Unit 1 Advertising Welcome to the unit 课件（41张PPT）
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| 名称 | Unit 1 Advertising Welcome to the unit 课件（41张PPT） |  | |
| 格式 | zip | ||
| 文件大小 | 34.8MB | ||
| 资源类型 | 教案 | ||
| 版本资源 | 牛津译林版 | ||
| 科目 | 英语 | ||
| 更新时间 | 2020-01-09 22:46:01 | ||
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课件41张PPT。封面M4 U1. Advertising
Welcome to the unit
当 涂 一 中
王 桂 兰Watch two short videos and then answer some questions about them.Lead-in1.Which one makes you want to buy a product ? what's the product?
2.Which one makes you think about
a problem in society? what is it?advertisementsAn advertisement uses words and pictures to persuade people to buy a product or service ,or to believe in an idea.adsCommercial ads_________________
to sell/promote a product or service.Public service
advertisements (PSAs)________________
________________________
to educate people about social problems,such as: health, safety or any other issue which affects public welfareTwo main types of advertisementsBrainstormingIs it a commercial advertisement or a public service advertisement?A commercial adA public service adA public service adA commercial adA commercial adA public service adA public service adA commercial adA commercial adA public service ad Observe the four posters on Page 1 and try to divide the ads into two types.Observation Oxlin AirlinesEarth Day12Soft Shine ShampooSay ‘No’ to drugs34Try to divide them into two types.public service
ads
commercial
ads Earth DaySay ‘No’ to
drugsOxlin AirlinesSoft Shine
shampoo Talk about the posters with your partner1.What can you see/ read on each poster?
2.What does each ad want to tell us?
3.What can you learn from each ad ?
4.Will you believe in its idea and do as it tells you to?Picture-talkingThis poster is a __________ad. It offers the airline ______. It uses the slogan" I love to fly with Oxlin Airlines” to _____ people to take their flights.Poster 1commercialattractserviceThis poster is trying to
show us that the bird
have nowhere else to
build their_____because all the trees have been_______________. It tells us that we should______________________ from now on. Poster 2nestsprotect the environment cut downThe poster tells us that _________ is harmful
to people. It is intended to ________________ us about health and problems in society and calls on us to value our lives and say_______ Poster3 educate‘No’to drugstaking drugsThis poster is trying to
make people ____ their product. It tells people
that if they use____________________, their hair will ____________________ .
It is really an attractive ad. Poster 4buyshine for dayssoft shine shampooGuess the slogans of the following ads.Competitionround 1Feel the new place.感受新境界.Just do it.只管去做. The taste is great. 味道好极了
One world, one dream.
同一个世界，同一个梦想.
Obey your thirst．
服从你的渴望。Guess what the ad wants to
educate us about.Competitionround 2Protect the forest.
Don't drink and drive.
Don't smoke.
Protect the environment.
Save food.
short , simple, impressive , attractive, creative, interesting, persuasive, clever, moving ....1.What makes a good ad?
2.What are the qualities of a good slogan?
Further thinking A good ad uses beautiful pictures
and good slogans to attract people.
麦当劳
I’M LOVIN’IT. 我就喜欢！
苹果电脑
Apple thinks different. 苹果电脑，不同凡“想”。
百事可乐
The choice of a new generation. 新一代的选择。
李宁
Anything is possible. 一切皆有可能。
丰田汽车
Peotry in motion,dancing close to me.
动态的诗，向我舞近。
飞利浦电子
Let's make things better. 让我们做的更好。
欧莱雅
Because you are worth it. 你值得拥有。
罗西尼表
Time always follows me. 时间因我存在。
海尔
To be true forever. 真诚到永远。
肯德基
It's finger licking good. 好吃到吮手指。
必胜客
Pizza and more. 美味不只是Pizza.
汰渍
Tide's in,dirt‘s out. 汰渍到，污垢逃。
佳能打印机
Impossible made possible. 使不可能变为可能。If you are asked to design slogans for some ads, what slogans will you design? (Finish the task in groups within 3 minutes)Challenge yourself!Group work
Please design some slogans for the following Colgate, a gate through which you can see white teeth !
With Colgate, just grin(露齿笑)!
Bad breath? Try Colgate !
Colgate makes you cool !Possible slogansNo water, no life.
Please save water! It’s the source of life!
Don’t let our tears be the last drop of water!
The wounds of the earth call for water!
Possible slogans1.Labour Day is coming, please design a slogan for it.
2. Read the passage in Part B on p95in
workbook and finish the exercises.
3. Preview the reading material.Homework
Welcome to the unit
当 涂 一 中
王 桂 兰Watch two short videos and then answer some questions about them.Lead-in1.Which one makes you want to buy a product ? what's the product?
2.Which one makes you think about
a problem in society? what is it?advertisementsAn advertisement uses words and pictures to persuade people to buy a product or service ,or to believe in an idea.adsCommercial ads_________________
to sell/promote a product or service.Public service
advertisements (PSAs)________________
________________________
to educate people about social problems,such as: health, safety or any other issue which affects public welfareTwo main types of advertisementsBrainstormingIs it a commercial advertisement or a public service advertisement?A commercial adA public service adA public service adA commercial adA commercial adA public service adA public service adA commercial adA commercial adA public service ad Observe the four posters on Page 1 and try to divide the ads into two types.Observation Oxlin AirlinesEarth Day12Soft Shine ShampooSay ‘No’ to drugs34Try to divide them into two types.public service
ads
commercial
ads Earth DaySay ‘No’ to
drugsOxlin AirlinesSoft Shine
shampoo Talk about the posters with your partner1.What can you see/ read on each poster?
2.What does each ad want to tell us?
3.What can you learn from each ad ?
4.Will you believe in its idea and do as it tells you to?Picture-talkingThis poster is a __________ad. It offers the airline ______. It uses the slogan" I love to fly with Oxlin Airlines” to _____ people to take their flights.Poster 1commercialattractserviceThis poster is trying to
show us that the bird
have nowhere else to
build their_____because all the trees have been_______________. It tells us that we should______________________ from now on. Poster 2nestsprotect the environment cut downThe poster tells us that _________ is harmful
to people. It is intended to ________________ us about health and problems in society and calls on us to value our lives and say_______ Poster3 educate‘No’to drugstaking drugsThis poster is trying to
make people ____ their product. It tells people
that if they use____________________, their hair will ____________________ .
It is really an attractive ad. Poster 4buyshine for dayssoft shine shampooGuess the slogans of the following ads.Competitionround 1Feel the new place.感受新境界.Just do it.只管去做. The taste is great. 味道好极了
One world, one dream.
同一个世界，同一个梦想.
Obey your thirst．
服从你的渴望。Guess what the ad wants to
educate us about.Competitionround 2Protect the forest.
Don't drink and drive.
Don't smoke.
Protect the environment.
Save food.
short , simple, impressive , attractive, creative, interesting, persuasive, clever, moving ....1.What makes a good ad?
2.What are the qualities of a good slogan?
Further thinking A good ad uses beautiful pictures
and good slogans to attract people.
麦当劳
I’M LOVIN’IT. 我就喜欢！
苹果电脑
Apple thinks different. 苹果电脑，不同凡“想”。
百事可乐
The choice of a new generation. 新一代的选择。
李宁
Anything is possible. 一切皆有可能。
丰田汽车
Peotry in motion,dancing close to me.
动态的诗，向我舞近。
飞利浦电子
Let's make things better. 让我们做的更好。
欧莱雅
Because you are worth it. 你值得拥有。
罗西尼表
Time always follows me. 时间因我存在。
海尔
To be true forever. 真诚到永远。
肯德基
It's finger licking good. 好吃到吮手指。
必胜客
Pizza and more. 美味不只是Pizza.
汰渍
Tide's in,dirt‘s out. 汰渍到，污垢逃。
佳能打印机
Impossible made possible. 使不可能变为可能。If you are asked to design slogans for some ads, what slogans will you design? (Finish the task in groups within 3 minutes)Challenge yourself!Group work
Please design some slogans for the following Colgate, a gate through which you can see white teeth !
With Colgate, just grin(露齿笑)!
Bad breath? Try Colgate !
Colgate makes you cool !Possible slogansNo water, no life.
Please save water! It’s the source of life!
Don’t let our tears be the last drop of water!
The wounds of the earth call for water!
Possible slogans1.Labour Day is coming, please design a slogan for it.
2. Read the passage in Part B on p95in
workbook and finish the exercises.
3. Preview the reading material.Homework