Unit 1 Advertising Task(2)课件（37张PPT）
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| 名称 | Unit 1 Advertising Task(2)课件（37张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 9.2MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-09 22:43:36 | ||
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课件37张PPT。 译林2003课标版高一M4U1 Task(2) Writing an AdvertisementLearning Objectives1.To know the structure of an advertisement
2.To learn some words and sentence types used in an advertisement
3.To learn to write an advertisement based on directions given Let's enjoy an ad!Taste the feeling.这感觉够爽Guessing gameObey your thirst.服从你的渴望 Guessing gameThe choice of a new generation.Your energy is beyond your imagination.Fresh up with seven-up.提神醒脑，喝七喜I'm lovin' it.
我就喜欢
Just do it!Impossible Is Nothing.Anything is possible .Keep?moving .永不止步 Think different. 不同凡想 Where there is a way, there is a ToyotaTide’s?in,?dirt’s?out.??
有汰渍，没污渍
The World Smiles with Reader‘s Digest .读者文摘给全世界带来欢笑A good advertisementbeautiful pictures memorable sloganscreative ideas an eye-catching title…persuasive language
The World Smiles with Readers’ Digest
Families all over the world welcome Reader’s Digest into their homes. With 45 editions in 17 languages, it’s the world’s most widely read magazine. This global name recognition opens doors to all our product lines. Millions of people everywhere enjoy the books, music collections and home videos that carry our name. Reader’s Digest is both a successful global publisher and a world leader in direct mail marketing because we plan globally --- we act locally.
We make a difference in 100 million lives worldwide.
HeadlineBody TextSloganPictureThe structure of an advertisementTry our delicious sandwiches !Introducing Wild & Fancyyummydeep redthe best meat and freshest vegetablesunknownthe biggest in townvery comfortable5 yuan40 yuanget another one freeunknown unknownall Wild & Fancy shopsTitleTaste/lookIngredientunique
featuresPriceBonusWhere it is availabletaste/ look/ ingredients(成分)
price/ discount/ bonus
where it is available
features
benefits
comments from customersWhich aspects(方面) can be included in the body? Once tasted, always loved
Have you ever dreamed of becoming ______while enjoying ________food? Then come to our slimming restaurant, which is the home of ________food.
Our restaurant specializes in dumplings and noodles, which are our local _______dishes. _____________salads containing fibers and vitamins are also included in our menu. Moreover, the prices of our dishes are___________, and for the first week we are offering a ___________of 20%. Once you have tried our food, you will never want to go anywhere else!
Located by the lake, our restaurant is a ______place for you to have an ________meal while enjoying great views. Why not pay us a visit? Telephone number:5558888.slimdeliciousbalancedfavoriteMouthwateringreasonablediscountperfectexcellentLet’s practisepersuasive wordsyummy
delicious
mouth-watering(令人垂涎的)
tasty
inviting(诱人的)
nutritious(有营养的)
…comfortable soft
new unique
special latest
great bright
wonderful beautiful
pretty fashionable
fantastic
of high quality
the most popular
a famous brand
…Let’s practisepersuasive wordsLet’s practiseat a discount of 50%
a huge bargain
cost only…
buy one, get another one free
…persuasive wordsSentence typesPositive statements(肯定句)Negative statements（否定句）Questions（疑问句）Commands（祈使句）Exclamations（感叹句） Different sentence types Once tasted, always loved
Have you ever dreamed of becoming slim while enjoying delicious food? Then come to our slimming restaurant, which is the home of balanced food.
Our restaurant specializes in dumplings and noodles, which are our local favorite dishes. Mouthwatering salads containing fibers and vitamins are also included in our menu. Moreover, the prices of our dishes are reasonable, and for the first week we are offering a discount of 20%. Once you have tried our food, you will never want to go anywhere else!
Located by the lake, our restaurant is a perfect place for you to have an excellent meal while enjoying great views. Why not pay us a visit? Telephone number:5558888.questioncommandpositive statement Different sentence typesnegative statement different sentence types persuasiveSo, we should use _____________________
to describe the product. different sentence types1. Are you bored with/tired of________?
Would you like_______?
Have you ever dreamed of_______?
Do you want______?
2. Why don’t you_______?
Why not ______?
3. This is the cheapest/the best/the biggest_____ .
4. It is so_____ that______.
5. It is a huge bargain at only______ each.
6. When you buy one now, as a bonus you get another
free.
7. Don’t hesitate./ Act now./Buy now./Hurry! Different sentence typesbodypersuasive wordsdifferent sentence types Teamwork
Creativework
Design your advertisement It’s time for you to design an advertisement.
Choose the product that your group wants to advertise, and then finish the writing.
HomeworkPolish your advertisement
2.To learn some words and sentence types used in an advertisement
3.To learn to write an advertisement based on directions given Let's enjoy an ad!Taste the feeling.这感觉够爽Guessing gameObey your thirst.服从你的渴望 Guessing gameThe choice of a new generation.Your energy is beyond your imagination.Fresh up with seven-up.提神醒脑，喝七喜I'm lovin' it.
我就喜欢
Just do it!Impossible Is Nothing.Anything is possible .Keep?moving .永不止步 Think different. 不同凡想 Where there is a way, there is a ToyotaTide’s?in,?dirt’s?out.??
有汰渍，没污渍
The World Smiles with Reader‘s Digest .读者文摘给全世界带来欢笑A good advertisementbeautiful pictures memorable sloganscreative ideas an eye-catching title…persuasive language
The World Smiles with Readers’ Digest
Families all over the world welcome Reader’s Digest into their homes. With 45 editions in 17 languages, it’s the world’s most widely read magazine. This global name recognition opens doors to all our product lines. Millions of people everywhere enjoy the books, music collections and home videos that carry our name. Reader’s Digest is both a successful global publisher and a world leader in direct mail marketing because we plan globally --- we act locally.
We make a difference in 100 million lives worldwide.
HeadlineBody TextSloganPictureThe structure of an advertisementTry our delicious sandwiches !Introducing Wild & Fancyyummydeep redthe best meat and freshest vegetablesunknownthe biggest in townvery comfortable5 yuan40 yuanget another one freeunknown unknownall Wild & Fancy shopsTitleTaste/lookIngredientunique
featuresPriceBonusWhere it is availabletaste/ look/ ingredients(成分)
price/ discount/ bonus
where it is available
features
benefits
comments from customersWhich aspects(方面) can be included in the body? Once tasted, always loved
Have you ever dreamed of becoming ______while enjoying ________food? Then come to our slimming restaurant, which is the home of ________food.
Our restaurant specializes in dumplings and noodles, which are our local _______dishes. _____________salads containing fibers and vitamins are also included in our menu. Moreover, the prices of our dishes are___________, and for the first week we are offering a ___________of 20%. Once you have tried our food, you will never want to go anywhere else!
Located by the lake, our restaurant is a ______place for you to have an ________meal while enjoying great views. Why not pay us a visit? Telephone number:5558888.slimdeliciousbalancedfavoriteMouthwateringreasonablediscountperfectexcellentLet’s practisepersuasive wordsyummy
delicious
mouth-watering(令人垂涎的)
tasty
inviting(诱人的)
nutritious(有营养的)
…comfortable soft
new unique
special latest
great bright
wonderful beautiful
pretty fashionable
fantastic
of high quality
the most popular
a famous brand
…Let’s practisepersuasive wordsLet’s practiseat a discount of 50%
a huge bargain
cost only…
buy one, get another one free
…persuasive wordsSentence typesPositive statements(肯定句)Negative statements（否定句）Questions（疑问句）Commands（祈使句）Exclamations（感叹句） Different sentence types Once tasted, always loved
Have you ever dreamed of becoming slim while enjoying delicious food? Then come to our slimming restaurant, which is the home of balanced food.
Our restaurant specializes in dumplings and noodles, which are our local favorite dishes. Mouthwatering salads containing fibers and vitamins are also included in our menu. Moreover, the prices of our dishes are reasonable, and for the first week we are offering a discount of 20%. Once you have tried our food, you will never want to go anywhere else!
Located by the lake, our restaurant is a perfect place for you to have an excellent meal while enjoying great views. Why not pay us a visit? Telephone number:5558888.questioncommandpositive statement Different sentence typesnegative statement different sentence types persuasiveSo, we should use _____________________
to describe the product. different sentence types1. Are you bored with/tired of________?
Would you like_______?
Have you ever dreamed of_______?
Do you want______?
2. Why don’t you_______?
Why not ______?
3. This is the cheapest/the best/the biggest_____ .
4. It is so_____ that______.
5. It is a huge bargain at only______ each.
6. When you buy one now, as a bonus you get another
free.
7. Don’t hesitate./ Act now./Buy now./Hurry! Different sentence typesbodypersuasive wordsdifferent sentence types Teamwork
Creativework
Design your advertisement It’s time for you to design an advertisement.
Choose the product that your group wants to advertise, and then finish the writing.
HomeworkPolish your advertisement