Unit 1 Advertising Reading(2)：Advertisements 课件（18张PPT）
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| 名称 | Unit 1 Advertising Reading(2)：Advertisements 课件（18张PPT） |  | |
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| 文件大小 | 640.3KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-09 22:42:39 | ||
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课件18张PPT。The commercial advertisements try to promote ___________________.The public service advertisements are meant to __________________.Lead in products or serviceseducate the public
serve the publicAn advertisement uses words and pictures to persuade people to buy a ___________or service or to believe in an idea.There are ____ main types of advertisements. ---------commercial advertisements and _____________ advertisements(PSAs).___________ads sometimes do not tell people the complete truth. PSAs are ______to educate the public. They aim to teach us and ____us lead better livesWhen it comes to advertisements, we must use our intelligence and not be a _____ to them.1 definition
2 types:
commercial& public service ads
3 author's attitudeTask 1:Revision of the textpublic service producttwomeanthelpslaveAdvertisementsstructureCommercial
1 使…意识到
2 即使
3 弄清楚，弄懂
4 涉及, 处理
5 公共福利
6
7
8
9
make sb. aware of 10 get across sth. to sb.even if/thoughcure him of his bad breathfigure outTask 2:Revision of phrases-- translationcomment on/make comments on the advertisements deal withbargain with sb about /over/ontarget the young people11 fall for the tricks of the advertisement向……表达清楚上这个广告的当治愈他口臭public welfare以年轻人为目标与某人讨价还价评论这个广告 12 trick people into buying the product骗人们买这个产品
Hello, boys and girls,
Do you want to have a slim figure ?
Are you ashamed of your body?
Why not try this?
I strongly recommend you to buy this product.
The reason why I urge you to buy it is that
it can make your dream come true.
She is trying to recommend us a product
She is trying to persuade us to buy the product.persuade V. persuade sb. into doing persuade sb. to do; try to persuade sb. to do/into doing =advise sb to do=talk sb. into doingpersuade sb not to do/
persuade sb out of doingTask 3:Revision of language pointsPay attention:persuade sb to do /persuade sb into doingI ______________________________, but he won’t listenrecommend sb to do= recommend that sb. should do= recommend & urgerecommend sb sth= recommend sth. to sbRelevant words: recommendation, urgent, urgencyurge sb. to do urge that sb. should doadvise sb. to doadvertise/suggest that sb.should doTask 3:Revision of language pointsrecommend doing =advise /suggest doingMy teacher recommended/urged _______________. : I suppose so，but the consumers
____________________________________
(试图说服电视台不）play my programme.:My Fans complain I __________________________,
(说服他们买) the product ,because it contains poisonous chemicals. : Me too. But I dare say I am innocent : How I wish ______________________________
(我没有向他们推荐） the product. : I hope the department concerned will look into the company. It’s none of our stars’ business. PeterWaled林志颖范冰冰:I’m sorry to hear that. I had not recommended themPractice: complete the dialoguehave persuaded them to buytry to persuade the TV station not toHonesty is the best policydesign & aim &mean1. Public service ads ___________________________
(旨在于教育) the public.
are designed /meant to educate
are aimed at educating
aim to educate
are designed/meant for educatingbe designed to do /for
be aimed at doing
be meant to do/for aim to do(目的是做…) aim（sth.) at(瞄准）had meant to do(原本打算做，但是…）2. I ________________________________________(原本打算．．．．．．）
，but my friends _____________________Task 3:Revision of language pointsThe first /second/ third public service advertisement
is meant/designed / aimed _______________________________They are beneficial to our life1…..to sb.
2…..from sth.
3…..to sb/sth.to do
4 get …. from
5…..sb./ sth.
6 for the ….of
7 be of …..to benefit (n. & v.) appeal be beneficial to=Match Even if commercial advertisements _______to us, we still _______to the public not to fall for the tricks. We can _____ from the public advertisements, so they are ___________us.appealappealbenefitof benefit to
beneficial toTask 3:Revision of language pointsaim to do
be aimed at
aim atPersuade sb.(not) to do
/persuade sb.into /out of doingappeal to sb.
appeal to sb to dobe of benefit to sb
for the benefit of
be beneficial to
get benefit from
benefit sb.be meant to do
had meant to do,butrecommend /urge sb to do
recommend /urge that sb should do
recommend sb sth.
recommend doingTask 4 :Summary & consolidation Competition
Rules: just stand up to speak out the structures of the words related to ads. As long as you stand up, your team will win 1 point .Do have teamwork spirit !!!Practice1.（2010安徽高考）—How did you like Nike’s performance last night?
---- To be honest, his singing didn’t ___to me much.
A. appeal B. belong C. refer D. correspond
2. (2012福建高考）China has been pushing the reform of public hospitals ____ all its citizens.
A. in charge of B. for the purpose of
C. in honor of D. for the benefit of
1. Why do TV stations play advertisements when people are enjoying watchingTV plays?
2. What’s your opinions about this?Task 5:Discussion There are two main reasons accounting for this phenomenon. For one thing, the ads are of great benefit to the TV Viewers, for example, the public service advertisement. For another, some companies are aimed at promoting their products. In my opinion, it is high time that we said no to the ads placed in the TV plays. We strongly recommend that the TV station cancel the ads.
Reasons and opinionsTask 6: Complete a composition 1.描述图片,
2.原因
3.你的看法
(字数150）
As we can see from the picture, two men are watching TV plays when an alcohol advertisement is placed unexpectedly, which causes their great anger, but they have no choice but to wait the end of the advertisement. How annoying and disturbing it is.
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________电
视
剧插播广告reasons and opinionsOne sample As we can see from the picture, two men are watching TV plays when an alcohol advertisement is placed unexpectedly, which causes their great anger, but they have no choice but to wait for the end of the advertisements. How annoying it is.
There are 2 main reasons accounting for this phenomenon. For one thing, the TV stations can make great profits from the advertisements. For another, some companies hope to promote their products as well as services. However, the advertisements make the viewers annoyed and interrupted, some aggressive viewers even turn off the TV.
As far as I am concerned, the advertisements played in the TV plays make no sense. They only make viewers tired of the ads as well as the TV stations, no matter how they persuade us to buy the products.
1.Polish up your composition.
2.Read the passages again in Unit 1.
Task 6 HomeworkThank you
serve the publicAn advertisement uses words and pictures to persuade people to buy a ___________or service or to believe in an idea.There are ____ main types of advertisements. ---------commercial advertisements and _____________ advertisements(PSAs).___________ads sometimes do not tell people the complete truth. PSAs are ______to educate the public. They aim to teach us and ____us lead better livesWhen it comes to advertisements, we must use our intelligence and not be a _____ to them.1 definition
2 types:
commercial& public service ads
3 author's attitudeTask 1:Revision of the textpublic service producttwomeanthelpslaveAdvertisementsstructureCommercial
1 使…意识到
2 即使
3 弄清楚，弄懂
4 涉及, 处理
5 公共福利
6
7
8
9
make sb. aware of 10 get across sth. to sb.even if/thoughcure him of his bad breathfigure outTask 2:Revision of phrases-- translationcomment on/make comments on the advertisements deal withbargain with sb about /over/ontarget the young people11 fall for the tricks of the advertisement向……表达清楚上这个广告的当治愈他口臭public welfare以年轻人为目标与某人讨价还价评论这个广告 12 trick people into buying the product骗人们买这个产品
Hello, boys and girls,
Do you want to have a slim figure ?
Are you ashamed of your body?
Why not try this?
I strongly recommend you to buy this product.
The reason why I urge you to buy it is that
it can make your dream come true.
She is trying to recommend us a product
She is trying to persuade us to buy the product.persuade V. persuade sb. into doing persuade sb. to do; try to persuade sb. to do/into doing =advise sb to do=talk sb. into doingpersuade sb not to do/
persuade sb out of doingTask 3:Revision of language pointsPay attention:persuade sb to do /persuade sb into doingI ______________________________, but he won’t listenrecommend sb to do= recommend that sb. should do= recommend & urgerecommend sb sth= recommend sth. to sbRelevant words: recommendation, urgent, urgencyurge sb. to do urge that sb. should doadvise sb. to doadvertise/suggest that sb.should doTask 3:Revision of language pointsrecommend doing =advise /suggest doingMy teacher recommended/urged _______________. : I suppose so，but the consumers
____________________________________
(试图说服电视台不）play my programme.:My Fans complain I __________________________,
(说服他们买) the product ,because it contains poisonous chemicals. : Me too. But I dare say I am innocent : How I wish ______________________________
(我没有向他们推荐） the product. : I hope the department concerned will look into the company. It’s none of our stars’ business. PeterWaled林志颖范冰冰:I’m sorry to hear that. I had not recommended themPractice: complete the dialoguehave persuaded them to buytry to persuade the TV station not toHonesty is the best policydesign & aim &mean1. Public service ads ___________________________
(旨在于教育) the public.
are designed /meant to educate
are aimed at educating
aim to educate
are designed/meant for educatingbe designed to do /for
be aimed at doing
be meant to do/for aim to do(目的是做…) aim（sth.) at(瞄准）had meant to do(原本打算做，但是…）2. I ________________________________________(原本打算．．．．．．）
，but my friends _____________________Task 3:Revision of language pointsThe first /second/ third public service advertisement
is meant/designed / aimed _______________________________They are beneficial to our life1…..to sb.
2…..from sth.
3…..to sb/sth.to do
4 get …. from
5…..sb./ sth.
6 for the ….of
7 be of …..to benefit (n. & v.) appeal be beneficial to=Match Even if commercial advertisements _______to us, we still _______to the public not to fall for the tricks. We can _____ from the public advertisements, so they are ___________us.appealappealbenefitof benefit to
beneficial toTask 3:Revision of language pointsaim to do
be aimed at
aim atPersuade sb.(not) to do
/persuade sb.into /out of doingappeal to sb.
appeal to sb to dobe of benefit to sb
for the benefit of
be beneficial to
get benefit from
benefit sb.be meant to do
had meant to do,butrecommend /urge sb to do
recommend /urge that sb should do
recommend sb sth.
recommend doingTask 4 :Summary & consolidation Competition
Rules: just stand up to speak out the structures of the words related to ads. As long as you stand up, your team will win 1 point .Do have teamwork spirit !!!Practice1.（2010安徽高考）—How did you like Nike’s performance last night?
---- To be honest, his singing didn’t ___to me much.
A. appeal B. belong C. refer D. correspond
2. (2012福建高考）China has been pushing the reform of public hospitals ____ all its citizens.
A. in charge of B. for the purpose of
C. in honor of D. for the benefit of
1. Why do TV stations play advertisements when people are enjoying watchingTV plays?
2. What’s your opinions about this?Task 5:Discussion There are two main reasons accounting for this phenomenon. For one thing, the ads are of great benefit to the TV Viewers, for example, the public service advertisement. For another, some companies are aimed at promoting their products. In my opinion, it is high time that we said no to the ads placed in the TV plays. We strongly recommend that the TV station cancel the ads.
Reasons and opinionsTask 6: Complete a composition 1.描述图片,
2.原因
3.你的看法
(字数150）
As we can see from the picture, two men are watching TV plays when an alcohol advertisement is placed unexpectedly, which causes their great anger, but they have no choice but to wait the end of the advertisement. How annoying and disturbing it is.
___________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________电
视
剧插播广告reasons and opinionsOne sample As we can see from the picture, two men are watching TV plays when an alcohol advertisement is placed unexpectedly, which causes their great anger, but they have no choice but to wait for the end of the advertisements. How annoying it is.
There are 2 main reasons accounting for this phenomenon. For one thing, the TV stations can make great profits from the advertisements. For another, some companies hope to promote their products as well as services. However, the advertisements make the viewers annoyed and interrupted, some aggressive viewers even turn off the TV.
As far as I am concerned, the advertisements played in the TV plays make no sense. They only make viewers tired of the ads as well as the TV stations, no matter how they persuade us to buy the products.
1.Polish up your composition.
2.Read the passages again in Unit 1.
Task 6 HomeworkThank you