para 3. 坚强的意志力
Dear father,
____________________________________________________________________________________________________________________________________________________________________________________________________________________________________
I hope you can give up smoking successfully.
Your love,
AmyWritingHomework Finish Parts B1 and B2 on page 91
in Workbook.