译林牛津版高中英语必修四 Unit1 Advertising Welcome课件（共30张）
文档属性
| 名称 | 译林牛津版高中英语必修四 Unit1 Advertising Welcome课件（共30张） |  | |
| 格式 | zip | ||
| 文件大小 | 6.2MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-01 22:12:11 | ||
图片预览
文档简介
课件30张PPT。M4U1 AdvertisingWelcome to the UnitTeaching ObjectivesGuide Ss to talk about different ads, including commercial ads and PSAs(public service ads).
Help Ss improve their spoken English through practice and competition. Lead-in: 1. Do you like advertisements?2. Do you see advertisements everywhere? Where?3. Do you think advertisements play an important part in our lives? Why or why not?4. Why do companies and organizations advertise?
What kind of things can be advertised?Share an ad video with youAppreciation of a video clip1. How do you feel about the ad?2. What is the ad about?
3. Why do companies advertise?Appreciate some picturesNo. The first group makes us want to buy products or services, while the second one makes us think about problems in society.Do the two groups of pictures belong to the same type of ads?Commercial ads 商业广告Public service ads公益广告
Observation Observe the four pictures on Page 1. Decide which type of ads they belong to.1324a commercial ada commercial ada public service ada public service ad Group discussion Read the advertisements below and describe them by using 3 to 4 sentences. Try to answer the questions:What image(s) can you see on each poster?
What can you learn from each poster?
Why are the ads created?What / Why / How…This poster offers the airline service. It uses “I love to fly with Oxlin Airlines” to attract people. Taking airlines is a fast way to get to another place. In this way much of time can be saved. Poster 1whatwhyhow324 Group discussion Describe the ads by using 3 to 4 sentences.What / Why / How…What / Why / How…This poster show us that all the trees have been cut down. So, the birds have nowhere else to build their nests. It sends us a serious warning and tells us that we should protect our environment from now on. Poster 2April 22ndWhat / Why / How…This poster tells us that taking drug is harmful. It is meant to educate people and calls on people to make an anti-drugs campaign. So, we must fight against drugs. Say ‘No’ to drugs!Poster 3 What / Why / How…This poster is targeting young people, especially girls, because they always pay more attention to their appearance. The ad uses words “Shine that lasts for days” to attract and persuade young people to buy this shampoo.Poster 4 What things of ads attract you most?Picture, music, slogan or figure.
slogan?口号，标语Are you familiar with
the slogan of some famous ads?BoysGirlsCompetition So easy!SummaryIt is very helpful for us to use “5W1H” to describe an ad poster. Thank you!Whatever your job is, the world will be incomplete without you!
Help Ss improve their spoken English through practice and competition. Lead-in: 1. Do you like advertisements?2. Do you see advertisements everywhere? Where?3. Do you think advertisements play an important part in our lives? Why or why not?4. Why do companies and organizations advertise?
What kind of things can be advertised?Share an ad video with youAppreciation of a video clip1. How do you feel about the ad?2. What is the ad about?
3. Why do companies advertise?Appreciate some picturesNo. The first group makes us want to buy products or services, while the second one makes us think about problems in society.Do the two groups of pictures belong to the same type of ads?Commercial ads 商业广告Public service ads公益广告
Observation Observe the four pictures on Page 1. Decide which type of ads they belong to.1324a commercial ada commercial ada public service ada public service ad Group discussion Read the advertisements below and describe them by using 3 to 4 sentences. Try to answer the questions:What image(s) can you see on each poster?
What can you learn from each poster?
Why are the ads created?What / Why / How…This poster offers the airline service. It uses “I love to fly with Oxlin Airlines” to attract people. Taking airlines is a fast way to get to another place. In this way much of time can be saved. Poster 1whatwhyhow324 Group discussion Describe the ads by using 3 to 4 sentences.What / Why / How…What / Why / How…This poster show us that all the trees have been cut down. So, the birds have nowhere else to build their nests. It sends us a serious warning and tells us that we should protect our environment from now on. Poster 2April 22ndWhat / Why / How…This poster tells us that taking drug is harmful. It is meant to educate people and calls on people to make an anti-drugs campaign. So, we must fight against drugs. Say ‘No’ to drugs!Poster 3 What / Why / How…This poster is targeting young people, especially girls, because they always pay more attention to their appearance. The ad uses words “Shine that lasts for days” to attract and persuade young people to buy this shampoo.Poster 4 What things of ads attract you most?Picture, music, slogan or figure.
slogan?口号，标语Are you familiar with
the slogan of some famous ads?BoysGirlsCompetition So easy!SummaryIt is very helpful for us to use “5W1H” to describe an ad poster. Thank you!Whatever your job is, the world will be incomplete without you!