Unit 1 Advertising Welcome to the unit 课件（32张PPT）
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| 名称 | Unit 1 Advertising Welcome to the unit 课件（32张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 3.3MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-09 22:44:24 | ||
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课件32张PPT。Unit 1 Advertising Welcome to the unit“What product is it for?”Look and guess The taste is great. 味道好极了。
（雀巢咖啡） The choice of a new generation. 新一代的选择
（百事可乐） Let's make things better. 让我们做得更好。（飞利浦电子） Obey your thirst. 服从你的渴望
（雪碧） Just do it. 只管去做吧! (耐克) Impossible made possible. 使不可能变为可能。（佳能打印机） public adsprotect the environmentchildrenLook at these advertisements. Who are they aimed at?1. What’s advertising?Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.Free talk2. Where can we find these ads?
On billboards, on the Internet, in newspapers / magazines, on TV, in leaflets, in buses, etc. TV advertising Bus advertising Internet advertising
Newspaper advertising Outdoor advertising Types of advertisements Commercial advertisements
To promote a product or service.
Public service advertisements (PSAs)
To educate people about health, safety
or any other problem which affects
public welfare.Read the instructions and focus on the four posters. Discuss the content of each poster with your partners.
What can you see in the picture?
What can you read on it?
What does each advertisement try to tell us?I love to fly with Oxlin Airlines. What does the advertisement try to
sell, a product or service?
2. What impression do the words have on you?
3. Would you like to fly with Oxlin Airlines? Why or why not?This poster is a commercial
advertisement. It offers the
airline service. It uses “I love
to fly with Oxlin Airlines”.
Taking airlines is a fast way
to get to another place. In this way much of time can be saved.Poster 11. What problem is the poster trying to highlight?
2. Do you think this advertisement
helps to make people aware of
environmental problems?This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nests. They have to build their nests in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2 After reading the poster, do you think
drugs are harmful?
2. If someone takes drugs, what would happen to him/her?
3. Does the advertisement teach you about the bad effects of taking drugs?
What are they?Taking drug is harmful both
to the people who take drugs
and to their family. If someone
takes drugs, he / she will become
seriously ill. This poster is
intended to educate people about health and the problems in society and calls on people to make an anti-drugs campaign and it also tells us not to ignore the problem around us.Poster 3 1. What kind of people do you think this advertisement is targeting? Why?
2. Do you think this advertisement will
successfully persuade people to buy this shampoo? Why?This poster is targeting
young people, especially
girls, because they pay
more attention to their
appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.Poster 4Table Filling1. Oxlin Airlines
4. Shine Shampoo 2. Earth Day
3. Anti-drugs1. Which advertisements make you want to buy a product or service? Why?
2. Which advertisements make you think about social problems? Why?
3. Do you believe that advertisements tell the complete truth? Why or why not? Read the passage in Part B on Page 95
in Workbook.
Preview the next period.
（雀巢咖啡） The choice of a new generation. 新一代的选择
（百事可乐） Let's make things better. 让我们做得更好。（飞利浦电子） Obey your thirst. 服从你的渴望
（雪碧） Just do it. 只管去做吧! (耐克) Impossible made possible. 使不可能变为可能。（佳能打印机） public adsprotect the environmentchildrenLook at these advertisements. Who are they aimed at?1. What’s advertising?Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service.Free talk2. Where can we find these ads?
On billboards, on the Internet, in newspapers / magazines, on TV, in leaflets, in buses, etc. TV advertising Bus advertising Internet advertising
Newspaper advertising Outdoor advertising Types of advertisements Commercial advertisements
To promote a product or service.
Public service advertisements (PSAs)
To educate people about health, safety
or any other problem which affects
public welfare.Read the instructions and focus on the four posters. Discuss the content of each poster with your partners.
What can you see in the picture?
What can you read on it?
What does each advertisement try to tell us?I love to fly with Oxlin Airlines. What does the advertisement try to
sell, a product or service?
2. What impression do the words have on you?
3. Would you like to fly with Oxlin Airlines? Why or why not?This poster is a commercial
advertisement. It offers the
airline service. It uses “I love
to fly with Oxlin Airlines”.
Taking airlines is a fast way
to get to another place. In this way much of time can be saved.Poster 11. What problem is the poster trying to highlight?
2. Do you think this advertisement
helps to make people aware of
environmental problems?This poster strikes us a
lot. It is trying to show
us that the birds have
nowhere else to build their
nests. They have to build their nests in the sky because all the trees have been cut down. It sends us a serious warning and tells us that we should protect the environment from now on. Poster 2 After reading the poster, do you think
drugs are harmful?
2. If someone takes drugs, what would happen to him/her?
3. Does the advertisement teach you about the bad effects of taking drugs?
What are they?Taking drug is harmful both
to the people who take drugs
and to their family. If someone
takes drugs, he / she will become
seriously ill. This poster is
intended to educate people about health and the problems in society and calls on people to make an anti-drugs campaign and it also tells us not to ignore the problem around us.Poster 3 1. What kind of people do you think this advertisement is targeting? Why?
2. Do you think this advertisement will
successfully persuade people to buy this shampoo? Why?This poster is targeting
young people, especially
girls, because they pay
more attention to their
appearance. It uses persuasive words “Shine that lasts for days” successfully to persuade young people to buy this shampoo.Poster 4Table Filling1. Oxlin Airlines
4. Shine Shampoo 2. Earth Day
3. Anti-drugs1. Which advertisements make you want to buy a product or service? Why?
2. Which advertisements make you think about social problems? Why?
3. Do you believe that advertisements tell the complete truth? Why or why not? Read the passage in Part B on Page 95
in Workbook.
Preview the next period.