Unit 1 Advertising Reading(1)：Advertisements 课件（32张PPT）
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| 名称 | Unit 1 Advertising Reading(1)：Advertisements 课件（32张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 6.5MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-09 22:41:03 | ||
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课件32张PPT。UNIT 1AdvertisementsAims:To get some information about advertisements.
2. To know how to read expository writing.
3.To discuss the positive and negative effects of advertisements. 做广告; 广告活动; 广告业 n. ___________
广告; 广告宣传 n. _____________
做广告; 宣传 vt./vi. __________
登广告的人n. _________
2. 说服, 劝说; 使信服 vt. ___________
n. ___________; adj. ______________
advertisingadvertiseadvertiserpersuadeadvertisementpersuasionpersuasiveAutonomous learning from objective setting 3. 清白的/无罪的;
无恶意的; 纯真的 adj. _________
adv._________
n. ___________
4. 欺骗/愚弄vt. // 傻瓜 n. _______
adj. ________
骗某人做某事
fool/ cheat/trick sb. _________ doing sth.
innocentinnocentlyinnocencefoolfoolishinto5. 评论/评价 n./vi. ____________
对……评价, 议论
comment______/______sth；
________/_______~s on/upon sth.
6. 心理的; 思想的, 精神的;
智力的 adj.________
adv. __________
7. 使受益/得益于 vt./vi.
益处; 救济金; 奖金 n. _________
adj. __________
commentmentalmentallyonuponmakegivebenefitbeneficialEnjoy some advertisements!The taste is great!Obey your thirst!Ask for more!Take apple, take the world!Cherish resources, protect the Earth!Cherish your life! Commercial
advertisementsPublic service advertisementsIntroduction of the subjectConclusion Structure of the passageWhat is an advertisement?
Does an advertisement tell people the complete truth?
Public service advertisementExpository writing说明文 What does the writer mainly tell us in this passage?What is an advertisement?
Does an advertisement tell people the complete truth?
Public service advertisementsFast reading (Para2)(Para 3)(Para 4)Go through the title and 3 subtitles quickly! ①Ads are c______ nowadays.
②W__ the author writes this passage.
common WhyPara 1--- __________of the subjectWhat can we know from Para 1?introductionCareful reading 1.What is an advertisement?
2. Where are the advertisements most commonly found?
3. What are commercial advertisements
and what are public service advertisements?Para 2 An advertisement uses ____ and
_______to _______people to ____a
product or service or to ___ _____an idea.
There are two basic ____of advertisements,
--- _________ advertisements and
____ ________ advertisements (PSAs).
Commercial advertisements are ____ ____
to ________a product or service, while
PSAs are often run ___ ___ and are ______
to educate people about_____,_____, or
any other _______that _____public welfare.
wordspicturespersuadebuybelieve incommercialpublic servicepaid foradvertisefor freemeanthealthsafety affectsproblemtypesWhat is the writer’s opinion on whether an ad tells people the complete truth? Even if an ad doesn’t lie, it does not mean it is altogether innocent.2. What examples are used to support the writer’s opinion?Two examples: toothpaste; freshest food3. What conclusion does the writer give us?We must not fall for this kind of trick. Para 3Does an advertisement tell people the complete truth?Topic sentence:Public service advertisements PSAs aim to teach us and help us lead better lives. Supporting details:Our government use PSAs to educate people.
China began a nationwide PSA campaign in 1996.
Four examplesConclusion: All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.Para 4Para 5--- _________of the passageWhat does the writer tell us in the end? When it comes to advertisements, we must use our intelligence and not be a salve to ads.be smart about adsconclusioneverywhereusing attractive
pictures and
clever language
promoting a product or serviceeducating
peoplefull of
trickshelpful “Bright-teeth…”
“You are proud of…”“Yes…”
“Knowledge ..”
Project HopeConsolidation
Introduction SupportingConclusioncommonattractivetrustinnocentcheatedlead/livesmartDiscussion: Discuss the positive effects and negative effects of ads with your partner, and then write them down. 当今广告无处不在，人们对此褒贬不一。请你用英语简单描述下表中的两种观点，并谈谈你自己的看法。可适当增加细节，使行文连贯。参考词汇:
虚假的:false 增加:add to 成本:cost keep … informed of … in time have a wide choice of goods Give false information. Add to the cost of products Make the public
aware of social problems. Make teenagers want things that are bad for them.Different opinions on ads ……. ….. Sample :
Nowadays, more and more advertisements appear in newspapers, the Internet as well as magazines. People have different opinions on advertisements.
Some people think advertisements can keep them informed of new goods in time. They can have a wide choice of goods because of advertisements. Moreover, PSAs make the public aware of some social problems, such as education, the environment. However, other people hold the opposite opinion. They feel
advertisements add to the cost of products and they often fall for false advertisements on which they waste much money. What’s worse, advertisements make teenagers want things that are bad for them. So they think advertisements should be limited.
In my opinion, whether you like it or not, advertisements have become part of our life. What we can do is be smart about them and not be a slave to them. Advertisements have become part of our life, they are necessary and helpful, but we should be smart about them !SummaryWhat we’ve learnt today 1. We learnt something about advertisements, especially the similarities and differences between commercial advertisements and PSAs.
2 .We can have our own attitudes towards advertisements now.Opinion A:
--Doing business without advertisements is like winking(抛媚眼) at a girl in the dark. You know what you are doing, but nobody else does.
Opinion B:
----Advertisements are just like the third hand of a thief whose targets(目标） are your purses(钱包）.
Try to list as many reasons as you can to support your idea.Which opinion do you support? Why?HOMEWORKThank you!
2. To know how to read expository writing.
3.To discuss the positive and negative effects of advertisements. 做广告; 广告活动; 广告业 n. ___________
广告; 广告宣传 n. _____________
做广告; 宣传 vt./vi. __________
登广告的人n. _________
2. 说服, 劝说; 使信服 vt. ___________
n. ___________; adj. ______________
advertisingadvertiseadvertiserpersuadeadvertisementpersuasionpersuasiveAutonomous learning from objective setting 3. 清白的/无罪的;
无恶意的; 纯真的 adj. _________
adv._________
n. ___________
4. 欺骗/愚弄vt. // 傻瓜 n. _______
adj. ________
骗某人做某事
fool/ cheat/trick sb. _________ doing sth.
innocentinnocentlyinnocencefoolfoolishinto5. 评论/评价 n./vi. ____________
对……评价, 议论
comment______/______sth；
________/_______~s on/upon sth.
6. 心理的; 思想的, 精神的;
智力的 adj.________
adv. __________
7. 使受益/得益于 vt./vi.
益处; 救济金; 奖金 n. _________
adj. __________
commentmentalmentallyonuponmakegivebenefitbeneficialEnjoy some advertisements!The taste is great!Obey your thirst!Ask for more!Take apple, take the world!Cherish resources, protect the Earth!Cherish your life! Commercial
advertisementsPublic service advertisementsIntroduction of the subjectConclusion Structure of the passageWhat is an advertisement?
Does an advertisement tell people the complete truth?
Public service advertisementExpository writing说明文 What does the writer mainly tell us in this passage?What is an advertisement?
Does an advertisement tell people the complete truth?
Public service advertisementsFast reading (Para2)(Para 3)(Para 4)Go through the title and 3 subtitles quickly! ①Ads are c______ nowadays.
②W__ the author writes this passage.
common WhyPara 1--- __________of the subjectWhat can we know from Para 1?introductionCareful reading 1.What is an advertisement?
2. Where are the advertisements most commonly found?
3. What are commercial advertisements
and what are public service advertisements?Para 2 An advertisement uses ____ and
_______to _______people to ____a
product or service or to ___ _____an idea.
There are two basic ____of advertisements,
--- _________ advertisements and
____ ________ advertisements (PSAs).
Commercial advertisements are ____ ____
to ________a product or service, while
PSAs are often run ___ ___ and are ______
to educate people about_____,_____, or
any other _______that _____public welfare.
wordspicturespersuadebuybelieve incommercialpublic servicepaid foradvertisefor freemeanthealthsafety affectsproblemtypesWhat is the writer’s opinion on whether an ad tells people the complete truth? Even if an ad doesn’t lie, it does not mean it is altogether innocent.2. What examples are used to support the writer’s opinion?Two examples: toothpaste; freshest food3. What conclusion does the writer give us?We must not fall for this kind of trick. Para 3Does an advertisement tell people the complete truth?Topic sentence:Public service advertisements PSAs aim to teach us and help us lead better lives. Supporting details:Our government use PSAs to educate people.
China began a nationwide PSA campaign in 1996.
Four examplesConclusion: All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.Para 4Para 5--- _________of the passageWhat does the writer tell us in the end? When it comes to advertisements, we must use our intelligence and not be a salve to ads.be smart about adsconclusioneverywhereusing attractive
pictures and
clever language
promoting a product or serviceeducating
peoplefull of
trickshelpful “Bright-teeth…”
“You are proud of…”“Yes…”
“Knowledge ..”
Project HopeConsolidation
Introduction SupportingConclusioncommonattractivetrustinnocentcheatedlead/livesmartDiscussion: Discuss the positive effects and negative effects of ads with your partner, and then write them down. 当今广告无处不在，人们对此褒贬不一。请你用英语简单描述下表中的两种观点，并谈谈你自己的看法。可适当增加细节，使行文连贯。参考词汇:
虚假的:false 增加:add to 成本:cost keep … informed of … in time have a wide choice of goods Give false information. Add to the cost of products Make the public
aware of social problems. Make teenagers want things that are bad for them.Different opinions on ads ……. ….. Sample :
Nowadays, more and more advertisements appear in newspapers, the Internet as well as magazines. People have different opinions on advertisements.
Some people think advertisements can keep them informed of new goods in time. They can have a wide choice of goods because of advertisements. Moreover, PSAs make the public aware of some social problems, such as education, the environment. However, other people hold the opposite opinion. They feel
advertisements add to the cost of products and they often fall for false advertisements on which they waste much money. What’s worse, advertisements make teenagers want things that are bad for them. So they think advertisements should be limited.
In my opinion, whether you like it or not, advertisements have become part of our life. What we can do is be smart about them and not be a slave to them. Advertisements have become part of our life, they are necessary and helpful, but we should be smart about them !SummaryWhat we’ve learnt today 1. We learnt something about advertisements, especially the similarities and differences between commercial advertisements and PSAs.
2 .We can have our own attitudes towards advertisements now.Opinion A:
--Doing business without advertisements is like winking(抛媚眼) at a girl in the dark. You know what you are doing, but nobody else does.
Opinion B:
----Advertisements are just like the third hand of a thief whose targets(目标） are your purses(钱包）.
Try to list as many reasons as you can to support your idea.Which opinion do you support? Why?HOMEWORKThank you!