Unit 1 Advertising Task(2)课件（41张PPT）
文档属性
| 名称 | Unit 1 Advertising Task(2)课件（41张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 1017.0KB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-09 22:44:05 | ||
图片预览
文档简介
课件41张PPT。M4U1 Task Writing an advertisementLearning objectives:
By the end of the class, students will be able to
1. read fractions, decimals, and percentages correctly；
2. listen for key words and needed information through skill building 1；
3. express opinions and give reasons through skill building 2；
4. write an advertisement using different sentence types through skill building 3.It is a communications company.
The products of this company sell well, with its sales figures rising from 10.5 % to almost 1/5 over the same period last year.
This year, its foreigh market share is likely to decrease, possibly reaching a record low, due to the trade war between America and China.
It takes the lead in 5 G rollout in the whole world. Guessing GameChoosing ad-designersTask: Writing an advertisementBrainstorming:
Where can we see advertisements? Advertisements are everywhere! What makes
a good advertisement?Skills building : listening for needed informationTitle: (1)_________________________________?
There are four elements to make a good advertisement. Firstly, it should use some interesting, (2)_________ or eye-catching designs or (3)___________. Secondly, a good advertising (4)_________can also help to make the product known and remembered by most people. Thirdly, a good advertisement should give an (5)___________ to the product. Sometimes, the customers may want to know something about the product, such as taste, look, ingredients, unique features, (6)___________, price, discount or (7)____________ from other customers. Apart from these, there are many different (8)_______ types used in an advertisement, which can make the language persuasive, like (9)_________ and negative statements, questions, (10) ____________ and exclamations.
How to make a good advertisementcreativepicturessloganintroductionbenefitscommentssentencepositivecommands Do you want to have a try?How can I have
smooth and soft hair??? Start ahead. Biscuits fight
bad breath. Do you want to have a try?How can I have
smooth and soft hair??? Start ahead Which one do you like? Biscuits fight
bad breath.
A: Which advertisement do you like? Why?
B: To me/ In my opinion, I like the first one.
A: Really?
B: Yes, because/ as/ since…
A: In what way?
B: First of all,… Besides,…What’s more,…Skills building: expressing opinions and giving reasons Pair work Do you want to have a try?How can I have
smooth and soft hair??? Start aheadBiscuits fight
bad breath. Do you want to have a try?How can I have
smooth and soft hair??? Start aheadcreative or interesting picturesa good advertising title/ slogan Biscuits fight
bad breath. Matching Sweet-smelling
milk as silk tasting. Enjoy your music,
enjoy your Sony!No business is too small;
No problem is too big. The best or nothing. Apple thinks different. interesting, but hard to remember persuasive(有说服力的) and active words parallel sentences (平行句) using questions to attract people’s interest long and complex（复杂的）sentences brief, short, easy to rememberSummaryⅠ: What makes a good advertising slogan? ???? Without restriction, be yourself,
you are unique.
Original jeans. Original people. Introducing Wild ＆ Fancy!
Are you bored with wearing the same
blue jeans every day? Then why don’t
you get into our jeans in deep red? This
is the season's hottest color. A customer
says, “they are so comfortable that I want
to wear them day and night!” A pair of
Wild ＆ Fancy jeans costs only $40. If you buy
one now, you can get 30% discount. Don’t
hesitate! The jeans are available in all Wild ＆
Fancy shops now.
Find the words or sentences which catch your eyes. Introducing Wild ＆ Fancy!
Are you bored with wearing the same
blue jeans every day? Then why don’t
you get into our jeans in deep red? This
is the season's hottest color. A customer
says, “they are so comfortable that I want
to wear them day and night!” A pair of
Wild ＆ Fancy jeans costs only $40. If you buy
one now, you can get 30% discount. Don’t
hesitate! The jeans are available in all Wild ＆
Fancy shops now.
What should be included in an ad? Introducing Wild ＆ Fancy!
Are you bored with wearing the same
blue jeans every day? Then why don’t
you get into our jeans in deep red? This
is the season's hottest color. A customer
says, “they are so comfortable that I want
to wear them day and night!” A pair of
Wild ＆ Fancy jeans costs only $40. If you buy
one now, you can get 30% discount. Don’t
hesitate! The jeans are available in all Wild ＆
Fancy shops now.
price/
discountwhere it is availablelookwhat is uniquecomments from customersadj taste/ look/ ingredients(成分)what is unique about the product benefits comments from customers price/ discount where it is available SummaryⅡ:
What
to be
included? an introduction with clear information Introducing Wild ＆ Fancy!
Are you bored with wearing the same
blue jeans every day? Then why don’t
you get into our jeans in deep red? This
is the season's hottest color. A consumer
says, “they are so comfortable that I want
to wear them day and night!” A pair of
Wild ＆ Fancy jeans costs only $40. If you buy
one now, you can get 30% discount. Don’t
hesitate! The jeans are available in all Wild ＆
Fancy shops now.
exclamationpositive statementcommandquestion How to make the language persuasive
(有说服力)?Positive statements--give information
Negative statements--give information
Questions--ask for information
Commands--give orders and suggestionsExclamations--express feelings/opinionsSummaryⅢ:
different
sentence
types persuasive language1. creative, eye-catching or interesting designs or pictures
2. creative or interesting advertising slogan or title
3. an introduction with clear information
4. persuasive language
(using different sentence types)
Summary Ⅳ: What makes a good ad?
Attract the customer’s attention!
Challenging tasks given by Appleearphonewrist watch . mouse Choosing representatives(代表) of Huawei ▲ Give scores to the advertisement made by each group.
▲ State reasons for the scores given.Remember: 1. Each group member will be responsible for at least one task;
2. Two or three people can work on the same task;
3.Both your ad and your performance will be assessed(评价).Group leader _______________ Group member ________
Task assignment(任务分配)
Assessment of your advertisementExcellent 4’ Good 3’ OK 2’ Need improvement 1’Useful expressions:
Our advertisement is about…
The advertising slogan of our advertisement is…
Now let me introduce our product to you… …
Our product has many advantages,…
The unique feature(特色) of our product is that…… PresentationAssessment of your performance in group workExcellent 4’ Good 3’ OK 2’ Need improvement 1’What we have learnt today How to express opinions and give reasons for an advertisement How to write a good advertisement What makes a good advertisementHomework:
Perfect your advertisement with your group members.
By the end of the class, students will be able to
1. read fractions, decimals, and percentages correctly；
2. listen for key words and needed information through skill building 1；
3. express opinions and give reasons through skill building 2；
4. write an advertisement using different sentence types through skill building 3.It is a communications company.
The products of this company sell well, with its sales figures rising from 10.5 % to almost 1/5 over the same period last year.
This year, its foreigh market share is likely to decrease, possibly reaching a record low, due to the trade war between America and China.
It takes the lead in 5 G rollout in the whole world. Guessing GameChoosing ad-designersTask: Writing an advertisementBrainstorming:
Where can we see advertisements? Advertisements are everywhere! What makes
a good advertisement?Skills building : listening for needed informationTitle: (1)_________________________________?
There are four elements to make a good advertisement. Firstly, it should use some interesting, (2)_________ or eye-catching designs or (3)___________. Secondly, a good advertising (4)_________can also help to make the product known and remembered by most people. Thirdly, a good advertisement should give an (5)___________ to the product. Sometimes, the customers may want to know something about the product, such as taste, look, ingredients, unique features, (6)___________, price, discount or (7)____________ from other customers. Apart from these, there are many different (8)_______ types used in an advertisement, which can make the language persuasive, like (9)_________ and negative statements, questions, (10) ____________ and exclamations.
How to make a good advertisementcreativepicturessloganintroductionbenefitscommentssentencepositivecommands Do you want to have a try?How can I have
smooth and soft hair??? Start ahead. Biscuits fight
bad breath. Do you want to have a try?How can I have
smooth and soft hair??? Start ahead Which one do you like? Biscuits fight
bad breath.
A: Which advertisement do you like? Why?
B: To me/ In my opinion, I like the first one.
A: Really?
B: Yes, because/ as/ since…
A: In what way?
B: First of all,… Besides,…What’s more,…Skills building: expressing opinions and giving reasons Pair work Do you want to have a try?How can I have
smooth and soft hair??? Start aheadBiscuits fight
bad breath. Do you want to have a try?How can I have
smooth and soft hair??? Start aheadcreative or interesting picturesa good advertising title/ slogan Biscuits fight
bad breath. Matching Sweet-smelling
milk as silk tasting. Enjoy your music,
enjoy your Sony!No business is too small;
No problem is too big. The best or nothing. Apple thinks different. interesting, but hard to remember persuasive(有说服力的) and active words parallel sentences (平行句) using questions to attract people’s interest long and complex（复杂的）sentences brief, short, easy to rememberSummaryⅠ: What makes a good advertising slogan? ???? Without restriction, be yourself,
you are unique.
Original jeans. Original people. Introducing Wild ＆ Fancy!
Are you bored with wearing the same
blue jeans every day? Then why don’t
you get into our jeans in deep red? This
is the season's hottest color. A customer
says, “they are so comfortable that I want
to wear them day and night!” A pair of
Wild ＆ Fancy jeans costs only $40. If you buy
one now, you can get 30% discount. Don’t
hesitate! The jeans are available in all Wild ＆
Fancy shops now.
Find the words or sentences which catch your eyes. Introducing Wild ＆ Fancy!
Are you bored with wearing the same
blue jeans every day? Then why don’t
you get into our jeans in deep red? This
is the season's hottest color. A customer
says, “they are so comfortable that I want
to wear them day and night!” A pair of
Wild ＆ Fancy jeans costs only $40. If you buy
one now, you can get 30% discount. Don’t
hesitate! The jeans are available in all Wild ＆
Fancy shops now.
What should be included in an ad? Introducing Wild ＆ Fancy!
Are you bored with wearing the same
blue jeans every day? Then why don’t
you get into our jeans in deep red? This
is the season's hottest color. A customer
says, “they are so comfortable that I want
to wear them day and night!” A pair of
Wild ＆ Fancy jeans costs only $40. If you buy
one now, you can get 30% discount. Don’t
hesitate! The jeans are available in all Wild ＆
Fancy shops now.
price/
discountwhere it is availablelookwhat is uniquecomments from customersadj taste/ look/ ingredients(成分)what is unique about the product benefits comments from customers price/ discount where it is available SummaryⅡ:
What
to be
included? an introduction with clear information Introducing Wild ＆ Fancy!
Are you bored with wearing the same
blue jeans every day? Then why don’t
you get into our jeans in deep red? This
is the season's hottest color. A consumer
says, “they are so comfortable that I want
to wear them day and night!” A pair of
Wild ＆ Fancy jeans costs only $40. If you buy
one now, you can get 30% discount. Don’t
hesitate! The jeans are available in all Wild ＆
Fancy shops now.
exclamationpositive statementcommandquestion How to make the language persuasive
(有说服力)?Positive statements--give information
Negative statements--give information
Questions--ask for information
Commands--give orders and suggestionsExclamations--express feelings/opinionsSummaryⅢ:
different
sentence
types persuasive language1. creative, eye-catching or interesting designs or pictures
2. creative or interesting advertising slogan or title
3. an introduction with clear information
4. persuasive language
(using different sentence types)
Summary Ⅳ: What makes a good ad?
Attract the customer’s attention!
Challenging tasks given by Appleearphonewrist watch . mouse Choosing representatives(代表) of Huawei ▲ Give scores to the advertisement made by each group.
▲ State reasons for the scores given.Remember: 1. Each group member will be responsible for at least one task;
2. Two or three people can work on the same task;
3.Both your ad and your performance will be assessed(评价).Group leader _______________ Group member ________
Task assignment(任务分配)
Assessment of your advertisementExcellent 4’ Good 3’ OK 2’ Need improvement 1’Useful expressions:
Our advertisement is about…
The advertising slogan of our advertisement is…
Now let me introduce our product to you… …
Our product has many advantages,…
The unique feature(特色) of our product is that…… PresentationAssessment of your performance in group workExcellent 4’ Good 3’ OK 2’ Need improvement 1’What we have learnt today How to express opinions and give reasons for an advertisement How to write a good advertisement What makes a good advertisementHomework:
Perfect your advertisement with your group members.