Unit 1 Advertising Reading(1)：Advertisements 课件（43张PPT）

课件43张PPT。dvertisingAUnit 1Reading
AdvertisementsAnything is possibleNothing is impossibleJust do itAsk for moreStart aheadThe taste is great. We do chicken right!I'm?lovein'?it ! Obey your thirst. Two main types of advertisementscommercial advertisementspublic service advertisementTo promote a product or service
To educate people about health, safety
or any other issue which affects
public welfare
Introduction of the subjectConclusion Para 1Para 5Structure of the passageWhat is an advertisement?
Does an advertisement tell people the complete truth?
Public service advertisementParas(2-4)Expository writing说明文Advertisements1.What is an advertisement?
2. Where are the advertisements most commonly found?
3. What are commercial advertisements
and what are public service advertisements?Para 2 An advertisement uses ____ and
_______to _______people to ____a
product or service or to ___ _____an idea.
There are two basic ____of advertisements,
--- _________ advertisements and
____ ________ advertisements (PSAs).
Commercial advertisements are ____ ____
to ________a product or service, while
PSAs are often run ___ ___ and are ______
to educate people about_____,_____, or
any other _______that _____public welfare.
wordspicturespersuadebuybelieve incommercialpublic servicepaid foradvertisefor freemeanthealthsafety affectsproblemtypesWhat is the writer’s opinion on whether an ad tells people the complete truth? Even if an ad doesn’t lie, it does not mean it is altogether innocent.2. What examples are used to support the writer’s opinion?Two examples: toothpaste; freshest food3. What conclusion does the writer give us?We must not fall for this kind of trick. a topic sentencesupporting detailsa conclusion Para 3Does an advertisement tell people the complete truth?Topic sentence:Public service advertisements PSAs aim to teach us and help us lead better lives. Supporting details:Our government use PSAs to educate people.
China began a nationwide PSA campaign in 1996.
Four examplesConclusion: All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.Para 4Para 5--- _________of the passageWhat does the writer tell us in the end? When it comes to advertisements, we must use our intelligence and not be a salve to ads.be smart about adsconclusionGroup workDifferences between CAs and PSAsto promote a product or service.to teach people and help people lead better lives. not altogether
innocenthelpful/beneficialfull of tricksbenefit the public charged(收费） free of chargeSimilarities between CAs and PSAsNewspapers, magazines, the Internet, radio, television and so on.Clever language, attractive picturesConsolidation
Introduction SupportingConclusioncommonattractivetrustinnocentcheatedlead/livesmartOpinion A:
--Doing business without advertisements is like winking(抛媚眼) at a girl in the dark. You know what you are doing, but nobody else does.
Opinion B:
----Advertisements are just like the third hand of a thief whose targets(目标） are your purses(钱包）.
Try to list as many reasons as you can to support your idea.Which opinion do you support? Why?Discussion keep … informed of … in time have a wide choice of goods Give false information. Add to the cost of products Make the public
aware of social problems. Make teenagers want things that are bad for them.Different opinions on ads ……. ….. Advertisements have become part of our life, they are necessary and helpful, but we should be smart about them !SummaryWhat we’ve learnt today 1. We learnt something about advertisements, especially the similarities and differences between commercial advertisements and PSAs.
2 .We can have our own attitudes towards advertisements now.Homework: Write a composition about the positive effects and negative effects of ads. 当今广告无处不在，人们对此褒贬不一。请你用英语简单描述下表中的两种观点，并谈谈你自己的看法。可适当增加细节，使行文连贯。参考词汇:
虚假的:false 增加:add to 成本:cost Sample :
Nowadays, more and more advertisements appear in newspapers, the Internet as well as magazines. People have different opinions on advertisements.
Some people think advertisements can keep them informed of new goods in time. They can have a wide choice of goods because of advertisements. Moreover, PSAs make the public aware of some social problems, such as education, the environment. However, other people hold the opposite opinion. They feel
advertisements add to the cost of products and they often fall for false advertisements on which they waste much money. What’s worse, advertisements make teenagers want things that are bad for them. So they think advertisements should be limited.
In my opinion, whether you like it or not, advertisements have become part of our life. What we can do is be smart about them and not be a slave to them.Careful-reading
1. What is the difference between commercial advertisements and PSAs? A commercial advertisement is one which someone
has paid for to advertise a product or service, while PSAs are often run for free, and are meant to educate people about health, safety, or any other problem that affects public welfare.Para.2
2. Why must we be aware of the skilful methods used in ads?
Because even if an ad does not lie, it does
not mean it is altogether innocent.
Careful-readingPara.3
3. When did China begin a nationwide public service advertising campaign?
4. Why should we follow the advice in PSAs?In 1996.Because PSAs are meant to benefit the public, and we can often learn a lot by following the advice in PSAs.
Careful-readingPara.4Differences between commercial ads and public service ads?to be paidfor freeadvertise a product or servicebelieve in _____ / educate people/ serve the public
not lie, not
altogether innocenthelpfultoothpaste, foodYes to life, no to drugs/ Knowledge changes life/ Project Hope/ If you smoke cigarettes, you are slowly killing yourself.not fall for this kind of trickfollow the advice they givean idea Advertisements have become a part of our life. There are two main _____ of advertisements. One is called _________ advertisements, which are _______ to ______ a product or ______ .But they don’t tell people the _______ truth. Another one is called PSAs, which are often placed for ____. They ____ with many _______ problems, which often affect public ______.promotecompletefreedealwelfareservicetypescommercialmeantsocialconsolidation Enjoy some examples on the two types of ads.
Taiwan,
China!Where can we find advertisements?What kind of product or service is being advertised?Water protection Sales of Coco Colalearn
more
about
ads　　　More slogans of ads 更多欢笑更多欢乐就在麦当劳。麦当劳 every?time?a?good?time
雀巢冰激凌 Take?time?to?indulge．
耐克运动鞋 Just do it.
百事可乐 The choice of a new generation.
东芝电子 Take TOSHIBA, take the world. ? 只管去做。新一代的选择。 拥有东芝，拥有世界。 ?? 尽情享受吧！ Advertisement
1广告的定义和分类以及各自的目的
2广告给人们生活好的影响
3广告给人们生活差的影响
4你自己的观点Writing
1.Retell the article about advertisement .
2.Look for more information about commercial advertisements and public service advertisements on the Internet.HomeworkThank you T /F1 Advertisements are found in many places.
2 PSAs are only found in newspapers.
3 All advertisements tell the complete truth.
4 PSAs and commercial ads use some of the same methods.
5 Commercial ads can give us valuable information about how to live our lives.
6 An ad warning people against smoking is an example of a PSA.not onlyNot allPSAsMain idea of each paragraphPara.1
Para.2
Para.3
Para.4
Para.5
brief introduction to adsWhat is an ad?how to identify(辨别) an ad?public service adsthe advice on ads fast-reading