Unit 1 Advertising Task(1)课件（34张PPT）
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| 名称 | Unit 1 Advertising Task(1)课件（34张PPT） |  | |
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| 文件大小 | 5.1MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-09 22:43:22 | ||
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课件34张PPT。Writing an advertisement Task Unit 1 Module 4Wendy
Jiangyin No. 1 Middle SchoolWriting an advertisement Task Unit 1 Module 4
Question:
If Dove wants to promote a new kind of chocolate, what should be done?
Lead-in eye-catching adsattractive slogansfancy packagesfamous people
eye-catching advertisement
fancy packages
attractive slogan and logos
famous people
…
AdvertisementFrom: Fang Jing
To: Xie Yan Subject（主题）: _______________________________________
Date: 25 February
We need to increase sales of our ChocoLoco Bar. As you know, sales of our Snowman ice cream have multiplied after repackaging(重新包装). That is why we are considering designing a new package(包装) for our chocolate bar as well. Our new package must: .......
We must update our package in order to attract today's youth, yet we need to keep some design features/aspects of the existing/old packages to make sure that the ChocoLoco Bar does not look completely different from our company’s other products.
From: Fang Jing
To: Xie Yan Subject（主题）: _______________________________________
Date: 25 February
We need to increase sales of our ChocoLoco Bar. As you know, sales of our Snowman ice cream have multiplied after repackaging.(重新包装) That is why we are considering designing a new package for our chocolate bar as well. Our new package must: .......
We must update our package in order to attract today's youth, yet we need to keep some design features/aspects of the existing/old packages to make sure that the ChocoLoco Bar does not look completely different from our company’s other products.
Repackaging of the ChocoLoco barFANG JING 1. Do you think package is important for a product? Why or why not? Refer to your experience.
2. What kind of package do you think is good?Free TalkEye-catchingBright colorAttractive to people of all agesImprove the way people look at our country1. Work in pairs to have an interview and talk about your opinions on ads.
2. Try to state opinions and give reasons.
3. You can refer to the dialogue on Page 14 as a model.Task 2 Pair work1. What's your opinion of advertising in public places?some questions you can ask: Page 15How to state opinions?I (don’t) think / believe …
It seems to me that …
In my opinion, / To me, …
As far as I’m concerned …
In my view …
I have no doubt that …How to give reasons?as / because / since / for …
First, … Second , …
Then …Next, … Finally, …Attractive/interesting/noisy/too big/ugly……2. What (do you think) makes advertisements interesting?Colors/discounts/famous stars/models/music/text3. What have you seen in an ad and later bought?Books/CDS/clothed/food/health products/tickets4. What is/are your favorite ad(s)? Why?Popular music/funny/bright/newM: Hi, may I ask you some questions about advertisement?
F: Yes, of course.
M: What is your opinion on advertisements in public places?
F: Generally speaking, most of the ads in
public places are attractive and
interesting, but a few of them are too
big and ugly. …writing an advertisementTask 3Step 1. Observing the structure Gillette Rebuilt with Avengers-Inspired Technology
Repulson 1 (冲击者1号)
Do you think that shaving(剃胡子) gets real old? Why not change it up a bit?
With the Repulsor 1, you'll never shave again . Because you'll be busy blasting away(炸掉) those pesky(烦人的) hairs with Unibeampulse volts(脉冲电压)!
◆Repulsor Cartridge System（排沙器系统）
◆Aerodynamic Heat-seeking Missiles（气动寻热导弹）
◆Hyper-velocity Suspension（超高速悬浮）
Coming soon…Maybe or probably never
Contact P &G Gillette: 1-800-445-5388 Title/ Headline 标题Lead-in paragraph 导入段落Main body 主体段落StructureIII. Main body II. Lead-in ParagraphI. Eye-catching headlineTasks:
1. Can you tell what products or services the
following headlines are advertising?
2. What do Headline 1 to Headline 4 have in
common? What do Headline 5 to Headline 8 have in common? Step 2. Observing the content and languageI. Eye-catching headline(1). Try our delicious sandwiches! ( )
(2). Nothing does it like Heineken! ( )
(3). Red Bull gives you wings! ( )
(4). Take TOSHIBA, take the world! ( )
(5). Just do it. ( )
(6). We do chicken right! ( )
(7). We lead, others copy. ( )
(8). Good to the last drop. ( )sandwiches喜力啤酒 红牛 东芝电子产品 耐克 Nike 肯德基理光复印机 Copier 麦斯威尔咖啡
Maxwell HouseTips for headline design:
Content：
Language：
The product, the trademark（商标）or the
feature you want to highlight.Using easy and short words if possible,
imperative sentences（祈使句）, noun
phrases, and v-ings are preferable. Baymax 大白Baymax Night LightHeadline!Let Baymax night light light your night!Tasks:
What types of sentences are used in the following lead-in paragraphs?
A. Statements (陈述句）
B. Questions （疑问句）
C. Exclamations (感叹句）
D. Imperatives（祈使句）
2. What are the functions of lead-in paragraphs?Step 2 Observing the content and languageII. Lead-in Paragraph(1). Have you ever regretted not having recorded those
important moments forever? You won’t feel that way any
more.
(2). You will be amazed at the new recipes and new taste!
Our sandwiches are yummy!
(3). Are you bored with wearing the same blue jeans every
day? Then why don’t you get into our new jeans in deep
red?
(4). Stuck at home? Need a better wheelchair? The Motorover
could be the answer, whether you just want to move more
easily about the house or if you want to go out, visiting
your friends or shopping. BABB a shifting （过渡）from the headline to the main body a general introduction (概括) to the productAAATips for lead-in paragraph writing
Language：
Content:1. A general introduction to the product
2. A shifting from the headline to the main
bodyQuestions
StatementsBaymax 大白Baymax Night LightLead-in sentences!Tasks
1. Tick the related information that you think should be
included in the main body.
2. Choose the top three that you think will the
customers most.
3. Underline the sentence patterns that can help
you express the top three information.Step 2 Observing the content and languageIII. Main body attractappeal to1/2. (1). benefits related to your product or service
(2). price (bargain/discount/ bonus)
(3). comments from customers
(4). unique features about the product
(5). where to purchase it
(6). taste/ look/ ingredients（原材料）
(7). website/ telephone number
(8). designer
(9). producer
(10).date/ time3. (1) Try DG Real Photos. This great camera is produced in
Germany. It’s easy to use. It allows you to take photographs
without a break for up to 6 hours.
“What a wonderful camera! It’s cute and special.”
— Li Dan
(2) We select and use the best meat and freshest vegetables.
Our sandwiches are a bargain at only $ 3 each. When you
buy one, as a bonus you get another one free!
(3) This is the season’s hottest color. They are so comfortable
that you’ll want to wear them day and night! A pair of Wild&
Fancy jeans costs only $40, available in all Wild& Fancy
shops now.
Tips for main body writing:
Content:
Language：
1. benefits related to your product
2. unique features about the product
3. price (bargain/discount/ bonus)
Simple sentence is preferredSummary How to write an advertisement?III. Main body II. Lead-in ParagraphI. Eye-catching headlineEnjoy a writing
——an advertisement about a product Write an ad for company’s Chocó Loco bar.
You can mention:
1. taste / look / ingredients (成分)
2. comments from consumers
3. what is unique about the product
4. price / discounts（折扣）
5. benefits
6. where it is available（可买到的）ChocoLoco bar—you can’t miss it!
You can never imagine
how delicious chocolate
bars can be if you have
never had a ChocoLoco chocolate Bar. Only the best quality cocoa beans from Mexico and the freshest milk from China are used to make the delicious ChocoLoco chocolate bars. Because it is low in fat, it is also a good choice for anyone trying to lose weight. Almost everyone who has tried it loves it! ChocoLoco chocolate bar is of high quality and average price. It is available in all supermarkets around China now.You can never imagine how… if you have never done…Because it is…, it is…for anyone who…It is available in…Group work
Choose the product or service that your group
want to advertise, (chocolate or anything else) and
then finish the following tasks:
one student: Writing an eye-catching headline;
one student: Writing an impressive lead-in paragraph;
one-two students: Choosing one or two benefits or unique
features and writing the main bodyStep 4 Writing an advertisementShowtime
Jiangyin No. 1 Middle SchoolWriting an advertisement Task Unit 1 Module 4
Question:
If Dove wants to promote a new kind of chocolate, what should be done?
Lead-in eye-catching adsattractive slogansfancy packagesfamous people
eye-catching advertisement
fancy packages
attractive slogan and logos
famous people
…
AdvertisementFrom: Fang Jing
To: Xie Yan Subject（主题）: _______________________________________
Date: 25 February
We need to increase sales of our ChocoLoco Bar. As you know, sales of our Snowman ice cream have multiplied after repackaging(重新包装). That is why we are considering designing a new package(包装) for our chocolate bar as well. Our new package must: .......
We must update our package in order to attract today's youth, yet we need to keep some design features/aspects of the existing/old packages to make sure that the ChocoLoco Bar does not look completely different from our company’s other products.
From: Fang Jing
To: Xie Yan Subject（主题）: _______________________________________
Date: 25 February
We need to increase sales of our ChocoLoco Bar. As you know, sales of our Snowman ice cream have multiplied after repackaging.(重新包装) That is why we are considering designing a new package for our chocolate bar as well. Our new package must: .......
We must update our package in order to attract today's youth, yet we need to keep some design features/aspects of the existing/old packages to make sure that the ChocoLoco Bar does not look completely different from our company’s other products.
Repackaging of the ChocoLoco barFANG JING 1. Do you think package is important for a product? Why or why not? Refer to your experience.
2. What kind of package do you think is good?Free TalkEye-catchingBright colorAttractive to people of all agesImprove the way people look at our country1. Work in pairs to have an interview and talk about your opinions on ads.
2. Try to state opinions and give reasons.
3. You can refer to the dialogue on Page 14 as a model.Task 2 Pair work1. What's your opinion of advertising in public places?some questions you can ask: Page 15How to state opinions?I (don’t) think / believe …
It seems to me that …
In my opinion, / To me, …
As far as I’m concerned …
In my view …
I have no doubt that …How to give reasons?as / because / since / for …
First, … Second , …
Then …Next, … Finally, …Attractive/interesting/noisy/too big/ugly……2. What (do you think) makes advertisements interesting?Colors/discounts/famous stars/models/music/text3. What have you seen in an ad and later bought?Books/CDS/clothed/food/health products/tickets4. What is/are your favorite ad(s)? Why?Popular music/funny/bright/newM: Hi, may I ask you some questions about advertisement?
F: Yes, of course.
M: What is your opinion on advertisements in public places?
F: Generally speaking, most of the ads in
public places are attractive and
interesting, but a few of them are too
big and ugly. …writing an advertisementTask 3Step 1. Observing the structure Gillette Rebuilt with Avengers-Inspired Technology
Repulson 1 (冲击者1号)
Do you think that shaving(剃胡子) gets real old? Why not change it up a bit?
With the Repulsor 1, you'll never shave again . Because you'll be busy blasting away(炸掉) those pesky(烦人的) hairs with Unibeampulse volts(脉冲电压)!
◆Repulsor Cartridge System（排沙器系统）
◆Aerodynamic Heat-seeking Missiles（气动寻热导弹）
◆Hyper-velocity Suspension（超高速悬浮）
Coming soon…Maybe or probably never
Contact P &G Gillette: 1-800-445-5388 Title/ Headline 标题Lead-in paragraph 导入段落Main body 主体段落StructureIII. Main body II. Lead-in ParagraphI. Eye-catching headlineTasks:
1. Can you tell what products or services the
following headlines are advertising?
2. What do Headline 1 to Headline 4 have in
common? What do Headline 5 to Headline 8 have in common? Step 2. Observing the content and languageI. Eye-catching headline(1). Try our delicious sandwiches! ( )
(2). Nothing does it like Heineken! ( )
(3). Red Bull gives you wings! ( )
(4). Take TOSHIBA, take the world! ( )
(5). Just do it. ( )
(6). We do chicken right! ( )
(7). We lead, others copy. ( )
(8). Good to the last drop. ( )sandwiches喜力啤酒 红牛 东芝电子产品 耐克 Nike 肯德基理光复印机 Copier 麦斯威尔咖啡
Maxwell HouseTips for headline design:
Content：
Language：
The product, the trademark（商标）or the
feature you want to highlight.Using easy and short words if possible,
imperative sentences（祈使句）, noun
phrases, and v-ings are preferable. Baymax 大白Baymax Night LightHeadline!Let Baymax night light light your night!Tasks:
What types of sentences are used in the following lead-in paragraphs?
A. Statements (陈述句）
B. Questions （疑问句）
C. Exclamations (感叹句）
D. Imperatives（祈使句）
2. What are the functions of lead-in paragraphs?Step 2 Observing the content and languageII. Lead-in Paragraph(1). Have you ever regretted not having recorded those
important moments forever? You won’t feel that way any
more.
(2). You will be amazed at the new recipes and new taste!
Our sandwiches are yummy!
(3). Are you bored with wearing the same blue jeans every
day? Then why don’t you get into our new jeans in deep
red?
(4). Stuck at home? Need a better wheelchair? The Motorover
could be the answer, whether you just want to move more
easily about the house or if you want to go out, visiting
your friends or shopping. BABB a shifting （过渡）from the headline to the main body a general introduction (概括) to the productAAATips for lead-in paragraph writing
Language：
Content:1. A general introduction to the product
2. A shifting from the headline to the main
bodyQuestions
StatementsBaymax 大白Baymax Night LightLead-in sentences!Tasks
1. Tick the related information that you think should be
included in the main body.
2. Choose the top three that you think will the
customers most.
3. Underline the sentence patterns that can help
you express the top three information.Step 2 Observing the content and languageIII. Main body attractappeal to1/2. (1). benefits related to your product or service
(2). price (bargain/discount/ bonus)
(3). comments from customers
(4). unique features about the product
(5). where to purchase it
(6). taste/ look/ ingredients（原材料）
(7). website/ telephone number
(8). designer
(9). producer
(10).date/ time3. (1) Try DG Real Photos. This great camera is produced in
Germany. It’s easy to use. It allows you to take photographs
without a break for up to 6 hours.
“What a wonderful camera! It’s cute and special.”
— Li Dan
(2) We select and use the best meat and freshest vegetables.
Our sandwiches are a bargain at only $ 3 each. When you
buy one, as a bonus you get another one free!
(3) This is the season’s hottest color. They are so comfortable
that you’ll want to wear them day and night! A pair of Wild&
Fancy jeans costs only $40, available in all Wild& Fancy
shops now.
Tips for main body writing:
Content:
Language：
1. benefits related to your product
2. unique features about the product
3. price (bargain/discount/ bonus)
Simple sentence is preferredSummary How to write an advertisement?III. Main body II. Lead-in ParagraphI. Eye-catching headlineEnjoy a writing
——an advertisement about a product Write an ad for company’s Chocó Loco bar.
You can mention:
1. taste / look / ingredients (成分)
2. comments from consumers
3. what is unique about the product
4. price / discounts（折扣）
5. benefits
6. where it is available（可买到的）ChocoLoco bar—you can’t miss it!
You can never imagine
how delicious chocolate
bars can be if you have
never had a ChocoLoco chocolate Bar. Only the best quality cocoa beans from Mexico and the freshest milk from China are used to make the delicious ChocoLoco chocolate bars. Because it is low in fat, it is also a good choice for anyone trying to lose weight. Almost everyone who has tried it loves it! ChocoLoco chocolate bar is of high quality and average price. It is available in all supermarkets around China now.You can never imagine how… if you have never done…Because it is…, it is…for anyone who…It is available in…Group work
Choose the product or service that your group
want to advertise, (chocolate or anything else) and
then finish the following tasks:
one student: Writing an eye-catching headline;
one student: Writing an impressive lead-in paragraph;
one-two students: Choosing one or two benefits or unique
features and writing the main bodyStep 4 Writing an advertisementShowtime