译林牛津版高中英语必修四 Unit1 Advertising Revision 课件（共35张）
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| 名称 | 译林牛津版高中英语必修四 Unit1 Advertising Revision 课件（共35张） |  | |
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| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-01 22:10:21 | ||
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课件35张PPT。 Revision
Module4
Unit 1 Advertising1. review the words and phrases in this unit
2. master the important sentence patterns
3. complete related
exercises
Taskswords
1. 广告业,广告活动(n)
2. 广告,广告宣传(n)
3. 说服(v)
4. 福利,安康n
5. 评论,意见,评价n
6. 推广,宣传,促进v
7. 以...为目标,目标v/n
8. 使受益v益处n
9. 做出反应v
10. 敦促v 冲动n
11.个别地,亲自adv一、Word checkpoints
advertisingadvertisementpersuadewelfarecommentpromoteaimbenefitreacturgepersonally12.确定,查明v
13.购买v/n
14.更新,升级v
15.推荐,建议v
16.等级高,年长的adj
17.目标,对象,靶子n
18.智力,才智,情报n
19.清白的,天真的adj
20.活动,运动n
21.分析,分析结果n
22. 便宜货,协议n讨价还价v
23.有毒的adjdeterminepurchaseupdaterecommendseniortargetintelligenceinnocentcampaignanalysisbargainpoisonous1.They used some ___________ (有说服力的) arguments
2. The design a_________ to children a lot. They all like it.
3. The students of our class are ________________ ( 决定)to go to a good university.
4. The book he ___________________(建议) to me was interesting.
5.We should increase our _____________
(意识) of the importance of learning English .单词填写persuasiveappealsdeterminedrecommendedawareness6.If we can convince young people not to start, they might then u their parents and other people to give up smoking, too.
7.Your job is to p________the new product to make it known to consumers.
8.My parents want me to be a businessman. P___________ speaking, I’d like to be a teacher.
9.If you come across any word you don’t know, you can c_________ a dictionary.
10.Even if an ad does not lie, it does not mean it is altogether ___________(无罪). 单词填写urgepromotePersonallyconsultinnocentphrases二、Key phrases
1.知道,明白,意识到
2.欺骗,捉弄
3.对…感到厌倦
4.吸引,呼吁,恳请
5.说服sb做sth
6.计算出,弄懂
7.上…的当,受…骗
8.处理,对付,涉及
9.旨在,目的是
10.下定决心做某事
11.对…有益
12.把...表达清楚
13.评论,评价
14.比...年长
15.欺骗sb做sth be aware of
play tricks on
be bored with= be tired of
appeal to
persuade sb to do/into doing
figure out
fall for
deal with
be meant/intended/designed to
be determined to do sth
be beneficial/of benefit to
get sth across
comment on=make comments on
be senior to
cheat/fool/trick sb into doing16.敦促sb做sth
17.对...做出反应
18.关心,感兴趣
19.治愈某人的病
20.以…感到自豪
21.牢记sth
22.当涉及，谈及
23.目的做(aim)
24.组装，汇集
25.该sb做sth了
26.劝阻sb做sth
27.虽然，即使
28.向某人推荐某物29.过一个...的生活
30.提前urge sb to do
react to
be concerned about
cure sb. of a disease
be proud of=take pride in
have/keep sth in mind
when it comes to
aim to do/aim at doing
=be aimed at doing
put together
It is time that sb did sth
discourage sb from doing
even if/though
recommend sth. to sb.
lead/live a ... life
in advance= ahead of timeSentence patterns1.公益广告的目的在于教育我们帮助我们生活得更好.
PSAs _____ _____ teach us and help us _____ _____ _____________.
2.然而，并非所有的广告都给我们设计陷阱的．
Not all ads ____ _____ _____ us,_______.
3.我们不能跌入这样的陷阱。
We must not ___ _____this kind of trick.
4.要始终迎合观众让他们以确定的方式反应
It is important to always try to________ _____the audience in order to get them to _________in a certain way
5.遗憾的是,许多家长并没有意识到兴趣爱好在学生生活中的重要性.
It is a pity that many parents are not _________ ___ the importance of hobbies in a student’s life.aim tolead/live better livesplay tricks onfall fortoappeal aware ofthough react 6.即使广告不撒谎也不意味着它完全无罪
_________ an ad does not lie, it does not mean it is____________ _________.
7. 当你组合一个广告活动有许多不同方式可以表达清楚你的信息
There are lots of different ways to _____your message _________ when you are ________ ___________ an ad campaign.
8.She is so skilled that she can easily __________ __________ ________ ________ (说服人们购买)the new products
Even if get persuade people into buying/(to buy)altogether innocentacross putting together 9.Before I __________(咨询) you, I_____
_____ _____________（不理解）that a company might try to ______(欺骗)people ______buying a product
10、That is why we are ____________ ______________(考虑设计)a new package for our chocolate bar ______ ______(也).
11、These ads(涉及)______ ____________ widespread ________ _________(社会关注问题). consideringdesigning deal with as well social concerns consult hadno comprehension fool into 12. 我们希望警醒人们，让人们认识到许多吸烟者过早的死于与吸烟有关的疾病。
We want to _______ people ________ realizing that many smokers _____ all too soon _____ illnesses and diseases _______ to smoking.
13.When you start a successful ad campaign, you must ___________a clear goal and target audience_____________(牢记sth).
14、What aspects of this problem would they care about or be _________ _________(关心)? shockhave in mindconcerned aboutintodiefromrelatedPratice makes perfect1.The ________ young man left the company, ________never to come back.
A．determined; determined
B．determining; determining
C．determined; being determined
D．determining; having determined
2. The children should be _____ not to play tricks ______ the disabled.
A. educated; on B. trained; to
C. educated; with D. trained; on3.When she _____ a tall dark figure watching
her, she ran into the house immediately.
A. was aware from B. was aware of
C. is aware of D. is aware from
4.While doing shopping , people sometimes
can’t help ________into buying something
they don’t really want.
persuade B. persuading
C. being persuaded D. to be persuaded
5.―This idea of studying abroad really _____ me.
―But I don’t think so.
appeals to B. appeals against
C. appeal for D. appeal to
6.―How shall we go to that airport?
―Well, I recommend _____ a taxi.
A. to take B. taking
C. to taking D. take
7.We should not sacrifice environmental protection to ________ economic growth.
A．concentrate B．promote
C．associate D．Accumulate
8.He has made a lot of mistakes in the paper，though he did not ________.
A．attend to B．intend to
C．intend for D．intend making
9. Parents try to ________ their children of their bad habits.
A．cure B．treat C．recover D．heal
10. They ____ him to prepare for the coming exam, but he spent all day playing computer games.
A．persuaded
B．urged
C．suggested
D．made 11. When I was worried about why nobody supported me, he helped me with advice as to how to get my ideas _____ every listener.
A. across on B. across to
C. around on D. around to
12. They ____ him to prepare for the coming exam, but he spent all day playing computer games.
A．persuaded B．urged
C．suggested D．made 13.The teachers_______ to learn from Lei Feng.
appeal to us B. call on us
C. demand us D. A and B
14 It is high time that someone ________ you how to behave yourself.
taught B. teaches
C. shall teach D. will teach15.______we saw her pick up the money, we still can't be sure she stole it.
A．Even if B．As if
C．Now that D．Only if
16.China has increased supply of
low-rent apartments, _____to help
low-income families have places to live in.
A．to aim B．aiming
C．aimed D．aims例题1.Many of them turned a deaf ear to his advice，________ they knew it to be valuable.
A．as if B．now that
C．even though D．so that
教材原文对照Even if an ad does not lie, it does not mean it is altogether innocent. (P2) 解析：本题考查连词的用法。句意：他们中的很 多人不听他的劝告，尽管他们知道那很有价值。as if好像；now that既然；even though尽管；so that以便，因此。
答案：C
例题2You didn’t use to like him much when we were at school，________？
A．were we B．weren’t we
C．did you D．didn’t you教材原文对照 We are so used to them that we often do not even realize how many we see and hear in a day.
(P2) 解析：本题考查动词短语be used to 和used to 的区别，同时也考查了反意疑问句的用法。本题前面用了否定，后面用肯定。
答案：C
例题3.At the meeting they discussed three different ________ to the study of mathematics.
A．approaches B．means
C．methods D．ways
教材原文对照 You must decide what approach you want to use. (P18) 解析：approach to...做……的方法。B、C与 of连用。the way to do sth.或the way of doing sth.。
答案：A
例题4.—Can you tell us your?for_________ happiness and a long life? —Living every day to the full,definitely.
A.?recipe? B.?record?
C.?range? D.?receipt 解析：考查名词词义辨析。名词 recipe 秘诀，食谱，药方；record 记录；range 范围；receipt 收据，收条；句意：—你能告诉我你对幸福长寿的秘密吗？—当然是尽情享受每一天。 例题5.there are plenty of jobs ______in the western part of country.
A. present B. available
C. precious D. convenient解析：available 可得到的，可利用的，句意为：在这个国家的西部地区，有很多工作可找得到。writingConsolidationRequirements for your writing
Para1：介绍商业广告及其利弊
Para2：介绍公益广告及其利弊
Para3：你对于以上两种广告的看法（至少两点）
You can begin your writing like this
Para1:Commercial advertisements are meant to…
They have their advantages and disadvantages.
On the one hand,…., On the other hand,…
Last but not least,…
Para 2: However, PSAs aim to….
The benefits and shortcomings are as follows.
For one thing, …., For another thing,…,Finally,…
Para3: In my opinion/As far as I’m concerned,…..
To begin with,… Besides,….In conclusion,…
use the words and expressions in this unit ! PresentationHomework
Review what we have learnt on your paperGoodbye
Module4
Unit 1 Advertising1. review the words and phrases in this unit
2. master the important sentence patterns
3. complete related
exercises
Taskswords
1. 广告业,广告活动(n)
2. 广告,广告宣传(n)
3. 说服(v)
4. 福利,安康n
5. 评论,意见,评价n
6. 推广,宣传,促进v
7. 以...为目标,目标v/n
8. 使受益v益处n
9. 做出反应v
10. 敦促v 冲动n
11.个别地,亲自adv一、Word checkpoints
advertisingadvertisementpersuadewelfarecommentpromoteaimbenefitreacturgepersonally12.确定,查明v
13.购买v/n
14.更新,升级v
15.推荐,建议v
16.等级高,年长的adj
17.目标,对象,靶子n
18.智力,才智,情报n
19.清白的,天真的adj
20.活动,运动n
21.分析,分析结果n
22. 便宜货,协议n讨价还价v
23.有毒的adjdeterminepurchaseupdaterecommendseniortargetintelligenceinnocentcampaignanalysisbargainpoisonous1.They used some ___________ (有说服力的) arguments
2. The design a_________ to children a lot. They all like it.
3. The students of our class are ________________ ( 决定)to go to a good university.
4. The book he ___________________(建议) to me was interesting.
5.We should increase our _____________
(意识) of the importance of learning English .单词填写persuasiveappealsdeterminedrecommendedawareness6.If we can convince young people not to start, they might then u their parents and other people to give up smoking, too.
7.Your job is to p________the new product to make it known to consumers.
8.My parents want me to be a businessman. P___________ speaking, I’d like to be a teacher.
9.If you come across any word you don’t know, you can c_________ a dictionary.
10.Even if an ad does not lie, it does not mean it is altogether ___________(无罪). 单词填写urgepromotePersonallyconsultinnocentphrases二、Key phrases
1.知道,明白,意识到
2.欺骗,捉弄
3.对…感到厌倦
4.吸引,呼吁,恳请
5.说服sb做sth
6.计算出,弄懂
7.上…的当,受…骗
8.处理,对付,涉及
9.旨在,目的是
10.下定决心做某事
11.对…有益
12.把...表达清楚
13.评论,评价
14.比...年长
15.欺骗sb做sth be aware of
play tricks on
be bored with= be tired of
appeal to
persuade sb to do/into doing
figure out
fall for
deal with
be meant/intended/designed to
be determined to do sth
be beneficial/of benefit to
get sth across
comment on=make comments on
be senior to
cheat/fool/trick sb into doing16.敦促sb做sth
17.对...做出反应
18.关心,感兴趣
19.治愈某人的病
20.以…感到自豪
21.牢记sth
22.当涉及，谈及
23.目的做(aim)
24.组装，汇集
25.该sb做sth了
26.劝阻sb做sth
27.虽然，即使
28.向某人推荐某物29.过一个...的生活
30.提前urge sb to do
react to
be concerned about
cure sb. of a disease
be proud of=take pride in
have/keep sth in mind
when it comes to
aim to do/aim at doing
=be aimed at doing
put together
It is time that sb did sth
discourage sb from doing
even if/though
recommend sth. to sb.
lead/live a ... life
in advance= ahead of timeSentence patterns1.公益广告的目的在于教育我们帮助我们生活得更好.
PSAs _____ _____ teach us and help us _____ _____ _____________.
2.然而，并非所有的广告都给我们设计陷阱的．
Not all ads ____ _____ _____ us,_______.
3.我们不能跌入这样的陷阱。
We must not ___ _____this kind of trick.
4.要始终迎合观众让他们以确定的方式反应
It is important to always try to________ _____the audience in order to get them to _________in a certain way
5.遗憾的是,许多家长并没有意识到兴趣爱好在学生生活中的重要性.
It is a pity that many parents are not _________ ___ the importance of hobbies in a student’s life.aim tolead/live better livesplay tricks onfall fortoappeal aware ofthough react 6.即使广告不撒谎也不意味着它完全无罪
_________ an ad does not lie, it does not mean it is____________ _________.
7. 当你组合一个广告活动有许多不同方式可以表达清楚你的信息
There are lots of different ways to _____your message _________ when you are ________ ___________ an ad campaign.
8.She is so skilled that she can easily __________ __________ ________ ________ (说服人们购买)the new products
Even if get persuade people into buying/(to buy)altogether innocentacross putting together 9.Before I __________(咨询) you, I_____
_____ _____________（不理解）that a company might try to ______(欺骗)people ______buying a product
10、That is why we are ____________ ______________(考虑设计)a new package for our chocolate bar ______ ______(也).
11、These ads(涉及)______ ____________ widespread ________ _________(社会关注问题). consideringdesigning deal with as well social concerns consult hadno comprehension fool into 12. 我们希望警醒人们，让人们认识到许多吸烟者过早的死于与吸烟有关的疾病。
We want to _______ people ________ realizing that many smokers _____ all too soon _____ illnesses and diseases _______ to smoking.
13.When you start a successful ad campaign, you must ___________a clear goal and target audience_____________(牢记sth).
14、What aspects of this problem would they care about or be _________ _________(关心)? shockhave in mindconcerned aboutintodiefromrelatedPratice makes perfect1.The ________ young man left the company, ________never to come back.
A．determined; determined
B．determining; determining
C．determined; being determined
D．determining; having determined
2. The children should be _____ not to play tricks ______ the disabled.
A. educated; on B. trained; to
C. educated; with D. trained; on3.When she _____ a tall dark figure watching
her, she ran into the house immediately.
A. was aware from B. was aware of
C. is aware of D. is aware from
4.While doing shopping , people sometimes
can’t help ________into buying something
they don’t really want.
persuade B. persuading
C. being persuaded D. to be persuaded
5.―This idea of studying abroad really _____ me.
―But I don’t think so.
appeals to B. appeals against
C. appeal for D. appeal to
6.―How shall we go to that airport?
―Well, I recommend _____ a taxi.
A. to take B. taking
C. to taking D. take
7.We should not sacrifice environmental protection to ________ economic growth.
A．concentrate B．promote
C．associate D．Accumulate
8.He has made a lot of mistakes in the paper，though he did not ________.
A．attend to B．intend to
C．intend for D．intend making
9. Parents try to ________ their children of their bad habits.
A．cure B．treat C．recover D．heal
10. They ____ him to prepare for the coming exam, but he spent all day playing computer games.
A．persuaded
B．urged
C．suggested
D．made 11. When I was worried about why nobody supported me, he helped me with advice as to how to get my ideas _____ every listener.
A. across on B. across to
C. around on D. around to
12. They ____ him to prepare for the coming exam, but he spent all day playing computer games.
A．persuaded B．urged
C．suggested D．made 13.The teachers_______ to learn from Lei Feng.
appeal to us B. call on us
C. demand us D. A and B
14 It is high time that someone ________ you how to behave yourself.
taught B. teaches
C. shall teach D. will teach15.______we saw her pick up the money, we still can't be sure she stole it.
A．Even if B．As if
C．Now that D．Only if
16.China has increased supply of
low-rent apartments, _____to help
low-income families have places to live in.
A．to aim B．aiming
C．aimed D．aims例题1.Many of them turned a deaf ear to his advice，________ they knew it to be valuable.
A．as if B．now that
C．even though D．so that
教材原文对照Even if an ad does not lie, it does not mean it is altogether innocent. (P2) 解析：本题考查连词的用法。句意：他们中的很 多人不听他的劝告，尽管他们知道那很有价值。as if好像；now that既然；even though尽管；so that以便，因此。
答案：C
例题2You didn’t use to like him much when we were at school，________？
A．were we B．weren’t we
C．did you D．didn’t you教材原文对照 We are so used to them that we often do not even realize how many we see and hear in a day.
(P2) 解析：本题考查动词短语be used to 和used to 的区别，同时也考查了反意疑问句的用法。本题前面用了否定，后面用肯定。
答案：C
例题3.At the meeting they discussed three different ________ to the study of mathematics.
A．approaches B．means
C．methods D．ways
教材原文对照 You must decide what approach you want to use. (P18) 解析：approach to...做……的方法。B、C与 of连用。the way to do sth.或the way of doing sth.。
答案：A
例题4.—Can you tell us your?for_________ happiness and a long life? —Living every day to the full,definitely.
A.?recipe? B.?record?
C.?range? D.?receipt 解析：考查名词词义辨析。名词 recipe 秘诀，食谱，药方；record 记录；range 范围；receipt 收据，收条；句意：—你能告诉我你对幸福长寿的秘密吗？—当然是尽情享受每一天。 例题5.there are plenty of jobs ______in the western part of country.
A. present B. available
C. precious D. convenient解析：available 可得到的，可利用的，句意为：在这个国家的西部地区，有很多工作可找得到。writingConsolidationRequirements for your writing
Para1：介绍商业广告及其利弊
Para2：介绍公益广告及其利弊
Para3：你对于以上两种广告的看法（至少两点）
You can begin your writing like this
Para1:Commercial advertisements are meant to…
They have their advantages and disadvantages.
On the one hand,…., On the other hand,…
Last but not least,…
Para 2: However, PSAs aim to….
The benefits and shortcomings are as follows.
For one thing, …., For another thing,…,Finally,…
Para3: In my opinion/As far as I’m concerned,…..
To begin with,… Besides,….In conclusion,…
use the words and expressions in this unit ! PresentationHomework
Review what we have learnt on your paperGoodbye