Unit 1 Advertising Project(2)_ Developing an ad campaign 课件（21张PPT）
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| 名称 | Unit 1 Advertising Project(2)_ Developing an ad campaign 课件（21张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 6.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-09 22:40:00 | ||
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课件21张PPT。Unit 1 Project Developing an ad campaignLearning objectivesStudents are supposed to
1. get some information about ad campaign.
2. know how to develop an ad campaign.
3. develop an ad campaign by themselves. Question:
If Dove company wants to promote a new flavor of chocolate, what should be done to attract more consumers?
attractive slogansfancy packagesactors and actresses
eye-catching advertisement
attractive slogans
fancy packages
actors and actresses
…
Ad CampaignsQ1: What is an ad campaign?
Q2: What media can we use in an ad campaign?
Q3: What are the major questions that should be considered first when we design an ad campaign?
Fast ReadingQ1: What is an ad campaign?
Q2: What media can we use in an ad campaign?
An ad campaign is a planned programme of
advertisements using various kinds of ads to reach
a particular audience.We can use different kinds of media, including
posters, newspapers, magazines, radio and television.Q3: What are the major questions that should be considered first? 1. Who is the audience for your ad campaign?
2. What do you want your ad campaign to say?
3. How do you reach your audience?(1) general information.(2) the audience's .(3) interesting .(4) of the problem.backgroundconcernhistoryeffectsWhat ad campaign is this?Anti-smoking ad campaignAnti-smokingcosts money and damages welfare high-school teenagersto discourage young people from smokingWe will educate~.
We will explain~.
We will show~.31 May, World No Tobacco Dayposters, website,magazine,essay competitionSmoking kills!Group Work: Design an ad campaign
2 students to present
(1 holding the poster,
1 presenting the campaign plan)Design an ad campaignDesign an ad campaignDesign an ad campaignDesign an ad campaignDesign an ad campaignLet’s present our design!HomeworkPlease polish up your ad campaign plans and your posters after class.
1. get some information about ad campaign.
2. know how to develop an ad campaign.
3. develop an ad campaign by themselves. Question:
If Dove company wants to promote a new flavor of chocolate, what should be done to attract more consumers?
attractive slogansfancy packagesactors and actresses
eye-catching advertisement
attractive slogans
fancy packages
actors and actresses
…
Ad CampaignsQ1: What is an ad campaign?
Q2: What media can we use in an ad campaign?
Q3: What are the major questions that should be considered first when we design an ad campaign?
Fast ReadingQ1: What is an ad campaign?
Q2: What media can we use in an ad campaign?
An ad campaign is a planned programme of
advertisements using various kinds of ads to reach
a particular audience.We can use different kinds of media, including
posters, newspapers, magazines, radio and television.Q3: What are the major questions that should be considered first? 1. Who is the audience for your ad campaign?
2. What do you want your ad campaign to say?
3. How do you reach your audience?(1) general information.(2) the audience's .(3) interesting .(4) of the problem.backgroundconcernhistoryeffectsWhat ad campaign is this?Anti-smoking ad campaignAnti-smokingcosts money and damages welfare high-school teenagersto discourage young people from smokingWe will educate~.
We will explain~.
We will show~.31 May, World No Tobacco Dayposters, website,magazine,essay competitionSmoking kills!Group Work: Design an ad campaign
2 students to present
(1 holding the poster,
1 presenting the campaign plan)Design an ad campaignDesign an ad campaignDesign an ad campaignDesign an ad campaignDesign an ad campaignLet’s present our design!HomeworkPlease polish up your ad campaign plans and your posters after class.