Unit 1 Advertising Project(1) Developing an ad campaign 课件（33张PPT）
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| 名称 | Unit 1 Advertising Project(1) Developing an ad campaign 课件（33张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 2.8MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-09 22:39:27 | ||
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课件33张PPT。M4 Unit 1 Project Developing an ad campaign
Learning objective:At the end of this lesson, you will be able to:
build an ad campaign by putting what you
have learnt into practice.Sedal Shampoo
Everything
is possible!Enjoy your music,
Enjoy your Sony!Shoes can fly!
So do your dreams! Never delete Green
Keep it Forever! Taiwan,
China!Cherish your life!_________ main types of advertisements commercial adsPSAs Revision and lead-ineducate people about health, safety, or any other problem that affects public welfarepromote products or serviceAn ad campaign ?Two公共福利
Q1: What is an ad campaign?
Q2: What media can we employ in an ad campaign?
An ad campaign is a planned programme of
advertisements using various kinds of media to reach a certain audience.
We can employ different kinds of media, including
posters, newspapers, magazines, radio and television.系列广告活动影响特定受众 Task 1: Read and answerdefinition Task 2: Read subtitle 1 1.Target audience_________________________
2. How to determine your target audience?
To do a little research and analysis in advance.
To explore what the audience already thinks.
are the people you want to reach. Task 3: Read subtitle 2 In my eyes, the content of our campaign should be the topic that the target audience____ _____ and be _________ _____. It is __ ___________ to always try to ______ ___ the audience in order to get them to ____ in a certain way.
Furthermore, the content should_________ affect their lives .care about concerned withof importanceappeal to react personally-----What do you want your ad campaign to say ?anti-smoking ad campaignA sampleSmoking kills! When you smoke cigarettes, you are killing yourself !Say “No” to cigarettes!
Task 4: Read and fill in the blanksslogan and logoanti-smokingtargetdiscouragemediadie/damage/smoker in Asiahigh-school teenagersposters, website, school magazine, essay competitionSmoking kills!Para 1Para 2Para 3Para 4Now comes our turnto launch an ad campaign!Seeing this video, we feel....sadshockedashamedangryurgent*Planning
(1)Work in groups of five or six.
(2) Decide the subject of your ad campaign.
The topic: Protecting the Yangtze River *Preparing
(1)Discussion: who/what/how
(2) Team work:
*Producing
What should each member do?
researcher---find inf. from various sources
logo/slogan designer--- made it attractive
proposal writer--- write a brief outline and
plan some questions
the whole team---work as a whole and
everyone should contribute to the project*Presenting
(1)Make your presentation clear.
(2)Report the lists concerning your ad campaign.
(3) Post your logo and slogan. The main speaker will begin like this: The topic of our ad campaign is …
Our group choose this topic because …
Our target audience is …
Our aim is …
The forms of media we use are … and …
Other group members will present the ads, or show the billboards, or …
Don't forget to present
your logo and slogan.Phrase detectionHomeworkPolish up your ad campaign.
Remember the important phrases and analyze the difficult sentences that you have underlined.Thank you!Thank you!
Learning objective:At the end of this lesson, you will be able to:
build an ad campaign by putting what you
have learnt into practice.Sedal Shampoo
Everything
is possible!Enjoy your music,
Enjoy your Sony!Shoes can fly!
So do your dreams! Never delete Green
Keep it Forever! Taiwan,
China!Cherish your life!_________ main types of advertisements commercial adsPSAs Revision and lead-ineducate people about health, safety, or any other problem that affects public welfarepromote products or serviceAn ad campaign ?Two公共福利
Q1: What is an ad campaign?
Q2: What media can we employ in an ad campaign?
An ad campaign is a planned programme of
advertisements using various kinds of media to reach a certain audience.
We can employ different kinds of media, including
posters, newspapers, magazines, radio and television.系列广告活动影响特定受众 Task 1: Read and answerdefinition Task 2: Read subtitle 1 1.Target audience_________________________
2. How to determine your target audience?
To do a little research and analysis in advance.
To explore what the audience already thinks.
are the people you want to reach. Task 3: Read subtitle 2 In my eyes, the content of our campaign should be the topic that the target audience____ _____ and be _________ _____. It is __ ___________ to always try to ______ ___ the audience in order to get them to ____ in a certain way.
Furthermore, the content should_________ affect their lives .care about concerned withof importanceappeal to react personally-----What do you want your ad campaign to say ?anti-smoking ad campaignA sampleSmoking kills! When you smoke cigarettes, you are killing yourself !Say “No” to cigarettes!
Task 4: Read and fill in the blanksslogan and logoanti-smokingtargetdiscouragemediadie/damage/smoker in Asiahigh-school teenagersposters, website, school magazine, essay competitionSmoking kills!Para 1Para 2Para 3Para 4Now comes our turnto launch an ad campaign!Seeing this video, we feel....sadshockedashamedangryurgent*Planning
(1)Work in groups of five or six.
(2) Decide the subject of your ad campaign.
The topic: Protecting the Yangtze River *Preparing
(1)Discussion: who/what/how
(2) Team work:
*Producing
What should each member do?
researcher---find inf. from various sources
logo/slogan designer--- made it attractive
proposal writer--- write a brief outline and
plan some questions
the whole team---work as a whole and
everyone should contribute to the project*Presenting
(1)Make your presentation clear.
(2)Report the lists concerning your ad campaign.
(3) Post your logo and slogan. The main speaker will begin like this: The topic of our ad campaign is …
Our group choose this topic because …
Our target audience is …
Our aim is …
The forms of media we use are … and …
Other group members will present the ads, or show the billboards, or …
Don't forget to present
your logo and slogan.Phrase detectionHomeworkPolish up your ad campaign.
Remember the important phrases and analyze the difficult sentences that you have underlined.Thank you!Thank you!