译林牛津版高中英语必修四 Unit1 Advertising Task课件（共30张）

课件30张PPT。M4U1 Task Writing an advertisement
Commercial advertisements are meant to __________(宣传，推广) a product or service, which uses ___________(有说服力的) language and exciting images.promotepersuasiveReview checking (summary of reading part) PSAs (_______________________)
are meant to _______ (教育)people about health, safety, or other problem that affects____________(公共福利).Public service advertisementseducateReview checking (summary of reading part)public welfareConclusion 1.
An ad uses words and pictures to _______ people to buy a ______ or ______, or to ______ ____ an idea. There are two main types of ads— ________ ____________ and _____ ______ ____________.persuadeproductservice believe in commercial advertisement public service advertisementReview checking (summary of reading part)一个广告是使用文字和图片来说服人们购买一个产品或是一项服务，或是相信一个观点。有两种类型的广告--- 商业广告和公益广告。 Conclusion 2:
Ads sometimes don’t _____, but just tell us half truth. Therefore, don’t _____ ____ the tricks ads use.lie fall forReview checking (summary of reading part)有时广告并不会撒谎，但仅仅只告知一半的事实。因此，不要上了广告所使用的把戏的当。 PSAs, which _____ ____ widespread social _______, aim to teach us and help us _____.
PSAs are meant to _______ the public, and we can learn a lot by _________________ they give. deal withconcernslead better livesbenefit following the advice Review checking (summary of reading part)公益广告，涉及的是广泛的社会关注的问题， 目的是教育我们帮助我们过上更好的生活。
公益广告为了使公众受益并且我们可以通过遵循他们给的建议学到很多。 Conclusion 3:
Not all ads _____ _____ ____ us though.
There exist some ___________ and _____________ between the two types. play tricks onsimilaritiesdifferencesReview checking (summary of reading part)并不是所有的广告都欺骗我们。两者类型的广告存在着一些相同点和不同点。Commercial advertisements are meant to promote a product or service, which uses persuasive language and exciting images.
PSAs are meant to educate people about health, safety, or other problem that affects public welfare.
An ad uses words and pictures to persuade people to buy a product or service, or to believe in an idea. There are two main types of ads— commercial advertisement and public service advertisement
Review checking (summary of reading part)Ads sometimes don’t lie, but just tell us half truth. Therefore, don’t fall for the tricks ads use.
PSAs are meant to benefit the public, and we can learn a lot by following the advice they give.
Not all ads play tricks on us though.
There exist some similarities and differences between the two types.
Read together (summary of reading part)How to write an advertisementCollect the statistics and descriptions.
Express opinions and reasons
Write an advertisement Our school gives us a school assignment to write an advertisement
for our school…..read and listen for
statistics
and descriptions.2.express opinions
and give reasons3.write an advertisementwrite an
advertisementLearning aims:step 1: collect statistics and description.Competition
Stand up and answer the question, you can get one point for your group.
Rules:
You are divided into 9 groups, and certain points will be given to you upon answering the question
step 1: collect statistics and description.1/2
1/3
2/3
3/4
5/7
2 3/5
0.45
9.85
58%
36.36%Round 1 can you read the numbers correctly?a/one halfone/a thirdtwo thirdsthree quarters/ three fourthsfive seventhsTwo and three fifthszero/ nought point four fivenine point eight fivefifty-eight per centthirty-six point three six percent基数词/序数词
若基数词大于1，序数词后要加SAfter the point, we should read the figure separatelystep 1: collect statistics and description.Round 2 listen for the numbers (1 point for each)
note: you may need to do some calculations(计算) after listening.
1. Number of members two years ago:______; last year:____
2. Market share last year:______; this year:_________
1200140085%65% 3. Percentage of students eating lunch in the dining hall last year:___________; in three years:________
4. Percentage of students from our school continuing their education:
last year---at local universities:________
---studying abroad:__________
this year --at local universities:________
---studying abroad:__________step 1: collect statistics and description.Round 2 listen for the numbers (1 point for each)50%--60%75.8%23.4%11.5%24.5%13.6 5. Last year : 5,000 museum visitors; out of them: 1,000 young people
This year : ______ museum visitors; out of them: _______ young people
step 1: collect statistics and description.Round 2 listen for the numbers (1 point for each )90003000
step 1: collect statistics and description.Round 3 fill in the blanks according to the “introduction” (2 points for each)The average number of students in one class was 65, and now the average number is 56. The average number of students in one class _____________ 56, compared with that of last year.decreased to
reduced to
dropped to
fell to
step 1: collect statistics and description.Round 3 fill in the blanks according to the “introduction” (2 points for each) In 2016, the admission rate increase to 84.5% and expect an increase of 5% this year. The admission rate will _________________ to 89.5% in 2017.increase
go up
grow
rise
Step 2: express opinions and give reasonsI (don’t) think that it is ___________ because _______________ The kind of lollipop(棒棒糖) is sugar free(无糖的).
Step 2: express opinions and give reasonsIt seems to me that the reason why it is_________ is that_____________With this kind of car, you can park the car precisely(精确地).
Step 2: express opinions and give reasonsAs far as I am concerned, it is__________ for the reason that______________ Cigarette butts(烟头) make up almost half of Dublin’s litter(垃圾).How can we express opinion and give reason?1. I (don’t) think that it is ___________ because _______________
2. It seems to me that the reason why it is_________ is that_____________
3. As far as I am concerned, it is__________ for the reason that______________ ……
If we want to list more than one reason, we can use the following patterns.
As far as I am concerned, it is convincing for the following reasons. To begin with,….. What’s more,…. Last but not least,……One sampleAs far as I am concerned, it is convincing for the following reasons. To begin with, it attracts people’s attention. What’s more, it vividly shows that cigarette butts do harm to our environment. Last but not least, it is known to us that smoking is harmful to our health.step 2: express opinions and give reasonsPair work (5 points for each)A: What do you think of Huai’an high school?
B:….
A：what impresses you most when studying in this school?
B:….
A: why do you think so?
B;…..What makes a good advertisement？attractive picturesPersuasive language
Complete the bar using the words below:biggest the best delicious bargain free new amazed yummyWhat makes a good advertisement？ You will be______ at the new recipes and ______taste! Our sandwiches are ________！They are also the______ in town. We select and use only_______ meat and freshest vegetables. Our sandwiches are a___________at only ￥5 each. When you buy one now, as a bonus you get another one_________!
amazednewyummybiggestthe bestbargainfreeWrite your own advertisement2 minutes for your group to polish up(完善) your advertisement, and then present your ad.( 8 points for each)
Write an advertisement for our school.
You may want to mention:
1. the highlight(亮点)
2. some statistics(数据)
3.comments from teachers, students or parentsPresentation □ handwriting
□ voice
□ eye contact
□ body languageToday, we are proud of our school.
Tomorrow, our school will take pride in us.
Wish everyone happy and successful in the future!Thank you for your cooperation!