Unit 1 Advertising Reading(1)：Advertisements课件（29张PPT）
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| 名称 | Unit 1 Advertising Reading(1)：Advertisements课件（29张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 2.0MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-09 22:42:18 | ||
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课件29张PPT。Unit 1 Advertising
Welcome to the unit & Reading (Ⅰ)1. To understand the meanings of the four posters.
2. To be able to explain the similarities and differences between commercial advertisements and public service advertisements.
3. To finish some reading tasks.Learning aimsEnjoy some pictures of advertisements1. Where can we find these ads?
2. Why do you like these ads?Brainstorming:On billboards , on the Internet , in newspapers/
magazines , on TV , in leaflets, or in buses etc.They are quite interesting, creative and we can
get some useful information from them.advertisementsa good way to sell products/ servicesa good way to make people aware of social issues commercial ads（商业广告）public service ads（公益广告）commercial ads Commercial ads or public service ads？public service adsStep 1 Leading in
1. Look at the pictures and answer the following questions.
A. Commercial ads (CAs): B. Public service ads (PSAs): ①What do ads try to persuade people to do?
____________________________________________.
②What do PSAs aim to do?
__________________________________________. To buy a product or service or to believe in an ideaThey aim to teach us and help us lead better lives2. Try to translate several well-known slogans
(广告词) into Chinese.
①Intel Inside. (Intel Pentium) _____________________。
②Enjoy Coca-Cola. (Coca-Cola) _____________。给电脑一颗奔腾的“芯”请喝可口可乐③Good to the last drop. ___________________。
（麦斯威尔咖啡）
④Save water, good for you，good for me，good for everyone. (公益广告)
___________________________________。滴滴香浓，意犹未尽节约用水，对你，对我，对所有人都好Ⅰ. Reading strategy: reading expository writingIntroduction of the subjectSupporting detailsConclusion A subject说明文Fast ReadingActivity 1 Skimming Para.1
Para.2
Para.3
Para.4
Para.5Brief introduction of adsWhat is an adUntrue claims about productsPublic service adsThe advice on ads Ⅱ. Read the passage carefully and then give the main idea of each paragraph.1. What do ads try to persuade people to do?
2. What does PSA stand for?
3. What do PSAs aim to do?They try to persuade people to buy a product
or service, or to believe in an idea.Public service advertisement.They aim to teach us and help us lead better lives.Activity 2 Scanning Ⅰ. Find out the answers to the following questions as quickly as you can.1. Advertisements are found in many places.
2. PSAs are only found in newspapers and on TV.
3. All advertisements tell the complete truth.
4. PSAs and commercial ads use some of the same methods.
5. Commercial ads often give us valuable information about how to live our lives.
6. An ad warning people against smoking is an example of a PSA.TFFTFTⅡ.Go through the passage quickly and tell whether the following sentences are true or false..
Ⅰ. Read the text carefully and choose the best answers.
1. Which of the following is true according to this passage?
A. All people enjoy seeing and hearing all kinds of advertisements.
B. Many people think advertisements are the most important in their everyday life.
C. Many people are quite used to seeing and hearing various advertisements.
D. All advertisements give people very important information.Careful Reading2. The writer of this passage wants to .
A. tell his readers what are advertisements
B. share some important information about advertisements with readers
C. tell his readers how important advertisements are
D. tell his readers why people are used to seeing and hearing all kinds of advertisements3. Which of the following can not be regarded as an advertisement?
A. Yes to life, no to drugs.
B. Project Hope—educating every child.
C. Good to the last drop.
D. The car accident kills four passengers. 4. The main difference between commercial advertisements and public service advertisements is that .
A. public service advertisements cost only a little money while commercial ones cost a lot
B. public service advertisements deal with public issues but commercial ones don’tC. commercial advertisements sometimes deal with serious social problems
D. public service advertisements tell the complete truth but commercial ones don’t5. Why should we follow the advice in PSAs?
A. Because they use attractive pictures and clever
language.
B. Because they educate us to make an effective decision.
C. Because they have definite aims.
D. Because they are meant to be helpful, and by
following the advice in PSAs, we can often learn a lot.Step 4 Group Discussion
Now ads are becoming parts of our daily life. Do you like them? Do you think it is necessary? Why or why not?
_____________________________________
_______________________________(1)Yes. I like them. Because most of ads areinteresting and helpful for our lives.____________________________________________
____________________________________________
______________________________________________
________________________(2)Yes. It is necessary for us. Because most ads aregood and useful for our life, and they can attract usto buy what we want or to believe in the truth, whichcan help us live a better life.Activity 1 Cloze the passage
An advertisement 1. _________ us into buying
a product or service or 2. ________ in an idea by using
words and pictures. There are two main 3. _____ of
advertisements. A commercial advertisement, which
is run for 4. ______, is meant topersuadesbelievingtypeschargePost Reading5. ________ a product or service. However, PSAs are
intended to educate people about health, safety or any
other problem that 6. ______ public welfare. They help
people lead better lives, and they are run for 7.____. We should follow the 8. ______ they give. advertiseaffects freeadvice Some commercial ads cheat us because they
don’t tell the 9. ________ truth. But not all ads play
tricks on us. Therefore, when it comes to
advertisements, we should use our own 10. __________
and not be a slave to them. completeintelligenceActivity 2
What makes a good advertisement?good adscreativeattractivepersuasiveimaginativebeautifulfunnyhumorousmovingmeaningfulinstructiveinterestinginformativeexcitingThis poster strikes us a lot.
It is trying to show us that
the birds have nowhere else
to build their nests. They
have to build their nests in
the sky because all the trees
have been cut down. It sends
us a serious warning and tells
us that we should protect the
environment from now on.
Welcome to the unit & Reading (Ⅰ)1. To understand the meanings of the four posters.
2. To be able to explain the similarities and differences between commercial advertisements and public service advertisements.
3. To finish some reading tasks.Learning aimsEnjoy some pictures of advertisements1. Where can we find these ads?
2. Why do you like these ads?Brainstorming:On billboards , on the Internet , in newspapers/
magazines , on TV , in leaflets, or in buses etc.They are quite interesting, creative and we can
get some useful information from them.advertisementsa good way to sell products/ servicesa good way to make people aware of social issues commercial ads（商业广告）public service ads（公益广告）commercial ads Commercial ads or public service ads？public service adsStep 1 Leading in
1. Look at the pictures and answer the following questions.
A. Commercial ads (CAs): B. Public service ads (PSAs): ①What do ads try to persuade people to do?
____________________________________________.
②What do PSAs aim to do?
__________________________________________. To buy a product or service or to believe in an ideaThey aim to teach us and help us lead better lives2. Try to translate several well-known slogans
(广告词) into Chinese.
①Intel Inside. (Intel Pentium) _____________________。
②Enjoy Coca-Cola. (Coca-Cola) _____________。给电脑一颗奔腾的“芯”请喝可口可乐③Good to the last drop. ___________________。
（麦斯威尔咖啡）
④Save water, good for you，good for me，good for everyone. (公益广告)
___________________________________。滴滴香浓，意犹未尽节约用水，对你，对我，对所有人都好Ⅰ. Reading strategy: reading expository writingIntroduction of the subjectSupporting detailsConclusion A subject说明文Fast ReadingActivity 1 Skimming Para.1
Para.2
Para.3
Para.4
Para.5Brief introduction of adsWhat is an adUntrue claims about productsPublic service adsThe advice on ads Ⅱ. Read the passage carefully and then give the main idea of each paragraph.1. What do ads try to persuade people to do?
2. What does PSA stand for?
3. What do PSAs aim to do?They try to persuade people to buy a product
or service, or to believe in an idea.Public service advertisement.They aim to teach us and help us lead better lives.Activity 2 Scanning Ⅰ. Find out the answers to the following questions as quickly as you can.1. Advertisements are found in many places.
2. PSAs are only found in newspapers and on TV.
3. All advertisements tell the complete truth.
4. PSAs and commercial ads use some of the same methods.
5. Commercial ads often give us valuable information about how to live our lives.
6. An ad warning people against smoking is an example of a PSA.TFFTFTⅡ.Go through the passage quickly and tell whether the following sentences are true or false..
Ⅰ. Read the text carefully and choose the best answers.
1. Which of the following is true according to this passage?
A. All people enjoy seeing and hearing all kinds of advertisements.
B. Many people think advertisements are the most important in their everyday life.
C. Many people are quite used to seeing and hearing various advertisements.
D. All advertisements give people very important information.Careful Reading2. The writer of this passage wants to .
A. tell his readers what are advertisements
B. share some important information about advertisements with readers
C. tell his readers how important advertisements are
D. tell his readers why people are used to seeing and hearing all kinds of advertisements3. Which of the following can not be regarded as an advertisement?
A. Yes to life, no to drugs.
B. Project Hope—educating every child.
C. Good to the last drop.
D. The car accident kills four passengers. 4. The main difference between commercial advertisements and public service advertisements is that .
A. public service advertisements cost only a little money while commercial ones cost a lot
B. public service advertisements deal with public issues but commercial ones don’tC. commercial advertisements sometimes deal with serious social problems
D. public service advertisements tell the complete truth but commercial ones don’t5. Why should we follow the advice in PSAs?
A. Because they use attractive pictures and clever
language.
B. Because they educate us to make an effective decision.
C. Because they have definite aims.
D. Because they are meant to be helpful, and by
following the advice in PSAs, we can often learn a lot.Step 4 Group Discussion
Now ads are becoming parts of our daily life. Do you like them? Do you think it is necessary? Why or why not?
_____________________________________
_______________________________(1)Yes. I like them. Because most of ads areinteresting and helpful for our lives.____________________________________________
____________________________________________
______________________________________________
________________________(2)Yes. It is necessary for us. Because most ads aregood and useful for our life, and they can attract usto buy what we want or to believe in the truth, whichcan help us live a better life.Activity 1 Cloze the passage
An advertisement 1. _________ us into buying
a product or service or 2. ________ in an idea by using
words and pictures. There are two main 3. _____ of
advertisements. A commercial advertisement, which
is run for 4. ______, is meant topersuadesbelievingtypeschargePost Reading5. ________ a product or service. However, PSAs are
intended to educate people about health, safety or any
other problem that 6. ______ public welfare. They help
people lead better lives, and they are run for 7.____. We should follow the 8. ______ they give. advertiseaffects freeadvice Some commercial ads cheat us because they
don’t tell the 9. ________ truth. But not all ads play
tricks on us. Therefore, when it comes to
advertisements, we should use our own 10. __________
and not be a slave to them. completeintelligenceActivity 2
What makes a good advertisement?good adscreativeattractivepersuasiveimaginativebeautifulfunnyhumorousmovingmeaningfulinstructiveinterestinginformativeexcitingThis poster strikes us a lot.
It is trying to show us that
the birds have nowhere else
to build their nests. They
have to build their nests in
the sky because all the trees
have been cut down. It sends
us a serious warning and tells
us that we should protect the
environment from now on.